ITV

Tag: commercial

  • TRAI puts a ‘stop’ to unsolicited calls and messages

    TRAI puts a ‘stop’ to unsolicited calls and messages

    Mumbai: The Telecom Regulatory Authority of India (TRAI) is taking a firm stance on unsolicited commercial communication (UCC) with its amended Telecom Commercial Communications Customer Preference Regulations (TCCCPR), 2018. In a bid to protect consumers from spam calls and messages, TRAI has introduced a series of tightened regulations aimed at strengthening consumer privacy and improving transparency in the world of telecom communications.

    Since the introduction of the TCCCPR in 2018, the framework has already made headway in fighting spam with its blockchain-based regulatory system. However, with spammers evolving their tactics and adopting new methods, TRAI’s latest regulatory tweaks aim to close loopholes, enhance consumer complaint processes, and strengthen enforcement mechanisms. The newly-amended regulations seek to bolster the fight against spam, ensure quicker action on complaints, and enforce higher accountability for telemarketers.

    The latest amendments by TRAI introduce a streamlined complaint process, allowing consumers to file complaints against spam calls and messages without the need to register their preferences in advance. Additionally, the time window for lodging complaints has been extended from three days to seven days, making it more convenient for users. To ensure faster action, telecom providers must now resolve complaints within five days, a significant reduction from the previous 30-day timeframe. Moreover, the threshold for action has been lowered, requiring just five complaints in 10 days instead of the earlier 10 complaints in seven days, making it easier to clamp down on repeat offenders.

    Strengthening consumer control, telecom operators will now be required to provide a mandatory opt-out option for promotional messages, ensuring customers have a hassle-free way to reject unwanted communications. Additionally, financial disincentives have been introduced for telecom providers found misreporting UCC instances, with escalating penalties for repeat violations, reinforcing strict accountability within the industry.  

    Moreover, TRAI has implemented stringent rules to curb the misuse of telecom resources for telemarketing. This includes banning normal 10-digit numbers for promotional messages and encouraging telemarketers to use dedicated number series (such as the 1600 series for transactional messages). Violators of these regulations now face severe penalties, including suspension of telecom services for up to a year for repeat offenders.

    Additionally, physical verification and biometric authentication for telemarketers and senders will further ensure accountability and traceability in the industry. Telecom providers are also required to implement honeypots to help identify spam calls early, thus preventing widespread misuse.

    As digital communications continue to play an essential role in business and personal interactions, these new measures will go a long way in ensuring a cleaner, safer telecom environment. TRAI’s latest reforms aim to create a balance between consumer protection and the need for legitimate commercial communication, marking a new chapter in India’s telecom regulatory landscape.

  • How to turn writing into a habit

    How to turn writing into a habit

    The problem with modernity is that we threw out the baby with the bathwater. Horrified by the excess and savagery of the past, we decided to place a stigma on what is seen as old. The word “wisdom” is rarely used in its literal sense or taken literally.

    The problem of disciplining yourself and getting better at a craft is not new. It has been with us since the start, and sadly, the modern world tends to view things backward. A classic understanding of discipline is rooted in much more truth than the recent pop-psych self-help advice industry.

    How to write every day? Well, you have to develop a habit.

    Aristotle’s advice

    As mentioned, we decided to throw out the baby with the bathwater at some point. So, we intuitively think that getting better at dieting, working out, or writing is all about motivation. After all, “motivation coaching” and motivation videos are a multi-million (if not billion) dollar industry.

    Developing good writing habits is no different from any other habit formation.

    Relying on motivation is a terrible idea. It is an emotion, just like any other. And similar to all other emotions, it is unpredictable and tough to maintain. Just try it for yourself: pick an emotion or a state of mind, and try to have it consistently.

    We all fall into this trap. Due to a documentary or a YouTube video, we swear to ourselves that we will lose weight, start writing, or learn to play the piano. The passion and fire burn within us as we start, but then fade away after a few days.

    Ever since the ancient world, people understood that men are creatures of routine, reflex, and instinct. To quote Aristotle: “ Excellence is a habit.”

    There is nothing inherently wrong with chasing that motivational high, but we have to understand that it is fleeting. The essence of maturity is learning to do things when you do not feel like it.

    At first, the “pain” of forcing yourself to write daily will be significant. But with time, a habit will form. To put things simply: to get good at writing you have to practice daily writing. And to write daily, a habit must be burned into both your body and mind.

