Tag: commercial free

  • MTV to celebrate 15 August commercial free with ‘Mangal Pandey’

    MUMBAI; On 15 August – -The Independence Day, MTV India will showcase 16 -hours sneak but much more than a peek of Aamir Khan’s much-awaited epic, Mangal Pandey – The Rising.

    MTV, the music channel will also celebrate 15 August by airing no advertisements for those 16 hours, states an official release.

     
     
     

     

    According to a media release, MTV will feature all day long the most glorious songs, juiciest snippets and most exciting footage from Mangal Pandey. The movie from Bobby Bedi – Deepa Sahi production, directed by Ketan Mehta and distributed by Yashraj Films is scheduled to release on12 August.

     

    MTV Networks India vice-president and general manager creative and content Ashish Patil says, “If it’s never been done before, you can bet MTV’s going to do it first. This Independence Day, you can also celebrate freedom from advertisements with Mangal Pandey aka Aamir Khan for an entire day”

     

     
     
     

     

    From 8 am to midnight, the channel will showcase some so-far-unreleased scenes culled out from over 200 hours of movie footage, along with interviews with the major cast members Aamir, Rani, Toby Stephens, Ameesha and the making of the film’s music.

    MTV will continue with The Rising – First Look every weekday at 10 am and 6 pm from 16 August to 31 August with Aamir Khan speaking about the kind of research that went into making of the film, informs the media release.

  • MTV to re-telecast Live 8, commercial-free

    MUMBAI: MTV is responding to complaints that the channel’s coverage of Live 8 on 2 July was overshadowed by commercials and other fill-ins. The channel will air 10 commercial-free hours of performances on 10 July.
     

    “Viewers will be able to see the entire sets of U2, Coldplay, Pink Floyd, Kanye West and Green Day on either MTV or VH1, and sometimes both”, a media report has quoted MTV Networks Music president Van Toffler as saying. VH1 will air selected performances between 10 am and 3 pm while MTV will show performances between 3 and 8 pm.
     
     

    MTV has reportedly received complaints from more than 2,000 viewers about its eight hours of Live 8 coverage on 2 July. The complaint was, between commercials, interviews and reports from correspondents, MTV often showed only a song or two from several of the performances.