ITV

Tag: Colors Kannada

  • Dish TV bets on Bigg Boss to flog its all-in-one smart television

    Dish TV bets on Bigg Boss to flog its all-in-one smart television

    MUMBAI: Dish TV is gambling that Indians will pay for convenience. The satellite broadcaster’s new VZY smart television—which bundles DTH and streaming services into one device—has signed on as sponsor of Bigg Boss in both Hindi and Kannada, hitching itself to two of the country’s most-watched reality franchises.

    The move, announced on October 1st, positions VZY as co-powered sponsor for Bigg Boss Hindi on Colors SD and HD, and co-presenting sponsor for Bigg Boss Kannada on Colors Kannada and JioHotstar. It is a calculated play: Bigg Boss commands fanatical viewership across demographics, making it prime real estate for a brand trying to crack both urban and regional markets.

    VZY’s pitch is straightforward. Rather than juggling a set-top box, streaming stick and multiple subscriptions, buyers get everything bundled into the television itself. The company also offers integrated set-top box models for those who prefer that route. It is, Dish TV claims, “India’s first truly integrated smart TV.”

    “Bigg Boss, both in Hindi and Kannada, is a show that unites audiences across regions and languages,” says Dish TV India chief revenue officer Sukhpreet Singh. The association, he argues, positions VZY as the television of choice for “entertainment-first consumers”.

    A JioStar spokesperson described Bigg Boss as “India’s most-watched and talked-about reality series” and welcomed VZY’s “smart TV proposition” as complementing the show’s immersive experience. The language suggests both parties see this as more than a typical sponsorship—it is a bet on convergence.

    Whether Indian consumers will embrace an all-in-one television remains uncertain. The market is crowded with smart TV brands, streaming devices and DTH providers, each vying for living-room dominance. Dish TV is wagering that eliminating complexity—and piggybacking on Bigg Boss’s massive audience—will give VZY an edge. The show’s millions of viewers will soon discover if the pitch holds up.

  • Namma Desha, Namma Hemme: Colors Kannada observes I-Day with cultural campaign

    Namma Desha, Namma Hemme: Colors Kannada observes I-Day with cultural campaign

    MUMBAI: Colors Kannada turned this Independence Day into a state-wide celebration of culture, pride and patriotism with its campaign “Namma Desha, Namma Hemme” (Our Country, Our Pride).

    For the second year running, Karnataka’s acclaimed general entertainment channel (GEC) went beyond the screen, sending its artists back to their roots. From schools in Mysuru to temples in Mangaluru, flag-hoisting in Bidar to cultural activities in Kodagu, the initiative united communities across all 31 districts.

    Artists including Bigg Boss Kannada fame Trivikram, Bhavya Gowda, Manoj Kumar, Shilpa Kamath, Sukrutha Nag and many more took centre stage in their hometowns, weaving together tradition, performance and local pride.

    “For us, Independence Day is not just a celebration, but a reminder of what binds us together as a nation. With Namma Desha, Namma Hemme, we wanted to go beyond the screen and truly connect with people across every district of Karnataka,” said a Colors Kannada spokesperson. “With Namma Desha, Namma Hemme, we wanted to go beyond the screen and truly connect with people across every district of Karnataka. This campaign is a reflection of Colors Kannada’s deep cultural rootedness taking our artists back to the communities they come from, sharing in their pride, and celebrating our unity in diversity. The overwhelming response reinforces that when entertainment is rooted in culture and community, it creates lasting impact.”

    And the numbers echo that sentiment. The campaign drew 5 million views on Colors Kannada’s social platforms, while on-ground celebrations reached over 1 lakh viewers and 30,000 households. On Instagram alone, the six promos pulled in a cool 13k–18k views each.

    By mixing patriotism with local flavour, the GEC once again proved that Independence Day isn’t just about hoisting the flag, it’s about hoisting community spirit too.
     

