ITV

Tag: Colors Marathi

  • Bodhitree announces rights issue even as Ashok Ma.Ma hits 100 episodes on Colors Marathi

    Bodhitree announces rights issue even as Ashok Ma.Ma hits 100 episodes on Colors Marathi

    MUMBAI: Even as its heartwarming family drama Ashok Ma.Ma. notches up 100 episodes on Colors Marathi, producer Bodhitree Multimedia has announced plans to fatten its coffers through a Rs 4,443 lakh rights issue opening next month.

    The popular Marathi show, which stars veteran actor Ashok Saraf as a disciplined retiree thrust into guardianship of his three grandchildren after a family tragedy, has captivated audiences with its emotional journey from strict grandfather to doting “Ma.Ma.” (grandpa).

    “At Bodhitree Multimedia, we have always believed in telling stories that create impact and build human emotions,” gushed Mautik Tolia, founder and managing director of the production house, seemingly oblivious to the fact that most stories do precisely that.

    While celebrating the milestone, Bodhitree is also looking to beef up its balance sheet. The company’s rights issue committee yesterday approved a record date of March 24 for its forthcoming cash call, which will see eligible shareholders offered four new shares for every nine currently held.

    The Rs 8 per share offer opens on April 15 and closes on April 28, with the company seeking to issue 55,537,777 fresh equity shares. The move follows board approval last May for a rights issue worth up to Rs 4,500 lakh.

    Back on screen, Ashok’s evolution from solitary disciplinarian to loving guardian has struck a chord with Marathi viewers. His initially frosty relationship with headstrong, wealthy Bhairavi (played by Rasika Wakharkar)—who starts as the children’s preferred guardian before unexpectedly becoming his daughter-in-law—provides the emotional heart of the show.

    “Ashok is a multifaceted character, with his own set of complexities, emotions and layers,” noted Saraf with the kind of actorly insight that suggests he’s been reading his own press releases. “I feel immense pride in portraying a character who has connected so well with the viewers.”

    Whether investors will feel similarly connected to Bodhitree’s forthcoming share offering remains to be seen. The company’s stock currently trades under the ticker BTML on the National Stock Exchange and 543767 on the Bombay Stock Exchange.

  • Vikas Khanna appointed cluster head emerging markets at Jiostar

    Vikas Khanna appointed cluster head emerging markets at Jiostar

    MUMBAI: Vikas Khanna has been appointed as cluster head for emerging markets at JioStar, bringing over 25 years of experience in media and entertainment. Known for driving business growth and scaling revenue above Rs 250 crore, Khanna has excelled in profit center-management, public policy advocacy, and sales across print, radio, television, and live events.
    Previously, Khanna led critical clusters at Viacom18, including Colors Marathi and Colors Gujarati, achieving significant revenue growth. He was in the driver’s seat doing sales for the kids’ cluster for five years, first only for the north and  east, and then on a national level.  His assignment with Viacom18 kept him occupied for 17 years in all. His strategic focus on analytics, collaboration, and team leadership has consistently delivered strong results. 

    Khanna’s expertise also includes launching branded content solutions, fostering government partnerships, and spearheading innovative revenue streams in the media industry. A graduate of Delhi University, with further qualifications from the Indian School of Business and Bhartiya Vidya Bhawan,  he has now moved to Mumbai from Gurugram.

  • Colors Marathi announces new season of ‘Bigg Boss Marathi’

    Colors Marathi announces new season of ‘Bigg Boss Marathi’

    Mumbai: The much-anticipated new season of Bigg Boss Marathi will premiere on 28 July 2024, bringing back the excitement and drama that fans love. The Bigg Boss house is ready to welcome its new housemates, with over 100 cameras capturing their every move. For 100 days, viewers will witness the intriguing, often unexpected, sides of the contestants, all under the watchful eye of superstar Riteish Deshmukh. Adding his unique style and charisma, Riteish promises a season full of masti and high-octane entertainment as he hosts the show this season. Produced by Banijay and Endemol Shine India, special partners Santoor, PN Gadgil and Sons, the new season of ‘Bigg Boss Marathi’ will air every night from next Sunday at 9 pm on Colors Marathi.