    Did you ever notice how hard it is to kick a bad habit? Well, the opposite is also true. Good habits also tend to stick around if they are hard-wired into your mind. People who are used to working out feel bad if they have to skip a week. Ex-military people still make their beds, iron their shirts, and sit with their backs straight.

    To some extent, you are a programmable creature. Every culture was aware of this fact and used it to its advantage.

    Beware of Dopamine extremes

    Writing every day is a commitment. But it does not necessarily have to be very unpleasant.

    Try to do the following experiment: eat a strawberry. Tastes good, right?

    Now, eat a piece of cake, then eat a strawberry after. The very same strawberry now tastes extremely sour. Why is that?

    Well, your taste buds adjusted themselves to the extremely sweet cake piece. Compared to the diabetes-inducing cake, the mildly-sweet strawberry tasted like a lemon.

    This long analogy is important because the very same thing happens to your emotions. Your body is designed to produce pleasure during every small victory.
    Making your bed, going for a run, eating a healthy meal, or just seeing someone smiling at you should give you a hit of feel-good juice inside your head. Finishing a page should normally give you a small rush of satisfaction.

    Basically, modern people live in a type of luxury that would make pharaohs blush. Every TV program, commercial, video game, movie, or song is designed to produce as much pleasure as possible.

    Your brain is so drenched in pleasure chemicals, that you develop a very high tolerance for pleasure. To use our analogy, you can’t taste the strawberry (writing) because you’re eating 5 pounds of extra-sweet cake.

    Going on a dopamine detox for a few weeks will help you not just with writing time, but any other type of discipline. Try to stay away from extreme and artificial sources of pleasure such as substance abuse or digital entertainment.

    Daily writing tips and motivational videos are fine, but without discipline, your writing habit will be neglected just like your gym routine or guitar lessons.

    This is why many modern people are always in a funk or a foul mood. Normal daily things and the resulting pleasure are dulled, so we feel like we have to drag ourselves to do anything. The motivation centers of the brain are fried.

    Third-parties

    If you do not want to become a writer and just want to pass a class, you can buy a research paper for college on the internet. Some sites specialize in selling papers of all types, from CVs to Cover and essays.

    Finding the best writing service for you is not that hard. But you should only consider this option if you don’t intend on becoming a good writer long-term. Having someone else do your work will spare you from some discomfort, but you are short-changing yourself in the long run.

    Conclusion

    Emotions are great for short bursts of creativity. However, it is not uncommon for people to go through half a dozen states per day, so you cannot rely on these bursts for consistent mastery of a craft like writing.

    An ideal game plan would be to use the motivation to get started and practice daily until a habit or reflex is formed. If you find yourself consistently burdened by having to write, consider cutting out the more intense pleasures from your life, at least for a while to re-calibrate your hyper-stimulated pleasure centers.

  • Mamaearth launches TV commercial with Sara Ali Khan & Vihaan Samat

    Mamaearth launches TV commercial with Sara Ali Khan & Vihaan Samat

    Mumbai: Mamaearth has rolled out a new TVC the Onion range with Sara Ali Khan & Vihaan Samat. The TV commercial highlights the brands’ ideology of bringing the traditional efficacy of onions as the best natural solution for hair fall.  

    Conceptualized by Korra Worldwide, the TVC highlights the benefits of onion in its shampoo. The TVC is a 35 second video that iterates the brand story in a crisp and impactful  manner.

    The ad film is a simple yet  powerful representation of the brand’s philosophy and product proposition of goodness inside.

    It opens with Sara entering and seeing her friend, played by Vihaan, sitting at the dining table with a lot of onions in front of him. She  mockingly calls him ‘Onion ki Dukaan’ referring to the quantity of onion around him. Fussing and complaining about hair loss and concluding that he has performed an extensive search for the solution  and onions are the most effective solution for hairfall. Sara interjects appreciatively saying, ‘Maa ka  nuskha’ (Moms recipe) and Vihaan adds that he will make a hair mask out of the onions and apply that  on his hair along with onion juice. Sara confidently takes out the Onion Shampoo from her bag and  gives it to him. She then moves to the benefits of Mamaearth Onion Shampoo with the claim of  reducing hairfall upto 60 per cent in four weeks.

