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Tag: Concept Group

  • Concept Group partners with Numb3r Impact Agency to innovate digital advertising

    Concept Group partners with Numb3r Impact Agency to innovate digital advertising

    Mumbai: Amidst the ever-evolving digital advertising landscape, Concept Group, India’s largest independent agency network, has partnered with Numb3r Impact Agency, led by Rishi Kishnani and Tanmay Bahulekar, to revolutionise traditional advertising paradigms and introduce a new era of creativity and innovation. Concept Group’s industry expertise, combined with Numb3r Impact Agency’s proficiency in audio and video solutions, creates a potent combination poised to deliver highly effective campaigns.

    By pooling their resources, knowledge, and creative capabilities, both Concept Group and Numb3r Impact Agency aim to push the boundaries of traditional advertising models and introduce fresh, impactful approaches to engage audiences. Together, they seek to establish new standards for creativity, effectiveness, and impact in the digital advertising landscape.

    This collaboration benefits clients by offering access to a comprehensive suite of cutting-edge advertising services that integrate creativity, technology, and data-driven insights. Clients can expect campaigns that capture attention and drive tangible results, including increased brand visibility, enhanced audience engagement, and higher conversion rates.

    Concept PR chairman Vivek Suchanti, expressed his enthusiasm about the partnership, stating, “I’m thrilled to partner with Numb3r, an agency that resonates with my belief in adaptable creative video solutions. It’s refreshing to be part of a fluid, new-age agency where learning and the development of AI tools are at the core of our innovative approach.”

    Numb3r Impact Agency founder-partner Tanmay Bahulekar also shared his vision for the partnership, “As a keen observer of the evolving video solutions landscape, our aim at Numb3r is to create tangible impact for our clients. Staying ahead of the learning curve and collaborating with passionate minds fuel our journey towards redefining industry standards.”

    Numb3r co-founder & partner Rishi Kishnani reflected on the new alliance, “Joining forces with Concept Advertising marks an exciting new chapter for Numb3r. Their trust not only validates our innovative approach to digital advertising but also propels us towards greater heights. We’re thrilled to collaborate with Vivek Suchanti and his team, leveraging their expertise and resources to drive even more impactful campaigns. Together, we’re poised to redefine the digital advertising landscape and deliver unparalleled results for our clients.”

    Beyond a mere business alliance, the partnership represents a convergence of shared values and a relentless pursuit of excellence. With a focus onp innovation, creativity, and client-centric solutions, both Concept Group and Numb3r Impact Agency are poised to deliver measurable results that drive business success.

  • Afcom signs Concept PR as its communication partner

    Afcom signs Concept PR as its communication partner

    Mumbai: Concept Group’s Concept PR on Monday won the communication mandate of Chennai-based international cargo airline, Afcom Holdings (Afcom).

    The agency will be responsible for strategic counselling, planning and programming, preparation of communication documents, maintenance and management of media relations and implementation through various PR tools.

    Concept PR will also provide professional daily news monitoring services through Concept BIU, the media monitoring arm of Concept PR. Concept BIU, an ISO 9001:2015 certified company, is a trendsetter and a leader in public relations and corporate communications measurement, news monitoring, data analytics, and research. It provides various services and solutions to teams in corporations and PR agencies that manage the media reputation of business entities.

    Speaking of the association, Concept PR managing director Ashish Jalan said, “We are happy with winning the Afcom’s communication mandate. For us, Afcom is not just a cargo airline but an end-to-end cargo solutions company. We see great promise in Afcom regarding its business strategy and outlook. We will endeavour to ensure that the right narrative is designed and disseminated to the right target audiences through a perfect deployment of both traditional and digital PR.”

    Commenting on the partnership, Afcom Holdings chairman Capt. Deepak Parasuraman said, “We are delighted to be partnering with Concept PR. During the pitch process, we found them to be an agency that thinks differently and outside the box while still being flexible regarding the client’s expectations and budgets. In addition, they come with deep domain knowledge and understanding of the sector we operate in, which for sure works in our favour. We look forward to a long and fruitful alliance.”

  • Concept PR appoints Monish Ghatalia as head of digital strategy

    Concept PR appoints Monish Ghatalia as head of digital strategy

    Mumbai: Concept Communication Group-backed Concept Public Relations on Monday announced the appointment of Monish Ghatalia as head of digital strategy.

    Ghatalia specialises in digital marketing, deep digital transformation and digital PR given his past experience and knowledge of communications, data analytics, technology and brands. He is part of the senior leadership team at Concept. Currently, he is working across all key clients of Concept Group to scale their presence using a synergistic approach between PR and digital communications. 

    “In the digital age, the convergence of public relations, traditional media and social media is causing lines to be crossed or at least blurred. Concept PR is working towards creating better outcomes for our clients by constantly adopting the best of digital practices,” said Concept PR director and CEO Ashish Jalan. “Ghatalia’s induction to the team and his domain knowledge adds to our resolve to help businesses drive the value that this convergence has to offer. His role will be critical in this growth story and we welcome him to be a part of this dynamic team.”

    “Ghatalia has a stellar track record and his astute business acumen in identifying and converting digital marketing opportunities into unique creative solutions will help unlock value for our clients,” stated Concept Group chairman and MD Vivek Suchanti. “We are already seeing the results with his experience in driving actionable, measurable digital outcomes for many of our client mandates.”

    “I have followed Concept’s growth since my first job at the age of 17 at Concept,” said Ghatalia. “All these years, I have been an entrepreneur and marketing expert, but now I am back to where I learned everything. Bringing digital transformation, building brands digitally and digital growth hacks that drive customer acquisition – are things that drive me. It is deeply satisfying and I am looking forward to it.”