ITV

Tag: Comedy Central

  • Comedy Central enhances its broadband channel Motherload

    Comedy Central enhances its broadband channel Motherload

    MUMBAI: US broadcaster Comedy Central is bulking up its broadband channel MotherLoad with a new serving of programming.

    The network’s new original broadband development slate will boost the line-up to include more than 20 original shows

    MotherLoad was launched in November 2005. In the past six months, Comedy Central has unveiled an extensive line-up of original programming including animation, live-action narratives, topical stand-up performances and sketch comedies.

    This year also marked, the development of the channel’s first original multi-platform stand-up series Live At Gotham which premiered as a topical stand-up series on MotherLoad and is now debuting on-air on 21 July, making this the first original broadband programme to migrate to the network’s linear channel.

    One show is the 10 episode Balloonheads. This series features the adventures of various characters who have balloons for heads. Baxter & McGuire is an animated buddy-comedy. It chronicles the adventures of Baxter and McGuire, the closest of pals who never leave each other’s side.

    Good God is a sitcom like The Office about God’s workplace environment. Moonwalk 1986 deals with the adventures of two astronauts on the moon and their banal conversations during missions.

  • Comedy Central celebrates comic icons with a new show

    Comedy Central celebrates comic icons with a new show

    MUMBAI: PUS media conglomerate Viacom’s comedy channel Comedy Central is kicking a documentary show Legends later this year in September.

    The channel says that Legends is a new type of documentary series that takes an inside look at the legends of comedy as told through the voices of comedy insiders and those who worked with them and knew them intimately.

    It is a modern tribute that focusses on each legend’s on-stage persona and off-stage personality, while examining how and why they ascended to the ranks of comic royalty and their influence on the modern-day comedy scene.

    It will have clips of memorable performances and interviews with peers and acolytes, each individual, hour-long episode of Legends will retain its own style and unique flavour, just like the legends themselves. The first comedian who will be profiled is the late comic icon Rodney Dangerfield.

    The other comic personalities that will be profiled include talk show host Jay Leno, actor Ben Stiller and Jerry Seinfeld.

  • David Gale is MTV US executive VP, new media, specialty film content

    David Gale is MTV US executive VP, new media, specialty film content

    MUMBAI: David Gale has been named to the newly created position of MTV US executive VP, new media and specialty film content.

    In this new role, Gale will find, develop, acquire and produce long-form narrative content and branded films for all platforms including online, wireless, theatrical, DVD and VOD.

    As the technology, delivery platforms and audience experiences for films continue to expand Gale will help lead MTV’s efforts in finding new, cutting-edge talent to bring a diverse slate of content to audiences, from branded films and long-form narrative productions, to documentaries and more.

    In addition to continuing to work with MTV, he will bring projects to all global MTVN brands, including Comedy Central, Nickelodeon, VH1, Logo and CMT, coordinating his efforts with their production teams. In this new position, Gale will will also continue to run the day-to-day operations of MTV Films until his successor is named.

    Gale’s new role helps fulfill a key component of MTV’s global digital strategy — to combine its mission to discover, produce and showcase unique new talent and entertainment, with its continued goal of launching audience-engaging platforms such as MTV’s Overdrive, Comedy Central’s Mother Load, VH1’s VSpot, Nickelodeon’s Turbo Nick, countless 3G wireless channels and MTV Networks’ recently launched digital music service URGE.

    MTV chairman Judy McGrath says, “Our amplified efforts in creating visually rich experiences on television, as well as on computers, wireless screens and in theaters, allow us to personalize each entertainment experience our audience engages in. With David‘s new role, we’re looking to launch a new paradigm in finding, producing and distributing long-form digital content across the globe.”

    In addition to coordinating with each of the MTV Networks’ International Brand and Group Leaders (MTVN Entertainment president Doug Herzog, MTVN International president Bill Roedy and Nickelodeon & MTVN Kids & Family Group president Cyma Zarghami) for new content under the specific brands, Gale will also work closely with key executives for digital platforms on the release of film and other original long-form projects.

    Gale will also continue to work with the Paramount specialty film divisions, Vantage and Classics, to seek out the type of unique and original feature films that have made the MTV brands so distinctive in the entertainment industry.

  • The 2006 New York TV Festival announces MSN as the official online sponsor

    The 2006 New York TV Festival announces MSN as the official online sponsor

    MUMBAI: The New York Television Festival (NYTVF) has announced that MSN will provide online support and awareness as an official signature sponsor for the 2006 NYTVF scheduled to be held from 12-17 September 2006, in Manhattan.