    This season, Bigg Boss Marathi will feature contestants from diverse fields, creating a dynamic mix that will be revealed soon. The promos have already given viewers a glimpse of Riteish’s engaging style and a hint of what they can expect from him on the show. So, it will be interesting to watch how he welcomes the contestants. Will he be a friend or a guide? Will he do Grand Masti with contestants, or be their Lai Bhaari companion? What happens when something goes wrong, or someone crosses the line? All this will unfold soon in Riteish’s style.

    Riteish Deshmukh while expressing his excitement about the new season of ‘Bigg Boss Marathi’ said, “I am excited bringing the new season of ‘Bigg Boss Marathi’ to you. I have been following this show closely all these years, and now I am thrilled to be associated with Colors Marathi as the new host of Bigg Boss Marathi. It’s our responsibility to present this show in a new style and new form. The new season of Bigg Boss Marathi will be full of excitement, drama, and a lot of fun.”

    Viacom18 president (general entertainment) Alok Jain said, “At Viacom18, we prioritize innovation, consistently introducing diverse themes across our channels to ensure every family member finds a story they connect with. Bigg Boss franchise exemplifies this commitment by evolving with fresh content and engaging formats. This season, with Riteish Deshmukh hosting Bigg Boss Marathi, we are redefining the viewing experience, bringing unexpected twists and dynamic interactions. By blending universal storytelling with local flavors, we are creating compelling narratives that resonate across different audiences. As we continue to set new benchmarks in entertainment, viewers can look forward to a season filled with unparalleled excitement.”

    Viacom18 cluster head, Colors Marathi, Colors Kannada, and Color Tamil, Sushma Rajesh said, “Colors Marathi has always been at the forefront of groundbreaking storytelling, and we are delighted to unveil the new season of Bigg Boss Marathi. After a period of eager anticipation, we are thrilled to bring back Bigg Boss Marathi with renewed energy and excitement, with Riteish Deshmukh as the new host. This season is set to offer a remarkable fusion of drama and intrigue, elevating the viewer experience and reinforcing our focus on varied and exceptional entertainment. We are confident this season will not only entertain but also resonate deeply with our audience, making it a truly unforgettable experience.”

    Colors Marathi programming head Kedar Shinde added, “Bigg Boss Marathi is Colors Marathi’s big ticket show and it’s returning after 2 years. This marks the beginning of a new era for Colors Marathi where novelty will be the buzzword to take the channel to newer heights. We have given Riteish Deshmukh, who is Bollywood and Maharashtra’s favorite superstar, the hosting responsibility of the show. Rest assured, this new season will be grander and more vibrant. It takes guts to be part of the game. This season will see contestants from different fields, different parts of the state. Their talent and popularity will take this season to newer heights for sure.”

    Banijay Asia and Endemol Shine India founder & group CEO Deepak Dhar said, “We are excited to launch this season of Bigg Boss Marathi which promises a fresh wave of drama & entertainment with the charismatic Riteish Deshmukh as our new host.  The overwhelming response from our audience season after season has inspired us to come together once more to create the 5th season of Bigg Boss Marathi, while also taking our association with Colors Marathi one step ahead. At Endemol Shine India, we want to make sure that interesting formats like Bigg Boss are tailored to connect with every household and resonate with the diverse linguistic and cultural tastes of our audiences. We are confident that this season will continue to captivate & engage our viewers while taking the Bigg Boss experience to new heights.”

    Bigg Boss is known for its intriguing, unpredictable, and humorous aspects, along with its compelling contestants. Beyond entertainment, Bigg Boss has been a launchpad for many, fulfilling dreams and establishing individual identities. As the doors to the Bigg Boss Marathi house open this time, viewers eagerly anticipate the new participants, their gameplay, and who will capture hearts and entertain with their antics.