    Commenting on the campaign, Mamaearth co-founder and CIO Ghazal Alagh said, “Onions  extract has been an age-old remedy for hair fall and has been used in our household for generations.  While traditional ingredients have great benefits, the process of DIYs can be extremely tedious and  cumbersome. At Mamaearth, we realize the importance of these traditional recipes and are bringing  together the best of nature and science, in convenient yet effective solutions for skincare and haircare  needs. The film reflects this exact proposition. We hope this thought resonates with the millennials and  they come forward and choose nature’s goodness with us and our products.”

    Speaking of the campaign, Korra founder and director Gaurav Nabh said, “It’s not every day that one  gets to work on ideas where the main protagonist is not just the celebrity but the ingredient, in this  case, the Onion. Our latest work on MamaEarth Onion Shampoo helps build on this insight through an  everyday slice of life story, where consumers struggle to find practical & doable solutions to their hair  loss problems, told beautifully by Sara Ali Khan. With this campaign, we continue to showcase  MamaEarth’s promise of bringing to life age-old and proven natural solutions passed on from  generations yet delivered in a modern avatar. Looking forward to more great work together and  helping MamaEarth build a deeper connection with the consumers.”

    Korra CCO Deepak Kumar added, “They say best friends are people who make your problems, their  problems. And you always trust your friend for that. With Sara, we are appealing to a much younger  and very aware audience. So, we wanted to make the film as simple and relevant as the panic call you make to your best friend when you need a solution when everything else fails. It’s a light-hearted conversation between two friends, showing the modern take on Onion as the obvious solution to hairloss.”

  • Layer’r Shot ‘apologises’ for offensive ads, invites further flak online

    Layer’r Shot ‘apologises’ for offensive ads, invites further flak online

    Mumbai: Following a social media backlash over its controversial deo ads, and after being called out by the ministry of information and broadcasting (MIB) and the Advertising Standards Council of India (ASCI), the Layer’r Shot brand issued a clarification statement, including an apology on Monday.

    The statement, however, judging by the responses it received on social media, appears to have done little to quell the outrage surrounding the brand’s films. If anything, it only seems to have fanned the flames of netizen’s outrage even further.

    Here’s the statement from the brand:

     

     

    The statement, while referencing the two recent advertisements from the brand on broadcasting platforms, informs everyone that the brand “aired the advertisements only after due and mandatory approvals.”

    It further added that it never intended to “hurt anyone’s sentiments or feelings or outrage any women’s modesty or promote any sort of culture, as wrongly perceived by some.”

    “However, we sincerely apologise for the advertisements that consequently caused rage amongst individuals & several communities and beg their pardon.” also read the letter, while adding that it has voluntarily informed all its media partners to stop the telecast/ broadcasting of both the TV advertisements from 4 June 2022.

    It may be noted that on the same day (4 June), the MIB had written to social media platforms -Twitter and YouTube to remove all instances of the two “inappropriate & derogatory” ads with immediate effect. The TV channel on which it appeared had already pulled it down on its directions, the ministry had tweeted

    The internet was scathing in its response to what several netizens termed as a poor and even fake attempt at apology. Most of the users took exception to the choice of words used in the apology, specifically the words “wrongly perceived” with regards to people’s perception of the offending ads.

    It wasn’t wrongly perceived, wrote a user, continuing: “It was perceived exactly the way you meant it to be perceived. Don’t try to pretend like you weren’t demeaning women and implying sexual assault in your ads. It was your whole hook.”

     

     

    Not wrongly perceived. What was the story, and what was the implied meaning? Why did the female lead expression change? Pls can you reveal.. @layerr_shot so we can be sure that it was wrongly perceived.

     

     

    Another user-determined: “This is not an apology. You know what you did. You know why you did it.”

    Yet another fumed at the alleged audacity of the brand to term the public’s response as wrongly perceived, further adding: It’s also kinda sickening that it went through several people who found it to be okay.

    A Twitterati called out the brand’s marketing department and corporate communication team, stating that they ought to be “case studies on how to spend money to earn infamy.”

    Accusing the brand to be still in denial of its wrongdoing, an apology with a comment of how the viewers “Wrongly perceived it.. Is not an apology.” And another added, “You need to apologise for this apology too!”

    “Pretty bad ad. The agency partners, brand team, approval team and conceptualization teams, are all at fault. A fake apology like this won’t help!” schooled another user.

     

     

    Another netizen was outraged against the brand for its attempt to blame the audience. “This reflects on the toxicity of the unevolved brains behind this ad. They are blaming the audience. Every script has an insight behind it; the girls’ disgusted face (reaction) when the group of boys say those uncouth words is a clear indication that u knew!,” she wrote.

