Tag: Communicate India

  • Singer India partners with Communicate India for brand strategy expansion

    Singer India partners with Communicate India for brand strategy expansion

    MUMBAI: Singer India, a subsidiary of SVP Worldwide, has partnered with Communicate India to enhance its market presence and brand visibility.

    With a heritage spanning 170 years, Singer India continues to expand its footprint by diversifying its product range, redesigning its retail presence, and launching its flagship store in Nehru Place, New Delhi. The company is also introducing premium international brands like Pfaff and Husqvarna Viking to the Indian market.

    Communicate India, a leading integrated communications agency, will spearhead Singer India’s brand storytelling efforts, using data-driven strategies to shape its communication approach and boost engagement. The agency has a proven track record in executing high-impact campaigns for multinational brands.

    Singer India head of marketing & communications Shalini Gupta Vachher said, “As we evolve and innovate, we sought a partner who understands our vision. Communicate India impressed us with their strategic insights and fresh ideas, aligning perfectly with our commitment to consumer engagement and brand leadership.”

    Communicate India CEO Akshaara Lalwani said, “Singer India is a legacy brand undergoing a remarkable transformation. Our goal is to ensure this evolution is not just noticed but deeply resonant with consumers. By combining data-driven insights with compelling storytelling, we aim to amplify Singer India’s presence while honouring its rich history.”
     

  • Communicate India collaborates with ‘JEANS FOR REFUGEES’

    Communicate India collaborates with ‘JEANS FOR REFUGEES’

    NEW DELHI: Communicate India, brand solution company recently collaborated with ‘JEANS FOR REFUGEES’, a charity drive that raises funds for the International Rescue Committee as exclusive media/ PR partners for the Indian market.

    As a part of the mandate, Communicate India is helping Johny Dar, the American artist and fashion designer behind ‘Jeans for Refugees’, to mark his presence in India through tactical media communication. The mandate entails strategic planning and leveraging communication across key media as well as getting on board leading Bollywood celebrities for brand collaborations.

    When a celebrity donates a pair of jeans, they are hand-painted by Johny Dar and transformed into a unique and exclusive work of art. The pieces are then exhibited and auctioned to raise funds for the International Rescue Committee – an organization that aids refugees and people whose lives are shattered by conflict and disaster.

    With support from over 100+ international celebrities including Ryan Gosling, Elton John, Salma Hayek, Sharon Stone, Cameron Diaz, Naomi Campbell, Victoria Beckham and Emma Watson, the artist has plans to collaborate and call for participation across India’s diverse portfolio of celebrities. The initiative already had sports star- Saina Nehwal and actor Randeep Hooda, as participants, before it entered the Indian market. The main aim of exploring India is to extend a collaborative arm towards the gamut of the exceptional names from the country.

    Communicate India founder and CEO Akshaara Lalwani, said, “Good values and good business go hand in hand. Through this campaign, our purpose is to go beyond the technicalities and delve into building a personal connect with the audience so as to fashion a positive change. We are proud to collaborate with JFR for an initiative that has already touched innumerable hearts and minds worldwide and are looking to create a similar galvanizing effect in India.”

    Johny Dar said, “It’s been an absolute pleasure working with Communicate India, and through them with prominent publications of India. We have been sincerely inspired by their dedication to communicating the depth and breadth of the initiative with an original and personal approach, and by sharing our message and work with the Indian audience at large. It is partnerships like this, that upholds our vision of equality, inclusivity and teamwork, which make ‘Jean for Refugees’ into a global movement, bringing us all closer to a brighter future.”

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  • Media professionals wish their best friends a Happy Friendship Day

    Media professionals wish their best friends a Happy Friendship Day

    MUMBAI: Friendship is the purest and most beautiful relationship that two individuals can share. It can evolve from any relation and can even metamorphose into new partnerships. The world is celebrating this relationship today by marking Friendship Day. Globally, people will be appreciating their friends and will be sending them emotional messages and thus, Indiantelevision.com asked the media industry who their best friends are and here are some sweet responses that we got:

    i9 Communications head Munmun S Gentle

    I have two best friends: Rachana Chhedha aka Rachuwhom I met in class 1, and Deepak Gaur whom I met while we were working for the same organisation 12 years back. Rachna is from the hospitality industry while Deepak is currently working with a publication. These two have been my pillars of strength throughout my journey. It is very important for one to connect with like-minded people who understand you.

    Rachana was the one who motivated me the most during my career shift from sales to public relations. She has also taught me how to remain calm and make right decisions even under extreme pressure. And Deepak has been constantly guiding me with work. Whenever I face any crazy challenge professionally, he is my go-to person because he always tells me, and makes me believe that everything will be alright. He will list down enough samples for me to solve my problems. He is the one person with whom I can talk my heart out as I know he will not judge me.
    Both these beautiful people make my life simple and they are the people I can confide my thoughts in. I wish them and all a very Happy Friendship Day!"

    Mirum India creative director Kishor Shembekar


     
    It is a rare happening that your boss becomes your best friend but I have been fortunate enough to live this in my life. Vivek Shinde was once my boss and is like family now. Our interactions while working made us know each other better as an individual and developed our friendship. We are still in touch and would continue throughout our lives. We have been friends for almost two decades now and he continues to be a guide and a mentor for me since my initial days in the advertising world. Happy Friendship Day, Vivek!

    Communicate India founder & CEO Akshaara Lalwani

    My best friend is definitely my husband Rishaan. He is probably the best mentor I’ve ever had and the best support system I could have going through my professional journey. When I’m going through a challenging period, he has been extremely supportive, motivating, and gives me the courage to keep going. Your friends and associates might not always call you out when you’re slipping up, or about to drop the ball, but your best friend always will, and Rishaan does that.  He also encourages me to focus on my strengths and not let my weaknesses get the better of me. There are days where he completes my sentences and can read my thoughts. He is not afraid to make me reevaluate some of my decisions and pushes me to be a better person, a better professional, and a better leader.

    White Rivers Media co-founder Shrenik Gandhi

    Mitesh & I go back a long way. Almost a decade back, we did our MBAs together. Coincidentally, we also share our birthdays and that also happens to be the day we launched White Rivers Media 7 years back, on 7 August.

    He plays the role of my right-brain.  All creative and strategic calls of the company are taken by Mitesh while I look after expansion, operations, and people.  

    From the first hire to the first client to the first award, to the first fire, to a first big loss, to the first big office, to first new out of city office, to the first 100 employees, the stories are infinite, regrets are none. Onwards and upwards from here. Happy Friendship Day Mitesh!