  • Colors Kannada gets a mythic makeover for its 10th birthday

    Colors Kannada gets a mythic makeover for its 10th birthday

    MUMBAI: Colors Kannada has turned ten – and it’s celebrating not with cake, but with culture. The channel has just rolled out a bold new visual identity that’s dripping with Karnataka’s rich heritage, from mythical birds to temple elephants and theatrical epics.

    Commenting on the rebranding, a JioStar spokesperson said, “Colors Kannada has always belonged to the people of Karnataka and our new identity is an ode to that bond. As we step into a new decade, this reimagining reflects our pride in where we come from and our promise to stay rooted even as we evolve. It honours our shared cultural legacy and embraces the creative energy of the present.”

    The revamp fuses tradition with a touch of 2025 swagger. Think vibrant colours, reimagined motifs, and on-air packaging that nods to the state’s soul while keeping things crisp and contemporary.

    At the heart of this identity refresh are three powerful cultural totems:

    ●    Gandabherunda, the legendary two-headed bird of the Mysore royal crest, stands tall for strength, vision, and legacy.

    ●    The Elephant, echoing the pomp of Dasara’s Jumbo Savari and the stone sentinels of Hoysala temples, brings wisdom and grandeur.

    ●    And Yakshagana, Karnataka’s own operatic powerhouse, injects the drama, rhythm, and colour of round-the-clock storytelling.

    This isn’t just surface shine. Every frame and flourish in the new design speaks to the pulse of Karnataka — its myths, memory, and modern pride. It’s a love letter to the viewers who’ve stayed glued to its serials, shows, and spectacles for a decade.

    For Colors Kannada, this isn’t just a rebrand — it’s a rebirth. One that doesn’t just look good on screen but feels right at home in the hearts of Kannadigas.

  • Colors Kannada turns 10: Dashakada Mahotsava promises stars, sparkle and Shivanna nostalgia

    Colors Kannada turns 10: Dashakada Mahotsava promises stars, sparkle and Shivanna nostalgia

    MUMBAI: Colors Kannada is rolling out the red carpet for a full-blown birthday bash — and it’s bringing the who’s who of Sandalwood along for the ride. The channel is celebrating its 10-year milestone with Colors Kannada Dashakada Mahotsava, a two-day televised gala airing on 7th and 8th June at 7:00 PM.

    Presented in association with Sunpure (special partner) and Dazzler Cosmetics (beauty partner), the primetime celebration will see the Kannada entertainment fraternity light up the screen with nostalgia, spectacle and a salute to the channel’s legacy.

    Leading the charge? None other than Karunada Chakravarthy Dr. Shivrajkumar, whose own cinematic milestone — 40 years in the industry — will be honoured in a specially curated segment titled Shivanna 40. Expect emotional throwbacks, on-stage surprises, and a starry-eyed salute from industry stalwarts and family alike.
    From screen legends like Geetha Shivarajkumar, Sri Murali, Vijaya Raghavendra, Dr. Tara Anuradha, and Mukhya Mantri Chandru, to small-screen sweethearts like Shwetha Prasad, Ranjini Raghavan, Dhanush, and Sushma Nanaiah, the Mahotsava promises a parade of familiar faces and fan-favourite moments.

    Themed Ade Beru, Hosa Chiguru (Same Roots, New Shoots), the celebration honours a decade of cultural storytelling while teasing a bold new era with the launch of fresh shows and formats.

    “For over a decade, Colors Kannada has been more than just a channel — it has been a true companion to every Kannadiga. We’ve strived to reflect the lives of our viewers, celebrate their spirit, and tell stories that echo the heart and soul of Karnataka. As we mark this remarkable milestone, we extend our deepest gratitude to every viewer who welcomed us into their homes and hearts. This celebration is as much theirs as it is ours — a tribute to the journey we’ve shared and the promise of many more stories to come. A heartfelt thank you to Shivanna for being part of this momentous occasion and leading us forward into a bright and inspiring new chapter for Kannada entertainment.” said JioStar head of cluster entertainment -south Krishnan Kutty.