    Bigg Boss Marathi’s new season premieres on 28 July and will air every day at 9 pm on Colors Marathi. Viewers can also catch the show anytime on JioCinema.
     

  • Experience the grandeur of Marathi Cinema; Tune in to RR Kabel Filmfare Awards Marathi 2024

    Experience the grandeur of Marathi Cinema; Tune in to RR Kabel Filmfare Awards Marathi 2024

    Mumbai: Brace yourselves to witness a grand and exciting evening as the RR Kabel Filmfare Awards Marathi 2024 is all set to grace your television screens! The highly anticipated premiere assures viewers of exclusive access to the biggest celebration in Marathi cinema, hosted by the dynamic duo of Amey Wagh and Siddharth Chaturvedi. The grand spectacle boasts an electrifying performance by the sensational Marathi singer Sanju Rathod, who sets the stage ablaze with his viral hit ‘Gulabi Sadi’, joined by renowned personalities like Sayali Sanjeev, Rinku Rajguru, Priyadarshini Indalkar, Gauri Nalawade, and Dipali Sayyed. Taking the entertainment quotient a notch higher, the star-studded extravaganza also features an impressive lineup of power-packed performances by some of Marathi cinema’s finest talents. Get ready to watch Prajakta Mali enchant the audience with a graceful ‘Lavani Thaska’, while Vaibhav Tatwawadi delivers a stellar act, portraying the true essence of spirited ‘Marathi Tadka.’ What’s more? Prathana Behere and Shruti Marathe take the stage with a jaw-dropping rendition of ‘Nach Ga Ghuma.’ To ensure that fans don’t miss out on this splendid celebration, tune in to the premiere of RR Kabel Filmfare Awards Marathi 2024 on 5 May, at 7 pm, only on Colors Marathi.

    The award ceremony honours talented actors and filmmakers, while acknowledging the valuable contributions of writers, musicians, cinematographers, and editors, among others. The premiere promises to illuminate moments of triumph, with Suhas Joshi receiving the prestigious Lifetime Achievement Award, alongside other celebrated figures such as Rohini Hattangadi winning the Best Actress (Critics’). At the same time, Ankush Choudhary takes home the prestigious Black Lady under the category of Best Actor (Critics’), while Shashank Shende and Gauri Deshpande bag the awards for Best Actor in a Leading Role (Male) and Best Actor in a Leading Role (Female), respectively. So, stay tuned for an unforgettable evening celebrating the best of Marathi cinema and watch your favourite stars win big at RR Kabel Filmfare Awards Marathi 2024.

    The 8th edition of Filmfare Awards Marathi is presented by RR Kabel as the Title Partner, Co-powered by Manforce & Swaroma Masale, In association with – Luker, Dazller – Range of Cosmetics, Anuroop Wiwaha Sanstha & Hell Energy Drink, Fragrance Partner – Yardley London, Skincare Partner – Green Leaf by Brihans, Security Partner – Godrej Home Lockers -Desh Ki Tijori, Exclusive Telecast partner – Colors Marathi, Exclusive Streaming partner – Jio Cinema, Ambient Media Partner – Khushi Advertising, Outdoor Partner – Bright Outdoor Media, Radio Partner – Radio Mirchi, Audio Partner – Gaana, Trophy Partner – Talisman Awards, Education Partner – Bennett University, Event Partner – Straightline solutions, Event Conceptualised and Produced By – Manasi Ingale, Surel Creations, Acts Choreographed by – Ashish Patil, On Air Production – The Next Bend Films, Technical & Stage Management – Oncue Productions, Scripted by – Vishal Bandal.

    Catch all the exciting moments from Marathi Cinema’s biggest celebration on 5th May, at 7 pm, only on Colors Marathi.

  • Colors Marathi announces fourth season of ‘Bigg Boss’

    Colors Marathi announces fourth season of ‘Bigg Boss’

    Mumbai: Colors Marathi is all set to roll out the fourth season of Bigg Boss Marathi, hosted by versatile actor-director-producer Mahesh Manjrekar.

