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Tag: Comics

  • ABAI: KAVGC Summit kicks off in Bengaluru

    ABAI: KAVGC Summit kicks off in Bengaluru

    BENGALURU: The Karnataka Animation, Visual Effects, Gaming and Comics (KAVGC) Summit organised by the Association of Bangalore Animation Industry (ABAI, in collaboration with the government of Karnataka kicked off in Bengaluru last evening. Indian as well as international stakeholders from the animation, visual effects, gaming and comics (AVGC) industry saw Karnataka’s minister for IT, BT and S&T S R Patil inaugurate the two day event at the Hotel Chancery Pavilion.

     

    Amongst those present during the inaugural ceremony was the Karnataka government’s principal secretary, IT, BT and S&T I S N Prasad.

     

    During his inaugural speech, Patil said that Karnataka state government’s thrust was on capacity building for the KAVGC industry and wanted to make Karnataka and Bangalore the preferred KAVGC destination.  He informed that this year, globally the estimated $153 billion KAVGC had a CAGR of 10 per cent, while in India it was growing much faster at about 22 per cent CAGR and was expected to reach five billion dollars this year. He said that a state funded post production and processing facility similar to the ones in Mumbai and Chennai would soon be inaugurated in Karnataka.

     

    He further said the state government was willing to work with bodies such as Ficci that had made some progress in setting up the curriculum for education courses.

     

    While echoing Patil, Prasad said that the state government was willing to listen to the KAVGC industry and act accordingly. “Karnataka will continue to lead the AVGC growth in India. We have partnered with a cross section of the digital content industries through ABAI,” said Prasad.

     

    Earlier, during his introductory remarks, ABAI president Biren Ghose set the tone for the summit when he said that the government and the ministry had been extremely strategic and extremely proactive in taking up a call from the industry.

     

    Speaking about the 2013 edition of KAVGC Summit, Ghose said, “The summit is meant to provide new direction to professionals and companies, highlighting growth and opportunity areas. It showcases our engagement with the academia, the government and industry and highlight the policy execution we have enabled as the roadmap for the next year.”

     

    The second ‘ABAI Leadership Excellence Award’ was conferred to Rajiv Chikalapudi, the creative and business force behind India’s animated phenomenon ‘Chhota Bheem’.

     

    Chikalapudi, during his keynote address detailed the long journey by his company Green Gold Animation to create and sustain a genuine IP success story including successes in merchandising and licensing. Chikalapudi said that a number of companies had great IP ready, but were afraid to pitching them. He exhorted these companies to go out and showcase their products, citing his own example – Chotta Bheem had been rejected twice before it was accepted by Pogo channel.

     

    The second keynote speaker Dreamwroks Country head Damian Froberville described the progress of the Indian Unit of Dreamworks and also gave some insights into the Asian scenario for global services. Froberville also said that the convergence between films and gaming was very much on the cards, but had not yet reached there. He said that this mattered to the players in the industry because of increased reliance on service providers with more content and shorter timelines of a product; and a lot more flexibility with VFX players doing a larger portion of game work.

     

    Among the other notable speakers and panelists included Greg Childs editorial director, The Children’s Media Conference; Jai Natarajan, Ceo, Xentrix Studios;  Owen Hurley, Creative head, Technicolor; Charles Gauthier Vice -consul and senior trade commissioner for India, Quebec office in Mumbai; Vsihal Dhupar, MD South Asia, NVDIA; Akhauri Sinha, MD, MPC, Bengaluru; Wil Braithwaite, Senior Applied Engineer-Digital Film, NVDIA; Ankur Bhasin; Ceo Bhasinsoft India Ltd; Vamsi Ayyagari, Management media professiona; AshishKulkarni, Ceo Reliance Animation.

     

    Notable additions to this year’s edition of KAVGC are the four Specialised Clinics – the IP Clinic; Technology Clinic; Co-production and Outsourcing Clinic; and the Pitching Clinic.

     

    The KAVGC Summit held annually for the last three years with the support of the government of Karnataka, continues to increase its focus on the business and industry of AVGC, aiming to provide a forum for knowledge sharing and improved connectivity among decision makers and stakeholders in the sector.