    From Puttagowri Madhuve to Bigg Boss Kannada, the channel has been at the forefront of fiction and non-fiction storytelling in Karnataka, shaping viewing habits and setting new benchmarks.

    For fans, this weekend is more than just a celebration — it’s a love letter to 10 years of prime-time magic. Don’t miss the Mahotsava on Colors Kannada, 7 and 8 June, 7:00 PM sharp.Colors 

  • Fix it like Pushpa as Dr. Fixit breaks through with a screen seepage stunt

    Fix it like Pushpa as Dr. Fixit breaks through with a screen seepage stunt

    MUMBAI: Just when you thought the drama in Pushpa 2 couldn’t get any more intense, a mysterious damp patch crept across the screen and no, it wasn’t part of the plot. It was Dr. Fixit, Pidilite’s waterproofing ace, gatecrashing the action with a bold ‘Pause & Play’ move that had viewers doing a double take.

    During the World TV Premiere of Pushpa 2 on JioStar’s South network channels including Star Maa, Star Vijay, Colors Kannada and Asianet audiences were momentarily “interrupted” by an on-screen seepage effect. Right as viewers braced for a twist in the film, the screen bled dampness… only to seamlessly transition into a Dr. Fixit ad reminding us all that when seepage strikes, only one fixer gets the job done.

    The creative disruption wasn’t just a gimmick, it was a scene-stealing stunt timed to perfection. The idea: hijack the height of audience attention and turn a blink-and-you’ll-miss-it moment into a brand memory that sticks. And let’s be honest nothing says “waterproofing” like messing with your beloved Pushpa mid-punch.

    Speaking about the campaign, Pidilite Industries chief marketing officer Sandeep Tanwani said, “The Pause & Play integration during the World TV Premiere of Pushpa 2 on JioStarnetwork is a bold step in contextual storytelling. By simulating seepage on screen before transitioning to our Dr. Fixit advertisement, we delivered our brand messaging with high impact, at a time when viewer engagement was at its peak.”

    JioStar head of revenue for entertainment & international Ajit Varghese said, “Pushpa 2’s premiere presented a unique cultural flashpoint—and with it, a chance to reframe the rules of brand storytelling on linear TV. The ‘Pause & Play’ innovation wasn’t just a creative breakthrough; it was a strategic intervention designed to convert passive viewership into active brand engagement. At JioStar, our focus is on building media moments that deliver outsized impact for brands by integrating them meaningfully into high-attention cultural events. This campaign with Dr. Fixit is a blueprint for how entertainment and advertising can converge to drive recall, relevance, and results at scale.”

    In a world where linear TV is often dismissed as static, this activation proved otherwise. It reimagined the medium as a reactive, real-time storytelling canvas and proved that even an old-school screen can deliver next-gen engagement.

    With Pushpa already being a cultural juggernaut, Dr. Fixit cleverly hitched a ride and made its mark without needing to shout. Who knew waterproofing could steal the spotlight during one of India’s most anticipated premieres?

  • Pushpa 2 storms TV: Blockbuster to hit living rooms on JioStar network

    Pushpa 2 storms TV: Blockbuster to hit living rooms on JioStar network

    MUMBAI: After smashing box office records with over Rs 1,800 crore in global earnings, Pushpa 2: The Rule is ready to rule the airwaves. The Allu Arjun starrer makes its grand television debut on JioStar network on 13 and 14 April, airing across Star Maa, Asianet, Colors Kannada and Star Vijay.

    To build up to the mega premiere, JioStar has unleashed The Pushpa 2 Experience—a full-throttle promotional blitz designed to grip audiences until 13 April. Expect an avalanche of behind-the-scenes action, star-studded chats and interactive fan-frenzy events. Plus, a weeklong marathon of Allu Arjun’s greatest hits to keep the adrenaline pumping.

