ITV

Tag: Colors TV

  • Meri Bhavya Life premieres on Colors to flip the script on body image and self-worth

    Meri Bhavya Life premieres on Colors to flip the script on body image and self-worth

    MUMBAI: In a television space where makeovers often masquerade as empowerment, Colors is putting its weight behind something meatier. Its new family drama, Meri Bhavya Life, premiering 30 April 2025 at 7 p.m., centres on Bhavya—a confident, plus-size architect who isn’t looking to be fixed, just respected.

    Set against the backdrop of a judgmental society obsessed with inches and abs, the series stars Prisha Dhatwalia as Bhavya and Karan Vohra as Rishank, a six-pack-sporting fitness freak with deep-rooted biases. But this is no makeover tale—it’s a defiant call to shift the lens from the waistline to the mind.

    “Mota hona badi bimaari hai, ya motape ke aage na dekh paana?” asks the show’s tagline, setting the tone for a story that challenges convention. Bhavya isn’t shrinking to fit expectations—she’s designing her own narrative, one where ambition, dignity, and love aren’t weight-dependent.

    “This is not a makeover story, it’s a wake-up call,” said Dhatwalia. “She doesn’t beg for love or bend to fit in. Through Bhavya, we’re calling out every rishta rejection, every backhanded compliment, every ‘you’d be so pretty if…’ that plus-size women have been swallowing for years. There couldn’t have been a better launchpad than Colors.”

    Vohra admitted, “Rishank isn’t your typical hero. He’s fit, opinionated, and buys into the ‘looks are everything’ mindset. He’s flawed, and he’s got a long way to go. But that’s what makes him real. Meri Bhavya Life is a mirror to our world—it challenges every stereotype in the book.”

    As Bhavya and Rishank’s lives clash and slowly intertwine, the show delves deep into the meaning of worth and love in a world built on superficial standards. With drama, heart, and plenty of social bite, Meri Bhavya Life looks set to stir more than just primetime ratings.

  • Laughter Chefs Unlimited Entertainment returns on Colours TV and JioCinema

    Laughter Chefs Unlimited Entertainment returns on Colours TV and JioCinema

    MUMBAI: Clear your schedules and grab your binge food because Laughter Chefs Unlimited Entertainment is back to tickle your funny bone and tantalise your taste buds!

    After a wildly successful run last year, Colors TV’s fan-favourite comedy-cooking show returns on 25 January 2025 with a fresh lineup, uproarious humour, and, of course, sizzling culinary chaos.

    What makes this show so irresistible? It’s the perfect recipe: comedy that has audiences rolling, culinary challenges that inspire, and celebrities who turn up the heat. It’s not just a cooking show; it’s a full-course entertainment meal! But don’t just take our word for it—13 brands that rode the gravy train last season can vouch for its massive family-friendly appeal.

    What’s cooking this season? You loved it last year, and now it’s back with even more spice! Returning hosts Bharti Singh (comedy queen extraordinaire) and celebrity chef Harpal Singh Sokhi promise to make every moment in the kitchen hilariously chaotic. Bharti’s impeccable comic timing and Harpal’s culinary expertise are a match made in television heaven.

    This season also brings an exciting mix of returning contestants—Ankita Lokhande, Rahul Vaidya, and Sudesh Lehri—and new celebrity faces like Abdu Rozik, Elvish Yadav, Rubina Dilaik, and Mannara Chopra. Who will chop their way to the top, and who will crack under pressure? The knives (and jokes) are out!

    Let’s talk numbers: last season was a hit not just with audiences but also with advertisers. Brands cashed in on clever integrations like branded culinary challenges, on-screen product placements, and host mentions. This season, with its expanded digital reach on Colors TV and JioCinema, offers even more opportunities for creative sponsorships. Are you ready to whip up some brand magic in this flavour-packed kitchen?

    Still debating whether to add this show to your watchlist? Here’s why Laughter Chefs Unlimited Entertainment is a must-watch:

    . Bite-Sized Comedy: Perfect for family viewing after a long day—short, hilarious segments packed with drama and flavour.