    Some were severe in their indictment of the brand’s attempt at clarification, writing: Really? This is an apology? Didn’t the story in the advertisement cause rage among people in the meeting room when the advertisement was pitched. The ad has gangrape culture on full display and your product henceforth will smell like rape on the users. Shut it down.

     

     

    For the unversed, the outrage is against two recent ads promoting the Layer’r Shot brand’s deo. The ads can be viewed here:

     

     

    The first one of the offending ads features a couple getting intimate in a bedroom. Four of the guy’s friends barge into the room, sneering at the couple and asking a seemingly loaded and crude question. After a few moments of suspense, wherein the girl is seen visibly getting alarmed at what the guys’ true intentions are, the ad reveals that the friends were simply asking if they can use the Shot deo kept in the room!

     

     

    The second ad plays out along similar lines, where the four men are showcased indulging in an animated conversation at a supermarket. A woman is shown in the forefront, while they discuss who will take the “shot” since there are four of them and just one of “it”. Again, the ad plays on the fear factor of the woman, as she looks back in alarm at the four men, only to find that they are talking about the single bottle of the Shot deo left in the store, while the ad makes it look as if they are talking about the woman.

    Earlier, while referencing the action taken on the ads, ASCI CEO & secretary general Manisha Kapoor told Indian Television that: “An ad goes through many layers of discussions and approvals, and it is very disappointing that such ads were not weeded out.”

    Everyone in the ecosystem has a role to play, including the advertiser, agency, production partners, and endorsers, she further added.

    The ads, however Kapoor clarified, are not conceptualised by Triton Communications as several publications wrongly stated initially. In fact, the advertisements are an in-house creation.

    The ministerial action came after several netizens flagged the offensive video commercials, accusing them of promoting rape culture and trivialising sexual violence against women, and being plain creepy. 

    The advertising self-regulatory body, ASCI also suspended the ads after finding them to be in serious breach of its code and against the public interest.

  • Layer’r Shot deo ads accused of inappropriate content; MIB, ASCI take action

    Layer’r Shot deo ads accused of inappropriate content; MIB, ASCI take action

    MUMBAI: The ministry of information and broadcasting (MIB) on Saturday wrote to social media platforms -Twitter and YouTube to remove two recent controversial advertisements from deo brand Layer’r Shot for their alleged obscene content. The move came after several netizens flagged the offending video commercials, accusing them of ‘promoting rape culture’ and trivialising sexual violence against women, and of being plain ‘creepy’.

    The advertising self-regulatory body, ASCI (Advertising Standards Council of India) also suspended the ads after finding it to be in “serious breach of its code and against the public interest”.

    The ministry wrote to social media platforms – Twitter and YouTube to remove the offending video commercials of the deo brand for their alleged obscene content. The move came after ASCI found the ads violative of its advertisement codes.

    “An inappropriate & derogatory advertisement of deodorant is circulating on social media. The I&B ministry has asked Twitter & YouTube to immediately pull down all instances of this ad. The TV channel on which it appeared has already pulled it down on directions of the ministry,” the ministry tweeted.

    The ministry said the ads violate Rule 3(1)(b)(ii) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021.

    The emails called the attention of the social media platforms to “certain videos which appear to be an advertisement of a company, and are being posted by several users on the intermediary platform Twitter” and the “video titled “Layerr shot Mall 15 Opt2 Hindi Sub HD” published” on 3 June.

    Following the ministry’s action, the channel Sony Ten 1 that originally aired the ad during a sports telecast has pulled it down.

    Coming right on the back of the ASCI updating its code to prevent new areas of possible discrimination or derision, the council was alerted to the offending ad for the deodorant product, on the morning of 3 June 2022, ASCI’s CEO Manisha Kapoor told Indiantelevision.com. After seeing the ad, which was in serious violation of Chapter II of the ASCI Code against offensive advertising, ASCI immediately invoked a special process called “Suspended Pending Investigation” (SPI).

    The body also wrote to the advertiser on the same day, informing them of the decision to suspend the advertising, and invited the advertiser’s response which would be tabled before the Consumer Complaints Council in the coming days, Kapoor further added.  

    One of the offending ads features a couple getting intimate in a bedroom when four of the guy’s friends barge into the room. They sneeringly ask the guy a seemingly loaded, crude question. After a few moments of suspense, wherein the girl is seen visibly getting alarmed at what the guys’ true intentions are, the ad reveals that the friends were just asking if they can use the Shot deo kept in the room!

