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Tag: Concept BIU

  • Concept BIU launches JournoLIST

    Concept BIU launches JournoLIST

    Mumbai: Media monitoring service provider Concept BIU (Business Intelligence Unit) has launched JournoLIST – a unique technology solution that will allow both corporate communication desks and PR firm clients to do faster and sharper journalist relationship management (JRM). 

    JournoLIST is an intelligent and easy to use software interface that will offer convenience, multi-tasking and ability to maintain a centralised communications channel with journalists across the national and hyper local pockets of the country, the company said.  

    Endowed with SaaS (Software as a service) model, high-end data security and unlimited archiving facility, JournoLIST provides access to more than 7,000+ journalist databases from different media genres, beats, and mediums. This online software sends your press releases as per your communication plan with mass, as well as, custom mailing features to different journalists as per your ad hoc communication requirements. JournoLIST also suggests new journalist entrants, while helping to store your media list in one place. Reports on bouncing back of emails, quantitative analysis of press releases issued etc are also some of the added features of this tool.

    Concept BIU CEO Ankoor Choudharri said, “Brand Relationship across stakeholders and target audiences has become a science and requires intelligent technology intervention. For the world of PR and corporate communications, journalists across media platforms are very important target audiences. JournoLIST will make the lives of PR & communication professionals easier and help them keep abreast with the fast changing media Industry. Concept BIU has always believed in customer-centric innovations and JournoLIST is yet another testimony to our client commitment.”

    Some of the other salient features of the tech solution, as per the PR measurement and analytics service provider are: It filters target journalists with simple clicks, it offers multi-client press release handling solution for the benefit of PR agencies and the SaaS based technology model offers high-end data security and unlimited archiving.

  • Godrej Industries & Concept BIU clinch two trophies at AMEC AWARDS 2020

    Godrej Industries & Concept BIU clinch two trophies at AMEC AWARDS 2020

    Godrej Industries and its PR Measurement & Analytics partner, Concept BIU, have jointly clinched two trophies at the AMEC AWARDS Ceremony that was held in July 2020. The awards pertain to real life case studies jointly submitted by the Client-Service Provider duo. The case studies established how Godrej Industries benefitted from the efficient use of high-level PR Measurement & Analytics service provided by Concept BIU.

    This achievement makes Godrej Industries and Concept BIU the first, India based, Client Organization and Service Provider to have achieved this feat. This achievement puts India firmly on the Global Map of PR Measurement & Analytics.

    AMEC is the International Association of Measurement & Evaluation of Communications. In its 18th year now, AMEC AWARDS receives participation from 160 organizations across 86 countries. AMEC was established in 1996.

    The Godrej Industries-Concept BIU team had submitted three separate category entries. Two of those secured Bronze awards while the third one made it to the list of finalists.

    The details of the two wins are:

    1.      Plain language award for simplicity in campaign effectiveness measurement and reporting category (Simplifying Complex Analytics for Easy Decision Making)

    2.      Most Impactful Client recommendations arising from a measurement study (Towards Communication Leadership, using analytics and creativity)

    Strategic utilization of Public Relations (PR) as a Brand Building and Sustenance communication tool has seen an exponential rise. Which is why, C-Suite and their Brand Management teams are increasingly depending on in-depth intelligence from a neutral and credible PR Measurement & Analytics service provider. This win by the Godrej Industries-Concept BIU team sets a benchmark & exemplifies not only the spirit of team work but also the proactive use of High-Quality Measurement & Analytics service.

    Giving a Client’s perspective, Sujit Patil, VP & Head of Corporate Brand & Communications, Godrej Group, said, “Strategic utilization of Public Relations as a reputation and brand building tool can happen only if objectives are well set and outcomes are monitored consistently using qualitative and quantitative parameters. Over the past several years, we at Godrej have increased our focus on measuring the impact of our communications and the data churned out month after month by Concep BIU and other partners have helped us improve our PR process and the outcomes significantly. I strongly feel that the cost of “not measuring” is always high.”

    Speaking on the win, Ankoor Choudharri – CEO, Concept BIU, said, “It is a proud moment for Concept BIU. This makes us the first Indian Measurement & Analytics service provider to have achieved this feat. Our prowess on the Media Analytics space has now been recognised at a global level. Not only that, it endorses the fact that our methodologies are in sync with the globally accepted, AMEC’s Integrated Evaluation Framework. Our vision and proactiveness has made us achieve this milestone. We are extremely thankful to our esteemed client, Godrej Industries, to have trusted and encouraged us to participate in this globally acclaimed awards competition.”