    .  Celebrity Showdowns: Want to see your favourite stars struggle to make an omelette? This is your chance!

    .  Wholesome Vibes: Comedy that even grandma will approve of—no cringe, just hearty laughs.

    .  Deliciously Relatable: Culinary fails, kitchen chaos, and dramatic meltdowns—sound like your last dinner prep?

    Bharti Singh! Enough said.

    The laughter begins on 25 January 2025, exclusively on Colors TV and JioCinema. Whether you’re a foodie, a comedy lover, or just here for Bharti’s zingers, this season promises to be the perfect blend of fun and food.

    Who’s ready to laugh until their stomach hurts—and not from hunger? 

  • COLORS & Ministry of Women and Child Development join forces to support ‘Beti Bachao, Beti Padhao’ initiative

    COLORS & Ministry of Women and Child Development join forces to support ‘Beti Bachao, Beti Padhao’ initiative

    Mumbai: COLORS, India’s leading Hindi GEC, has announced its collaboration with the Ministry of Women and Child Development’s ‘Beti Bachao, Beti Padhao’ initiative, to address the issue of girl child abandonment, through the launch of its new fiction show Doree. Television as a medium has played a huge role in holding a mirror to society and led to many women becoming agents of change. With an aim to bring societal change and address the gender bias against girl child, through this association COLORS aims to raise awareness about the social evil of girl child abandonment. In addition to launching a primetime show on the subject, as part of this association, COLORS will promote the 24-hour emergency toll-free Childline India helpline number (1098) for those seeking assistance for any abandoned girl child across the nation. Doree, airing every Monday to Friday at 9:00 pm on COLORS, aims to generate popular conversation and thereby raise awareness on the issue of girl child abandonment.

    Hon’ble Minister of Women and Child Development and Minority Affairs  Smriti Irani said, “Just as a nation’s progress is defined by how it treats its women and children, similarly entertainment’s impact is defined by how it can change mindsets. Under the guidance of our honourable PM Shri Narendra Modi, the Ministry of Women and Child Development has made great strides through the ‘Beti Bachao, Beti Padhao’ initiative in changing the way girl child is perceived. I’m glad that our country’s foremost entertainment channel COLORS has joined in this initiative to create a show, Doree on the important but often overlooked issue of girl child abandonment. The channel will be raising awareness of our Childline India 1098 helpline amongst viewers and provide the much-needed popular support to this initiative.”

    Viacom18 CEO – broadcast entertainment Kevin Vaz said, “We are honoured to be partnering with the Ministry of Women and Child Development to raise awareness about the prevalent issue of girl child abandonment through our new show, Doree and the ‘Beti Bachao, Beti Padhao’ initiative. As the country’s most watched primetime entertainment destination, joining forces with the ministry to promote the Childline helpline number through our show is poised to catalyse meaningful behavioural change in society.  We are hopeful that Doree will touch the lives of millions of viewers and bring focus on the social evil of girl child abandonment.”

    The social drama revolves around a six-year-old Doree fighting against a patriarchal society for her rights and features popular television actors Amar Upadhyay as Ganga Prasad, Sudhaa Chandran as Kailashi Devi Thakur, and child actor Mahi Bhanushali as Doree.

    Let’s pledge to bring a change in society with ‘Doree’ premiering tonight at 9 pm and thereafter every Monday to Friday only on COLORS.

  • Colors launches its new fiction show ‘Sherdil Shergill’

    Colors launches its new fiction show ‘Sherdil Shergill’

    Mumbai: Colors is all set to launch its new show Sherdil Shergill. The show will premiere on 26 September, from Monday to Friday at 8:30 p.m.

    Produced by Parin Multimedia, the serial will present popular actors Surbhi Chandna and Dheeraj Dhoopar in the lead roles.

