Tag: Complan

Zydus Wellness launches Ayurvedic drink Complan Immuno-Gro

Mumbai: Zydus Wellness, a science-backed FMCG major, has expanded its offerings under the iconic brand Complan with the pilot launch of the immunity-boosting drink, Complan Immuno-Gro in Tamil Nadu.

Scientifically designed to provide strong immunity while supporting growth and memory among children, Complan Immuno-Gro is formulated with a unique blend of more than 20 Ayurvedic herbs, such as Amla, Ashwagandha, and Brahmi. According to studies, a weak immune system may cause growth and developmental delays besides other illnesses. Complan Immuno-Gro offers specialised benefits to strengthen children’s immune systems against common illnesses.

While the nutrition drinks category in Tamil Nadu stands at a robust ₹940 crore, seasonal changes that often affect children’s immunity have triggered an increased consumer aspiration for natural immunity-boosting products.

Recognising this market opportunity and the need for a superior quality immunity booster, Zydus Wellness has forayed into the Ayurvedic segment under Complan, a brand synonymous with good health and nutrition. This pilot is one of the several new launches in the company’s pipeline during the coming months.

Commenting on the launch, Zydus Wellness CEO Tarun Arora said, “There is a marked shift in consumer mindset as natural and herbal products have become the go-to solution for most modern problems and immunity concerns. Our new offering, Complan Immuno-Gro, is based on scientifically designed Ayurvedic innovations catering to growing children’s immunity needs. Through this pilot launch, we also aim to gain market share and expand our foothold in the white powder segment. Further, Sneha’s association with the brand will help us reiterate our values as she is the embodiment of trust, care, and well-being amongst mothers.”

To further amplify the launch and drive brand awareness, Complan Immuno-Gro has unveiled a new TVC in Tamil Nadu with famous South Indian actor Sneha. The commercial revolves around the low levels of immunity in children, which may manifest into a plethora of diseases, especially during monsoon. To ensure safety and health of her child, the mother in the TVC holds him back from enjoying the rain. Taking a cue from the mother’s concern for her child’s well-being, Sneha articulates the need for Complan Immuno Gro, immunity-focused solutions for children.

Actor and Complan brand ambassador, Sneha said, “I am delighted to be associated with the launch of Complan Immuno-Gro. Complan has been a trusted name in my household since childhood, and I am now happy to introduce it to my own children. The new ad campaign is a special story that resonates deeply with me, and I believe it will resonate with mothers across the state.”

Complan Immuno-Gro is available in two packs of 400g refill and 500g jars priced at Rs 279 and Rs 350 respectively.

July 30, 2024
Nidhi Sinha joins Publicis Worldwide India as VP of planning and strategy

Mumbai: Publicis Worldwide India has appointed Nidhi Sinha as vice president of planning and strategy. She will operate from the agency’s Mumbai office and report to Snehasis Bose, chief strategy officer.

With a robust background spanning over 13 years in consumer insights, trends and market intelligence, Nidhi will be instrumental in supporting the strategic direction and growth of all Publicis Worldwide India clients.

Sinha joins the agency from McCann Global, where she crafted successful strategies for brands such as Bajaj Electricals, Asian Paints, Yes Bank, Tata Capital and Complan. Her advertising journey began at Contract Advertising, where she steered planning and strategy for brands like Shoppers Stop, HSBC, L&T Realty, among others. Additionally, she possesses expertise in data analytics and research through her roles at Fractal Analytics, Nielsen, and Mintel.

Commenting on Sinha’s appointment, Bose said, “Nidhi’s multidisciplinary experience and deep sense of ownership is what sets her apart from the traditional, dyed-in-advertising planners. At a time, when advertising itself is going through churn/evolution, hers is the kind of experience we need to navigate and deliver impactfully on the Publicis Worldwide promise of Creativity To Drive Brand Value.”

Sinha added, “I am thrilled to join Publicis Worldwide India, an agency driven by the philosophy of ‘Power of One’ and a culture that allows you to grow. Using my expertise in data and tech, I am looking forward to leading strategy conversations for our clients. I believe that with a strong culture, great leadership and client centricity we will be able to take the agency to new heights.”

Sinha has played a pivotal role in successful campaigns for Shoppers Stop, Asian Paints, Kisna, Yes Bank, among others.

December 13, 2023
Fukrey Boyzzz’s ad inventory sold out even before its launch

MUMBAI – Fukrey Boyzzz, a rib-tickling production, from Discovery Kids in association with Excel Entertainment, which captures the innocent and harmless masti/ mischief of kids, has received very positive response to the trailer launch. The yet to be launched series which is based on the super hit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’,has attracted significant traction from leading advertisers. The show which promises to make you ROFL premieres on Oct 12 on Discovery Kids at 1:30 pm and 7:30 pm.

“We knew, we had a winner at hand, the moment we saw first glimpse of the show,” said, Discovery Head of Advertising Sales – South Asia Vikram Tanna

Leading advertisers such as Britannia Cakes and Complan have come on board as ‘Co-Powered by’ sponsors while Parle Magix, Dettol, Godrej Appliances, Mamy Poko and Crax have come on board as Associate Sponsors.

