ITV

Tag: communication mandate

  • Moshi Moshi wins the social media mandate of Godrej Jersey

    Moshi Moshi wins the social media mandate of Godrej Jersey

    Mumbai: Godrej Jersey has assigned its social media mandate to Moshi Moshi, one of India’s leading and fastest-growing communication companies.

    The mandate was won through a competitive pitch process. The directive includes managing the brand presence on social media to create greater awareness, trust and engagement across all customer and segment profiles through strategic brand campaigns and communication.

    Speaking on the appointment of Moshi Moshi, Godrej Jersey assistant general manager of marketing Ajesh Sathyababu said, “We aim to engage consumers and reiterate the message of purity, thickness, and the right blend of nutrition across Godrej Jersey’s product portfolio. To do so, we are glad to partner with Moshi Moshi as they understand the local business climate and correspond with our brand’s values. Through this partnership, we aim to create a space for the cross-pollination of ideas and opportunities for social media collaboration with Moshi Moshi.”

    Adding to it, Moshi Moshi co-founder & creative director Ajay Bothra, said, “Moshi Moshi has always aimed at providing a value proposition to generate relevant, long-lasting, and captivating communication to all our clients. We will continue to deliver with the same zeal and commitment to Godrej Jersey as well. We are delighted to have them on board and look forward to stirring the dairy market with some innovative & creative campaigns.”

  • Truecaller collaborates with The Womb for communication duties

    Truecaller collaborates with The Womb for communication duties

    Mumbai: Truecaller has roped in The Womb to chart out an impactful communication drive in India. The agency will be responsible for the brand’s communication strategy, thereby propelling long-term brand building through the power of robust strategic thinking and powerful storytelling.

    Speaking on the partnership, Truecaller chief commercial officer Kari Krishnamurty said, “We are delighted to welcome The Womb as our creative partner in India. The Womb has proven expertise that helps reach the consumer with meaningful storytelling. Together, we are looking forward to creating more impact and elevating our brand proposition, making Truecaller an obvious choice for every consumer to experience safety in communication.”

    The Womb co-founder Kawal Shoor said, “The team at Truecaller is young and restless. They are ready to take on challenges head-on and are not scared to take risks or to do things that have never been done before. This makes a great culture fit with what we believe and the work we create. We are up for the challenge and are excited. Shouldering the responsibility of a young tech brand, we are geared up to face the challenges and grab the opportunities with both hands to create work that is simple yet unignorable.”

    Kawal further added, “Over the years, Truecaller has been working towards empowering consumers to make the right choices. We feel it’s a great time to take this opportunity to the next level and engage with the consumers at a deeper level, which is beyond just being a caller ID. We feel that in the last seven years, we have just touched the tip of the iceberg and there is so much more that Truecaller has to offer to ‘Bharat’.”

  • Afcom signs Concept PR as its communication partner

    Afcom signs Concept PR as its communication partner

    Mumbai: Concept Group’s Concept PR on Monday won the communication mandate of Chennai-based international cargo airline, Afcom Holdings (Afcom).

    The agency will be responsible for strategic counselling, planning and programming, preparation of communication documents, maintenance and management of media relations and implementation through various PR tools.

    Concept PR will also provide professional daily news monitoring services through Concept BIU, the media monitoring arm of Concept PR. Concept BIU, an ISO 9001:2015 certified company, is a trendsetter and a leader in public relations and corporate communications measurement, news monitoring, data analytics, and research. It provides various services and solutions to teams in corporations and PR agencies that manage the media reputation of business entities.

    Speaking of the association, Concept PR managing director Ashish Jalan said, “We are happy with winning the Afcom’s communication mandate. For us, Afcom is not just a cargo airline but an end-to-end cargo solutions company. We see great promise in Afcom regarding its business strategy and outlook. We will endeavour to ensure that the right narrative is designed and disseminated to the right target audiences through a perfect deployment of both traditional and digital PR.”

    Commenting on the partnership, Afcom Holdings chairman Capt. Deepak Parasuraman said, “We are delighted to be partnering with Concept PR. During the pitch process, we found them to be an agency that thinks differently and outside the box while still being flexible regarding the client’s expectations and budgets. In addition, they come with deep domain knowledge and understanding of the sector we operate in, which for sure works in our favour. We look forward to a long and fruitful alliance.”