    Determined to make a mark in the male-dominated career of architecture, Manmeet Shergill is a fearless woman who has all her life fought societal norms. Rajkumar Yadav, born with a silver spoon, a comedian by passion, and an architect by education, has a knack for jugaads and is forced into architecture by his family. As different as chalk and cheese, what happens when the worlds of these two individuals collide, and the adventure ensues?

    Colors’ latest show Sherdil Shergill brings you the story of Manmeet and Rajkumar, who are poles apart but find themselves tied together by fate.

    Even though their ideologies differ, they are both unequivocally set on fulfilling their dreams. Popular actors Surbhi Chandna and Dheeraj Dhoopar will be seen essaying the lead roles of Manmeet Shergill and Rajkumar Yadav respectively.

    Speaking of this new show, Viacom18’s chief content officer (Hindi mass entertainment) Manisha Sharma said, “Delivering variety content, novel storylines, and inspirational characters, have always been our core focus at Colors. Our latest offering, Sherdil Shergill is about two contrasting personalities, and their determination to fulfill their career ambitions despite societal and parental pressures. The viewers will relate to the characters’ trajectories, their professional journeys and their engrossing love story. We are excited to join hands with Parin Multimedia yet again for a promising new venture.”

  • Colors Tamil set to make your weekend hilariously spooky with ‘Hostel’

    Colors Tamil set to make your weekend hilariously spooky with ‘Hostel’

    Delhi: Colors Tamil is all set to make you nostalgic this weekend with the world television premiere of ‘Hostel’,  a dark comedy film on Sunday, 24 July at 2:00pm.

    Undoubtedly, campus tales have always been a part of everyone’s nostalgic memories and with this movie the channel aims hit the same nostalgic chords.

    Featuring Actor Ashok Selvan and Actor Priya Bhavani Shankar, the film revolves around a girl who gets stuck at a boys’ hostel and the horrors surrounding it.  

    Directed by Sumanth Radhakrishnan, Hostel further features Actor Sathish, Veteran Actor Nasser and Actor Munishkanth as the supporting cast. The narrative of the film revolves around a bunch of college students who have a hilarious run-in with a ghost at their dorms and at the same time escape from the clutches of their strict warden. The film further also explores themes like unrealistic beauty standards and imperfections of the human body.

    Believing that discipline is everything, Father Kuriakose (played by Actor Nasser), the hostel warden strives to teach the same to every student under his wing. He comes across Kathir (played by Ashok Selvan) who never seems to pay heed to his authoritative nature. Kathir struggles with financial problems and one fine day he crosses paths with Adhirshtalakshmi (played by Actor Priya Bhavani Shankar) who offers him money in exchange for letting her spend a night at the boys’ hostel. Thinking this to be a fair deal, Kathir keeps his promise. Why Adhirshtalakshmi wanted to enter the hostel and what mysteries lie in the place form the rest of the plot.

    Commenting on the launch, director Sumanth Radhakrishnan, said “I have had a wonderful experience working with the cast of the film and we had a fun time behind the sets as well.The film is an attempt to bring to light themes of hat is much prevalent in a light- hearted manner. I am sure with the World Television Premiere of the film on a prominent channel like Colors Tamil, the audiences are bound to have a fantastic weekend.”

    Adding to this, Actor Ashok Selvan said, “This film is yet another attempt to experiment with something new with a blend of horror and hilarity. It was tough to perfect our comic timings and all of us have put in our best efforts to render a beautiful creation with Hostel and I am confident that families watching the World Television Premiere on Colors Tamil will forget all their worries and have a gala time.”

  • Colors Bangla to air new show ‘Indrani’ starting 18 July

    Colors Bangla to air new show ‘Indrani’ starting 18 July

    Mumbai: Colors Bangla has announced a new show Indrani that depicts an unconventional romance between an older woman with a younger man. Produced by Shashi Sumeet, special partner Dear Lotteries, Indrani will go on air from 18 July every day at 8 p.m on the channel.

    The show features Ankita Chakraborty and Rahul Ganguly playing the lead roles. It also boasts of a stellar starcast including Soma Chakraborty, Bikash Bhowmick, Sambhabi, Sumanta Mukherjee and Arijit Chowdhury amongst others.

