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Tag: Comic Con India

  • Comic Con India & Reed Exhibitions enter joint venture

    Comic Con India & Reed Exhibitions enter joint venture

    MUMBAI: Comic Con India (CCI) announced a joint venture with FTSE listed Reed Elsevier Group subsidiary Reed Exhibitions to grow the pop culture space in India and bring world class events to Indian fans.

     

    Talking about the latest association, Comic Con India founder Jatin Varma said, “Working closely with leading publishers, we have put comics, especially Indian comics, back on the map and opened up the pop culture space even further in India.  Our partnership with ReedPOP will help us scale further and create world class events that will deliver the best experiences to audiences here in India. With this JV, I hope to have our events counted among the top events in the world, within this sphere, in the coming years.”

     

    The joint venture will capitalise on the expertise and investment brought in by Reed Exhibitions along with the ever-increasing popularity of Comic Con India’s portfolio of pop culture events that have achieved national status within a very short period of time.

     

    “I am very delighted to work with Jatin who has created unique pop culture events in India. Reed being the organizer of leading events like New York Comic Con, Oz Comic-Con and PAX, I am fully convinced that our partnership will take Comic Con India to the next level – offering the kind of excitement found at New York Comic Con to the pop culture community in India,” said Reed Exhibitions India CEO Michael Mandl

     

    Over the past three years, Comic Con India has created first class pop culture experiences, acting as a stage for local and international talent to showcase creativity and interact with enthusiasts. With this joint venture, Indian fans should now expect new events and better experiences in the coming years.

     

    ReedPOP global vice president Lance Fensterman commented, “No matter what corner of the Earth they reside, fans want the same things. They want amazing experiences and access to the entertainment that they love. We have created a formula and network of partners that ensure this happens and are thrilled to bring this expertise to this exciting market. Working with Comic Con India continues our commitment to bringing the ReedPOP brand of events across the globe and reinforces our position as a world leader in the space.”

  • Comic Con India launches merchandise in India

    MUMBAI: Comic Con India launches its own line of merchandise called ‘Comic Con India merchandise’ in India.

    The USP of the merchandise is that it is humorous, quirky and comical.

    Comic Con India has partnered with Buzzingaa.com and BombayMerch.com (web merchandisers) for the distribution of the merchandise. It is also be available in select stores in Delhi.

    Comic Con India founder Jatin Varma said, “Looking at the kind of response we have received in Delhi and Mumbai from the mascots (Super Kudi, Wolver Anna and Wonder Bai); and comic characters that we created, we had no option but to come out with our own merchandise. There was a huge demand by audience and our aim is to let fans take home a piece of their experience.”

    The plan is to expand to Mumbai, Bangalore, Calcutta, Chennai and other metros in the coming months. “We are starting with a limited number of products which range from mugs, posters, coasters and metal badges. We‘ll be expanding in to t-shirts and other accessories in the coming months. The products will be available pan India within next 12 months,” Varma said.

    Buzzingaa.com co-founder Anish Beri added, “Buzzingaa has been associated with Comic Con India right since it had all began at Delhi and has since participated in all their events. We have seen Comic Con India grow and reach out to a till now virtually untapped market in India. We are quite excited once again to associate ourselves with the Comic Con India team and retail their merchandise.”

    Comic Con India has seen International brands like Walt Disney/Marvel promote their merchandise and movies in Comic Con Express Mumbai and second Comic Con India in Delhi.

    Varma said, “Merchandise has been one of the main attractions at all our conventions, it contributes over 50 per cent of overall revenue at our conventions. For a lot of the publishing companies it is providing a lucrative revenue line. At second Comic Con India overall sales touched Rs 5 million, out of which approximately Rs 2.5 million of revenue was earned via merchandise.”