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Tag: Comscore data

  • Moneycontrol announces its lead over major competitor in a print campaign

    Moneycontrol announces its lead over major competitor in a print campaign

    Mumbai: Moneycontrol has launched an advertising blitzkrieg taking on its nearest competitor.

    In full-page jacket ads in the financial platform, it announced that it maintains a big lead across metrics, as compared to its key competitor.  

    As per the Comscore data, the user time spent on Moneycontrol and the number of page views is three times more than that of its competitor.

    Moneycontrol’s unique views are also substantially higher than that of its competitor.

    According to Comscore data for February 2024 (India ComScore MMX), Moneycontrol has the largest number of Unique Visitors (UVs), 28.46 million, beating its major competitor, which had 27.1 million UVs. Moneycontrol also maintained its massive lead in page views (512 million) and time spent (667 million minutes).

    In comparison, the key competitor managed to capture only 179 million page views in February. Its time spent also significantly lagged behind at just 189 million minutes.

    Both PVs and time spent are crucial parameters for media planners and advertisers who always choose platforms with better stickiness. It also showcases the reader’s trust, who’s consuming a lot more content of Moneycontrol as compared to its competitors.

    In terms of breaking important business stories too, Moneycontrol has been leading the race.  The business news platform has been the preferred choice of industry leaders from corporate India, the startup world and stock markets.

    MC Pro, the paid subscription-based service of Moneycontrol, has also exceeded 7.5 lakh paying subscribers.

  • Comscore data: Moneycontrol races ahead on key parameters

    Comscore data: Moneycontrol races ahead on key parameters

    Mumbai: As per the Comscore data released for January, Moneycontrol has remained the market leader with its total page views crossing 420 million and the time spent touching an all-time of 667 million minutes.

    Its nearest competitor, however, is struggling to catch up. It has managed to garner just 213 million page views in January. Whereas its time spent just remained at 223 million minutes.

    In terms of page views, the competitor is almost half the size of Moneycontrol and when it comes to Time spent, an important metric for content stickiness, it is just one-third the size of Moneycontrol. Both these parameters are paramount for media planners and advertisers who always choose platforms with better stickiness. It also showcases the reader’s trust, who’s consuming almost triple the amount of content of Moneycontrol as compared to the competitor.

    In terms of breaking important business stories too, Moneycontrol has been leading the race.  The business news platform has been the preferred choice of industry leaders from corporate India, the startup world and the stock markets.  

    MC Pro, the paid subscription-based service of Moneycontrol has touched almost seven lakh paying subscribers. Whereas ET Prime is lagging by a huge margin in this aspect too. 

  • Zee Digital records 72.01 million unique visitors since December 2021: Comscore

    Zee Digital records 72.01 million unique visitors since December 2021: Comscore

    Mumbai: Zee Digital saw 72.01 million unique visitors since December 2021, as per data by Comscore MMX multi-platform. The upward trend began since the media company initiated its opinion poll before the election season.

    “Zee News Hindi website overtook its competitors Navbharat Times, ABP Live Hindi, and Aajtak significantly,” said the statement.

    “It is indeed a great achievement for us, and we will continue with this momentum,” said Zee News editor and India.com CCO Rajnish Ahuja. “We have kept our focus on catering to all the needs of our audience and becoming the one-stop-most-trusted Hindi news website. This position fuels our ambitions further, and we hope to continue with the same momentum.”

    Zee Digital head of digital sales Shridhar Mishra said their objective was to understand the audience. “Our consistent and constant investment in bettering the technology, content and marketing have been steps in that direction. Our position as per Comscore is just a demonstration of that. We are grateful to our partners and the audience for the faith they have shown in our brand,” he further said.

  • Moneycontrol records 42.39 million UVs in February: Comscore data

    Moneycontrol records 42.39 million UVs in February: Comscore data

    Mumbai: Online news platform Moneycontrol saw 42.39 million unique visitors and 378 million total views in February, according to Comscore data. The Comscore Multiplatform report gives an unduplicated view of how digital audiences consume content across devices.

    As per the data, Moneycontrol has surpassed its contenders in unique visitors (UVs), average time sent, and other key traffic parameters to “consolidate and strengthen its position” as a financial news platform. The media portal has not only seen a significant and steady increase in visitors each month but has also seen a consistent increase in the average time spent on the page.

    Moneycontrol’s total time spent (total minutes in Comscore) of 1,382 minutes is 329 per cent more than its nearest competitor. Similarly, its average minutes per visitor on the page is 32.6 minutes which is 323 per cent more than its nearest competitor.

    “The data testify that readers seek valuable market and business news, and increasingly reach Moneycontrol for the most credible and real-time news updates,” said Moneycontrol in a statement. “The destination of choice remains the same, whether it is coverage of market uncertainty, timely newsbreaks, comprehensive analysis, or sharp commentary.”

    “Moneycontrol’s clear and compelling journalism through varied formats of digital journalism such as live blogs, videos, podcasts and agenda-setting opinion articles on a raft of topics, caters to the needs of a larger discerning audience base, who remain loyal to the brand, and we thank them for the faith,” it added.