ITV

Tag: Communications

  • PepsiCo India names Garima Singh as head of government affairs & communications

    PepsiCo India names Garima Singh as head of government affairs & communications

    MUMBAI: PepsiCo India announced on Thursday the appointment of Garima Singh as head of government affairs and communications. Singh takes over from Viraj Chouhan who is elevated to the role of vice president, global market communications.

    Prior to the new appointment, Singh was head of corporate affairs at HeroMotoCorp and as part of her experience of over 20 years has led public affairs mandate for companies like Mondelez, Apple, Mahindra & Mahindra amongst others.

    In her new role at PepsiCo India, Singh will be a key business partner managing long-term policy risks and opportunities to shape public policy decisions for sustainable, responsible business growth of the company.

    Chouhan, on the other hand, will take up a global role with him being a focal point for all global market communications teams outside the US, covering both internal and external communications. He will serve as the head of the markets center of excellence, providing support & guidance to teams and drive positive outcomes around key themes including pep+, diversity, engagement & inclusion, digital transformation and community.

    Armed with over 25 years work experience, Chouhan joined PepsiCo India in November 2018, and has been an integral part of the India leadership team. As chief govt. affairs and communications officer, he has been instrumental in building a world class, cohesive function that has had some major wins across all areas of work, according to the company. On the sustainability side, he has been instrumental in driving the PepsiCo ecosystem in India to collect & dispose 100 per cent of post-consumer plastic waste by December 2021.

  • Pocket FM strengthens leadership team; appoints Shubh Bansal as VP- growth

    Pocket FM strengthens leadership team; appoints Shubh Bansal as VP- growth

    Mumbai: Personalised audio streaming service Pocket FM has announced Shubh Bansal’s appointment as VP-growth and Rahul Nag as head of communications. Both Bansal and Nag will be reporting to Pocket FM CEO and co-founder Rohan Nayak.

    With these appointments, the company aims to intensify its focus to accelerate revenue, speed up growth initiatives, and elevate its brand positioning, it said in a statement.

    Bansal will be leading the business growth initiatives across listeners, and new business opportunities. He was a co-founder at Truebil, an auto-tech platform acquired by Spinny where he was responsible for spearheading growth, marketing, and revenue. Before Truebil, he was associated with Housing.com.

    Nag will be driving stakeholder engagement through external, social media, and internal communications along with establishing Pocket FM as a culture-first internet organisation. With over a decade and half years of experience in the communications landscape, he has worked with organisations like Flock, Mindtree, and ShareChat. In his earlier roles, he has led the crisis communication for Mindtree during the L&T takeover conflict and contributed to leading the communications for ShareChat and Moj.

    Welcoming them onboard, Nayak said, “As we continue our exponential growth curve on the backdrop of a unique storytelling experience, we are bullish on our market leadership in pioneering the ‘audio entertainment’ space. Both Shubh and Rahul are proven leaders in their space and are valuable inclusions into our strategic team. With their strong skillsets and expertise, we hope they will bring the required momentum to our growth, revenue, and brand recall as we continue to build Pocket FM for our community.”

    These key appointments come amidst Pocket FM scaling up rapidly, and reflects an increasing trend in audio content consumption on the internet. Over the past few months, the platform has aggressively focused on monetisation and content diversity.

    Joining Pocket FM, Shubh Bansal said, “It gives me immense pleasure to work with a company that is pioneering and leading the audio-entertainment category in the OTT space. Our vision is to build category leadership for Pocket FM and lead the OTT landscape through our product innovations and business acumen. I am thankful to the founders for their trust and confidence bestowed upon me, and we will together take Pocket FM to newer milestones.”

    Rahul Nag added, “I have always been a great believer in audio-first digital content and it always feels special to have the opportunity to contribute to the leader in the space. Our objective is not just to lead India but become a strong force to reckon with, and we are hopeful of emerging as a stronger brand for our listeners, creators, employees and investors.”

    According to the company, it has recently raised $65 million in Series C funding to double down on its strategic priorities of building AI capabilities, multiplying its listeners base with new languages and strengthening its creator community. The company has already hired senior executives to address these priorities and continues to look for talents in the product and tech space aggressively, it stated. Pocket FM has raised $93.6 million till date and is backed by some marquee investors like Lightspeed, Times Group, Tanglin Venture Partners, Goodwater Capital, and Naver.

  • Durr Group onboards Pulp Strategy as its Digital Agency

    Durr Group onboards Pulp Strategy as its Digital Agency

    Mumbai: Durr India, a subsidiary of the Durr Group, a global mechanical and plant engineering firm with expertise in the fields of automation and digitization has assigned its digital mandate to Pulp Strategy.

