ITV

Tag: Commentary

  • Demand for regional commentary in tier 3 & 4 towns: Chrome DM

    Demand for regional commentary in tier 3 & 4 towns: Chrome DM

    MUMBAI: From only speaking in English to including Hindi to now giving each region a voice in its own language, cricket commentary in India has progressed over the years. There is a fair demand from consumers to watch and listen to content in their language. Commentary in regional languages not only multiplies the excitement among the viewers but also increases the fun and entertainment quotient of the game.

    Chrome Data Analytics & Media conducted a detailed research to understand the response of the public on the Indian Premier League (IPL) commentary in regional languages and the commoner’s preference of the language.

    The survey was carried out in the Indian markets with a sample size of 873 with 64 per cent males and 36 per cent females between the age groups of 15 and 55+.

    Star India has devoted four channels for the regional feeds of the IPL apart from Hindi—Star Sports 1 Tamil (Tamil), Suvarna Plus (Kannada), Jalsha Movies (Bengali), Maa Movies (Telugu).

    From the sample, 83 per cent watch IPL and the remaining 17 per cent are not interested. 26 per cent of the respondents stated Tamil as their mother tongue, 23 per cent said it was Telugu while 20 per cent responded with Kannada.

    Hindi is the most preferred language for IPL commentary followed by English and Tamil. The language of commentary does affect the viewership as a large portion of respondents would prefer to watch the match in their regional language.

    According to the survey, 100 per cent people speaking Bengali and Kannada are willing to watch the matches in their language, 67 per cent of the Malayalam speaking audience is willing to watch the matches in its mother tongue and 33 per cent is comfortable with other languages as well. The Telugu-speaking audience doesn’t concentrate on the commentary with 82 per cent being comfortable in any language and just 18 per cent want the commentary in their mother tongue.

    Cricket commentary in regional languages will not only foster new connections with existing viewers but will also increase the viewership as new audiences will find it a comfortable proposition.

    While the IPL cricket commentary was primarily in English, with the increase in its viewership from tier III and IV cities, the demand for regional language commentary has grown manifold. Customised regional content, especially cricket commentary, can bridge the language barrier between semi-urban dwellers and the sport.

    Also read:

    Star India lines up innovation filled IPL 2018

    Star to air IPL on 10 channels, in 6 languages; live on Hotstar

  • WWE adds 25% ad revenue growth for Ten Sports

    WWE adds 25% ad revenue growth for Ten Sports

    MUMBAI: “In the last quarter, we saw 25 per cent growth in ad revenue from WWE,” says Ten Sports CEO Rajesh Sethi while adding, “We are expecting this to jump higher by at least 50 per cent in the next calendar year with our fresh content and programming lineup.”

     

    The network in the last quarter has added four new advertisers from FMCG and e-commerce sector, who have previously not advertised with WWE.

     

    The optimistic note comes as Ten Sports gears itself to launch the World Wrestling Entertainment (WWE) in a new avatar for Indian audiences, next year. Properties like RAW and specials will simulcast from USA on Ten Sports, beginning January 2015.

     

    Explaining the reason behind doing so even though the programme will be aired as early as 5:30-6:00 am, Sethi says, “We are trying to kill the time gap of 72 hours that exists today and move as close as possible towards live feed. Secondly, this will also help kill digital piracy which we want to curtail.”

     

    The network with this move wants to provide flexibility and opportunity for fans to watch WWE as close as possible.  To avoid being affected by ratings, the channel will have repeats of the show through the week. It will also air the repeat telecast of RAW with Hindi commentary. As it sees the Hindi feed as a value addition to the property. “WWE is a property that has deep penetration in the Indian hinterlands and is not confined to tier I and tier II cities. To further expand our base and coverage of WWE, we are going ahead with the Hindi feed for some programmes and after measuring the response, might get into other regional languages also,” he adds.

     

    The lineup of WWE has been changing from the  last three to four months as fictional aspects are being brought in, which is where female audience share been able to connect better to the property. “In addition, we have the young people who are our captive audiences.  DIVA, aired in the evening, has a huge segment attached to it. We are summing up together different segments rather than just the teenage segment,” Sethi informs.  According to Sethi audiences from the age group of seven to seventy can connect to the property. A customised special show with local connect will be seen on the network soon while to attract kids, animated snippets revolving around WWE will be aired.

    A live on-ground event too is being planned for the next year between October and November, which will have WWE superstars performing live in India.

    The channel head also plans to have VoD on its digital channel in the year ahead.

     

  • India-Australia: Fight to stay on top

    India-Australia: Fight to stay on top

    MUMBAI: All cricket fans now have a one stop solution in the name of ESPN Star Sports. The BCCI’s marketing committee has awarded the rights for telecasting all international matches played in India to ESPN Software India and Star Sports at Rs 2 crore per match.

    The first in line is the eagerly awaited India-Australia series to be played between 10 October and 2 November. In the docks are seven ODIs and one T20 match marking the total telecast value at Rs 16 crore; the last time India faced Australia, the guests were left sour-faced with a 4-0 defeat in a test series.
    MSD and Michael Clarke will be locking horns on the field but locking hands off the field

    India, the leader in ODI currently with 123 points, will fight Australia to retain the top position as the Aussies are second with 115 points. If Australia topples India with a comprehensive win then they will be the new kings while if India wins the series they retain their position.

    With English commentary the series will be seen on ESPN and Star Cricket HD while Hindi commentary will be on Star Cricket. At the same time live streaming will be happening on their website www.starsports.com which will carry replays and highlights as well as content not shown on TV. A vigorous marketing campaign shouting out their theme ‘Fight for No 1’ has already kick-started.

    Analyses of the matches before and after will also be on the lines of ‘Fight for No 1’. “As a broadcaster, we will ensure a world class telecast so that fans enjoy this high intensity contest,” says ESPN Software India COO Vijay Rajput.

    “It is the mother of all series. 7 ODIs and a T20 against Australia during the Diwali season surely make it a really big series for us. India-Australia contests have always generated lots of interest amongst Cricket fans in the country,” adds Rajput. “Moreover, India’s national team has not been in action for close to two months now and fans would be eager to see them in action again.”

    The bids that were made to BCCI were for just two series: India-Australia and India-West Indies but ESPN Software India and Star Sports India ended up bagging the rights for the whole 2013-14 season.
    The Champions League T20 finals are just around the corner. But viewers need not be disappointed as the mega ODI series between the top two countries will begin right after.

  • Star Jalsha Movies’ tricks for better audience engagement

    Star Jalsha Movies’ tricks for better audience engagement

    KOLKATA: Star Jalsha Movies which recently acquired broadcast rights for Calcutta Football League (CFL) is going extra miles to woo its audiences and develop a connect. The channel has deployed ten cameras including one each on both goal posts along with helicopter shot of stadium for better connect with around 80 lakh football lovers who are watching CFL live every evening.

    The channel has also put together a commentary team that boasts of two former India internationals Debjit Ghosh and Rajat Ghosh Dastidar and tollywood Diva Sayoni as star presenter.

    “Big lenses (tele-lenses) have been used, backed by crystal clear capturing of sound of players, crowd and even kicking of ball. All ten cameras have the capability to show replays,” said a city based sports analyst.

    Two characters of Phuchka and Goleda have been added to bring in the fun factor into the game, said the analyst.