    “We are committed to delivering the biggest and best entertainment experiences to our audiences and look forward to bringing the excitement of Pushpa 2: The Rule to our viewers’ living rooms. The television premiere of Pushpa 2: The Rule is more than just an event—it’s a nationwide celebration of a film that has redefined Indian cinema. Our extensive promotional campaign is an opportunity for viewers to not only watch the film but truly immerse themselves in the world of Pushpa,” said JioStar cluster head entertainment (south) Krishnan Kutty.

    JioStar is pulling out all stops. Prime-time favourites like Kiraak Boys Khiladi Girls, Aadivaaram with Star Maa Parivaaram, Maja Talkies and Star Singer will be infused with Pushpa 2 special segments, ensuring the film’s fever grips living rooms across the country.

    Produced by Mythri Movie Makers, Pushpa 2: The Rule has redefined Indian cinema with its scale, swagger and sheer box office muscle. Now, it’s coming home—bigger, bolder and louder than ever.

    Brace for the ultimate TV spectacle. Tune in to JioStar network and witness Pushpa 2 in all its glory.

  • Bigg Boss Kannada 11 to premiere on 29 September

    Bigg Boss Kannada 11 to premiere on 29 September

    Mumbai: Colors Kannada is launching season 11 of Bigg Boss, one of India’s biggest reality shows. The premiere will air on 29 September at 6 pm, with daily episodes following at 9:30 pm and on Jio Cinema. This season features a ‘Hell and Heaven’ theme, where contestants are divided into two groups—one enjoying luxury and the other facing challenges without basic amenities.

    For the first time, contestants will be revealed before the show’s launch during the Raja Rani Reloaded Grand Finale on 28 September, where viewers will decide who goes to hell and who enters heaven. Kiccha Sudeep will return as host, bringing his experience and leadership to the show. This season will feature a diverse mix of celebrities and influencers, with a larger Bigg Boss house designed for elaborate games and tasks, promising drama and unexpected moments.

    Kiccha Sudeep said, “Ten seasons has been an incredible journey. Stepping into the 11th season is altogether an additional responsibility. With a refreshed format and a new concept, this season is not just another chapter—it’s a legacy we’re all building together. I’m excited for the newer lot.”

    Viacom18 president- general entertainment Alok Jain said, “Bigg Boss has always been a trailblazing property in the media and entertainment landscape, consistently breaking through the clutter with its dynamic, engaging content that resonates across languages and regions. As one of the most impactful franchises on television, it captivates millions with its high-voltage entertainment and unmatched viewer connection. Our aim is to always delight audiences and keep our promise of bringing new and exciting content to our viewers in Karnataka. This season of Bigg Boss Kannada introduces the exciting ‘Hell and Heaven’ theme, foretelling a thrilling experience for our audiences. We’re also thankful to our brand partners for being part of journey. Their association is a testament to the show’s reach and success across the region.”

    Banijay Asia and EndemolShine India founder and group CEO Deepak Dhar said, “We are excited to bring the 11th season of Bigg Boss Kannada to our viewers, packed with high-energy entertainment and drama, with the iconic Kiccha Sudeep returning as host. The overwhelming love and support from our audience year after year has driven us to raise the bar for the show once again. Our continued partnership with Colors Kannada and JioCinema promises another successful season to our beloved audiences in India & beyond. At EndemolShine India, our focus is to tailor engaging formats like Bigg Boss to resonate with linguistic & cultural preferences across regions. We are confident that this season will not only entertain but engage and thrill viewers, as Bigg Boss Kannada continues to grow stronger each year.”

    Bigg Boss Kannada Season 11 is co-powered by Freedom Refined Sunflower Oil, with special partners Sadguru Ayurveda Gram Flour Soap, Sudarshan Silks, Haier, Nirantara Divine Puja Oil, India Gate Basmati Rice, A23 Rummy, associate partner Hangyo Ice Cream and Amrutanjan, along with prize partner Confident Group and digital partner Vimal Elaichi and Sharief Bhai Biryani.

    Viewers can enjoy Bigg Boss Kannada episodes for free on Jio Cinema the day after they air, catching all the action free of cost.