    Bigg Boss Marathi 4, powered by Airtel and special partners A23 & Finolex Pipes, will make a grand debut at 7 p.m. on 2 October with an exciting mix of 16 celebrity housemates, making the season an entertainment extravaganza!

    The show will be subsequently aired on Colors Marathi at 10 p.m. from Monday to Friday and at 9:30 p.m. on Saturday and Sunday. This season promises its viewers non-stop entertainment, exclusive cuts, round-the-clock content drops, and a 24-hour live feed from the house, exclusively on Voot.

    Speaking about the fourth edition of the entertainment reality show, Colors Marathi business head Aniket Joshi said, “Bigg Boss Marathi is the audience’s favourite reality show. There are countless reasons why the viewership grows every season, and the audience connects with the show on multiple levels; be it the members’ relationships with each other or their journeys; their feuds; their friendships; or the fast-paced format of the show. Timed with the festive season, the show is a favourite of the advertisers as well, because of its tremendous reach.”

    Adding to it, Colors Marathi head of programming Viraj Raje said, “Hearing the name Bigg Boss Marathi, the first thing that everyone remembers is fights, friction, fractions, and arguments. But like in any family, difficulties only bring us closer. Differences are meant to be celebrated, distances to be bridged, and at the end of the day, all is forgiven and all is well. Bigg Boss Marathi is an unscripted reality show that gives you a feeling of gratitude for everything that we take for granted and presents life and interpersonal relationships in their myriad hues and shades. Locked in a house without any contact with the outside world, time stands still, and one’s focus is inward, not outward. This change in perspective of seeing oneself through the eyes of others forces one to better themselves. And this journey of self-discovery and self-betterment is what entices, enthrals, and entertains viewers because they see themselves in the contestants.”

    Upcoming Bigg Boss Marathi 4 host and actor Mahesh Manjrekar commented, “Bigg Boss Marathi is very close to my heart. This year’s season is going to be special for everyone because there will be no glass wall between the contestants and me, as well as the guests. The new season waits for some spectacular surprises. I’m going to a ‘different kind of school.’ The audience will soon know exactly what it will be like. Bigg Boss is a show with unpredictable twists and turns where the emotions and patience of the members are tested. A lot changes this time with the theme “All Is Well.” Just like the audience, I am also waiting to see the drama unfold. Let’s see how the house members make this happen. The whole of Maharashtra is waiting with bated breath for the unexpected twists that this season will bring with it.”

    Expressing his excitement, Endemol Shine India CEO Rishi Negi said, “Exciting, entertaining, and engrossing—that’s the best way to describe season four of Bigg Boss Marathi! For us at Endemol Shine India, the enjoyment of our audience is paramount, and to this end, we are continuously innovating and experimenting with the format to ensure that the contestants and our viewers are constantly engaged! Every week, expect the unexpected as host Mahesh Manjrekar takes our diverse contestants on a roller coaster ride with ups and downs, many surprises and sudden twists and turns… so, stay tuned!”

  • Colors Marathi to air 5th season of ‘Sur Nava Dhyas Nava’ starting 24 July

    Colors Marathi to air 5th season of ‘Sur Nava Dhyas Nava’ starting 24 July

    Mumbai: Colors Marathi has announced the fifth season of its music-based reality show Sur Nava Dhyas Nava – Parva Ganyache Marathi Banyache on 24 July starting at 7 p.m. Post the premiere, the show will air every weekend at 9:30 p.m.  

    Produced by Ekvira Productions, the show will feature Mahesh Kale and Avdhoot Gupte as judges along with host Spruha Joshi.

    The channel has roped in Punyache Mahabringraj Tel and Vicco Turmeric as ‘powered by’ sponsors. Chandukaka Saraf & Sons, Anuroop Wiwah Sanstha, Todkar Sanjeevani Nisargopchar Kendra and Kesar Tours have come on board as special partners for the latest season of the show.