    Currently in its second year, the festival provides an opportunity to artists to showcase original, independently produced TV pilots directly to network executives and industry officials.

    Commenting on the same, NYTVF founder and executive director Terence Gray said, “The goal of the NYTVF is to provide independent artists with a platform for getting their work seen by the decision-makers in the TV industry.”

    According to an official release, the Festival’s alliance with MSN is one component of a larger initiative the NYTVF is launching to unite independent artists from TV, music and film in the NYTVF Online Community. NYTVF will collaborate with MSN integrated services, MSN TV and MSN Spaces to create a resource to pilot-makers looking to interact or collaborate with other creative people locally and globally, where anyone with an original script can receive the guidance and support necessary to get an independent pilot off the ground.

    As the official online sponsor, MSN will provide the following services:

    MSN Video will have exclusive online rights to stream all NYTVF pilots submitted to the Festival’s Independent Pilot Competition at http://tv.msn.com/NYTVF, beginning in July.

    MSN Video will deliver an Internet webcast of the Festival and on-demand video content of panel discussions and special events featured at the 2006 Festival.

    MSN Spaces will be the official blogging platform for NYTVF participants for the organization’s Online Community.

    In an attempt to present independent pilots to a worldwide audience, MSN GM Entertainment and Video Services Rob Bennett said, “Through the MSN relationship with NYTVF, consumers have the unique opportunity to see new television concepts and pilots in their purest form.”

    The release states that officially selected pilots featured at the 2006 NYTVF will be placed in one of the following five categories: comedy, drama, reality, educational or animation. To be considered for competition, pilots in all categories except animation must have a running time of between 15 and 22 minutes. Animation pilots must have a running time of between two and 20 minutes.

    The date of submission for the 2006 Independent Pilot Competition is 7 July. There is no fee for students with a valid ID.

    In its inaugural year, the 2005 NYTVF received more than 230 original independent pilots produced by artists from 24 states and seven foreign countries. The 2005 NYTVF was presented in association with TV Guide. The Festival worked in partnership with the William Morris Agency and in conjunction with the mayor’s office of New York City. Official network sponsors included NBC Universal, FOX, Comedy Central, VH1, VH1 Classic, Spike TV, A&E Networks, Rainbow Media, TV Land and Court TV, adds the release.

  • Viacom to launch Comedy Central in Germany next year

    Viacom to launch Comedy Central in Germany next year

    MUMBAI: MTV Germany will launch the first dedicated comedy channel on free-to-view German television. Comedy Central launches next year.

    To this end, the channel will broadcast not only shows from its American namesake, but also home-grown German productions. In addition, it will provide a platform for local comedy talent.

    MTV Germany vice president Markus Andorfer will oversee Comedy Central in addition to Nickelodeon. He says, “In the US, we have made a name for ourselves with programmes such as South Park, Chappelle’s Show and the Emmy Award-winning Daily Show with Jon Stewart. The schedule will be tailored to German tastes, to help us reach the 14-49 year olds audience in Germany.”

    Andorfer oversaw the launch of Nickelodeon, successfully establishing it in the marketplace since it began broadcasting in September 2005.

    Comedy Central’s channel manager in Germany Thorsten Sievert says, “This new position is particularly challenging, because there has never been a 24-hour comedy channel on German television.”

  • MTV US president Van Toffler highlights the importance of short form videos during CTIA keynote

    MTV US president Van Toffler highlights the importance of short form videos during CTIA keynote

    MUMBAI: In his keynote address at the CTIA Wireless 2006 event in the US, MTV Music Group president Van Toffler highlighted the appeal of short-form video from the MTV, VH1, CMT, Comedy Central, Logo and Spike TV brands on the wireless platform.

    He described the mobile platform as a rich, creative medium for new and emerging talent to connect with and cultivate new audiences.

    To underscore that point, Toffler welcomed recording artist LL Cool J, to the stage. LL offered an advance look at an upcoming episode of MTV’s Life & Rhymes, which chronicles his life as an artist and is set to debut tonight 10 April on MTV, MTV’s broadband channel Overdrive and on MTV Mobile.

    Toffler noted that audiences have increasingly embraced MTV Networks’ diverse array of mobile programming. Last month MTV Networks streamed nearly 2.5 million videos cross-carrier, an all-time high, Toffler reported, adding that the number is growing by nearly 40 per cent month-to-month for the first three months of 2006.

    He says, “Our audience is responding in droves to our mobile programming. They have a personal relationship with our brands and they increasingly want to consume our content on the handset, the new ‘holy grail’ of electronic
    devices.”