Fukrey Boyzzz is Discovery Kids’ second IP based on Bollywood. Earlier, the channel revolutionized the revolutionized the Indian animation industry with ‘Little Singham’ – an animation series inspired by India’s most successful Supercop brand ‘Singham’.“This strong vindication from the advertising community is a testimony to the strength of Discovery Kids channel as well as our orientation to deliver value to our clients,” added, Vikram. “We have more interest coming in, but we don’t have inventory left to sell.”

October 11, 2019

Complan becomes the top brand in BARC Week 34 rankings

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 17 August 2019 and 23 August 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 34 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in the week 34 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 173532 and 86290 ad insertions, respectively.

Godrej Consumer Products Ltd, which ranked fourth, last week, replaced Procter & Gamble from the third position, as it made 39975 insertions. ITC Ltd also climbed up one spot to rank fourth with 34175. The fifth spot was acquired by Procter & Gamble with 33058 insertions.

Rank	Advertiser	Insertions
		Week 34
1	HINDUSTAN LEVER LTD	173532
2	RECKITT BENCKISER (INDIA) LTD	86290
3	GODREJ CONSUMER PRODUCTS LTD	39975
4	ITC LTD	34175
5	PROCTER & GAMBLE	33058
6	BROOKE BOND LIPTON INDIA LTD	31354
7	CADBURYS INDIA LTD	27495
8	COLGATE PALMOLIVE INDIA LTD	22450
9	SMITHKLINE BEECHAM	20626
10	MARICO LTD	16148
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Interestingly, this week’s top brand in BARC weekly data is Complan, which was missing from the list for the longest time now. It had made 13530 insertions.

Sitting on the second spot is last week’s third-ranked Vivo S1 with 12228 insertions. Next in the list is Trivago, which has slipped one slot, with 11925 ad insertions. Comfort Fabric Conditioner is another new entrant in the list, ranking fourth with 9868 insertions.

Lalithaa Jewellery improved its position massively to rank fifth, as compared to the last week’s eighth position, with 9262 insertions.

Rank	Brands	Insertions
		Week 34
1	COMPLAN	13530
2	VIVO S1	12228
3	TRIVAGO	11925
4	COMFORT FABRIC CONDITIONER	9868
5	LALITHAA JEWELLERY	9262
6	SACHI SAHELI AYURVEDIC SYRUP	9127
7	HARPIC PLATINUM	8288
8	DAILYHUNT	7931
9	LIFEBUOY TOILET SOAP	7836
10	SURF EXCEL EASY WASH	7740
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands**

September 3, 2019

Kraft Heinz to sell Complan brand in India

MUMBAI: US food and beverage giant Kraft Heinz is looking to sell its children’s energy drink brand Complan in India. The sale could help Heinz in fetching about $1 billion.

Kraft Heinz is said to be working with an adviser to gauge interest in the brand from potential buyers. These buyers could be local Indian companies and private equity firms. According to media reports, the company may also decide to keep the brand.

In India, Heinz offers Complan, Glucon-D, Heinz tomato ketchup and cheese. Internationally, the brand is also into selling baked beans, vinegar, mayonnaise and sauces.

Rumour has it, that three companies in India are expected to bid for GlaxoSmithKline’s Horlicks, which is a health nutrition company that competes directly with Complan. Heinz is one of the bidders for Horlicks.

Horlicks decided to move out of children’s energy drink business after GSK started a review of several businesses to support its $13 billion bill for a 36.5 per cent stake of Novartis in their customer healthcare joint venture.

June 21, 2018
Rajeev Sharma moves on from Leo Burnett

MUMBAI: After spending more than 23 years at the agency, Leo Burnett national planning director Rajeev Sharma has decided to move on to explore newer avenues.

Sharma joined Leo Burnett in 1994 as vice president based out of the agency’s Delhi office and after three years he moved to Mumbai to lead planning as national planning director.

Rajeev spearheaded strategy for many brands and partnered them in their success for years together. Some of the brands he has worked on include McDonald’s, Godrej Consumer Products, Bajaj Auto, Heinz, Complan, Glucon D, Thums Up, Maaza, Minute Maid, Limca, Reebok, Ariel, Ezee, Cinthol, Bajaj Electricals, HDFC Life, HDFC Bank, Anchor, Sony Entertainment Television, Tata Capital, Dabur, Pillsbury, Iodex, etc.

Rajeev has played a significant role in building Leo Burnett’s reputation as India’s most trusted integrated communications company that has a sharp focus on strategy. He is also instrumental in bringing Leo Burnett’s best global practices to India.

Commenting on this development Sharma said, “After 23 years, it is time for me to bid a fond farewell to a fabulous organisation, amazing colleagues and equally amazing clients. I am proud of what the agency stands for, for what it has achieved and what it is in the process of becoming. The momentum we have gained recently will give us the scale and the capability to play a big role in the transformation the industry is going through. As I prepare for the next chapter of my life, I shall watch with great satisfaction the success Leo Burnett is sure to notch up in the future.”

