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NATIONAL: JioHotstar has introduced monthly subscription plans across its Mobile, Super and Premium tiers, starting at Rs 79 a month, in a bid to give viewers...
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will...
NOIDA: NDTV has appointed Sanjeev Choudhary as head of CTV growth and revenue, marking a strategic push into the fast-evolving connected television space. Announcing the move,...
MUMBAI: MiQ is turning up the heat in India’s adtech arena, elevating Ribhu Mishra to vice president – Revenue, India, as it gears up for a...
NEW YORK: Connected television was supposed to be the performance marketer’s dream: precision targeting on the biggest screen in the house. A decade in, it’s not...
SEOUL: South Korea’s premium video-on-demand market hit $1.1 billion (€0.94 billion) in the first half of 2025, with paid SVoD subscriptions climbing to 24.5 million after...
MUMBAI: India’s media landscape is turning the page, and the headline is clear: Connected TV (CTV) is booming, and one in four Indians is now digital-only....
MUMBAI: Network18’s digital dynamo Pranav Bakshi has just bagged a bold new title — chief growth officer, Network18 Connected — as he takes charge of accelerating...
MUMBAI: Adtech and martech firm Affle has marked its third decade with a rechristening and a bold leap into AI-driven advertising. The rebranding to Affle 3i...
MUMBAI: The humble television has evolved from mere entertainment box to potential shopping portal, as new research from LG Ad Solutions reveals viewers are itching to...
MUMBAI: The world of connected TV (CTV) advertising just got a serious upgrade. Cloud-based SaaS pioneer Amagi and AI-driven adtech disruptor Olyzon have teamed up to...
MUMBAI: The Tata Women’s Premier League (WPL) 2025 has made a thunderous start, smashing viewership records on JioStar. With cricket fans tuning in across platforms, the...
MUMBAI: Not too long ago, TV lovers had two choices—pay up for endless subscriptions or rely on old-school cable. But just when you thought you were...
MUMBAI: Swift TV has hit a major milestone in India’s streaming space, expanding its platform to feature top-tier channels like Viacom18, Bloomberg, India TV, and more....
MUMBAI: With all the glare of the spotlight on the Maha Kumbh Mela in Prayagraj, can anyone be left behind? Obviously not. And especially, Rajat Sharma’s...
MUMBAI: A group sales head at CNBC TV18, CNN18 and CNBC Awaaz for the northern region for nearly two years in 2019. Now Shobit Arora has...
MUMBAI: Imagine walking into your living room after a long day, sinking into your favorite corner of the sofa, and glancing at your TV-not as a...
MUMBAI: Picture this: you’re slouched on the couch, watching the season finale of your favorite show, but the room feels hollow. No one to laugh with,...
MUMBAI: If you think about, privacy is becoming increasingly important online what with GDPR and all the regulations which apply. AI driven video discovery, viewer insights,...
She has always carved a distinct path for herself. From her early stints at British Sky Broadcasting and Zee TV to co-founding Independent News Service in...
MUMBAI: Indian cable TV pioneer Jagjit Singh Kohli is back. This time he is doing the tango with the world of streaming and connected TV apps....
Mumbai: Cricket, often hailed as a religion in India, commands widespread excitement for a variety of reasons. Against the backdrop of this fervor, Star Sports eagerly...
Mumbai: Indian Premier League continues to assert its dominance not only on the field but also in the realm of advertising. As the 2024 season kicks...
Mumbai: FreeWheel, a Comcast company and the global technology platform for the television advertising industry, has solidified a strategic partnership with CereOne, one of India’s leading...
Mumbai: The emergence of addressable TV has been nothing short of ground-breaking. Offering targeted advertising opportunities and personalized content delivery, addressable TV has swiftly carved out...
Mumbai: ABP News, renowned for its unwavering credibility and extensive coverage, reaffirms its media dominance by securing the highest unique viewership during the pivotal period of...
Mumbai: ABP Network, a pioneer and leader when it comes to political journalism, has consistently been at the forefront of delivering comprehensive, timely, and insightful coverage...
Mumbai: The India Brand Summit held on 28 November 2023 at The Lalit Mumbai, convened leaders, marketers, entrepreneurs, and experts to explore current trends, challenges, and...
Mumbai: News9 Live, India’s pioneering 24/7 digital exclusive news stream, is poised to conclude its intellectually stimulating ‘Duologue with Barun Das’ season one series with an...
Mumbai: Magnite, the independent omnichannel sell-side advertising platform, on Tuesday released a study entitled “India Embraces the Streaming Era” that found ads on streaming platforms capture...
Mumbai: Connected TV (CTV) viewing has been gaining momentum in the western part of the world and is now on an escalating curve in India with...
New Delhi: OnePlus has unveiled the ‘Stay Connected Stay Smarter’ campaign with Shahid Kapoor and Mira Kapoor. Featuring the OnePlus TV U1S, the unique ad film...
Mumbai: 3Screen Solutions (3SS) will have its biggest-ever show presence at IBC 2022. Following a three-year hiatus from face-to-face events, the renowned user experience pioneer will...
Mumbai: Amagi, a cloud-based SaaS technology for broadcast and connected TV, has reported a revenue increase of more than 100 per cent year on year in...
Mumbai: CTV/OTT viewership has exploded in India since the start of the pandemic, opening a new market of opportunities for advertisers. Combining the best of digital...
Mumbai: Havas Group India’s media investment and experience arm Havas Media Group India has unveiled India’s first brand lift study on CTV in collaboration with a...
Mumbai: Global streaming grew 10 percent globally, including continued growth in mature markets like North America (5 percent) and Europe (9 percent), during the Q1 of...
Mumbai: Adjust has launched a connected TV (CTV) measurement solution called CTV AdVision. “As marketers increasingly leverage this growing channel as part of their overall marketing...
Mumbai: Google-owned YouTube has announced that popular television shows and films from major studios will be available in the US for free, with ads, using smart...
Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to mediasmart, an Affle company, India and SEA, senior director-...
New Delhi: The streaming platforms have taken the world by storm, opening up vast avenues for advertisers and brands to connect with viewers through digital means....
Mumbai: India is undergoing digital transformation and consumers are steadily moving away from traditional linear TV to Connected TV and OTTs – a change that presents...
Mumbai: Nielsen is in the eye of the storm once again following the suspension of accreditation for National and Local TV Ratings service in the US...
KOLKATA: Indian viewers consume content only on smartphones – the market has matured enough to move on from this notion. With more and more premium content...
MUMBAI: Internet network speed hasn’t kept pace with the growth of internet adopters in India. Hence, streaming giant Netflix, which sees the potential of its next...
NEW DELHI: A new report has found that connected TV advertising is growing and 29 per cent of global advertisers and agencies plan to increase their...
MUMBAI: Eclat Entertainment has partnered YouTube to launch an online channel, Spotv, that will offer major Korean professional sports. The channel includes video content from Korean...
