ITV

Tag: Computer-Generated Imagery

  • Ds Group is set to usher in Christmas with the launch of CGI video for Pulse.

    Ds Group is set to usher in Christmas with the launch of CGI video for Pulse.

    Mumbai: The confectionery division (DS Foods Limited) of Dharampal Satyapal Group (DS Group), a multi-business corporation and a FMCG conglomerate, is set to usher in the joyous spirit of Christmas with the launch of a Computer-Generated Imagery (CGI) video this season for Pulse.

    In today’s digital era, CGI has become a tool for capturing online consumers’ attention, offering a powerful means of conveying brand messages in creative and visually compelling ways, ultimately enhancing consumer engagement. Recognising the significance of candies and merry-making during Christmas celebrations, Pulse has unveiled a quirky and fun CGI video.

    The video, featuring brand ambassadors Abhishek Banerjee and Saurabh Shukla, unfolds on a bustling road with people strolling and cars in motion. A prominent billboard showcasing the brand ambassadors holding Pulse candy. In a whimsical turn of events, Santa Claus and his sleigh emerge from the clouds, swooping down to pluck a pulse candy from the billboard before disappearing into the sky. The video concludes with a playful message that reads, “Even Santa can’t resist the Tanginess of Pulse. Pran Jaaye Par Pulse Na Jaaye!!”

    Enclosed is the link of the video –

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Pulse (@passpass_pulse)

     

    Commenting on the campaign launch, DSFL DS Group GM, Marketing Arvind Kumar expressed, “We are thrilled to launch yet another creative campaign this Christmas. Pulse has consistently demonstrated its dedication to making all celebrations and festivals memorable. ‘Christmas’ is a time of joy and celebration, and we wanted to infuse that spirit into our brand. Pulse’s innovative utilisation of CGI technology exemplifies our unwavering commitment to remaining at the forefront of creativity and engagement. This campaign is our way of spreading happiness and extraordinary moments during the Christmas holiday season.”

  • Discovery Science to premiere ‘Strip the City’

    Discovery Science to premiere ‘Strip the City’

    MUMBAI: Discovery Science is gearing up to premiere Strip the City on 5 December at 9 pm. The show will showcase eight major cities and unveil the hidden technology that protect the people from the onslaught of nature’s most terrifying threats.

     

    The viewers will be taken deeper into the city, bringing to light an alien landscape of underground volcanoes, hidden rivers, subterranean cliffs, fragile fault lines, and ancient catacombs. The show will also hear from leading engineers and geologists as they will be seen examining the ingenious designs, innovative technologies and teams of forward thinking professionals who are instrumental in keeping each city alive and well.

     

    Strip the City will utilise the best of computer-generated imagery (CGI) to break down each city, layer-by-layer, to reveal a geological universe normally hidden under water, tarmacs and concrete. Each episode will peel the glass and walls off buildings, roll up the tarmac on roads, drains oceans and rivers, and slices through bedrock to look below some of the world’s major cities like Dubai, London, Rome, San Francisco, Sydney and Toronto and will also uncover what keeps them running smoothly.

     

    The show’s few episodes include Desert City: Dubai, Earthquake City: San Francisco, Harbour City: Sydney, Ice City: Toronto, Underground City: London and Ancient City: Rome.