    LL Cool J echoed that sentiment saying, “The mobile phone helps me establish closer ties with my fans, connect with new ones and hopefully inspire everyone I touch through my music. The cell phone — which has become
    the accessory for today’s young adults — is one way that helps me reach them.”

    Among the varied types of mobile programming driving audience consumption are music videos, comedy segments, user-generated content, scenes from television shows, ‘after shows’ developed exclusively for mobile, never-
    before-seen outtakes, and short art breaks, also known as “sharts,” featuring animated and live-action segments.

    In many respects, the burgeoning mobile
    platform is a return to MTV Networks’ early roots, when MTV gained significant
    notoriety for the five- and 15-second art breaks created by brilliant, young talent and which lived between the music videos. For the MTVN Music Group, which encompasses the CMT, MTV and VH1 brands, three types of programming — extensions of on-air franchises; made-for-mobile episodes; and music — are all performing well on the mobile platform.

    Extensions of On-air Franchises
    VH1’s Flavour of Love, the most successful show in that channel’s history, was also the most popular VH1 Mobile content in February
    and March.
    — Web Junk 20 also on VH1 and VH1 Mobile, ushered in the user-generated era to TV and simultaneously to mobile phones.

    — MTV will showcase a 20-year-old college student’s visual interpretation using stick figures based on the lyrics of Fall Out
    Boy’s Sugar We’re Going Down, representing original user-generated content.
    — VH1 is debuting Dingo Ate My Video, a made-for-mobile series that combines VH1’s comedic voice with music videos from a wide
    range of artists, including Green Day, Missy Elliot, Jewel and others.
    — Country Music Television soon will debut a made-for-mobile reality series called Road Hammers about a southern rock/blues band trying to make it in the music business.

    MTV adds that labels and artists like LL Cool J increasingly are embracing the mobile platform to connect with fans and institute new marketing paradigms.
    The Arctic Monkey’s new video I Bet You Look Good on the Dance floor made its debut on: mtvU, MTV’s network for college students; mtvU’s Uber broadband network; mtvU.com and mtvU wireless.

    The approach mirrored a similar one taken by VH1 last year, which debuted Te Amo Corazon, the new Prince single, on VH1, VH1’s
    VSPOT broadband channel, and VH1 Mobile. The Prince debut marked the world’s first-ever multimedia, multiplatform worldwide
    exclusive premiere.
    — Prior to releasing her latest single and album, Madonna distributed an exclusive ringtone for Hung Upon MTV Mobile and VH1 Mobile.

    Spike TV is delivering the Ultimate Fighting Championship’s ‘Ultimate Fight Night(TM) Live’ to Amp’d Mobile subscribers tonight.
    This represents the first time the live sporting event is being simulcast to both mobile devices and to television subscribers.

    “The wireless platform is as important to us as television and computer screens. As soon as we start developing a new concept, we think beyond the television. We think of how that idea can live on broadband and mobile” Toffler says.

  • Brown Shoe teams with Nickelodeon for new lines of kids’ footwear

    Brown Shoe teams with Nickelodeon for new lines of kids’ footwear

    MUMBAI:A strategic multi-property licensing agreement has been announced between Brown Shoe company’s Buster Brown & Co. kids’ division and the entertainment brand for kids, Nickelodeon.

    The two companies plan to collaborate to create and launch several lines of footwear based on Nickelodeon’s newest television programs.

    The first four collections will ship to retail stores in July, just in time for the back-to-school season. The lines include a full assortment of casual shoes, boots, sport fusion athletic shoes and slippers featuring popular Nick Jr. characters from Go, Diego, Go! (for boys) and Backyardigans (girls and boys) for ages 2-6, as well as new girls’ fashion brands based on the Nickelodeon shows Unfabulous and Zoey 101.

    Brown Shoe director of marketing and licensing Todd Murray said, “This partnership with Nickelodeon enables us to give kids the Nickelodeon brands they know and love in stylish, fun footwear. Our Nickelodeon footwear will be as dynamic and engaging as the Nickelodeon and Nick Jr. shows.”

    Nickelodeon & Viacom Consumer Products manages the third largest licensing business in the world with $4.7 billion in retail sales in 2004, from such properties as SpongeBob SquarePants and Dora the Explorer. The department handles the merchandising for Nick Jr., Nickelodeon, Paramount Pictures, Comedy Central, MTVN International, and Spike TV.

    In its 26th year, Nickelodeon is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films.

    Brown Shoe is a $2.3 billion footwear company with global operations. The company operates the 900+ store Famous Footwear chain, which sells brand name shoes for the family.