  • Wing Communications to handle Advait Infratech’s PR mandate

    Wing Communications to handle Advait Infratech’s PR mandate

    Mumbai: Wing Communications has won the communications mandate for Advait Infratech—a Gujrat-based Infratech on Wednesday. It provides robust products and solutions for power transmission, substation, and telecommunication infrastructure and is hoping to expand into green/renewable energy by 2023.

    Wing Communications will be providing a range of services, including managing the brand’s strategic PR, media relations, and corporate PR and reputation management across India through incisive campaigns.

    Commenting on the development, Advait Infratech founder and managing director Shalin Seth said, “Wing Communications has established credentials, diversified experience across sectors and a deep understanding of the infrastructure industry, which makes them an excellent partner to drive our communications. With a team that has a seamless nationwide and international network, impeccable industry stewardship, and expertise in communicating the value of a company and linking them to concrete results, we’re looking forward to strengthening our communication and presence in the Infratech domain.”

    “Advait Infratech is an institution that is proudly making strides in building the nation and strengthening the core of our economy, and we are extremely proud to be a partner with this transformational brand in their public relations journey. With this mandate, we are looking forward to going beyond traditional PR. We will be helping Advait Infratech with thought leadership campaigns that will not only help them in engaging with the audience in the digital space and building their online footprint, but will also give them a remarkable boost in their rapid growth journey,” said Wing Communications CEO and co-founder Shiva Bhavani.

  • HOUM Technology signs Concept PR as its communication partner

    HOUM Technology signs Concept PR as its communication partner

    New Delhi: Tech start-up HOUM Technology has handed over its communication mandate to Concept PR. The PR mandate for Houm Technology includes strategic communications and crisis management.

    Houm is a category-creating global consumer internet product at the convergence of web3.0, private communication and data monetization. It lets each consumer build and own a private place (digital home) on the internet—with a personal domain—that no other person, system or bot (including Houm Technology) can access; enabling the creation of a completely decentralised ecosystem.

    Speaking about the collaboration, HOUM Technology CEO said, “Concept PR was the only agency who could show what Houm should do from a marketing perspective. Their Technology & Startups team impressed us with their belief in our Web 3.0 Product and the understanding of the tech industry at large. I look forward to this partnership and the journey ahead.”

  • Kaizzen bags communication mandate for Konica Minolta

    Kaizzen bags communication mandate for Konica Minolta

    Mumbai: Konica Minolta announced on Thursday that it has appointed Kaizzen, India’s fastest-growing agency, as a strategic communications partner. With this partnership, Kaizzen will drive corporate reputation management, thought leadership, and brand partnerships across multiple stakeholders and communities.

    Japan-based Konica Minolta has expertise in empowering enterprises through digital printing and intelligent work solutions. Driven by innovation, Konica Minolta is a customer-centric organisation undertaking challenges to optimise other ventures through inclusiveness and collaboration with customers and partners.

    Konica Minolta general manager-office marketing division Sanjay Monga said, “We are delighted to partner with the country’s fastest-growing public relations agency, Kaizzen. We believe, with this collaboration, we hope to create a more vocal presence as a brand that helps organisations build, sustain, and thrive digitally.”

    Through an integrated communications strategy, Kaizzen will propel Konica Minolta towards building lasting brand recognition, media positioning of the top-brass, and increasing social visibility through an integrated communications strategy, while also assisting with their greener, sustainable initiatives.

    Speaking on the partnership, Kaizzen CEO Vineet Handa said, “Konica Minolta has established itself as a leading brand that empowers businesses through digital intelligent work solutions and printing. We are privileged to have them on board and look forward to creating success stories for our patrons. For us, each new client is equivalent to an award win that we cherish most. Our goal at Kaizzen is to strengthen our client’s reputation and to bring their leadership views to the stage.”

    Over the years, Kaizzen has grown into a prominent PR and digital media agency with a diverse portfolio in education, hospitality, FMCG, and technology. The company has recently won the “Agency of the Year (mid-sized)” at the ET Brand Equity – Kaleido Awards’21.

