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Tag: Concept PR

  • Concept PR showcases power of purpose-led communication with recent accolades

    Concept PR showcases power of purpose-led communication with recent accolades

    MUMBAI: Concept PR continues to strengthen its leadership in purposeful communication with recent wins that reflect its deep-rooted focus on relevance, creativity, and real-time impact. From building purpose-led narratives to driving timely public engagement, the agency has demonstrated its commitment to shaping conversations that matter.

    Among its most recent recognitions, Concept PR earned a Silver in the Sports category for its work on the Tata Mumbai Marathon 2025, bringing one of India’s most iconic sporting events to life through compelling narratives that unite communities, athletes, and partners alike. The agency also earned  a Bronze in the Health & Wellness category for Empowering Minds for Youth Mental Health, a campaign with ABET that addressed the urgent need to prioritise youth mental health and well-being. Another Bronze came in the Cause-Related – Public Awareness category for Tray It Right: Shoes Go Here!, a thoughtful initiative led by Mr. Anand Nichani of Magniflex India, which sparked conversations around civic responsibility and everyday public behaviour.

    Adding to the celebration, Concept PR was also recognised at the SABRE Awards South Asia 2025 for Real-time Engagement and Not-for-Profit Excellence. The Real-Time Engagement award was presented to Anand Nichani with Concept Public Relations India, while the Certificate of Excellence under the Not-for-Profit category was awarded for Building Tomorrow – One Changemaker At A Time, a campaign executed with the Salaam Bombay Foundation.

    Concept PR managing director Ashish Jalan shared, “At Concept, we have always believed that good messaging in sync with client objectives is key to successful communication. And to be acknowledged at platforms like IMAGEXX and SABRE is deeply encouraging. These wins are a reflection of our team’s passion to push creative boundaries while staying anchored in purpose. It is indeed a happy moment for me and I can only say that the team is making me really proud.”

     

  • Kanika Maheshwari joins Concept PR as AVP for brand & lifestyle practice

    Kanika Maheshwari joins Concept PR as AVP for brand & lifestyle practice

    Mumbai: Kanika Maheshwari joins Concept PR as associate vice president for brand & lifestyle. With over 15 years of experience managing PR and communication for global and Indian brands, Kanika has led integrated campaigns that achieved significant media exposure.

    She has successfully mentored multi-cultural, multi-location teams, bringing together diverse skill sets across various age groups. Kanika began her career as an intern, and by the time she left Perfect Relations (now Dentsu), she led the Consumer and Brand team as Director.

    Her leadership style is rooted in empathy, believing that understanding and supporting team members is key to achieving collective goals. Kanika completed her Post Graduation in Public Relations and Corporate Communications from Xavier Institute of Communications.

  • Concept PR celebrates Friendship Day with innovative team-building activities

    Concept PR celebrates Friendship Day with innovative team-building activities

    Mumbai – Friendship Day, observed on the first Sunday of August, is a cherished occasion to honor the bonds of friendship and celebrate valuable relationships. At Concept Public Relations India Ltd, a leading full-service PR agency, this year’s celebrations reached new heights with a creative twist.

    Concept PR marked Friendship Day by creating India’s longest corporate friendship band. This impressive display spanned all three floors of our office, showcasing 300 heartfelt notes exchanged among team members, symbolizing our enduring friendships and strong internal bonds.

    The celebration featured engaging activities as employees paired up with their BCFs (Best Concept Friends) for a series of fun-filled events. A highlight of the day was capturing lively “laughfies” (laughter + selfies), which captured the joyful spirit and camaraderie of the occasion.

    A spokesperson from Concept PR’s HR department shared, “At Concept PR, enduring friendships are the cornerstone of our vibrant work environment. Our colleagues become integral members of our PR-led integrated marketing family, contributing to a supportive and dynamic workplace where creativity and bonds thrive. This Friendship Day activity is a step forward in our ongoing commitment to employee engagement, aimed at strengthening connections and enhancing our collaborative spirit through innovative and meaningful experiences.”

    These HR-led initiatives not only foster unity but also reinforce the strong connections that make Concept PR a cohesive and dynamic workplace. We celebrate Friendship Day and the exceptional connections within our team, year after year.
     

  • Afcom signs Concept PR as its communication partner

    Afcom signs Concept PR as its communication partner

    Mumbai: Concept Group’s Concept PR on Monday won the communication mandate of Chennai-based international cargo airline, Afcom Holdings (Afcom).

    The agency will be responsible for strategic counselling, planning and programming, preparation of communication documents, maintenance and management of media relations and implementation through various PR tools.

    Concept PR will also provide professional daily news monitoring services through Concept BIU, the media monitoring arm of Concept PR. Concept BIU, an ISO 9001:2015 certified company, is a trendsetter and a leader in public relations and corporate communications measurement, news monitoring, data analytics, and research. It provides various services and solutions to teams in corporations and PR agencies that manage the media reputation of business entities.