    As a part of the mandate, Pulp Strategy will handle B2B marketing for the brand’s owned digital platforms, including content marketing, content creation, and SEO. It will also be responsible for planning new digital initiatives for the brand.

    Durr India divisional manager Kabilan Veeraiyan said, “Pulp Strategy has shown a deep understanding of our digital consumer journey. They have demonstrated a data-driven approach and are aligned to our goals, and showed the experience and understanding for our need for data privacy, PII guidelines, etc., in addition to the required technical expertise. We look forward to working with them to increase our customer engagement, brand preference, and acquisition.”

    The account was won following a multi-agency pitch. The association was kickstarted with content marketing for the cross Industry and a diverse portfolio for B2B audiences of Dürr India.

    Pulp Strategy MD Ambika Sharma said, “Marketing to businesses is very different than marketing to individual consumers. That’s why B2B marketing is an entirely different marketing methodology, we take pride in the experience and expertise we have in not just B2B marketing but a keen understanding of technical content in the B2B context. We look forward to working with them towards an improved digital marketing practice and strengthening the brand’s digital presence.”

  • Embassy Group appoints Debosmita Majumder as group head, marketing & comm

    Embassy Group appoints Debosmita Majumder as group head, marketing & comm

    Mumbai: Real estate development firm Embassy Group on Monday announced the appointment of Debosmita Majumder as group head – marketing & communications.

    Majumder is an accomplished communications and marketing specialist with over 16 years of experience working with some of the country’s biggest brands and agencies and has delivered award-winning campaigns.

    Prior to joining Embassy Group, she was Porsche India’s head of marketing and was responsible in leading strategic campaigns and marketing initiatives for the brand. She has also previously worked with PUMA India, driving business impact, and is the brain behind the empowering Propah Lady campaign, the Cannes Awards nominated Suede Gully campaign, and the #DoYou campaign, which broke the Guinness Record in 2016.

    “Debosmita, with her years of diverse and rich experience in front-ending successful communication and marketing initiatives for various brands, is a great asset for our team,” said Embassy Group, COO, Aditya Virwani. “We are pleased to welcome her on-board and look forward to working with her to further strengthen our marketing practice, building the brand’s strategic narrative and drive holistic communications for Embassy Group.”

    Majumder’s role with Embassy Group would focus on providing strategic and thought leadership direction for the brand and communications. She will also be responsible for driving and unifying the brand’s story and image, focusing on digital marketing, creative communications, and public relations across its corporate, commercial, residential, services, community outreach, interiors, co-living, education, and equestrian verticals.

    “With marketing and communications powering my career through the past decade and a half, I have had the opportunity to work with leading brands across sectors and drive their strategic narratives,” said Majumder about her new role. “I am excited to work with Embassy Group, a brand whose ethos aligns with my passion, creativity, and curiosity. I look forward to leading successful communications and unearthing powerful narratives for the brand that is known to be a leader in the real estate development space.”

  • Mindshare India names Vipasha Bhuptani as communications planning lead for Content +

    Mindshare India names Vipasha Bhuptani as communications planning lead for Content +

    Mumbai: Mindshare India, GroupM’s flagship agency has announced the appointment of Vipasha Bhuptani as communications planning lead for the Content+ team. She will be based out of Mumbai and will report to Mindshare Content+ & partnerships, senior vice president, Ajay Mehta.

    In this role, Vipasha will be responsible for setting up the communications planning vertical for the agency’s key businesses. She will further strengthen the content+ offering by refining and sharpening strategic content communications narratives.

    Bhuptani comes with a vast experience of close to 20 years in leading communications planning & strategy across several Indian and international brands. She has worked as a strategic brand planner for various top brands across sectors in markets like India, Europe, and Southeast Asia. Her expertise is in designing relevant communications and outreach strategies.

    Mindshare South Asia, CEO, Parthasarathy Mandayam (Maps) said, “Vipasha has a proven track record of implementing strategic communication initiatives across various brands and markets. We believe that Vipasha will play a pivotal role as we accompany our clients in revamping their content strategies.”

    Ajay Mehta said, “Given the explosion in the content & communication landscape and with the emergence of new platforms, formats & frameworks, there is a need to address and build sharper & deeper, yet fully integrated content narrative for our set of clients. I look forward to working closely with Vipasha and I am confident that she will further strengthen our content offerings. Her expertise in strategic brand communications will further enhance our clients’ integrated content journey.”

    Talking about her new role, Bhuptani said, “These are exciting times in the content landscape as we witness its hyper-growth across platforms and formats. Clients today seek guidance and support in navigating through this intricate ecosystem. I am thrilled to be part of the Mindshare family as I embark on a journey for transforming the content narrative network for our clients.”