    Colors Marathi business head Aniket Joshi said, “Music is an integral part of our Marathi culture. We at Colors Marathi are very proud to present the fifth season of the most popular singing reality show. Weekends are sorted for our audiences as they will witness the best of Marathi music. We are happy to have on board music maestros such as Mahesh Kale and Avdhoot Gupte. We are extremely excited to start this journey and hope to find a gem of a singer amongst these survivors.”

    Colors Marathi programming head Viraj Raje said, “Sur Nava Dhyas Nava is one of the few talent-based shows with a legacy of singing talent that it has built in the last few seasons. It is one of the best platforms for aspiring singers. This is the first time on Marathi television that we have a singing reality show where the contestants will perform only Marathi songs. Colors Marathi is trying to convey the priceless treasure of Marathi songs to the people by presenting Marathi songs in the audio and visual programme Sur Nawa, just as Saint Tukaram’s Abhang became immortal by floating on the waters of Indrayani.”

  • Colors Marathi launches three shows during afternoon time band

    Colors Marathi launches three shows during afternoon time band

    Mumbai: Colors Marathi announced the introduction of three new shows to its programming line-up in the afternoon time band starting from 27 June. The channel will telecast the show Padmavati at 12 pm followed by Geeta at 12.30 pm. It will also telecast a cookery show called Lajjat Maharashtrachi between 2.30 pm to 3.30 pm.

    Lajjat Maharashtrachi which will be hosted by Varun Inamdar, mentor-guest chef on Master Chef India. This show will bring together different cuisines to the new culinary world for the masses. It will feature guests including celebrities and food bloggers.

    “This is the first time we are introducing the afternoon slot in our channel,” said Colors Marathi business head Aniket Joshi. “The afternoon band is the me time for many viewers and we believe that introducing this shows are the best method to make further inroads into our viewers’ homes. We are glad that we are bringing best of content from our network channel in our own language and we only hope that the audience will love the stories.”

    “Our goal is to make compelling content available to consumers across all parts of the day,” said Colors Marathi programming head Viraj Raje. “There is a sizeable television viewing audience in the afternoon. Our aim is to present the audience with a gamut of shows portraying various emotions. In the afternoon, usually most of the woman in the family retire and have few moments to herself and the cookery show is a perfect one for them. We hope that the shows with their varied backgrounds will be liked by the audience and they will develop a habit of watching in the afternoon through this shows.” 

  • Colors Marathi promotes new show with ‘Project KYC- Know Your Child’ study

    Colors Marathi promotes new show with ‘Project KYC- Know Your Child’ study

    Mumbai: Marathi entertainment channel Colors Marathi recently added a new show “Aai – Mayecha Kawach” to its content repertoire. As an extension of its marketing activity for the show, the channel conducted a research called ‘Project KYC- Know Your Child’ in Maharashtra and different metro and non-metro pockets including Mumbai, Pune, Akola, Kolhapur, Solapur, Mumbai, and Thane region. 

    The show depicts the relationship between a single mother and her daughter, and their journey of getting to know each other. Conducted by Sixth Sense Global, the research provides a comprehensive overview of the Maharashtrian parent-child relationship. With its in-depth analysis of parameters such as parent-child trust, communication and financial needs, it will serve as a guide for marketers and custodians alike, said the channel in a statement.

    The study was conducted across regions to understand the behavioral pattern of different demographics- boys vs girls, metro vs non-metro, and below 18 vs above.

    “2021 is a year which changed many things on the personal and professional front of many people, and this has also led to many changes in relationships. This research will help us add value on the creative front,” said Colors Marathi business head Aniket Joshi. “Parent and teen relations are ever-changing, and this research will help in the long run for show messaging and will help the brand to develop strong bonding with audience.”

    “We all know one of the purest bonds in this universe is that of a mother-child. However, in today’s world, we see that this bond is rapidly changing, whether it is between a mother and a son or a mother and a daughter. This shift can be attributed to a variety of factors in our society. As a parent or a child, we never noticed this problem or what is missing in the relationship,” stated Colors Marathi programming head Viraj Raje. “To study this most important aspect of the parent-child relationship, Colors Marathi conducted a KYC study across Maharashtra for the first time. It will also help us on the creative front.”

