ITV

Tag: Colors Gujarati

  • Vinod Cookware cooks up festive magic on Rasoi

    Vinod Cookware cooks up festive magic on Rasoi

    MUMBAI: Stirring up the pot this festive season! Vinod Intelligent Cookware is turning up the heat on regional engagement by partnering as co-powered sponsor of Rasoi, Colors Gujarati’s long-running cooking show. The collaboration kicked off on 1 October 2025 and will span 158 episodes, running through the festive season.

    The integration brings Vinod’s flagship range: pressure cookers, kadhais, frypans, tawas, and steamers, front and centre. From logo placements and anchor mentions to in-content integration and strategic product placements, the brand ensures viewers get a full helping of visibility throughout the campaign.

    Rasoi, a cultural mainstay for over 20 years with more than 6,600 episodes and 20,000 recipes aired, is hosted by Dhvani Trivedi, Harsh Bhatariya, Riya Makwana, and Rudra Tumdi. The show blends authentic vegetarian recipes with modern, healthier twists, making it an ideal platform for Vinod Cookware to connect with Gujarati households during the festive season.

    Vinod Cookware India managing director Sunil Agarwal said, “Partnering with a culturally trusted show like Rasoi allows us to showcase our product innovations while engaging deeply with regional households. It reflects our strategy of blending tradition with modern cooking solutions, ensuring healthier and more enjoyable meals.”

    Network Advertising president-media Priya Jacob added, “This partnership is about more than presence; it is about connecting with families through a show they trust, creating meaningful brand engagement and reinforcing Vinod Cookware’s authentic identity.”

    The move adds to Vinod Cookware’s impressive portfolio of partnerships, which includes Masterchef India, Kaun Banega Crorepati, and regional collaborations with Zee Marathi and Amrita Television. Its ongoing digital campaigns have also garnered over 170 million views, demonstrating the brand’s strength across platforms.

    Founded in 1962 by Rajeram Agarwal, Vinod Intelligent Cookware is a leading manufacturer of premium stainless-steel cookware, with 400 plus products and a global presence since 1990. Known for hygienic pressure cookers and innovative solutions, the brand continues to blend tradition with modern technology to cater to evolving Indian kitchens.

     

  • Vikas Khanna appointed cluster head emerging markets at Jiostar

    Vikas Khanna appointed cluster head emerging markets at Jiostar

    MUMBAI: Vikas Khanna has been appointed as cluster head for emerging markets at JioStar, bringing over 25 years of experience in media and entertainment. Known for driving business growth and scaling revenue above Rs 250 crore, Khanna has excelled in profit center-management, public policy advocacy, and sales across print, radio, television, and live events.
    Previously, Khanna led critical clusters at Viacom18, including Colors Marathi and Colors Gujarati, achieving significant revenue growth. He was in the driver’s seat doing sales for the kids’ cluster for five years, first only for the north and  east, and then on a national level.  His assignment with Viacom18 kept him occupied for 17 years in all. His strategic focus on analytics, collaboration, and team leadership has consistently delivered strong results. 

    Khanna’s expertise also includes launching branded content solutions, fostering government partnerships, and spearheading innovative revenue streams in the media industry. A graduate of Delhi University, with further qualifications from the Indian School of Business and Bhartiya Vidya Bhawan,  he has now moved to Mumbai from Gurugram.

  • Govind Shahi set to exit Indiacast after a 12 year stint

    Govind Shahi set to exit Indiacast after a 12 year stint

    Mumbai: Highly placed sources have revealed that Govind Shahi, the International Business Head at Indiacast, is stepping down after an impressive 12-year run. Known for his leadership in steering Viacom18’s international channels to major growth, Govind is likely to explore new opportunities. While there was strong speculation about him taking the reins of international operations at Jiostar, it seems that he could be charting a different course.

    With over three decades of experience in media, including top roles at Zee and Colors, as well as various entrepreneurial ventures, Govind has made a mark in global broadcasting. He’s credited with launching key channels and events, such as Zee Russia, Zee Carnival, Zee Cine Awards, Colors Gujarati, and Colors Rishtey along with digital products like Voot, while spearheading a range of successful global initiatives.

    Govind will be leaving Colors at a time when the network is at its peak, dominating several international markets. Under his leadership, Colors became the only Indian broadcaster with a unified FAST (Free Ad-Supported Streaming Television) presence internationally -an achievement largely driven by his strategic vision and ability to adapt quickly to market needs.