    Layerr Shot deo ad #1:

    The second ad plays out along similar lines, where the four men are showcased indulging in an animated conversation at a supermarket. A woman is shown in the forefront, while they discuss who will take the “shot” since there are four of them and just one of “it”. Again, the ad plays on the fear factor of the woman, as she looks back in alarm at the four men, only to find that they are talking about the single bottle of the Shot deo left in the store, while she thinks they are talking about her.

    Layerr Shot deo ad #2 :

    Several users on Twitter called out the brand for being plain creepy and suggestive of sexual violence against women.

    “How does this kind of ads get approved, sick and outright disgusting. Is @layerr_shot full of perverts?” wrote one user.

    “Whoever ideated, wrote, produced, acted in and approved the new Layer’r Shot ads, shame on each one of you,” wrote another netizen.

    “@layerr_shot pull these ads. They perpetuate rape culture. Sony Liv pls stop broadcasting these #Layershot ads,” another Twitter user said.

    Another user wrote, “There have to be some regulations for ads man. That Shot deo ad is nothing short of disgusting. Even though I knew it was an ad and it wouldn’t happen. The fear for a second I felt was real. Imagine making an ad on the fears of millions of women,”

    “There have to be some regulations for ads man. That Shot deo ad is nothing short of disgusting. Even though I knew it was an ad and it wouldn’t happen. The fear for a second I felt was real. Imagine making an ad on the fears of millions of women! WTF!”, yet another tweeted.

  • magicpin goes on the front foot with #SavingsBachhonKaKhelNahi

    magicpin goes on the front foot with #SavingsBachhonKaKhelNahi

    Mumbai: Savings app Magicpin has come up with a new commercial on the merits of choosing your neighbourhood retail store over online channels for a better shopping experience and better savings.

    The new TV commercial created by Songfest India provokes viewers by highlighting aspects of online shopping vs the going out and shopping experience. From the right fit to instant delivery, to making great savings, the offline experience is second to none.

    The TVC features the inimitable Vijay Raaz as the common man who talks straight, and brings to life the smart Indian who is sick of empty promises, tall claims, millions of paper points and online deliveries that don’t fit. He wonders about the need to go through this trauma when a quick walk to the nearest shop will solve this dilemma in a jiffy.

    magicpin head of content Karanjeet Kaur said, “How many times can you poke a finger in the eye of giants and get away with it? That’s the question we set out to answer with our latest TVC-led campaign. After the viral success of our ‘The Bread ad’, we knew we had to level up. So we adopted the route of provocation once again, but focused squarely on the joy of stepping out and shopping at local brand stores. And Vijay Raaz – with his image as an everyman with a bullshit-free approach to life – was the perfect choice to deliver the message… again.”

    The TV campaign has already registered responses from over 54 lakh views spread across YouTube, Twitter,Instagram Post, LinkedIn and Instagram Reel, said the brand.

  • toothsi onboards Arjun Kapoor for its new campaign

    toothsi onboards Arjun Kapoor for its new campaign

    Mumbai: Home-grown smile makeover service, toothsi has teamed up with actor Arjun Kapoor for their latest campaign on Clear Aligners.

    The advertisement, titled ‘You’re lucky, there’s toothsi,’ has the actor voicing his agony and displeasure at having to wear the inconvenient metal braces as a youngster, which lead to a bunch of insecurities and self-esteem issues during his growing up years.

    Taking an innovative and out-of-box approach, the ad film shows the usually composed actor throwing a fit on the set, even as he goes on to recount how metal retainers made his teenage days agonising, and how it would have been a piece of cake if he had the option of using toothsi’s clear aligners instead.

    toothsi is leveraging the campaign to enlighten young Indian customers about how fortunate they are to have the choice of using clear aligners instead of conventional metal braces.

    toothsi co-Founder and CEO Dr Arpi Mehta said, “Bracket tightening, wire replacements, and orthodontic appointments aren’t something that today’s youngsters look forward to. Nevertheless, with the arrival of toothsi’s smile makeover, straightening their teeth has gone from a dreaded necessity to a form of self-care. Since the foundation of toothsi, we have worked diligently to eliminate the problems surrounding conventional braces,” he added.

  • Canon India launches new TVC through the lens of a wedding photographer

    MUMBAI: Canon India has launched a new regional TVC titled ‘Weddings by Canon’ that captures the emotions and grandeur behind every Indian wedding through the eyes of a photographer.