  • Devyani Rajya Laxmi Rana joins Coca-Cola India’s leadership team

    Devyani Rajya Laxmi Rana joins Coca-Cola India’s leadership team

    New Delhi: Coca-Cola on Thursday strengthened its leadership team and appointed Devyani Rajya Laxmi Rana, as vice president Public Affairs, Communications, and Sustainability for India and Southwest Asia.

    Formerly, Devyani was director of Public Affairs for India, Nepal, Bhutan for Caterpillar India, leading Caterpillar and its subsidiaries’ work in government/corporate affairs, public relations and communications, corporate social responsibility, and sustainability for the region. Before that, she led portfolios with the United Nations Development Program (UNDP) and United Nations (UN) in India, as well as The Schwab Foundation for Social Entrepreneurship, Geneva, Switzerland World Economic Forum (WEF).

    She has over 25 years of work experience in government and corporate affairs, strategic business advocacy, risk management, communications, CSR, and sustainability.

    Coca-Cola, president, India, and Southwest Asia, Sanket Ray said, “I am delighted to welcome Devyani on this exciting charter to deepen Coca-Cola’s engagement in the region as she joins the leadership team to spearhead the practice in the region. Devyani brings a wealth of experience in advocating for policies, legislation, trade agreements, and regulations. Her contributions will augment our belief in our purpose even stronger and serve as an acceleration of the work that was already underway.”

    Devyani has successfully developed effective strategies focused on maximizing impact in the region on infrastructure, environmental, social and governance, and trade, resulting in business profitability, increased footprint, and expanded manufacturing operations for domestic and export markets, said the company in a statement. Apart from that, she has also led advocacy, internal, external, and brand communications initiatives that have delivered positive business outcomes and contributed to the engagement of the organizations and teams she served.

    An alumnus of London School of Economics and Political Science (LSE), London, Devyani holds a Master’s Degree in Political Science from Tribhuvan University, Kirtipur in Nepal and a Bachelor of Arts, (Hons.) in Political Science from Lady Shri Ram College, University of Delhi, New Delhi, India.

  • Pitchfork Partners appointed communication strategy advisor for Jaycee

    New Delhi:  Jaycee, the company dealing with processing, marketing and export of high-quality coal combustion products has appointed Pitchfork Partners Strategic Consulting LLP as its communication strategy advisor.

    Pitchfork Partners will drive communication for Jaycee, supporting business growth and strengthening the brand narrative, the company said on Thursday.

    Jaycee, director, Rishit Dalal said: “India is the world’s second largest ash producer. With the government aiming to boost the domestic coal mining sector, and the fact that coal power will remain an integral part of our economy for the next two decades at least, it is an exciting phase for us and building our brand narrative will play a crucial role in business. That’s where Pitchfork Partners comes in. It has the credentials and track record to make our brand even more relevant to all stakeholders.”

    Pitchfork Partners co-founder, Jaideep Shergill said: “We are delighted to partner with Jaycee. We understand the transformation and the repositioning taking place in the coal combustion products industry. It’s a privilege to partner with the leader in this sector and be part of its sustainable change journey in India.”

    Founded in 1986, Jaycee exports to more than 30 countries across five continents. The company has operations in Maharashtra, Gujarat, Tamil Nadu and Andhra Pradesh, and is expanding to other states soon.

  • Crompton appoints Pragya Bijalwan as Chief Marketing Officer

    Mumbai: Crompton Greaves Consumer Electricals Ltd. has appointed Pragya Bijalwan as its new chief marketing officer.

    Bringing with her a rich experience of more than 16 years across the fuel, oil, and paints industry, she will be leading the marketing, advertising, and overall communication initiatives of the company.  

    Speaking about her new role, Bijalwan said, “I am thrilled to be a part of this brand. Despite having a strong consumer franchise, it accords top priority to adapting and evolving as per their changing needs. As we move into a new post-pandemic era, which is a challenging yet exciting time for the brand, our goal is to strengthen our leading positions in key categories while accelerating growth in new categories through meaningful innovation. This will be supported by our integrated communication approach.”

    In her last role before joining Crompton, Pragya was working with Castrol India Ltd where she led product innovations, brand campaigns, and technology-based innovative solutions. She has also worked with AkzoNobel India Ltd and Hindustan Petroleum Corporation previously. Pragya brings a strong knowledge of consumer insights, brand management, influencer advocacy, innovation, and digital marketing.

    • Crompton Greaves Consumer Electricals Ltd., executive director, and CEO, Mathew Job added, “Crompton is seen as a reliable brand that has been trusted for generations. Over the last few years, our focus has been to make the brand more aspirational and build a stronger connection with the younger consumers. I believe Pragya, with her varied and extensive experience across industries, is well equipped to take the brand forward in this journey. I welcome Pragya to this exciting role and look forward to working closely with her to make Crompton India’s most loved consumer electricals brand.”