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Tag: Communications

  • Dhatri Bhatt named VP marketing and communications at Nykaa Fashion

    Dhatri Bhatt named VP marketing and communications at Nykaa Fashion

    MUMBAI: Dhatri Bhatt has been appointed as the vice president, marketing and communications at Nykaa Fashion. Prior to joining Nykaa, Bhatt was associated with LVMH’s House of Christian Dior as the marketing and communications manager.

    Previously, Bhatt was head, communications at H&M. She was also the spokesperson for the brand in India and responsible for leading, planning and organising internal and external communications and press activities in collaboration with the global H&M Communications team.

    Bhatt carries an experience of over 18 years in brand management, media relations, retail strategy, and influencer collaborations and event management.

    A retail specialist with experience in managing international fashion and lifestyle brands across all aspects of the business, she has dealt with in-depth brand launches, PnL management, retail operations, e-commerce, buying and merchandising, marketing, communications and PR among others.

  • Carl Pei’s Nothing appoints Megha Vishwanath to lead communications in India

    Carl Pei’s Nothing appoints Megha Vishwanath to lead communications in India

    New Delhi : One Plus co-founder Carl Pei’s new consumer technology company Nothing has roped in former technology journalist Megha Vishwanath as public relations manager for its India operations.

    In her new role at Nothing, Vishwanath will lead communications and influencer engagement in the region, the company announced on Thursday.

    “I am thrilled to welcome Megha to the Nothing family as we build our team in India. With her background in journalism combined with a deep understanding of technology in India, she will play an integral part in driving our regional communications strategy,” said Nothing India vice-president & general manager Manu Sharma.

    The forward-thinking consumer tech brand was announced in January 2021 to lead the way for the launch of an ecosystem of smart devices that are uniquely designed, quality engineered and simple to use.  

    “I am excited to be a part of Nothing’s journey and its vision of a seamless digital future. Nothing has ambitious plans for the India market and the world,” said Megha Vishwanath.

    A business journalist, Vishwanath has also worked as a television anchor and news producer. She joined Nothing from CNBC-TV18 India where she was the assistant editor and anchor. As the tech lead, she was also responsible for producing and anchoring some of the channel’s marquee shows like Tech Toyz, Startup Street and India’s longest running programme on entrepreneurship Young Turks.

  • Karima Zmerli is Edelman’s new global head – performance & predictive intelligence

    Karima Zmerli is Edelman’s new global head – performance & predictive intelligence

    NEW DELHI: Communications firm Edelman has tapped Karima Zmerli as global head of performance and predictive intelligence for its data and intelligence unit (DxI). 

    In the new role, Zmerli will lead performance and predictive intelligence globally and oversee media buying and marketing strategies for clients. She will be based in New York and report to Edelman DxI global chief data & analytics officer Yannis Kotziagkiaouridis. 

    The hire is part of Edelman’s effort to grow its media, data and technology capabilities as clients adapt to digital transformation and major changes to the media ecosystem, such as the loss of Apple’s IDFA mobile identifier and third-party cookies phasing out.

    Zmerli joins Edelman from the media agency world, as chief data sciences officer at GroupM’s Wavemaker since 2016, where she helped generate over $1 billion in new business. She joined Edelman to help clients adapt to new use cases for data and technology as privacy becomes top of mind.

    “We have to open our horizons and think about the consumer relationship with the brand differently than in a transactional way,” Zmerli said. “Edelman is in a very unique position to understand consumer trust in corporations and brands, a fundamental element to brand strategy and communication.”

    Zmerli is Edelman’s latest hire in a bid to bolster its research and data capabilities, with talent across data science, engineering, software development and performance marketing. Most recently, the firm hired David Bartram Shaw as SVP and global head of data science;  Anjuli Bedi as global head of behavioural science and psychometrics; Tim Hwang as global head of product; Jacob Loban as EVP and US head of performance intelligence; and Matt Sato as EVP

  • TRAI extends deadline for submissions in satellite-based connectivity paper

    TRAI extends deadline for submissions in satellite-based connectivity paper

    New Delhi: The Telecom Regulatory Authority of India (TRAI) has extended the deadline for stakeholders to submit their suggestions on satellite-based connectivity for low-bit rate applications to 23 April.

    The telecom regulator had floated a discussion paper on 12 March seeking views to make satellite communications more affordable in the country. It had also sought feedback on whether licensed national long distance (NLD) operators can be allowed to offer satellite services to connect the new wave of Internet of things (IoT) devices, and if only some frequency bands should be available for such satellite-based IoT connectivity.

    TRAI seeks suggestions to make satellite broadband services affordable

    The low bit-rate applications (below 64 kbits per second) are sensor-based applications used in ATMs, traffic management, vehicle tracking, IoT devices. The written comments were invited from the stakeholders by 9 April and counter comments by 23 April.

    On Friday, TRAI announced that it has extended the deadline for submission of written comments and counter comments up to 23 April and 7 May respectively upon industry request. “No further requests for extension would be considered,” it stated in a press release.

    “With the evolution of satellite communication technologies, new types of applications based on low-bit-rate applications are emerging. Such applications require low cost, low power, and small size terminals that can effectively perform the task of signal transfer with a minimum loss,” TRAI highlighted in its paper, adding that there was also a need for a single-window clearance for all kinds of satellite-based processes.

    Among other issues, it also sought views on whether satellite service licensees should be allowed to obtain bandwidth from foreign satellites for providing IoT connectivity. It also invited suggestions on whether a new licensing framework should be proposed for the provision of satellite-based connectivity for low-bit-rate applications or the existing licensing framework may be suitably amended to include the provisioning of such connectivity.

