ITV

Tag: conducts

  • Zee Cinema conducts ground activity for ‘Aankhen’

    MUMBAI: Zee’s Hindi movie channel Zee Cinema conducted a unique campaign for its upcoming screening of the Amitabh Bachchan starrer Aankhen. The channel used the occasion to treat a group of visually challenged youngsters with entertainment activities.
     

    The youngsters were treated to a fun-filled evening, which saw a stage act by close replicas of the actors from the hit movie Aankhen. The enthralled audience participated in group activities and competitions and many emerged triumphant winners taking home well-deserved rewards, says the channel.
     
     

    Speaking on the occasion, Zee Cinema business head Bharat Ranga said, “We continuously strive to drive our prime movies through innovative viewer contact programmes. It was indeed humbling to see the visually challenged people relive the movie through the eyes of the stage actors, who enacted scenes from the movie.”

    He further added, “In the past movies such as Munna Bhai MBBS, Tarzan the Wonder Car, and Coolie have been promoted through real time events across cities, which involved cancer patients, destitute children and coolies. These activities have been acknowledged and have received rave audience participation and appreciation.”

    Amitabh Bachchan starrer Aankhen is the latest addition to the ongoing festival “Shaniwar Ki Raat Amitabh Ke Saath”, which was launched on 4 December 2004. Zee Cinema telecasts the movie on Saturday, 21 May at 8:30 pm.

  • MRUC’s Satyamurthy conducts IRS workshop in Delhi

    NEW DELHI: “Every media vehicle is a winner, if they exploit product profile”, explained NP Satyamurthy, director general, MRUC. He was speaking at the MRUC-NFO organised, IRS (Indian Readership Survey) workshop for a select gathering of ad-professionals, media planners, brand managers and media.

    Satyamurthy exhorted IRS users to convert weakness to opportunity. Citing an example, he said a media planner can actually advise his clients on how to use IRS Product Profiles – low penetration of a product among readers of publication ‘A’, can actually be seen as an opportunity and an effective sales promotion campaign can increase penetration.

    The road show was second in the series – after having concluded the same in Mumbai, recently. The participants were taken through a rigourous ‘training module’ – covering areas such: how to effectively use the IRS Software; breaking myths about IRS 2002 estimates – post Census 2001 based corrections; how to leverage ‘product profile’ information for success in the marketplace. The road show entailed actual class-room learning for the active users of IRS data.

    NFO continues to support MRUC in servicing clients until the launch of IRS, Round 11.