  • COLORS Gujarati launches new show ‘United State of Gujarat’

    COLORS Gujarati launches new show ‘United State of Gujarat’

    Mumbai: COLORS Gujarati presents a new show, *United State of Gujarat*, highlighting relationships and family bonds. The show reunites Ragini Shah and Apara Mehta, who have a notable on-screen and off-screen chemistry. Their history of both professional and personal friendship is evident as they appear together again.

    Ragini Shah and Apara Mehta are well-known in the entertainment industry for their strong partnership. In United State of Gujarat, Ragini Shah plays Suryakanta Vaishnav, a determined family matriarch who upholds tradition and manages the family business. Apara Mehta portrays Indira Rangwala, Suryakanta’s loyal childhood friend who supports her through various challenges. The cast also includes Raj Anadkat as Keshav, Sana Amin Sheikh as Kay, Vandana Vithalani, and Chayya.

    Speaking about her role and the reunion with Apara Mehta, Ragini Shah shared, “Working with Apara is always a joyous experience. We have known each other for many years and that is surely reflecting through our characters in the show. It wouldn’t be wrong to say that the relationship and friendship seen on screen is a mirror image of our unique offscreen bond. ‘United State of Gujarat’ is a special project for us because it blends rich Gujarati culture and what’s better than showcasing your own culture on the screen.”

    Apara Mehta echoed the sentiment, saying, “Ragini ben and I have been family friends from a very long time and share a beautiful friendship since our theatre days. While shooting for United State of Gujarat, it does not feel like we are acting, it feels real and comes naturally to us and it’s wonderful to be working with her again after so many years. She is an excellent actor and I am always in awe of her. This show is not just another project; it’s a journey that brings out the essence of our culture and the strength of familial bonds. I’m thrilled for the audience to see what we have created.”

    Tune in to ‘United State of Gujarat’ at 8 pm, only on COLORS Gujarati, from Monday to Sunday.

  • Colors Gujarati brings ‘Assal Gujarati Nu Assal Entertainment’ with two new shows

    Colors Gujarati brings ‘Assal Gujarati Nu Assal Entertainment’ with two new shows

    Mumbai: Step into the heart of Gujarat, embracing its vibrant essence with Colors Gujarati. Get ready to be swept off your feet as they bring you ‘Assal Gujarati Nu Assal Entertainment’ with a brand new look and introduction of two new shows that will redefine your television experience.

    To celebrate this new chapter, Colors Gujarati launches a new brand ident and an anthem “Rangaara” featuring – Aditya Gadhvi, Falguni Pathak, Achint Thakkar, Saumya Joshi. The anthem beautifully captures the spirit and roots of Gujarat, resonating with the cultural heartbeat of the region. The channel presents – ‘United State of Gujarat’, the show will dive into a whirlwind journey across the culturally rich and diverse regions of Gujarat, where every episode promises laughter, drama, and heartwarming moments that will make you say, “Aapde to Gujarat maj radhaay!” Feel the magic of tradition and devotion come alive on your screens with ‘Shyam Dhun Lagi Re’ as the show will take you on a spiritual journey with melodious bhajans composed and sung by Parthiv Gohil that will resonate with your soul and make you hum along, “Shyam ni dhun to bau prem thi vaagi!”

    Ecstatic about this launch, Viacom18 president, general entertainment Alok Jain said, “At Colors Gujarati we are igniting a movement that celebrates our rich heritage, vibrant culture, and proud people of Gujarat marking a new chapter in Gujarati entertainment. The Gujarati audience is deeply proud of their culture, and we are honored to bring them the content that is rooted with Gujarati values. We stand committed to delivering unparalleled content with elevated production values and star-studded casts. Our refreshed branding and two groundbreaking shows set a new standard, establishing Colors Gujarati as the ultimate destination for premium entertainment.”

    Speaking about the two shows, Colors Gujarati and Colors Rishtey cluster head Arnab Das said, “Our journey to redefine regional entertainment continues with the launch of United State of Gujarat and Shyam Dhun Lagi Re. These shows mark a significant milestone in our commitment to blend the rich cultural heritage of Gujarat with contemporary storytelling, offering our audience the best quality viewing experience. Through these shows we are not just providing entertainment; but celebrating and preserving the essence of Gujarati culture, reflecting its vibrant spirit in every frame. We are thrilled to bring ‘Assal Gujarati Nu Assal Entertainment’ to our viewers and look forward to their enthusiastic reception.”