    “Even though the cost of launching a satellite in India is the lowest globally, yet the licensing formalities, technical criteria, lack of ‘Open Skies Policy’ are significant barriers for the growth of satellite services in the country. The satellite services need to be made affordable for wider acceptability by price-sensitive Indian industry and end-users,” the telecom regulator had noted.

  • SoftBank’s Paroma Roy Chowdhury joins Dream Sports

    SoftBank’s Paroma Roy Chowdhury joins Dream Sports

    New Delhi: Soft Bank Group’s former senior director Asia communications and public affairs Paroma Roy Chowdhury is joining Dream Sports as chief communications and advocacy officer.

    Dream Sports is the parent company of Dream11, the recent sponsor of IPL 2020 and the leader in fantasy sports category. 

    Chowdhury stepped down from her role in 2020.

    She has over three decades of experience and has worked as a journalist and communications head across multiple brands such as GE Capital, HP, Bharti Airtel, Google India and SoftBank.

    Founded in 2008, Dream Sports include brands such as FanCode, sports accelerator program DreamX, and sports-focused tour agency DreamSetGo. The company has more than 100m users, capitalising on the passion for cricket in the world's second-largest internet market. 
     

  • Brand Sentry bags brand building mandate for Orchids International

    Brand Sentry bags brand building mandate for Orchids International

    MUMBAI: Brand Sentry has bagged the digital and PR mandate for Orchids International. It is a leading name in the hygiene product industry. They started their journey over a decade ago and have emerged as a key leader servicing majorly to B2B sectors.

    In the current Covid2019 times where hygiene has become an essential part of our routine, Brand Sentry along with Orchids took the opportunity to drive the narrative of how people consume information around hygiene, its importance and make it easily available for masses at large.

    While Orchids International has been an important player in the B2B hygiene market, the increasing demands for hygiene products have paved their way strongly into the B2C market too. Brand sentry plans to strengthen the brand awareness by building and reinforcing the brand’s presence across digital and media verticals.

    Orchid International, director, Kumail Vakil said, “In this new partnership, we look forward to amplifying our brand’s image, vision and the company’s offerings. We have identified the dire need of hygiene products in the country and are constantly innovating to accommodate all our consumer’s needs during the COVID and post COVID era. We believe the leadership at Brand Sentry understands us as a brand and will help us in building our image as a prominent leader with the right communication strategy. We are looking forward to creating a long lasting impact and changing the narrative of the hygiene industry with Brand Sentry as our partners.”

    Brand Sentry, co- founder, Vishakha Mota added, “We designed Brand Sentry to drive purpose led communication for Brands that are trying to make a difference and create an impact and Orchid falls beautifully under this category. We are excited to bring Orchid’s innovation of hygiene through our vision and create a benchmark in the industry.”

  • Cisco ups Prerna Suri to Asean communications head

    Cisco ups Prerna Suri to Asean communications head

    MUMBAI: IT and  networking major Cisco has promoted Prerna Suri as head of communications, southeast Asia as of August 2020. She joined Cisco from Facebook as communications manager APJC in March 2020, and in six months she has been pushed up the ladder and will be based in Singapore.

    Her job profile consists of leading Cisco’s communications efforts in Asean (south east Asia), a diverse region, with unique perspectives and opportunities. Her work includes collaborating with senior leaders, crafting strategic messaging, managing media relations, responding to crises and helping teams with their communications’ needs across Asean.

    Prerna has previously worked for organisations such as the UN in information roles, and in news outlets such as Channel News Asia, NDTV, and Al-Jazeera as a journalist.

    She holds a master’s degree from the London School of Economics and a bachelor of arts in journalism from India's prestigious Lady Shri Ram College for Women.

  • Anil Nair joins VMLY&R as India CEO

    Anil Nair joins VMLY&R as India CEO

    MUMBAI: Global marketing agency VMLY&R today announced the appointment of Anil Nair as CEO, VMLY&R India. Based out of the Mumbai office, he will report to VMLY&R Asia co-CEO Tripti Lochan, who is based in Singapore. He will oversee VMLY&R’s India operation, driving growth and building on VMLY&R’s fully integrated service offering spanning creative, technology and data services.

    An influential marketing industry leader, Nair brings with him more than 24 years of advertising and digital experience, most recently as CEO (digital) and managing partner for Law & Kenneth Saatchi & Saatchi India.

    Nair was a part of the founding team at Law and Kenneth (L&K) Communications in 2002. He is recognised for his role in helping build Law & Kenneth Communications from the ground up into India’s largest independent agency, prior to its merger with Saatchi & Saatchi in 2014. Since that time, Anil has been responsible for growing the Saatchi & Saatchi business and integrated practice in India, with a focus on strategic planning, brand stewardship, and digital transformation.

    Lochan said on his appointment, “We are committed to cultivating truly connected brands that generate real ROI for our clients and their clients. Anil comes to us with the right vision and experience to make this happen, marrying strategy with an understanding of the brand, digital, and commerce. He boasts an exemplary record for driving agency excellence and innovation while exhibiting a deep understanding of the Indian marketplace. This is an exciting time for VMLY&R as we continue to flourish in India, and I can think of no one better to lead the way.”

    Commenting on his appointment, Nair said, “At a time when consumer behaviour and demand continues to evolve in line with advancing technology, VMLY&R. with its “marketing-company meets creative-agency” rigour, represents a breath of fresh air for its clients via a service offering which is arguably the most relevant, necessary, and contemporary in the market today. It’s an honour to join the VMLY&R family at such an exciting time, and I look forward to playing my part in VMLY&R’s continued success story in India.”

    Nair joins the agency in the wake of a flurry of senior hires in recent months, following the appointment of Kevin Lobo as executive creative director, VMLY&R India, and Sujay Kar as commerce group lead, VMLY&R SEA & India.