    Colors Bangla business head Sagnik Ghosh said, “We have always strived to create narratives that are very different and fresh in comparison to what our audience gets from other channels. In our society, even today, for a man to fall in love with a woman who is older than him comes with its own set of challenges. Our new show Indrani not only highlights that but also etches a beautiful and unconventional love story of Aditya who takes the brave step of shattering the prejudices by falling in love with a woman who is much older than him. I am glad to bring in such an impactful concept and I am sure that the show will make a place for itself in the hearts and minds of viewers. “

    The channel has planned a robust marketing campaign for the launch of the show across television, radio, and print. It will also involve high-impact properties in multi-system operator (MSO) networks and activate social media through interest-based targeting, enabling content engagement with the core Bangla general entertainment channel (BGEC) audience. There will also be multiple on-ground engagement activities, along with artist integration, to amplify the concept and drive in the show’s key messaging.

  • COLORS’ Balika Vadhu returns with Season 2

    COLORS’ Balika Vadhu returns with Season 2

    Mumbai: COLORS is all set to bring back one of its longest-running shows Balika Vadhu after a long hiatus of five years. However, the new season will have new cast members who will reignite the conversation around child marriages with a fresh story.

    The show first aired on COLORS TV in July 2008. It’s set in rural Rajasthan and addressed the subject of child marriage through its protagonist, a child bride, Anandi. Balika Vadhu : Season 2 will capture the journey of a ‘nayi Anandi’, played by Shreya Patel as she takes definitive steps to fight and undo the injustice done to her.

    Produced by Sphere Origins, the show will premiere on 9 August and will air Monday to Friday at 8:00 pm only on COLORS.  

    Speaking about the show, Viacom18, head, Hindi Mass Entertainment and Kids TV Network, Nina Elavia Jaipuria, said, “In the past few months, we have introduced some of our biggest properties to provide wholesome variety entertainment to our viewers. From launching a brand-new season of Khatron Ke Khiladi set in Cape Town to announcing a visual-based quiz show, The Big Picture with Ranveer Singh as the host. Keeping the momentum high, we are excited to launch the second season of Balika Vadhu, that is synonymous with the ethos of the channel. Armed with a brand-new story and characters, we will showcase one of the most loved shows with a social message that still holds a strong relevance.”  

    Set in the rustic locales of the town of Devgarh, Gujarat, Balika Vadhu season 2 traces the story of two friends, Premji (played by Sunny Pancholi) and Khimji (played by Anshul Trivedi). They share a bond so thick that they always wished to extend their friendship and become one family. As fate would have it, Khimji’s wife gives birth to a girl, Anandi, while a little boy Jigar (Played by Vansh Sayani) is born to Premji. The very day, Premji and Khimji promise each other to get Anandi and Jigar married and soon there comes a day when they are wedded to each other in a ‘Baal Vivah’. 

    According to Viacom18, chief content officer, Hindi Mass Entertainment, Manisha Sharma Balika Vadhu is more than just a show, it is an emotion. She elaborated, “There has been a generation of viewers who have grown up loving and watching the show and still do. The new season of Balika Vadhu will addresses the custom of child marriage albeit from a whole new perspective. It will introduce the audience to a new Anandi and the challenges that she faces as a child bride. Nayi Anandi will fight for her rights and surely turn out to be an inspiration to many girls suffering a similar fate and will touch the hearts and minds of our viewers.”  

    Producer, Sphere Origins, Sunjoy Wadhwa, said that he has always believed in the power of stories and the change that they can bring. “The entire nation is a witness to how Balika Vadhu changed the perception of millions across the country and the face of Indian television. We still believe in the power of its concept as a section of our society affirms the custom of child marriage even today,” he said. 

    According to Comall Wadhwa, the new season of Balika Vadhu will take viewers to the nooks and corners of Gujarat to tell the story of Nayi Anandi. “A lot of girls are still fighting this battle of being in a child marriage every day and our story and characters will be an inspiration to them. We are delighted to join hands with COLORS yet again and look forward to creating the magic,” added Wadhwa. 

