NEW DELHI: SVG Media touched a new milestone by becoming the 4th largest reach vehicle in India, ahead of Yahoo, with its current expanded reach of 40.9 million unique visitors*. As per the latest comScore numbers*, SVG Media (including all entities: Tyroo, PrecisionMatch, DGM India and Platformplay) is the 3rd largest display ad-network in India after Google and Tribal Fusion, reaching out to 48% of the Internet audience over a 3 monthly average.
In addition to this, SVG Media is the largest Indian ad-network with the fastest rate of growth in terms of audience reach. As per comScore, the Total Unique Visitors (000) to SVG Media increased by 42% since July 2012 higher than that of any other network in India.
SVG Media has a significantly higher reach than that of other Indian ad-networks and all Indian portals for July 2013. The average daily visitors and total page views for SVG Media stand at 5.2M and 1,282MM respectively.
comScore is the industry benchmark for measuring display ad-ecosystem and it does not track text links, e-mailers and other similar inventories which constitute a significant proportion of SVG Media’s portfolio apart from display.
SVG Media’s audience break-up includes 60% male and 40% female audiences on the internet. The 60:40 male to female ratio is in line with the overall internet user average. About 76% of SVG Media’s audience reach comes from the age bracket of 15 – 34yrs, giving an advertiser the opportunity to target a wider set of audience and to choose the most appropriate mix of internet audience basis their objectives.
comScore Media Metrix monitors only the online activities of individuals within a universe, these can be defined as audience 15 years and above who have accessed the internet from either a home or a work computer in the past 30 days. comScore does not monitor internet usage activities that are undertaken from an internet café or other public/shared computers.
Tag: comScore
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SVG Media Moves Ahead of Yahoo to Become the 4th Largest Reach Vehicle in India
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ComScore beefs up senior management team in APAC
MUMBAI: Kedar Gavane and Samantha Oh have been promoted as Senior Directors in ComScore, the marketing research company, as part of key appointments to strengthen the Asia Pacific team.
Gavane was earlier designated as director at ComScore while Oh was heading the account management team in Asia.
Kerry J Brown has joined as VP- Sales for Southeast Asia while Cai Fang has been appointed as VP- Sales for China and Kate Palmer as Account Director for Australia.
Both Brown and Fand bring more than two decades of digital media experience to their new roles at ComScore.
Along with these additions, two experienced comScore executives, Victor Cheng and Yosuke Maekawa, have been promoted to head Greater China and Japan respectively. In addition, Harry Guo came on board in 2012 as Director of ComScore Marketing Solutions for China.
Joe Nguyen, ComScore senior vice president, APAC said, “Asia Pacific is an important, fast-growing region for ComScore and we are very excited to infuse our APAC team with some excellent new talent that will be able to build on our existing momentum. We look forward to continuing to bring our clients high-quality digital products and exceptional client support that deliver value for their businesses.
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Yahoo!’s Fifa World Cup site got six million visits last month
MUMBAI: The football Fifa fever is growing in leaps and bounds globally! comScore has announced the results of an analysis of the worldwide online audience for the official World Cup soccer tournament Web site hosted by Yahoo! at fifaworldcup.yahoo.com. Yahoo! is a Fifa partner.
Last month, comScore Networks, which deals with digital media measurement, recorded 5.7 million unique visitors to the site, up 35 per cent from 4.2 million in March. The tournament is set to start from 9 June in Germany.
comScore says that the figures demonstrate the worldwide popularity of the World Cup and the potential of the Internet as a powerful marketing channel to reach this global audience.
Europe contributed the greatest proportion of visitors with 51 per cent, or almost 3 million people visiting the site from European countries. The next highest region was Asia Pacific, contributing 17 per cent of the total visitors (nearly one million people) and reflecting the strength of the sport in the area.
Traffic from Latin America represented 12 per cent of the total, with the popularity of the sport offsetting the lower internet penetration in many of the region’s countries. Only 10 per cent of the visitors came from North America, highlighting the still limited popularity of professional soccer in the US.
The global interest in the World Cup, along with the complex marketing opportunities associated with the tournament, were emphasised by the visitation to the local language World Cup sites created by Yahoo!. In addition to the English language site, the German, Spanish, Japanese, French, Portuguese and Italian language versions all received significant traffic during April.