  • Anubandha Awards 2024 to premiere this weekend for three days

    Anubandha Awards 2024 to premiere this weekend for three days

    Mumbai: Colors Kannada will engage its audience with the Anubandha Awards 2024, celebrating outstanding actors and technicians. The event will be aired exclusively on Colors Kannada for three days, from 20 to 22 September, at 7 pm.

    Anubandha Awards 2024 is co-powered by Bhima and Domex, with special partners Gold Winner, Sadhguru Ayurveda gram flour soap, Sri Krishna halli thuppa, Sangeetha Mobiles, and associate partner Garnier Super UV sunscreen.

    As one of Karnataka’s largest family gatherings, the Anubandha Awards 2024 will feature performances by actors and an array of emotions.

    The most intriguing aspect of the Anubandha Awards was the inclusion of 11 anchors from Colors Kannada to host the show. This was symbolic, celebrating 11 remarkable years of the Anubandha Awards.

    The Anubandha Awards focus solely on the serials, reality shows, and various programs aired on Colors Kannada, recognising the talents of its artists. Unlike traditional award ceremonies, Anubandha takes a distinctive approach reinforcing the familial bond rather than just individual achievements.

    Actors will be honoured in various categories like Jana Mecchida Jodi, Jana Mecchida Nayaka, Jana Mecchida Nayaki, Jana Mecchida Shakuni, Jana Mecchida Entertainer (female), Jana Mecchida Comedian, Jana Mecchida Style Icon (male), Jana Mecchida Style Icon (female), Jana Mecchida Youth Icon, Jana Mecchida Samsaara, celebrating the bonds that make these shows truly memorable.

    Adding to the grandeur, Mysuru royal scion and MP Yaduveer Krishnadatta Chamaraja Wadiyar and Rajya Sabha member Dr. Veerendra Heggade, who is the Dharmadhikari of Dharmasthala, graced the occasion.

    Superstar Upendra, star Sriimurali, and public TV chief HR Ranganath attended the event and were entrusted with presenting prestigious awards.

    Colors Kannadiga

    The Colors Kannadiga award, started by the channel in memory of Dr. Puneeth Rajkumar was presented to Sridhar S Chakravarthy, a dedicated teacher who has inspired countless students despite financial constraints. Over 120 of his students from across the country joined the celebration, adding to the event’s magnificence.

    Viacom18 cluster head of Kannada & Marathi, Sushma Rajesh said, “Colors Kannada is one of the most loved brands across Karnataka. This love is something we enjoy because of our commitment of delivering great content every single day to our viewers. There is an entire army of people who strive hard to make this possible and Anubandha Awards is our opportunity to celebrate them. It is a platform to celebrate our artists and technicians through innovative acts, exciting performances, and heartfelt conversations. This year’s Anubandha stands out with its unique theme and tributes, making it a truly memorable celebration.”

    Colors Kannada business head Prashanth Nayak said, “Anubandha Awards is the most celebrated event in Kannada television history. It is a platform where our star actors unite to pay heartfelt tributes and share in a journey of emotions, strengthening the deep connection we have with our viewers. As we strive to set new benchmarks, Colors Kannada continues to create unforgettable experience that resonate with every member of the family and viewers.”

    So, brace yourself to witness the top-notch performance by your favourite actors and find out if your superstar will take home the coveted trophies at the Anubandha Awards 2024.

  • Colors Kannada to premiere the blockbuster film of the year 2024

    Colors Kannada to premiere the blockbuster film of the year 2024

    Mumbai: Keeping its promise to enthrall the audiences throughout the clock, Colors Kannada is set to bring the much-anticipated blockbuster movie of the year Kotee to your home as World Television Premiere. Starring Dolly Dhananjaya in the lead role, this family drama is a perfect blend of sentiment, unexpected twists, and hope, making it a must-watch for people of all ages.

    In association with special partners GRB Ghee, Kotee will premiere on 24 August at 7.30PM. Parameshwar Gundkal’s maiden film as a director explores the life of a young cab driver and runs a packers-and-movers business, traversing the challenges of life while holding onto his dreams, in a heart-warming way.