    The show will also feature Anshul Trivedi, Riddhi Shukla, Sunny Pancholi, Shiju Kataria and Seema Mishra in prominent roles.   

    The channel has designed a robust marketing plan across print, television, and digital platforms to promote the new show. On television, a ten-day campaign highlighting the nostalgia aspect of the show will be deployed. The show’s music track has been recreated and interwoven with each creative to build recall and drive viewership. The channel will also be targeting print publications across key markets on the launch day showcasing the innocence and feistiness of the nayi Anandi. 

    A digital event (COLORS Golden Petal Club) for the viewers featuring Avika Gor, Anandi from Season One is also planned for the viewers and promises to take them on a trip down memory lane. On the digital front, vignettes will be created featuring the former cast of the show- Avika Gor and Avinash Mukherjee as they talk about their memories of season one. This will also be backed by influencer outreach to create conversations around the show along with some videos which will highlight the life of the children who have lived through this social evil.  

  • Voot ropes in Swiggy & CoinDCX as ‘co-powered by sponsors’ for Bigg Boss OTT

    Voot ropes in Swiggy & CoinDCX as ‘co-powered by sponsors’ for Bigg Boss OTT

    Mumbai: Days before Bigg Boss OTT debuts exclusively on Voot, the streaming platform has successfully onboarded food delivery platform Swiggy and cryptocurrency exchange platform CoinDCX as co-powered by sponsors for the reality show.

    The OTT special edition will be hosted by Karan Johar for the first six weeks following which it will be aired on Colors TV. The deal will allow the two brands to engage with consumers through industry-first innovations, said the platform on Tuesday.

    Swiggy is among the earliest digital-first companies in India and will use this occasion to celebrate its seventh birthday with both viewers and contestants. Swiggy will deliver one of the most special IPs of Bigg Boss OTT that will enable fans to digitally interact with their favourite contestants once a week, it said.

    While CoinDCX is looking to build trust through education to foster awareness and credibility with respect to the cryptocurrency industry. They have chosen to partner with Bigg Boss OTT with a host of innovative content integrations and digital interactivity that will build awareness and educate users about cryptocurrency. A trivia quiz “Hazaaron Jeetenge Karodo Inaam” has been specially designed for Bigg Boss fans on Voot along with CoinDCX’s Learn team, giving viewers a chance to play and win multiple prizes as they watch their favourite reality show.

    Apart from the digital interactivity, CoinDCX is also set to garner deep brand exposure and visibility through an exclusively designed branded zone in the house, where CoinDCX will share a screen with the entertaining contestants of the house, setting up space for some juicy conversations, arguments, and fights amongst them.

    Viacom18 digital ventures, head – AVOD (Voot), Chanpreet Arora said, “Bigg Boss OTT is a pioneering step that blends entertainment and technology seamlessly.  Given the all-digital play, Bigg Boss OTT is designed to empower the viewer with one-of-a-kind interactive features brought to life through polls, quizzes, voting, and a lot more, thus changing the narrative of reality shows and bringing in a whole new paradigm of engagement. Bigg Boss OTT, power-packed with gamification and engagement, has successfully garnered patronage of cutting-edge brands and we are excited to welcome Swiggy and CoinDCX as our ‘co-powered by’ sponsors. We are driven to explore newer ways to keep our viewers engaged while partnering with top-notch brands for India’s biggest reality show!”

    Elaborating on the partnership, Swiggy, director-marketing, Umesh Krishna K said, “Bigg Boss has been a marque property in Indian entertainment for more than a decade. When we started our partnership with Voot for Bigg Boss in 2018, we were taken aback by the scale of viewership on VOD. Bigg Boss helps us connect with our core audience through advertising and meaningful integrations, and we hope that the engagement will be far-reaching this year around.”

