Tag: communications partner

Collinson appoints Pitchfork Partners as new communications partner of choice in India

Mumbai: Collinson, the global leader in providing airport experiences, loyalty and customer engagement solutions and the operator of the world’s leading airport lounge programme Priority Pass, has selected Pitchfork Partners as its new communications partner in India following a competitive pitch.

Through this appointment, Pitchfork Partners will assist Collinson and Priority Pass with their ambitious growth plans and vision of delivering the world’s most valuable travel ecosystem. Pitchfork Partners will collaborate closely with Collinson’s Asia Pacific team to develop a robust communications strategy and programme for the Indian market that includes executive communications, media relations, thought leadership, and crisis and issue management.

Collinson is a global, privately owned company that has been dedicated to helping people travel with ease and confidence. The company works with the world’s foremost payment networks and over 1,400 banks, 90 airlines, and 20 hotel groups worldwide. Collinson operates Priority Pass, the world’s original and market-leading airport experiences programme, offering travellers access to over 1,400 airport lounges and travel experiences across 650 airports in 148 countries.

Commenting on the appointment, Pitchfork Partners co-founder Jaideep Shergill said, “Collinson has been operational in India for over 16 years and has worked with brands, particularly within the financial services industry, to create meaningful customer engagement through delivering market-leading airport experiences, loyalty and customer engagement programmes. With extensive experience in collaborating with global clients and having a profound understanding of India’s travel and hospitality sector, we as Pitchfork Partners are confident that we will be able to support Collinson’s growth and its communication strategy in India.”

As part of the global pitch, Ketchum UK was also selected as the new global communications agency lead, along with Saeloun Asia and Pitchfork appointed in APAC for Singapore and Hong Kong, and India respectively.

September 6, 2023
Cisco ropes in The 23 Watts as employee communications partner

Mumbai: Cisco has onboarded The 23 Watts as its employee communications and engagement partner for the Asia-Pacific, Japan and China (APJC) region. The mandate will be driven out of the agency’s Bengaluru and Delhi offices.

As flexible and hybrid working become the norm, the need for a digitally connected employee engagement approach is imperative to driving brand equity and culture forward. The agency will be responsible for shaping employee communication strategies and driving engagement tailored for 10 countries and around 20,000 people across the region.

Speaking about the association, Cisco director of communication-Asia-Pacific, Japan and China Puneet Pal Singh said, “At Cisco, our people are at the core of all that we do, anchored in and linked to our company’s purpose and vision. We are delighted to partner with The 23 Watts to continue engaging our teams to challenge themselves as we move forward in our journey of building an inclusive future for all.”

Sharing his thoughts on the partnership, The 23 Watts chief operating officer Kirti Singh said, “In today’s day and age, people’s experiences in the workplace are what sets companies and their cultures apart—and culture couldn’t be more important to the growth of a company. Over the last two years, we have focused our efforts on powering employee communication and engagement, alongside building employee synergy in the process. With people being Cisco’s biggest asset, we are proud to partner with Cisco and take their efforts forward as we commence a journey with them in the APJC region.”

November 1, 2022
Witzeal Technologies appoints Kaizzen as its communications partner

Mumbai: Witzeal, a new-age gaming technology company has appointed PR and digital agency Kaizzen as its communications partner.

According to a statement, the mandate encompasses providing strategic communications support, covering corporate reputation management, brand visibility, and crisis management across media platforms for its multi-gaming platform, Big Cash.

“We are pleased to appoint Kaizzen as our communications agency, to communicate our vision and help us position our brand as one of the robust new-age gaming technology players in the industry,” stated Witzeal Technologies CEO and founder Ankur Singh. “The team has commendable experience in the gaming and tech space. We believe their expertise will help drive the brand’s communication in the right direction with the appropriate tools and strategies.”

Witzeal is establishing trends in the Real Money Gaming (RMG) segment with its wide range of games. Its flagship product Big Cash, launched in 2017 offers 17 skill-based Real Money Games (RMG) in cards, fantasy, and casual games which are developed in-house. Online real money gaming has also been witnessing an upward trend and is growing faster than other games in the country mainly due to the immersive digital infrastructure, said the statement.

“We are excited for the opportunity of working collaboratively with the team as we look forward to applying our strategic expertise to execute innovative, disruptive and high-impact PR campaigns that positively impact the business,” said Kaizzen president Nikhil Pavithran. “Over the past twelve years, Kaizzen has established itself as a leading multi-practice and full-service PR and digital media agency. Kaizzen has proved to have a strong gaming portfolio and established itself as a gaming expert in the industry. The current mandate will help consolidate this practice even further.”

November 23, 2021
WayCool Foods appoints dentsuMB as lead communications partner

Mumbai: dentsuMB, the integrated creative agency from dentsu India, has won the mandate for the branded portfolio of the homegrown agri-commerce company, WayCool Foods. The account will be serviced from the agency’s Chennai office.

As per the mandate, dentsuMB will be responsible for managing the brand strategy and developing creative solutions across the brand portfolio. “The most rewarding part of our business is when the client acknowledges its agency partner with an additional mandate. We are truly humbled and honoured to have been chosen as the lead agency for WayCool Foods to build its portfolio of brands in India and abroad,” commented dentsuMB India managing partner Indrajeet Mookherjee.

WayCool Foods has launched a range of branded food products across its portfolio of staples, dairy products, and fresh produce. Formed with the vision ‘to be the most efficient, impactful and sustainable agri-commerce platform,’ the company is set to expand its reach to domestic as well as select international markets.

“WayCool, being a purpose-driven organisation, works across the food supply chain from soil-to-sale. Our consumer brands basket is designed around daily meal consumption habits to make home cooking easy, convenient, and magical,” stated WayCool Foods & Products chief executive officer and co-founder Karthik Jayaraman. “dentsuMB has been helping us reach and engage better with our target audience. Its global market intelligence is invaluable to us, and we will continue to strengthen this relationship to serve the Indian consumer globally.”

“Home cooking is even more important today with the current situation we are in and WayCool as a brand is synonymous with quality and high standards,” said dentsuMB Chennai AVP Priya CM. “We are happy to have grown this partnership and look forward to building the brand as it looks to enter new categories and new geographies.”

October 21, 2021