    Speaking of the association, Concept PR managing director Ashish Jalan said, “We are happy with winning the Afcom’s communication mandate. For us, Afcom is not just a cargo airline but an end-to-end cargo solutions company. We see great promise in Afcom regarding its business strategy and outlook. We will endeavour to ensure that the right narrative is designed and disseminated to the right target audiences through a perfect deployment of both traditional and digital PR.”

    Commenting on the partnership, Afcom Holdings chairman Capt. Deepak Parasuraman said, “We are delighted to be partnering with Concept PR. During the pitch process, we found them to be an agency that thinks differently and outside the box while still being flexible regarding the client’s expectations and budgets. In addition, they come with deep domain knowledge and understanding of the sector we operate in, which for sure works in our favour. We look forward to a long and fruitful alliance.”

  • HOUM Technology signs Concept PR as its communication partner

    HOUM Technology signs Concept PR as its communication partner

    New Delhi: Tech start-up HOUM Technology has handed over its communication mandate to Concept PR. The PR mandate for Houm Technology includes strategic communications and crisis management.

    Houm is a category-creating global consumer internet product at the convergence of web3.0, private communication and data monetization. It lets each consumer build and own a private place (digital home) on the internet—with a personal domain—that no other person, system or bot (including Houm Technology) can access; enabling the creation of a completely decentralised ecosystem.

    Speaking about the collaboration, HOUM Technology CEO said, “Concept PR was the only agency who could show what Houm should do from a marketing perspective. Their Technology & Startups team impressed us with their belief in our Web 3.0 Product and the understanding of the tech industry at large. I look forward to this partnership and the journey ahead.”

  • Stellantis awards India communications mandate to Concept PR

    Stellantis awards India communications mandate to Concept PR

    Mumbai: Global automaker and mobility provider Stellantis has announced the appointment of Concept Public Relations (Concept PR) as its PR agency in India for 2022. The agency will consult and execute Stellantis group communication in India along with Jeep and Citroën communication mandates.

    The mandate includes strategic consultation, planning, media relations, issues and crisis management, and integrated campaign development for the group and both brands, said the statement.

    “2022 is a big year for both brands with key products lined up for launch and so our communication strategy will be crucial,” stated Jeep India brand head Nipun Mahajan. “We believe Concept Public Relations (Concept PR) will be the right partner to ensure the brands remain engaging and exciting.”

    “We were impressed with their ideation capabilities, passion and energy, and felt this is the right time to bring in some new thinking for both brands. We are excited for the next phase of Stellantis and look forward to a great year ahead with Concept,” added Citroën India brand head Saurabh Vatsa.

    The mandate will be managed by Concept PR’s nationwide network offices. The account will be serviced by the corporate team in Mumbai complemented with the required topline industry experience in the auto sector from across the Concept network, said the statement.

    “Working with iconic brands like Jeep and Citroën is an honour for everyone in Concept,” said Concept PP managing director Ashish Jalan. “Both brands are at the pinnacle of their craft. This is an exciting opportunity for the Concept family and we are committed to driving significant impact for the brands through effective communication strategies.”

  • Concept PR appoints Monish Ghatalia as head of digital strategy

    Concept PR appoints Monish Ghatalia as head of digital strategy

    Mumbai: Concept Communication Group-backed Concept Public Relations on Monday announced the appointment of Monish Ghatalia as head of digital strategy.

    Ghatalia specialises in digital marketing, deep digital transformation and digital PR given his past experience and knowledge of communications, data analytics, technology and brands. He is part of the senior leadership team at Concept. Currently, he is working across all key clients of Concept Group to scale their presence using a synergistic approach between PR and digital communications. 

    “In the digital age, the convergence of public relations, traditional media and social media is causing lines to be crossed or at least blurred. Concept PR is working towards creating better outcomes for our clients by constantly adopting the best of digital practices,” said Concept PR director and CEO Ashish Jalan. “Ghatalia’s induction to the team and his domain knowledge adds to our resolve to help businesses drive the value that this convergence has to offer. His role will be critical in this growth story and we welcome him to be a part of this dynamic team.”

    “Ghatalia has a stellar track record and his astute business acumen in identifying and converting digital marketing opportunities into unique creative solutions will help unlock value for our clients,” stated Concept Group chairman and MD Vivek Suchanti. “We are already seeing the results with his experience in driving actionable, measurable digital outcomes for many of our client mandates.”

    “I have followed Concept’s growth since my first job at the age of 17 at Concept,” said Ghatalia. “All these years, I have been an entrepreneur and marketing expert, but now I am back to where I learned everything. Bringing digital transformation, building brands digitally and digital growth hacks that drive customer acquisition – are things that drive me. It is deeply satisfying and I am looking forward to it.”

  • Concept PR scores twin hat-trick @ America’s PR World Awards

    Concept PR scores twin hat-trick @ America’s PR World Awards

    MUMBAI: In a twin hat-trick, Concept Public Relations India Limited has won gold for its not-for-profit public service campaigns for the third year in succession and bagged three awards in this year’s edition of America’s PR World Awards.

