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Tag: comScore Networks

  • Google continues growing in popularity in the UK

    Google continues growing in popularity in the UK

    MUMBAI: comScore Networks, which provides measurement services for the internet and other digital media has revealed the top UK Internet properties for October, based on data collected through its comScore World Metrix audience ratings service.

    The world’s most valuable media firm Google (not including its recent acquisition YouTube) edged out software major Microsoft in October to become the most-visited Web property in the UK. eBay is in third position.

    Yahoo!, BBC and Time Warner are also present in the top 10 most popular sites in the UK. comScore Europe MD Bob Ivins says, “We have watched the popularity of Google consistently grow over time. While the current month-over-month increase was small, it was just enough to earn them the number one spot.

    “Also notable was YouTube’s 24 per cent increase in traffic in October. YouTube’s ascent in popularity around the world and in the UK, demonstrated by the site’s month-after-month double-digit percentage increases, has been remarkable.”

    It’s Beginning to Look A Lot Like Christmas
    Retail sites represented nearly half of the top 20 gaining sites in the U.K. in October, indicating an early interest in holiday shopping. Leading the top gainers were Woolworths Group with 2.6 million visitors and HMV with 2.4 million visitors, growing 65 and 30 per cent respectively.

    UK traffic to the Wal-Mart Web property, which includes ASDA, grew 14 per cent to 2.3 million visitors. Littlewoods Shop Direct Group grew 12 per cent to 3.9 million visitors, followed by Tesco Stores (also a top 20 site), which
    grew 12 per cent to 6.7 million visitors. Other retail sites rounding out the list of top gainers include Marks&Spencer, up 10 per cent to 2.4 million visitors; Play.com sites, up 10 percent to 3.6 million visitors; and Dixons Stores Group, up 10 percent to 4.2 million visitors.

    In addition to shopping, Britons were pparently busy booking holiday travel in October, with traffic to British Airways gaining 26 percent to 3.5 million visitors and British Midland gaining 11 per cent to 2.6 million visitors.

  • 5 million visit Fifa website on Day 1 of WC

    5 million visit Fifa website on Day 1 of WC

    MUMBAI: With the Fifa World Cup in full swing, comScore Networks analysis reveals that over 5 million users worldwide visited the official website hosted by Yahoo! at Fifaworldcup.yahoo.com on the opening day of the Fifa World Cup.

    According to the digital media measurement company comScore, this was followed by an average of 4.4 million visitors during the opening weekend.

    Additionally, comScore revealed the site served more than 400,000 video streams on the opening day and averaged approximately 375,000 streams per day throughout the weekend.

    As per a release issued by the company, 57 per cent of the page views occurring during the opening weekend were from the English-language section of the site. While in the non-English language content, the Spanish language section made up 14 per cent of page views.

    The Asian language content also drew significant traffic with six per cent of the pages viewed in Japanese, three per cent in Chinese and just one per cent in Korean, combining for more than 18 million page views per day, adds the release.

  • 694 mn people use internet worldwide: Survey

    MUMBAI: A total of 694 million people, age 15+, used the internet worldwide from all locations in March 2006, representing 14 per cent of the world’s total population within this age group.

     

    These findings were delivered by the US-based comScore Networks, which looked at countries that comprise 99 per cent of the global internet population.
     

    The company also announced the launch of comScore World Metrix, which provides an estimate of global online audience size and behavior.

    comScore World Metrix includes measurement of the major Asian countries, including China, Japan, India and Korea, which represent nearly 25 per cent of the total worldwide online population (or 168.1 million users), and which, in the aggregate, are 11 per cent larger than the U.S. (152 million users).
     

    “Today, the online audience in the U.S. represents less than a quarter of Internet users across the globe, versus ten years ago when it accounted for two-thirds of the global audience,” said comScore Media Metrix president and CEO Peter Daboll. “This is a sea change of enormous proportion, and comScore is pleased to be able to provide measurement to aid the world’s largest marketers in understanding how the world uses the Internet.”

     

    MSN International vice president of sales Chris Dobson said, “Previously, MSN has attempted to harmonize disparate sources of data to get a global view. The fact that comScore World Metrix data are produced with a consistent methodology worldwide will make a significant difference, enabling us to analyze what is happening globally and truly understand consumer online behavior.”

     

    “This is a significant step forward for the industry and timed perfectly as the importance of markets outside the US grows, especially rapidly developing countries like China and India, which up to now have not enjoyed such insight,” he added.

     

    Top 15 Online Populations by Country, Among Visitors Age 15+*March 2006
    Total Worldwide – All Locations
    Unique Visitors (000)
    Source: comScore World Metrix
      Unique Visitors
    (000)
    Worldwide Total 694,260
    China 74,727
    India 16,713

    comScore also issued a preview of the top fifteen media properties worldwide, with MSN- Microsoft Sites topping the list with 538.6 million global users, followed by Google (495.8 million users), and Yahoo! (480.2 million users). Yahoo! Sites however, led all global properties in page views with 137.2 billion page views during March, followed by Google (108.7 billion page views), and MSN- Microsoft Sites (96.2 billion page views). comScore will officially release World Metrix statistics with the issuance of May data in June.

     

    “While the ‘big three‘ properties remain consistent among worldwide and U.S. audiences, Wikipedia has emerged as a site that continues to increase in popularity, both globally and in the U.S. Wikipedia’s popularity demonstrates the global power of the Web to unite and provide information across countries and languages, but the full extent of its global appeal is only measurable through this new worldwide measurement,” Daboll added.