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Tag: Colours by Kohler

  • KOHLER unveils India-inspired digital-first colours campaign with Twinkle Khanna

    KOHLER unveils India-inspired digital-first colours campaign with Twinkle Khanna

    MUMBAI: KOHLER, the global lifestyle brand, introduces a new range of colours that encapsulate the vibrancy and grandeur of India’s diversity. As part of its campaign, ‘Colours by KOHLER: The India Palette’, the brand marked its foray with a digital-first, three-part film starring its brand ambassador, Twinkle Khanna. This is yet another creative offering from KOHLER which is driven by its philosophy of innovation and excellence to make bathrooms the centrepiece of the home and re-inventing the dynamics of one’s home décor space.

    The campaign brings alive an enchanting story behind the three colours namely, peacock, truffle, and thunder grey. The version of Peacock is rendered as a shade of teal, evoking an ethnic feel to give a vibrant look of the Indian iconic bird. Truffle is an ode to the Thar desert, while thunder grey is a celebration of the Indian monsoon. The films establish the same mood by creating a dreamy world, where colours put up a magical show while transforming the mundane white vessel into something inspirational.

    Conceptualised by Dentsu Webchutney, the three films are shot by the ace director Anupam Mishra, the three-part digital campaign showcases the new collection with shades and strokes that are globally trending yet trace their roots to the quintessential culture of India. The digital-first campaign has been kicked off with a targeted 360-degree robust plan, followed by impact digital properties like CPM YouTube Masthead, Hotstar Masthead, and roadblocks in relevant digital media channels. In addition, the campaign will be promoted across OOH and magazines. The overall estimated reach of the digital campaign is 30 million and will garner more than 10 million+ views.

    KOHLER K&B India, Middle East, and Sub Saharan Africa president Salil Sadanandan said, “KOHLER’s India Palette of colours enables our customers to express themselves with colours that are rooted in Indian sensibilities yet uniquely global. Our endeavour is to make the bathroom the centerpiece of the home, and the India palette of Colours by KOHLER is all about re-inventing the bath space. The digital first campaign featuring Twinkle Khanna is a unique attempt at showcasing the magical inspiration behind each colour. With this new meticulously researched range of colours for India, our customers can personalise their bath space to reflect their own unique style.”

  • Twinkle Khanna joins Kohler

    Twinkle Khanna joins Kohler

    MUMBAI: Kohler Company, the global leader in kitchen and bath industry, partnered with interior designer, author and former Bollywood actress Twinkle Khanna for its latest campaign, ‘Colours by Kohler’.

    The campaign is meant to inspire people to bring colours in the bath space with confidence through decorative and coloured Kohler products. With this campaign, the brand is introducing its newly launched faucet finishes and coloured vessels with a still shoot and a behind-the-scenes video featuring the actor.

    Through evocative imagery captured by veteran photographer Suresh Natarajan, the still-shoot aims to bring out the vibrancy of Colours. Each product is showcased in an environment which complements its design story. The setting for the MarrakeshTM is a Moroccan courtyard while an earthy setting with details like patterned mud walls, parched and cracked earth have been used to showcase the earthy, copper tones of the Derring.

    Khanna says, “This campaign really spoke to the designer in me. If you think about it, white and chrome have been synonymous with bathrooms. But that doesn’t have to be the case. There is a lot you can do. Especially, the collection that I worked with, it is absolutely stunning as to what Kohler has done with decorative and colourful sinks and faucets by transforming them into artistic statements. The shoot managed to capture the theme of the campaign quite beautifully. They reflected the central idea of the campaign be it the Moroccan courtyard or an ironsmith’s furnace, you could see the inspiration behind the products coming alive.”

    Khanna is no stranger to the Interior décor industry. She is the founder and co-CEO of The White Window interior designs, and is the recipient of an acclaimed international award.

    Kohler president Salil Sadanandan adds, “It has been inspirational to work with Khanna and Suresh Natarajan, both experts in their creative fields. Moreover, Khanna’s experience in the interior design industry makes her a perfect fit for our brand. We created some beautiful settings around our products to bring them alive giving our consumers a glimpse of what could be achieved with exciting colours from Kohler in the bath space.”

    The decorative products featured in the shoot are an exclusive range of sink designs featuring elegant materials with unique, hand-crafted patterns. This extension significantly expands the options for home-owners who are seeking a unique, decorated lavatory.