    The creative conceptualised by Lights On Production House was unveiled by South Film industry superstar Mammootty and aims to strengthen the brand’s commitment towards the wedding photography segment. In the first phase, the commercial will be aired in Kerala, Tamil Nadu, Andhra Pradesh, and Telangana.

    Through this creative, the imaging brand hopes to connect with the couples who are planning one of the most unforgettable days of their new life together. The ad showcases the special moments leading up to the altar through the lens of the wedding photographer while highlighting the key role of the person behind the camera in chronicling those moments. The film depicts how the right camera can empower wedding photographers and filmmakers to seize such memorable moments in all the glory.

    The film is directed by South Indian filmmaker Jis Joy, who has several box office successes to his credit in Malayalam, and stars actors Mahima Nambiar and Govind Padmasuriya, recognised for their work in Malayalam and Tamil cinema.

    Canon India president & CEO Manabu Yamasaki said, “Our ecosystem of cameras and lenses are equipped to capture the finer details of such special occasions and become the trusted partner for to-be-married couples in their wedding planning. As one of the leading imaging brands, we have always strived to bring forth products and technological innovations that have strengthened the wedding photography industry. We shall continue to delight our customers by encouraging them to capture their milestone moments – even in the times to come.”

    Canon consumer systems- products & imaging communication products director, C Sukumaran said, “As weddings become a combination of modernity and traditions, today’s consumers too are very clear about every detail they want for their big day – this includes choosing the equipment that goes behind capturing memories of that special day. This is what our latest campaign depicts, and we hope to spread knowledge about wedding photography gear among soon-to-wed couples.”

    South India is one of the critical markets for Canon Business. The brand anticipates excellent growth potential in this sector. About 35 to 40 per cent of Canon India’s business comes from this sector. South India maintains the number one position in market share, Sukumaran further added.

    The ad film was shot in Kerala- one of the most sought-after wedding destinations in the country with its pristine hill stations, beautiful beaches, and scenic backwaters.

  • Former Myntra finance head Prabhakar Sunder joins Voonik

    Former Myntra finance head Prabhakar Sunder joins Voonik

    MUMBAI: Voonik appointed Prabhakar Sunder as its chief financial officer. Sunder brings over 15 years of experience in capital raising, corporate finance, financial reporting and compliance, treasury and fund management, financial planning and analysis, risk advisory, taxation, procurement etc.

    In his previous role, Sunder headed the Finance, Commercial and Legal functions at Myntra, a leading fashion e-commerce platform in India. With him on Board, Voonik appears to be aligning its financial prowess with its growth roadmap for the next phase of expansion.

    Speaking on his appointment, Voonik.com CEO and founder Sujayath Ali said, “We are pleased to welcome Prabhakar on board as the CFO of Voonik. With more than a decade of experience with core e-commerce business platforms, Sunder has a proven track-record of maintaining lean and healthy financial operations and providing strategic guidance to top ventures. We are certain that his expertise will provide the necessary impetus to Voonik’s growth.”

    Sunder commented on his new role, “I’m delighted to join Voonik. The focus on personalisation sets it apart in the market as does its efficient business model. I look forward to working with the stellar team at Voonik and to be a part of this exceptional growth story. “

  • Former Myntra finance head Prabhakar Sunder joins Voonik

    Former Myntra finance head Prabhakar Sunder joins Voonik

    MUMBAI: Voonik appointed Prabhakar Sunder as its chief financial officer. Sunder brings over 15 years of experience in capital raising, corporate finance, financial reporting and compliance, treasury and fund management, financial planning and analysis, risk advisory, taxation, procurement etc.

    In his previous role, Sunder headed the Finance, Commercial and Legal functions at Myntra, a leading fashion e-commerce platform in India. With him on Board, Voonik appears to be aligning its financial prowess with its growth roadmap for the next phase of expansion.

    Speaking on his appointment, Voonik.com CEO and founder Sujayath Ali said, “We are pleased to welcome Prabhakar on board as the CFO of Voonik. With more than a decade of experience with core e-commerce business platforms, Sunder has a proven track-record of maintaining lean and healthy financial operations and providing strategic guidance to top ventures. We are certain that his expertise will provide the necessary impetus to Voonik’s growth.”

    Sunder commented on his new role, “I’m delighted to join Voonik. The focus on personalisation sets it apart in the market as does its efficient business model. I look forward to working with the stellar team at Voonik and to be a part of this exceptional growth story. “