    The gripping story, where the clash between honesty and the dreams of earning one crore rupees has made a resounding impact in theatres, is now set for its world television premiere, giving our viewers a chance to experience it.

    Dhananjaya anchors Kotee with his endearing portrayal of a middle-class man. The film has a stellar supporting cast including Ramesh Indira, Moksha Kushal, Tara, Rangayana Raghu. Highlight of the movie is the special appearance of Duniya Vijay.

    Colors Kannada business head Prashanth Nayak shared his excitement, stating, “We have been committed to delivering the top-notch entertainment to our audiences. The film’s relatable storyline and strong performances make it an ideal fit for a family night in. We’re confident that our viewers will connect with the film’s message and enjoy this cinematic experience together.”
     

  • Colors Kannada’s ‘Namma Desha, Namma Hemme’ lights up I-Day celebrations

    Colors Kannada’s ‘Namma Desha, Namma Hemme’ lights up I-Day celebrations

    Mumbai: Patriotic fervour was at its peak as India celebrated its 78th Independence Day this Friday. Joining the spirit, Colors Kannada, known for its commitment to nonstop entertainment, hosted ‘Colorful Independence Day celebrations’ across the state as part of its Namma Desha, Namma Hemme (Our Country, Our Pride) campaign.  

    Television stars like Rithvik Krupakar, Tanvi Rao, Spandana Somanna, Sushma Naanaiah, Mouna Guddemane, Chandraprabha and others participated in Independence Day celebrations at schools across 31 districts, adding a special touch to the initiative. This marked a historic milestone as it was the first time a television channel had taken such a huge step in celebrating Independence Day on such a grand scale.

    Colors Kannada’s distinctive Independence Day celebrations not only captured the patriotic spirit but also deepened the channel’s bond with its audience. Covering 31 districts across Karnataka, Colors Kannada set a new benchmark as a homegrown brand by sending its artists—each hailing from their respective district to participate in the local flag-hoisting ceremonies.

    These artists, deeply connected to their roots, embodied Colors Kannada’s dedication to connecting with the people and celebrating national identity. Following the flag hoisting, our artists visited renowned temples to promote the “Maharshi Darshana” program and savoured local cuisine at popular eateries to promote the “SaviRuchi” program. Exclusive videos from these visits will be featured in our shows, offering our viewers an extra special experience.

    Colors Kannada business head Prashanth Nayak shared his excitement on the initiative: “As a brand, we launched the ‘Namma Desha, Namma Hemme’ campaign, the first of its kind, to celebrate Independence Day. We believe not just in entertaining our audience but also in upholding the nation’s integrity.”

    Viacom18 cluster head – Kannada Sushma Rajesh said, “Colors Kannada has a reputation for launching unique campaigns that go beyond content, extending brand outreach as well. We are extremely proud of this unique initiative, a milestone for any GEC across the country. As a brand, we take pride not only in delivering fresh entertaining content but also in showing our commitment to the nation.”

    Participating at the celebrations in Mysuru, Ramachaari famed Rithvik Krupakar expressed deep pride, saying “it was proudest moment of my life to celebrate Independence Day with all of you. This day serves as a powerful reminder of India’s rich heritage, the sacrifices of freedom fighters, and unites citizens in celebrating the spirit of Independence Day. I am truly thankful for the opportunity to be part of this special occasion.  

    Karimani actor Ashwin. H AKA Karna said “Being part of the Independence Day celebrations was truly special. Engaging with the audience and participating in the flag-hoisting ceremonies was a proud moment. It felt wonderful to connect with people and celebrate our nation’s spirit in such a meaningful way.”

    Lakshmi Baramma actor Tanvi Rao AKA Keerthi said “This initiative by Colors Kannada is truly commendable. As artists, being involved in Independence Day celebrations and performing our duties was a privilege. Engaging with people and taking part in flag-hoisting ceremony filled us with pride.”