    Talking about the collaboration, CoinDCX, head of marketing and communications, Ramalingam Subramanian said, “I believe the audience that CoinDCX appeals to is well-aligned with Voot. The OTT platform already has a large share of the audience that falls under the same category which we focus on. This makes it a perfect fit for us. CoinDCX has been a pioneering player in the crypto space in India with a vision to make crypto accessible to Indians. Our association with Voot for Big Boss OTT should further help CoinDCX in creating awareness and educating retail investors about cryptocurrency as an asset class.

    The show will start streaming on Voot from 8 August.

  • Colors TV’s ‘The Big Picture’ registrations to start from 17 July

    Colors TV’s ‘The Big Picture’ registrations to start from 17 July

    Mumbai: Colors TV is set to open the registration process for its upcoming visual-based quiz show The Big Picture. Hosted by Bollywood star Ranveer Singh, the registrations of the same will begin on 17 July at 9:30 pm on Colors.

    The viewers can follow three simple steps to complete the registration process and participate from the comfort of their homes by logging on to Voot app, Voot.com, or MyJio app.

    STEP 1: Call for entries: Starting from 17 July, a new question will be shared daily at 9.30 pm on the channel for the next ten days until 26 July. Each question will remain valid only for 24 hours from the time of its announcement and viewers can answer by filling up the required details on Voot app, Voot.com or MyJio app.

    STEP 2: Online Test:  Of the viewers who answer the questions correctly, a few will be shortlisted through the randomiser system for the next round. The shortlisted candidates will be called and would be informed about the details of the online test. They would also get a link for the online test via SMS/Email before 8 August.  On the test day, the candidate will have to log in via mobile number to attempt the test and will get 20 seconds each to answer 20 visual-based questions with four options. After answering all the questions, the user will be directed to a page wherein they will have to upload their introduction video basis the parameters shared with them.

    STEP 3: On-ground audition: The selected candidates who successfully qualify after passing the online test will be invited r a personal interview in either of the mentioned cities that include Delhi, Mumbai, Kolkata, Bhopal, Ranchi, Jaipur, Ahmedabad, and Lucknow. The candidates who get through all three levels will get a chance to be a part of the main show and change their fate.

    The Big Picture is being produced by Banijay Asia and ITV Studios Global Entertainment and will also be streamed on Voot and Jio TV.

  • BARC week 20: Star Plus tops the list of Hindi GEC pay platforms

    BARC week 20: Star Plus tops the list of Hindi GEC pay platforms

    Mumbai: Star Plus has topped the list of pay platform channels in the report released by the Broadcast Audience Research Council (BARC) for week 20 (15 May to 21 May 2021). The Hindi GEC was ranked second with 2357.44 Average Minute Audience (AMA), followed by Sony SAB (2159.02) and Colors (1375.48) ranked second and third respectively. 

    Zee TV bagged the fourth spot with 1180.56 AMA, while Sony Entertainment Television (1132.23) and Star Utsav (928.8) grabbed the fifth and sixth spots respectively. The remaining channels in the top 10 list of Hindi GEC pay platforms are Star Bharat (701.35), Sony Pal (598.01), Dangal (422.79), and Colors Rishtey (419.06).

    Star Utsav topped the BARC’s free platform list of Hindi GECs with 2101.41 AMA. Zee Anmol, Colors Rishtey, and Sony Pal were listed on the second, third, and fourth spots with 1078.96, 1016.59, and 956.05 AMA respectively. 

    Dangal (737.22), The Q (708.76), Big Magic (360.83), Shemaroo TV (143.4), DD National (19.75), and DD Retro (18.12) are the other channels that find their spot in BARC’s list of most-viewed free platforms. 

    In the urban market, the top 10 channels were Star Plus, Sony SAB, Colors, Star Utsav, Sony Entertainment Television, Zee TV, Sony Pal, Star Bharat, Colors Rishtey, and Dangal. 

    The top 10 channels in the rural category were Star Utsav, Zee Anmol, Colors Rishtey, Sony Pal, Star Plus, Dangal, Sony Sab, The Q, Zee TV, and Colors.