    #BoomCityDoomCity campaign, strategized by Concept PR focused on creating awareness for saving hills, mangroves and wetlands in Mumbai Metropolitan region (MMR) has bagged Gold under Milestone of the Year and Achievement of the Year categories at the 9th Annual PR World Awards instituted by Log Angeles-based SVUS (Silicon Valley United States). The agency also won Bronze under Agency of the Year list. Concept PR is the only Indian agency to figure in the 9th Annual PR World Awards list.

    The Mumbai head-quartered agency has earlier won Gold for its #MissionMumbaiLocal (2017), highlighting the plight of the suburban train passengers, and #SaveParsikHill (2018) which dealt with the need to preserve the hills in MMR.

    All these communication campaigns have been executed on behalf of Public Relations Council of India (PRCI) as part of its public awareness project. PRCI is a pan-India organisation of Corporate Communication, PR agency, Marketing Communication and HR professionals and mass communication teachers and students.

    Commenting on the awards, Ashish Jalan, Director and CEO of Concept PR said: “It is a great honour for our team and it inspires us to scale many more peaks. Our emphasis on building a proficient team and focussing on making Concept a happy place to work at, is the sole reason for these laudable accomplishments. We thank the SVUS PR World and their jury for recognising our work. We also thank PRCI for their continued confidence in Concept PR.”

    Acknowledging the awards, BN Kumar, Executive Director of Concept PR, said: “Global recognitions do not come easy. Our teams have put in a lot of hard work in researching, fact finding and worked selflessly as we launched the campaign on Earth Day in association with Mumbai Press Club. We must thank NGOs such as Shree Ekvira Aai Pratishtan (SEAP) and Navi Mumbai First for their support in mobilising awareness. Media too played a big role in spreading the message and scores of environmental lovers for their unstinted support.”

    M B Jayaram, Chief Mentor and Chairman Emeritus of PRCI, said: “Team Concept PR has devised innovative ways to deliver hard-hitting messages stating that the Boom City of Mumbai will be doomed if environmental care is neglected. Our only interest is to make the people and the authorities shed their apathy.”

    The coveted annual SVUS PR World Awards programme encompasses the world’s best in recognizing public relations, marketing, corporate communications, investor relations, and business development professionals, teams, departments, and achievements from every major industry in the world. Organizations from all over the world including public and private, for-profit and non-profit, largest to smallest and new start-ups, have submitted their nominations.

  • Concept PR hires biz journo Apurv Gupta, Lifestyle specialist Charu Benegal

    Concept PR hires biz journo Apurv Gupta, Lifestyle specialist Charu Benegal

    MUMBAI: Seeking to strengthen its teams, Concept PR, announced the appointment of two senior communication professionals –financial journalist Apurv Gupta and lifestyle PR specialist Charu Benegal.

    While Apurv will head the IPO PR vertical, Charu has been appointed to lead the Lifestyle & Entertainment practice.

    Apurv Gupta is an experienced financial journalist having worked with premier media houses. He comes with significant exposure to the financial services and capital markets and has also been a capital markets lawyer with leading law firms. Prior to joining Concept PR, Charu Benegal worked as India Practice Chair (IPC), Brand and Consumer Practice for WPP’s Genesis Burson Marsteller. Her international exposure in New York at Star TV has furthered her professional development.

    Welcoming the duo on board, Concept PR, CEO & Director, Ashish Jalan said, “Both Charu and Apurv bring with them rich experiences in their verticals. We are confident that our client servicing capabilities will now acquire a new dimension.  With a string of successes in client acquisitions, the timing of these two veterans joining us could not have been better.”

    Charu Benegal said: “I am looking forward to the business growth of the lifestyle and entertainment vertical in line with Concept’s strategy. Our endeavour will be to provide direction and ensure high quality of service, delivery and customer satisfaction.”

    Apurv Gupta said: “It is a new challenge as well as an opportunity for me as I take this plunge from journalism and law to public relations. I look forward to exciting times as Concept PR is posed for a new era of growth.”

    Concept PR, the multi-award winning agency, is headquartered in Mumbai with offices in New Delhi, Bangalore, Chennai, Hyderabad, Ahmedabad, Chandigarh, Kolkata, Nagpur, Kochi, Ranchi and Pune employing over 250 professionals. In addition, the agency has a strong stringer network across 35 cities in India. 

    Though agnostic to any special industry or segment, Concept PR has a significant and growing presence in the domains such as Diversified Corporates, Auto, Engineering, Power, Oil & Gas, Education, Healthcare & Pharma, Sports, Entertainment, Media, Lifestyle, Telecom and IT, Aviation, BFSI, Real Estate, Infrastructure, apart from its acumen in managing crisis communication.

    Concept PR boasts of one of the finest media presence in the industry with journalists and PR professionals heading media relations in every centre. It is also a fully integrated PR agency in the true sense offering a full spectrum of services including Corporate PR, Online Reputation Management, BTL activities, Business Intelligence, Financial PR, Investor Relations, Sports, Entertainment and Lifestyle PR and Crisis Communication.