     

  • “Sab will be among the Top Three Hindi GECs”

    “Sab will be among the Top Three Hindi GECs”

    From being a copywriter, director to business head, the soft-spoken Anooj Kapoor has worn various hats. But what makes him different from others is the way he manages the work-life balance. He proudly claims that in his more than 20 years of career there has rarely been a day when he has been in office later than 6 pm. Even today, he leaves office at six in the evening and on weekends he switches off from work, unless required. Someone who believes in working hard hasn’t forgotten to live to the fullest too…

    Indiantelevision.com’s Meghna Sharma spoke to the executive EVP and business head of Sab Anooj Kapoor about the channel’s current plans,the reason for there being no other channel like Sab and the channel’s future plan. Excerpts:

     
    The channel underwent a revamp recently, was it really needed? 

    Nothing we do here is what everybody else does, starting from our programming which is totally differentiated from the rest in the GEC space. So, this revamp is not because others have done it too. All we have done is revamped the packaging of the channel. The last revamp was done almost six years ago, and we thought we have had a wonderful growth in the past five years. So we wanted the packaging to be more colourful. We have retained the old colours and added more colours to our package to convey freshness, more audience on the channel as well as more people sitting together to watch our shows. It can convey a lot of things, but essentially, we wanted a fresh look.

     

    You said you are adding more people who are watching your channel. So through the revamp and apps are you targeting youth now? 

    Asli maaza sab ke saath aata hai… has stood true for us. The entire family comes together and watches TV. We have a mix of audience, from males, females to kids. We also have a healthy mix of Sec A, B and C. So we are not trying to broad base our TG, it is already 4+.

    However, we cannot deny that new things always appeals to people. In the age-group of 4-14, we are the number one channel. In the last TAM rating, we were ahead of Star Plus. In the higher age-group, 15-24, we are fairly strong but we realised there is a need to engage audience on fresher platforms – facebook, comics, SABurbia and other apps. And the age-group after that, we keep appealing through our ads where the whole family comes together.

     

    Our other initiative ‘Sab ki Saafari’, is also first of its kind. The idea was to get people from smaller towns meet their favourite characters or watch a shoot. Through this initiative we get our loyal audiences to meet their favourite characters and also show them what goes on behind the camera. We have another loyalty program called SABprise wherein the more you watch the channel the more you get rewarded for it. We feel that today it has to be a two-way communication. If they have given us so much and helped us grow 600 per cent in five years then we should also give them something in return.

     

    With the awards season on, when can we get to see Sab ke anokhe awards? 

    We are coming back with Sab ke anokhe awards in August. The first round did well for us as we got a rating of 2.8 which I’m not going to compare with other award shows, but for a channel like ours which has a limited reach it is a very healthy rating. It was purely because of the uniqueness of the show. We came up with categories which went beyond the clichéd categories. This time we are going to add even more categories and try to be as anokha as possible. We will be sticking to our strategy of being different and innovative.

     

    What kind of weekend programming does the channel currently have? Any plans to introduce new shows?

    Currently, we have two silent comedies on Saturday – Guttur Gu and Malegoan ka Chintu. Guttur Gu has been recognised as the longest running silent show in the world by the Limca Books of Records, and then we have Waah Waah Kya Baat Hai which consistently rates among the top five shows in the non-fictional category on the weekend. So, we have fresh weekend programming. We might add new programs in the future wherein we will look at reality or mix of unique concepts like silent comedy but nothing is crystallised yet.

    “We touched our highest rating of 159 in February this year and now with digitisation when we are far better placed”

     
    SAB is the only comedy-centric Hindi GEC, wherein other networks have second GEC channels, why do you think there aren’t many players in this genre? 

    We are the number one comedy channel in the world. We are the only channel in the world which does daily comedy shows. If you will look at channels like Zee Café or Star World, the sitcoms they have are weekly and have seasons. We have Tarak Mehta Ka Ooltah Chashmah which has done 1200 episodes now, Lapataganj in its first avatar had done 850 episodes and FIR will be touching 1000 soon (in September). So while we have been able to be innovative, we have also done successful programming. All this while we know that there is a limited pool of comedy actors, writer, directors and producers.

    Also, before SAB, comedy wasn’t seen as an important genre by GECs. We have been able to reign in that limited talent and try to cultivate a few more. With the limited pool I don’t think there is enough talent for more than one channel to survive. And secondly, we have a DNA which has gotten us consistent success. There is no doubt that other channels have dabbled into comedy especially after seeing SAB’s success, but all the top three or four GECs have not been able to succeed. And, therefore they are apprehensive.