  • Colors Marathi announces two prime time shows starting 27 Dec

    Colors Marathi announces two prime time shows starting 27 Dec

    Mumbai: Colors Marathi has announced the two new shows – “Tujhya Rupacha Chandana” and “Aai.” Both shows are set to premiere on 27 December.

    Filling in for “Bigg Boss Mararthi,” “Tujhya Rupacha Chandana” will be airing at 9.30 p.m and “Aai” at 10 p.m from Monday to Saturday.

    “Aai” is the story of a single mother on a quest to connect with her daughter and know her well.  “Tujhya Rupacha Chandana” is about a girl Nakshatra whose childhood was spent in the belief that it is a curse to be born beautiful in a poor family.

    Commenting on the new show launch Colors Marathi business head Aniket Joshi said, “At Colors Marathi we have been showcasing variety of content and our focus has been to introduce our viewers to impactful stories. We have even launched Bigg Boss Marathi which had a phenomenal response across Maharashtra. In keeping with the channel’s ethos of realistic stories we are excited to launch two new shows ‘Tujhya Rupacha Chandana’ and ‘Aai’. With the launch of these two shows we are also replacing the nonfiction slot with fiction shows.”

    “After the tremendous success of Bigg Boss Marathi season 3, we thought of replacing it with stellar shows with a gripping storyline. Both the stories are heart wrenching and with these we are trying to convey an important social message. Our philosophy from the onset has been to bring only the best-in-class shows and with this Colors Marathi promises viewers edge-of-the-seat entertainment and extension of the prime time for our fiction shows,” added Colors Marathi programming head Viraj Raje.

  • Colors Marathi to launch ‘Bigg Boss Marathi’ S3 on 19 Sept

    Colors Marathi to launch ‘Bigg Boss Marathi’ S3 on 19 Sept

    Mumbai: Colors Marathi will air the third season of “Bigg Boss Marathi” starting from 19 September. The show will have a four-hour launch episode starting from 7 p.m and will be subsequently aired every Monday to Sunday at 9:30 p.m.

    Produced by Endemol Shine India, Viacom18 has roped in Brooke Bond Red Label as ‘presenting sponsor’ and TRESemme, A23 and Haier as ‘special partners’ for this edition of the show.

    “Bigg Boss Marathi proved to be one of the topmost viewed shows in the Marathi general entertainment space for both the seasons, attracting not only television viewers but also a massive number of digital viewers on Voot,” said Viacom18 business head of regional entertainment (Kannada and Marathi) Ravish Kumar. “The show provides various opportunities for brands to reach out to their target audience as is evinced by the number of sponsors on board.”

    Actor-director-producer Mahesh Manjrekar returns as the show host alongside 15 new celebrity housemates, who will be quarantined in the ‘Bigg Boss’ house for 100 days. “As we get used to the new normal, I’m glad to be back with Bigg Boss and entertain every one of you,” remarked Manjrekar.

    There are more than 60 cameras in the house that are accessible to Voot users giving digital audiences 24*7 live access. These audiences can not only vote for their favourite contestants but also ask them questions, send them messages and share their views on what’s going on via digital innovations introduced on the OTT platform.

    “From a format perspective, we have tried to make this season different, innovative and made sure that we have the right kind of contestants and housemates. The audience will also get to see Marathi flavour be it in the tasks or routine,” said Colors Marathi business head Aniket Joshi.

    “Our overall approach with Bigg Boss Marathi season three is to celebrate the Marathipan by displaying the various cultural nuances of Maharashtra,” said Colors Marathi head of programming Viraj Raje. “Be it the design elements inside the house, the tasks, and even naming Weekend ka Daav as Chavadi, we have tried to bring in the true essence to Maharashtra’s rich culture into the show,” he added.

    “We at Endemol Shine India have gone the extra mile to ensure that the housemates are kept on their toes throughout this new season,” said Endemol Shine India CEO Abhishek Rege.