ITV

Tag: Colors shows

  • Colors launches its new fiction show ‘Sherdil Shergill’

    Colors launches its new fiction show ‘Sherdil Shergill’

    Mumbai: Colors is all set to launch its new show Sherdil Shergill. The show will premiere on 26 September, from Monday to Friday at 8:30 p.m.

    Produced by Parin Multimedia, the serial will present popular actors Surbhi Chandna and Dheeraj Dhoopar in the lead roles.

    Determined to make a mark in the male-dominated career of architecture, Manmeet Shergill is a fearless woman who has all her life fought societal norms. Rajkumar Yadav, born with a silver spoon, a comedian by passion, and an architect by education, has a knack for jugaads and is forced into architecture by his family. As different as chalk and cheese, what happens when the worlds of these two individuals collide, and the adventure ensues?

    Colors’ latest show Sherdil Shergill brings you the story of Manmeet and Rajkumar, who are poles apart but find themselves tied together by fate.

    Even though their ideologies differ, they are both unequivocally set on fulfilling their dreams. Popular actors Surbhi Chandna and Dheeraj Dhoopar will be seen essaying the lead roles of Manmeet Shergill and Rajkumar Yadav respectively.

    Speaking of this new show, Viacom18’s chief content officer (Hindi mass entertainment) Manisha Sharma said, “Delivering variety content, novel storylines, and inspirational characters, have always been our core focus at Colors. Our latest offering, Sherdil Shergill is about two contrasting personalities, and their determination to fulfill their career ambitions despite societal and parental pressures. The viewers will relate to the characters’ trajectories, their professional journeys and their engrossing love story. We are excited to join hands with Parin Multimedia yet again for a promising new venture.”

  • Colors sister channel Rishtey hikes ad rates

    Colors sister channel Rishtey hikes ad rates

    MUMBAI: Just over a year old and Rishtey – Viacom18’s free-to-air (FTA) channel in the UK – has taken the bold step of hiking its ad rates. Since Diwali, the channel that airs re-runs of Colors’ shows, a Pakistani series called Humsafar and some amount of original programming, has upped ad rates to double what they were at the beginning of the year, courtesy high demand and increased ratings.

     

    According to BARB ratings, Rishtey, which turned one this September, stood fifth in the Asian channels’ chart with 696000 while Colors came a close sixth with 624000.

     

    Indiacast business head (UK and Europe) Govind Shahi, says, “In the last 12 months, Rishtey has been constantly growing in term of eyeballs and is currently in demand by all brands that want to be seen by an ethnic audience. We are facing a situation where the demand is far outpacing the supply. Given the performance of the channel, which has more than doubled in terms of ratings and the demand supply chain, we thought it was the right time to go for a price hike.”

     

    While this is Rishtey’s first ad rate hike, the new rates will be applicable only to new customers with existing contracts remaining unaffected.

     

    Shahi is confident of the channel remaining on the upper side of the highest ad revenues for the year and says: “We are by far the number one South Asian FTA channel in the UK. Even at an overall level (FTA +Pay), we will end the year among the top two in terms of ad revenues. In fact, just in the last week, it has challenged the market leader in prime time slots a couple of times, which is a testimony of the success.”

     

    When it comes to the shows, Rishtey claims Parichay and Laagi Tujhse Lagan have been high performers in the past two weeks.

     

    According to industry sources, a prime time 30 second slot on Rishtey could go up to ?600 (Rs 61,105) for a mainstream advertiser depending on the ratings, while it could go up to ?100 (Rs 10,165) for an ethnic advertiser. As it is, a 30 second slot on the Bigg Boss finale is seeing heights of ?250 (Rs 25,460) from ethnic advertisers.

     

    With mainstream advertisers including Diagio, Cadbury, BT, Boots and Asda and ethnic ones such as Tilda Rice, Southall Travel, East End foods, Lycamobile, DBS Law and Westmill foods, Shahi exults: “We have the entire gamut- from FMCG to supermarkets to finance/banks to charities.”