     
    Do you work with a certain set of production houses or open to others as well?
     
    We have always encouraged new producers, but at the same time we have certain set of producers that have consistently worked for us. We also have people who have never done comedy before and doing it successfully for us. For instance, Malegaon ka Chintu is produced by Deepti Bhatnagar Production which hasn’t done comedy in the past, Gutur Gu is done by Fireworks who have in the past done CID and Aahat. And of course, we have Asit Modi, JD Majathia, Vipul Shah and Ashwini Dheer. So, we have been able to mix both.

     
    You are also available in the US, UK and Europe, what has been the response there? 

    We are extremely popular abroad. In the UK we are the fastest growing channel.

    It is a fact that we have created almost 7,000 hours of original programming and when we compare data with other channels dedicated to comedy we are miles ahead of them. From the 70s, since DD started, no channel has claimed or can claim to be the number one channel based out of India but we can!

     
    It’s going to be a year now since digitisation took place. How has it helped the channel? 

    We have a business model which by definition doesn’t afford us very high rates and because we also have to keep our profits in mind, we couldn’t place ourselves where top three or four GECs could. This meant, we could not be well placed in the analog. However, with digitisation, we now fall in the GEC cluster. Now our sampling will soar up. We also strongly feel that our trial retention rate is high.

     
    Currently, which are the weak slots that you would like to strengthen?

    The difference between manufacturing and television is – that in manufacturing you can perfect a formula whereas in our industry, the same raw material will go to the same factory but the end product sometime works and sometime fails.

     
    Lastly, when do you see Sab among the top three? 

    We are well on our way. We have never stopped growing. We touched our highest rating of 159 in February, this year and now with digitisation when we are far better placed, I hope we will one day be among the top three.

  • Frames to have sessions on radio, animation

    Frames to have sessions on radio, animation

    MUMBAI: Frames, the convention for the business of Indian entertainment organised by Ficci, will take place from 26 – 28 March in Mumbai.

    Radio and animation are two of the topics that will have sessions devoted to them.
    One session is called Creating Compelling Content for Radio. The oldest electronic medium in the world is one of the newest rage in India. Viewers will learn what it takes to create a compelling content for Radio

    Then there is a Plenary Session called Radio: Music & Beyond. In India, radio is going through a resurgence phase. The medium which once looked out and not in trend is now very much in fashion and is escalating in term of its reach day by day. Viewres will get a feel of the future on basis of success stories, which have turned around the radio business all across the globe.

    As far as the aniomation track is concerned there will be a session on gaming. Gaming offers strong business opportunities. In the US, it is believed that gaming is as big as Hollywood. In India gaming industry is expected to grow at CAGR of 78 per cent . In addition to mobile gaming, PC and console are also expected to add to pie. Lets explore…

    Theer will also be a Master Class: Scriptwriting for animation. The success of animation relies on the strength of the story telling. There is no denying that art and technology are significant but the praana of any animated product is the script. Even a good fable could wobble if scripted badly. What does it take to write an animated script?

    The plenary session looks at visual effects.

    Visual effects have become the integral part of any project. The entertainment industry is witnessing an increased amount of usage of visual effects. VFX is primarily a Hollywood phenomenon. Viewers will get an understanding of the same.

    Another session is called Developing Animation Content: 360 Degrees. As Indian animation industry is maturing the studios are fast realizing that the real action lies in creating its own IP and having it own shows. Shows produced for not just the local market but the global market. The idea behind this panel is to have broadcasters, producers, writers and licensors to share their insights. This will provide the audience a 360-degree perspective on how internationally content is created, produced and licensed.

    Frames will also look at the process of moving From Comics to Animation. One of the old means of kid’s entertainment; comics is a powerful tool of story telling. Comics are very effective in imparting cultural and social values to kids besides being highly entertaining. Now animation is the modern way of story telling, which can serve as direct extension of comics.

    Frames also looks at creating an Animation IP with Global appeal. As the market is maturing, the Indian studios are moving up in the value chain and coming out with their own IPs. Though these properties may be well accepted in India, but where do they stand in the global market? What does it take to create a product that is internationally marketable and acceptable?