Leo Bunett CEO for South Asia Saurabh Varma added, “Rajeev set up Leo Burnett’s planning function from scratch and since then has led a robust team that has grown many brands in complex market scenarios, in the process winning many awards. Under his leadership, we produced some of the most iconic and culturally rooted campaigns by approaching consumers through a human lens. I thank Rajeev wholeheartedly and wish him the very best for his future endeavours.”

April 13, 2016
Rajeev Sharma moves on from Leo Burnett

MUMBAI: After spending more than 23 years at the agency, Leo Burnett national planning director Rajeev Sharma has decided to move on to explore newer avenues.

Sharma joined Leo Burnett in 1994 as vice president based out of the agency’s Delhi office and after three years he moved to Mumbai to lead planning as national planning director.

Rajeev spearheaded strategy for many brands and partnered them in their success for years together. Some of the brands he has worked on include McDonald’s, Godrej Consumer Products, Bajaj Auto, Heinz, Complan, Glucon D, Thums Up, Maaza, Minute Maid, Limca, Reebok, Ariel, Ezee, Cinthol, Bajaj Electricals, HDFC Life, HDFC Bank, Anchor, Sony Entertainment Television, Tata Capital, Dabur, Pillsbury, Iodex, etc.

Rajeev has played a significant role in building Leo Burnett’s reputation as India’s most trusted integrated communications company that has a sharp focus on strategy. He is also instrumental in bringing Leo Burnett’s best global practices to India.

Commenting on this development Sharma said, “After 23 years, it is time for me to bid a fond farewell to a fabulous organisation, amazing colleagues and equally amazing clients. I am proud of what the agency stands for, for what it has achieved and what it is in the process of becoming. The momentum we have gained recently will give us the scale and the capability to play a big role in the transformation the industry is going through. As I prepare for the next chapter of my life, I shall watch with great satisfaction the success Leo Burnett is sure to notch up in the future.”

Leo Bunett CEO for South Asia Saurabh Varma added, “Rajeev set up Leo Burnett’s planning function from scratch and since then has led a robust team that has grown many brands in complex market scenarios, in the process winning many awards. Under his leadership, we produced some of the most iconic and culturally rooted campaigns by approaching consumers through a human lens. I thank Rajeev wholeheartedly and wish him the very best for his future endeavours.”

April 13, 2016
WOW Design rebrands Complan
MUMBAI: In today’s competitive world, brands need to re-invent themselves time and again.

Complan which is a known name in the health drinks category on its golden jubilee has decided to do the same. As the brand widens its offering to the entire family – “Taakat Ka Naya Plan – Naya Complan”, it has now got a new look with its new positioning.

After a multi-agency pitch, WOW Design, a brand design consultancy, recently gave a new look to Complan. The challenge in front of the consultancy was to communicate the brand’s reposition through an apt look for the new Complan. The key thought for them was to ensure that “Strength for the whole family” is the promise of new Complan.

WOW Design endeavoured to ensure that the new brand identity took into consideration every aspect of the new positioning and communicated it upfront. Beginning from the logo unit, which is a compact bold unit using a strong red that spells power and strength and strong yellow background. The background colour is a very essential part, making it ownable to the brand, a part of the identity. The yellow colour stands for happiness, intellect and energy, hence ideal to be associated with the new positioning of Complan i.e. Overall Strength. Even the font used for the new brand logo is a closely bound unit, chosen specifically to depict ‘strength’. The power action emanating from the logo itself, saying that “Complan gives you the strength to do multi-tasking, successfully in your day-to-day life.”

The brand identity also features mnemonics that depict everyday activities that children and adults engage in, conveying the 4A advantages, the brand delivers. These units created specifically as a part of the identity that can be carried across media, to emphasise on the advantages in every communication.

The drool factor ideally infused through the food shot, has also been reworked to depict not just the tempt value but also the strength (remaining true to the brand promise). Even the cup being replaced with a glass, in line with the wider target audience.

The key reason to believe the new Complan promise i.e. ’34 Vital Nutrients’, interestingly re-created and connected with the ingredients, for the consumer to know ‘what are the 34 nutrients’. Each of them being segregated to convey which of the ingredients deliver each of the 4As (advantages) respectively.

The 4As – Appearance, Activity, Armour and Alertness. This particular aspect of the brand has also been communicated in an interesting manner. A wholesome circular unit on the back of pack, specifying the 4As details:
- Appearance – Physical Stature,
- Activity – Strength to cope with life,
- Armour – Immunity,
- Alertness – Brain Development & Cognition
The exceptional effort of connecting every element with “overall strength” was to ensure that there is no doubt in the mind of the consumer with respect to the brand promise.

WOW Design ensures that the new look delivered to the new Complan, had to be maintained across the entire range, considering the multiple variants in the Complan family. Hence the brand architecture strictly rigid in the top half with the logo unit, background and the brand 4As mnemonics and the bottom being used for the variants.

In case of the variants each of the variant has been given its individual personality, which comes across prominently. It was also a task to give a more premium and rich look to the ‘Kesar Badam’ and ‘Pista Badam’ variants, in view of these being the high end variants in the family with rich ingredients
March 25, 2014