ITV

Tag: Colors Marath

  • Times’ WWM steps into TV prod with Jio as Filmfare wows Punjab & Femina digitises

    MUMBAI: WorldWide Media (WWM) CEO Deepak Lamba had last year announced his company’s intentions to foray into TV production with a slew of productions. His wish has become a reality with the launch of the company’s first-ever chat show Famously Filmfare premiering on Jio TV today (12 May) followed by telecasts on Colors Infinity from 14 May. 

    Jio has created a seamless digital life experience for the Indian audience and we believe this premiere will present an exciting on-the-go experience for the movie fans. This innovation will also allow film enthusiasts to engage with their favourite stars on a variety of digital platforms, a Jio spokesperson said.

    Also, with Lonely Planet and TopGear, WWM is launching its first one-of-a-kind travel and adventure series ‘Nexa Journeys on Asian Highway 1’ in association with Nexa which will be telecast on the Discovery network come 21 May 2017.

    Says Lamba:  “At WorldWide Media, our strategy is to be the leader in lifestyle and entertainment content. As a result, our focus is on increasing our presence in the video content and intellectual property (IP) space through long-format content, and with, Famously Filmfare, we are bringing our first such show on digital and television platforms. Soon after this, we will also be launching other versions in Tamil, Malayalam, Bengali, Marathi and Punjabi.”

    Filmfare.com generates around 25 million page views a month, and Lamba has opted to partner Jio TV for all language versions of its chat shows. He reveals that preference is being given to the media firms’  previous partners such as Star network for all its southern India chat shows.  

    To a question, Lamba said that through digital business they aim at trebling its profits (from 5% at present) in the next financial year. “Sixty to 70 per cent of our reach takes place through mobile devices as observed by comScore and Similarweb,” Lamba added.

    The Bengali and Marathi Filmfare awards found a home on Colors Bangla and Colors Marathi while the Punjabi version was telecast on Mh1 on 28 April. He is hoping to spike Filmfare’s page impressions to 50 million impressions by the end of next year.

    Amongst the other WWM properties he is also looking at extending the iconic brand Femina into video content space, which generates close to 37 million page views a month. Under this umbrella, around 60 events are held — annually. And, Lamba is hoping to add to that number in the coming year.

    Says he: “We are seeking alternative revenue streams and looking for new media platforms to exploit the IPs that we have in a different way. There are different revenue streams which are traditional ad sales, event business, digital media, content syndication, TV and web shows and circulation revenue.”

    Also Read:

    Digital ad investment will surpass TV in five more countries: GroupM’s Interaction 2017

    Top M&E industry honchos see no major benefit from Budget ’17

  • Rs 3 crore up for grabs on Colors Marathi KBC 3 from 3 Oct

    Rs 3 crore up for grabs on Colors Marathi KBC 3 from 3 Oct

    MUMBAI: Inspiration from the US game show “Who wants to be a Millionnaire” in India 16 years ago has worked wonders for the countrymen and television viewers as well as the broadcasters. “Kaun Banega Crorepati” has got the viewers sticky eyeballs and surely showcased some of life’s most inspiring real-life heroes. The television audience immediately felt a connect with the show and got involved and addicted to a programme that was entertaining, knowledge disseminator as well as potentially held some prizes for the actually winners as well as the viewers and participants.

    KBC, launched amid much frenzy and fanfare, changed the course of destiny for the celebrated host Amitabh Bachchan too. Since he was not at the peak of his career, the show brought him closer to his fans and masses. KBC also made fortunes of laymen as their own intelligence and knowledge gained them instant recognition and big fat money.

    On 3 July in 2000, KBC was launched in India. Star Plus brought in the format and gave a marquee show to Indian television. It was hosted by the megastar in his inimitable style. The Indian adaptation of the US show immediately caught the viewers’ imagination.

    Rights of telecasting the popular were, over the years, acquired by regional channels too. In the Marathi television genre, Colors Marathi has planned bring the show for audience again. Popular Marathi actor Swapnil Joshi plays the younger avataar of Amitabh Bachchan on the show.

    Combined with an enhanced jackpot of Rs 3 crore and a unique “group chat” lifeline being pioneered by India, Colors is confident of a freshened new season of “Kon Hoeel Marathi Crorepati.”

    Produced by Big Synergy, “Kon Hoeel Marathi Crorepati”, the magnum opus is set to again usher in happy times with a high decibel Season 3, a season that promises another chance at bringing alive their dreams, aspirations and ambitions with an unmatched winning opportunity of a whopping Rs 3 crore.

    The show will be aired from 3 October 2016, on Monday to Wednesday in the 9.00 pm time band.

