ITV

Tag: Columbia Pacific Communities

  • Columbia Pacific Communities awards digital mandate to Buffalo Soldiers

    Columbia Pacific Communities awards digital mandate to Buffalo Soldiers

    Mumbai: Buffalo Soldiers, celebrated as the ‘Rising Maverick Agency of 2023′, announced its latest client acquisition – Columbia Pacific Communities, a senior living community operator. This partnership symbolizes a new chapter in digital engagement for senior living, with Buffalo Soldiers managing Columbia Pacific Communities’ social media, online reputation, and crafting innovative campaigns throughout the year. This collaboration aligns with Columbia Pacific Communities’ commitment to providing exceptional care and experiences for seniors, enabling them to enjoy their golden years to the fullest.

    “This partnership with Buffalo Soldiers is a step towards enhancing our digital engagement, reaching out to more seniors and their families, and creating awareness about the enriching lifestyle we offer,” said Columbia Pacific Communities Sr VP – sales and marketing Sanjay Vishwanathan. “Partnering with Buffalo Soldiers allows us to create this engagement in new and meaningful ways. We’re excited to see how this partnership will enrich our communication and storytelling,” Sanjay Vishwanathan added.

    Columbia Pacific Communities stands at the forefront of senior living in India, offering a blend of comfort, community, and care. Their decision to partner with Buffalo Soldiers reflects a commitment to innovation and excellence in their digital presence. Buffalo Soldiers co-founder & CEO Sumon K Chakrabarti expressed his enthusiasm, “We’re honored to partner with Columbia Pacific Communities. Our goal is to create digital narratives that resonate with the vibrant lives of seniors. This is a unique opportunity to redefine how senior living communities engage online.” “CPC offers us a chance to delve into a sector that’s close to our hearts. Seniors have rich stories and experiences, and our aim is to bring these stories to life digitally, connecting them with a broader audience,” Chakrabarti added.

    Buffalo Soldiers’ expertise in digital creativity is set to bring a fresh perspective to the senior living sector, highlighting the vibrant and fulfilling lifestyle that Columbia Pacific Communities provides.

    This partnership is not just about marketing; it’s about creating a community and a sense of belonging online. Buffalo Soldiers plans to use its expertise to develop content that celebrates the spirit of senior living, fostering a sense of connection and engagement among the residents and their families.

    Through innovative digital campaigns, Buffalo Soldiers aims to highlight the unique aspects of Columbia Pacific Communities, showcasing the vibrant lifestyle and comprehensive care they offer. This synergy is expected to not only elevate the brand’s presence but also contribute significantly to the conversation around senior living in India.

  • WATConsult wins Columbia Pacific Communities digital mandate

    WATConsult wins Columbia Pacific Communities digital mandate

    MUMBAI:  WATConsult, the digital and social media agency from Dentsu Aegis Network, has won the 360-degree digital media mandate of Columbia Pacific Communities – a part of Seattle-based Columbia Pacific group, one of the foremost developers of senior living communities in the United States and South East Asia.

    The mandate includes digital media marketing, social listening and ORM, digital content creation, and SEO services. In addition to this, the agency will also be designing and developing the brand’s website. The account will be handled by the agency’s Bengaluru team.

    WATConsult founder and CEO Rajiv Dingra said, “It is our pleasure to partner with Columbia Pacific communities, one of the pioneers to popularise the senior living concept in India. With their recent acquisitions in the Asian market, the brand is set to significantly expand its senior housing portfolio over the next few years in the major parts of the continent. Well, this is a great opportunity for us to align our expertise with the brand to leverage their digital journey in the best possible way.”

    Columbia Pacific Communities CEO Mohit Nirula said, “Columbia Pacific Communities is made up of people drawn to the mission of serving and fulfilling the needs and desires of our senior population. We represent four decades of international expertise in designing and building communities and serving and fulfilling the changing and evolving requirements of our residents – a promise to be partners for life to those who repose their trust in us and give us the privilege to serve them.”  

    Adding further, he said, “While selecting a digital agency to partner us on our journey, we had three criteria – clutter breaking work, ability to address two generations – the children and the parents as well as a proven track record of success. WATConsult, with global accolades such as the Grand Prix in their kitty and cutting-edge campaigns done for a cross-section of brands, was the perfect fit and we are delighted to appoint them as our ‘Agency on Record’ for digital marketing.”