ITV

Tag: communication agency

  • Ants Digital appoints Ryan Alan Marshall; announces PR and advocacy vertical

    Ants Digital appoints Ryan Alan Marshall; announces PR and advocacy vertical

    Mumbai: Ants Digital has scaled its bouquet of services by launching public relations and advocacy as its sixth vertical. To spearhead its newest business, Ants has brought on board Ryan Alan Marshall, who has close to two decades of experience across industries with reputed Indian and global organisations.

    Marshall will be responsible for building and driving the public relations and advocacy mandate from the Gurgaon office of Ants.

    A seasoned professional, Marshall has spent a fair bit of time on both the agency and client sides. Before joining Ants, in his last assignment, he led the public advocacy practice at SPAG Finn Partners and was a senior member of the vertical at First Partners. As an advocacy professional, he comes with valuable experience in industries related to metals and natural resources, responsible plastics, tobacco, carbon black, and alcohol. In his earlier stint with Genesis BCW, Marshall led the communication mandate for a state government and also worked with marquee corporate, sports, and entertainment clients of the agency.

    Ants Digital CEO Sanjay Arora said, “At Ants, we are constantly looking to scale our service offerings for clients. With PR and advocacy services becoming operational, Ants is now a fully integrated digital and marketing consulting firm. We are delighted to welcome Marshall on board to head the public relations and advocacy vertical. Marshall comes to Ants with multi-sector experience and brings with him a high level of understanding in the field of PR. With him coming on board, we are sure to make an impact on our clients and stimulate public relations, government communications, advocacy and stakeholder communication. I am excited to welcome him to the team.”

    Speaking on his appointment as Ants Digital senior director, public relations and advocacy, Marshall said, “The rapid economic progress of the country has led to a plethora of growth opportunities, resulting in the growing need and enhanced understanding for public relations and advocacy.” The opportunity to define, build, and nurture this journey at Ants is something I find extremely exciting. I am elated to be a part of the Ants team and look forward to building and advancing the PR & advocacy narrative for the company by bringing value through impactful and strategic communications for all clients.”

  • Cisco ropes in The 23 Watts as employee communications partner

    Cisco ropes in The 23 Watts as employee communications partner

    Mumbai: Cisco has onboarded The 23 Watts as its employee communications and engagement partner for the Asia-Pacific, Japan and China (APJC) region. The mandate will be driven out of the agency’s Bengaluru and Delhi offices.

    As flexible and hybrid working become the norm, the need for a digitally connected employee engagement approach is imperative to driving brand equity and culture forward. The agency will be responsible for shaping employee communication strategies and driving engagement tailored for 10 countries and around 20,000 people across the region.

    Speaking about the association, Cisco director of communication-Asia-Pacific, Japan and China Puneet Pal Singh said, “At Cisco, our people are at the core of all that we do, anchored in and linked to our company’s purpose and vision. We are delighted to partner with The 23 Watts to continue engaging our teams to challenge themselves as we move forward in our journey of building an inclusive future for all.”

    Sharing his thoughts on the partnership, The 23 Watts chief operating officer Kirti Singh said, “In today’s day and age, people’s experiences in the workplace are what sets companies and their cultures apart—and culture couldn’t be more important to the growth of a company. Over the last two years, we have focused our efforts on powering employee communication and engagement, alongside building employee synergy in the process. With people being Cisco’s biggest asset, we are proud to partner with Cisco and take their efforts forward as we commence a journey with them in the APJC region.”

  • Moshi Moshi wins the social media mandate of Godrej Jersey

    Moshi Moshi wins the social media mandate of Godrej Jersey

    Mumbai: Godrej Jersey has assigned its social media mandate to Moshi Moshi, one of India’s leading and fastest-growing communication companies.

    The mandate was won through a competitive pitch process. The directive includes managing the brand presence on social media to create greater awareness, trust and engagement across all customer and segment profiles through strategic brand campaigns and communication.

    Speaking on the appointment of Moshi Moshi, Godrej Jersey assistant general manager of marketing Ajesh Sathyababu said, “We aim to engage consumers and reiterate the message of purity, thickness, and the right blend of nutrition across Godrej Jersey’s product portfolio. To do so, we are glad to partner with Moshi Moshi as they understand the local business climate and correspond with our brand’s values. Through this partnership, we aim to create a space for the cross-pollination of ideas and opportunities for social media collaboration with Moshi Moshi.”

    Adding to it, Moshi Moshi co-founder & creative director Ajay Bothra, said, “Moshi Moshi has always aimed at providing a value proposition to generate relevant, long-lasting, and captivating communication to all our clients. We will continue to deliver with the same zeal and commitment to Godrej Jersey as well. We are delighted to have them on board and look forward to stirring the dairy market with some innovative & creative campaigns.”

  • ABP Group ropes in 82.5 Communications for launch of ABP Desam

    ABP Group ropes in 82.5 Communications for launch of ABP Desam

    Mumbai: ABP Group has partnered with 82.5 Communications for the launch of its regional news platform ABP Desam in two Indian states – Telangana and Andhra Pradesh. The agency’s Bengaluru office will handle the business.

    The launch campaign of ABP Desam is based on the central insight that regardless of borders, the people of these two states share the same interests. It highlights and celebrates the pride every Teluguites carry within themselves when it comes to their culture and especially their language, the agency said in a statement.

    “It has been incredible working with 82.5 Communications on the launch of our new Telugu digital platform, ABP Desam,” said ABP Network CEO, Avinash Pandey. “They understood the Telugu market, and coalesced their creative concepts with regional elements, which made the campaign well-suited to our vision for ABP Desam.”

    “Telegu is more than a language. It’s a sense of belonging, it’s a matter of pride, it’s a way of building community. That’s how passionate the people of Andhra Pradesh and Telangana are towards their language,” said 82.5 Communications – South, SVP and branch head, Naveen Raman. “We worked on that insight to celebrate their love towards the language through ABP Desam. This thinking is yet another example of what we as an agency do best – be a truly Indian agency by having an insider point of view and approach every time. We did it super successfully for ABP Nadu in Tamil Nadu. And now we are proud to do it again for ABP Desam.”

    82.5 Communications – South, group creative directors Sangeetha Sampath and Ravi Cherussola added, “The unique history of Andhra Pradesh and Telangana requires an adept understanding of the people, their interests, and passions. A hyper-local approach is of the absolute essence because when it comes to something as serious as news, the regional truth becomes important. The launch digital film celebrates and highlights this via the digital film, social media work, and more.”