  • Advent PR bags communication mandate for Hygiene Plus

    Advent PR bags communication mandate for Hygiene Plus

    Mumbai:  Delhi-based PR agency Advent Public Relations has attained the communication mandate for Hygiene Plus, a manufacturer of hygiene products in India.

    Advent PR will now be in charge of organising, executing, and administering Hygiene Plus’s innovative and strategic communication plans. The agency’s main efforts will be on increasing and enhancing market involvement through strategic communication tools and techniques. This affiliation will strategically increase the company’s visibility in the market while concurrently targeting the prospective customers.

    Hygiene Plus is one of the leading manufacturers of made in India hygiene products like sanitary napkins, baby wipes, refreshing wipes, baby bath towels, adult bath towels, kids bath towels, and laundry detergent capsules (adult & baby). They are a quality-driven, integrated production facility that provides a long-term answer to a fundamental need which is hygiene. Backed by the business expertise, reliability, and industry experience, Hygiene Plus truly believes that success is proportional to inventive thinking.

    Hygiene Plus managing director Gautam Kanodia said, “Hygiene Plus has become a credible brand name within its industry over a short span of time. With our assertive growth prospects for the years ahead, we were looking to work with a PR agency that could use their acumen to deliver us integrated marketing communication solutions, in line with our brand vision, and enable us to connect with our diverse customers across different platforms. We needed someone who could advise us on how to improve the firm’s brand image and Advent PR came up with decisive solutions. We are certain that they will effectively position our brand in the market by creating a recall value among the customers.”

    Sharing his views, Advent Public Relations director Kheman Kumar said, “We are delighted to announce that we have been selected as Hygiene Plus’s ideal PR and brand communications agency. At Advent PR, we aim to provide the finest service possible to our clients, and we are convinced that as their valued communication partners, we will support them in their mission and assist them in meeting their objectives. We are eager to work with Hygiene Plus to assist them to create and achieve their goal of expanding their business to new levels.”

  • Fan Anywhere assigns digital & comm mandate to Beeing Social and Mavcomm Consulting

    Fan Anywhere assigns digital & comm mandate to Beeing Social and Mavcomm Consulting

    Mumbai: Fan Anywhere, a start-up building the world’s first platform for celebrity NFTs, and NFTs & fan tokens of sports clubs, has assigned their digital & communications mandate to creative digital agency Beeing Social and boutique reputation consulting firm Mavcomm Consulting. 

    Beeing Social-Mavcomm Consulting team will deliver a whole host of solutions including communications strategy, planning, creatives, content, media relations and strategic social media outreach across mediums. 

    Co-founded by IIT Roorkee grads and experienced tech entrepreneurs Varun Chaudhary and Amit Kumar, Fan Anywhere aims to become one stop blockchain solution for a celebrity to engage the fan base and is in the process of raising investments and preparing to launch its Initial DEX Offering (IDO) in the near future. 

    Commenting on the association, Fan Anywhere co-founder and CEO Varun Chaudhary said, “We are building the world’s first platform for utility based celebrity NFTs,and NFTs & fan tokens of sports clubs, which will open gateways to Metaverses for celebrities. This is a rapidly emerging space which a lot of people beyond the immediate tech community are not very familiar with. Our emphasis will be on transitioning the celebrities as well as their fans towards the future of fan following and the Fan Anywhere way of ‘Reimagined Fandom.’ Beeing Social and Mavcomm Consulting showcased an in-depth understanding of the space and we are confident that they will position our messages accurately.”

    Powered by Polygon, Fan Anywhere wants to revolutionise the culture of fandom with fan token offerings, exchange for fan tokens, NFT marketplace and rewards traversing the entire ecosystem, said the statement.

    Beeing Social co-founder Abhishek Singh Rajpurohit said, “We are thrilled to be a part of FanAnywhere Project. Beeing Social and Mavcomm teams have delivered together on on multiple mandates and we are excited to partner again.”

    Mavcomm Group co-founder and MD Anand Mahesh Talari said, “Fan Anywhere is in a very exciting space. In a country such as India where fans celebrate their passion with extreme love for celebrities even to the extent of building temples for some, we are confident that they are going to see great success. We are pleased to partner with them at this early phase and looking forward to communicate their messaging effectively. We enjoy great synergy with the Beeing Social team with our joint emphasis on delivering the best, we are looking forward to working together again on this powerful mandate.”