    Rin is the presenting sponsor of the show. Jio, Kesari Travels and Saraswat Bank are the associate sponsors.

    Speaking about “Kon Hoeel Marathi crorepati”s reach and impact, Colors Marathi head Anuj Poddar said, “In its first two years, “Kon Hoeel Marathi Crorepati” had transformed lives – both in terms of the prize money and as a format adapted for the Marathi-speaking audience. So, this year, we decided to set new standards – that is, the largest-ever prize money in the history of Marathi television.”

    “Also,” he said, “for the first time in the world, a chat lifeline has been incorporated in the format. The Marathi audience today is brimming with an infectious energy, is contemporary while being culturally disposed and is raring to embrace every opportunity at success and happiness. This year, with KHMC3, we are providing a platform for all our Marathi viewers to embrace this new identity,” Podar said.

    The channel has introduced some new elements in the show such as the music therapy where participants can seek music therapy to distress them. Another factor the show has brouhgt in is the live chat box.

    Talking about the “Kon Hoeel Marathi Crorepati”s popularity and host, Big Synergy’s Siddhartha Basu said, “This year, with a youthful new host, who is a versatile and much loved star of the big and small screen, the show is skewing younger and is broadening its appeal.” “The host of the show Swapnil”, he said, “is witty, spontaneous, charming and is able to build an electric connect with the contestants and the viewers alike.

  • Rs 3 crore up for grabs on Colors Marathi KBC 3 from 3 Oct

    Rs 3 crore up for grabs on Colors Marathi KBC 3 from 3 Oct

    MUMBAI: Inspiration from the US game show “Who wants to be a Millionnaire” in India 16 years ago has worked wonders for the countrymen and television viewers as well as the broadcasters. “Kaun Banega Crorepati” has got the viewers sticky eyeballs and surely showcased some of life’s most inspiring real-life heroes. The television audience immediately felt a connect with the show and got involved and addicted to a programme that was entertaining, knowledge disseminator as well as potentially held some prizes for the actually winners as well as the viewers and participants.

    KBC, launched amid much frenzy and fanfare, changed the course of destiny for the celebrated host Amitabh Bachchan too. Since he was not at the peak of his career, the show brought him closer to his fans and masses. KBC also made fortunes of laymen as their own intelligence and knowledge gained them instant recognition and big fat money.

    On 3 July in 2000, KBC was launched in India. Star Plus brought in the format and gave a marquee show to Indian television. It was hosted by the megastar in his inimitable style. The Indian adaptation of the US show immediately caught the viewers’ imagination.

    Rights of telecasting the popular were, over the years, acquired by regional channels too. In the Marathi television genre, Colors Marathi has planned bring the show for audience again. Popular Marathi actor Swapnil Joshi plays the younger avataar of Amitabh Bachchan on the show.

    Combined with an enhanced jackpot of Rs 3 crore and a unique “group chat” lifeline being pioneered by India, Colors is confident of a freshened new season of “Kon Hoeel Marathi Crorepati.”

    Produced by Big Synergy, “Kon Hoeel Marathi Crorepati”, the magnum opus is set to again usher in happy times with a high decibel Season 3, a season that promises another chance at bringing alive their dreams, aspirations and ambitions with an unmatched winning opportunity of a whopping Rs 3 crore.

    The show will be aired from 3 October 2016, on Monday to Wednesday in the 9.00 pm time band.

    Rin is the presenting sponsor of the show. Jio, Kesari Travels and Saraswat Bank are the associate sponsors.

    Speaking about “Kon Hoeel Marathi crorepati”s reach and impact, Colors Marathi head Anuj Poddar said, “In its first two years, “Kon Hoeel Marathi Crorepati” had transformed lives – both in terms of the prize money and as a format adapted for the Marathi-speaking audience. So, this year, we decided to set new standards – that is, the largest-ever prize money in the history of Marathi television.”

    “Also,” he said, “for the first time in the world, a chat lifeline has been incorporated in the format. The Marathi audience today is brimming with an infectious energy, is contemporary while being culturally disposed and is raring to embrace every opportunity at success and happiness. This year, with KHMC3, we are providing a platform for all our Marathi viewers to embrace this new identity,” Podar said.

    The channel has introduced some new elements in the show such as the music therapy where participants can seek music therapy to distress them. Another factor the show has brouhgt in is the live chat box.

    Talking about the “Kon Hoeel Marathi Crorepati”s popularity and host, Big Synergy’s Siddhartha Basu said, “This year, with a youthful new host, who is a versatile and much loved star of the big and small screen, the show is skewing younger and is broadening its appeal.” “The host of the show Swapnil”, he said, “is witty, spontaneous, charming and is able to build an electric connect with the contestants and the viewers alike.