    With these exciting new shows, Colors Gujarati is set to revolutionize Gujarati entertainment, raising the bar with enhanced production values and a stellar lineup of actors. These engaging stories will seamlessly integrate with the rich traditions and vibrant culture of Gujarat. Starring a distinguished cast, ‘Shyam Dhun Lagi Re’ feature Neelu Vaghela (Baa), Krishna Bhardwaj (lord Krishna), Paresh Bhatt (Narsinh Mehta), and Hitu Kanodia (Narsinh Mehta’s father). The other show ‘United State of Gujarat’ features Siddharth Randeria (narrator), Raj Anadkat (Keshav), Sana Amin Sheikh (Kay), Ragini Shah (Suryakanta).

    For the first time ever, the audience will witness Bhakt Ki Kahani Krishna Ki Zubani through ‘Shyam Dhun Lagi Re’ a semi-mythological drama that traces the life of Adi Kavi Narsinh Mehta and his devotion for Lord Krishna. This narrative of love and devotion features an ensemble cast including Krishna Bhardwaj (lord Krishna), Neelu Vaghela (Baa), Paresh Bhatt (Narsinh Mehta), and Hitu Kanodia, bringing the story alive through the evocative power of music, led by esteemed singer Parthiv Gohil.

    Playing the role of lord Krishna in Shyam Dhun Lagi Re, Krishna Bhardwaj shared, “Stepping into the divine shoes of Lord Krishna for Shyam Dhun Lagi Re is a profound honor. This role allows me to connect deeply with the rich spiritual heritage and cultural essence of Gujarat. Colors Gujarati’s commitment to delivering ‘Assal Gujarati Nu Assal Entertainment’ is evident in the meticulous production and heartfelt storytelling of this show. I am thrilled to bring to life the cherished tales of Lord Krishna and his devotee Narsinh Mehta, hoping to inspire and touch the hearts of our audience.”

    Set against the backdrop of Dwarka, ‘United State Of Gujarat’ is an engaging family drama that promises to take viewers on a captivating journey across continents, exploring the lives and experiences of the global Gujarati diaspora. The show follows Kay (played by Sana Shaikh) on a heartfelt quest to discover her roots, reuniting with her mother Yamuna (played by Ami Trivedi) and her grandmother Baa (played by Ragini Shah). Also featuring stellar performances by Apara Mehta, Vandana Vithalani, and others, this journey blends tradition with emotion, encapsulating the essence of ‘Vatt Thi Gujarati’ (born in Gujarat) versus ‘Dil Thi Gujarati’ (heart that beats for Gujarat).

    Sharing his excitement about playing the role of Keshav from USG, Raj Anadkat said, “I am thrilled to be back on TV with a vibrant and flamboyant character, Keshav. Gujarati fans will definitely love this character and the show which boasts of Gujarati culture and traditions – assal Gujarati nu assal entertainment che.  Working with Colors Gujarati is going to be a great experience and I’m grateful for this opportunity.”

    Stay tuned as Colors Gujarati continues to push boundaries and set new benchmarks by showcasing ‘Assal Gujarati Nu Assal Entertainment’ with two new shows premiering on 29 July 2024 ‘Shyam Dhun Lagi Re’ at 7:30 pm and ‘United State of Gujarat’ at 8:00 pm.

  • Neelu Vaghela on learning Gujarati for COLORS Gujarati: “My husband was my biggest support

    Neelu Vaghela on learning Gujarati for COLORS Gujarati: “My husband was my biggest support

    Mumbai: With the promise of bringing to the screens ‘Asal Gujarati Nu Asal Entertainment,’ COLORS Gujarati presents a mythological blend of culture, tradition, and divine storytelling in its new offering ‘Shyam Dhun Lagi Re’. ‘Shyam Dhun Lagi Re’ navigates through a heartfelt journey of Narsinh Mehta’s life from the lens of Lord Krishna. By bringing home-grown content that resonates with the rich culture of Gujarat, COLORS Gujarati is set to redefine the landscape of regional television. The channel not only aims to elevate the standard of Gujarati entertainment but also promises to captivate audiences with its unique and soulful narratives.

    The ensemble cast for the show includes talented and popular actors like Neelu Vaghela as Dadi Baa of Narsinh Mehta, Krishna Bharadwaj as Shri Krishna, Paresh Bhatt as Narsinh Mehta, and Hitu Kanodia as Narsinh Mehta’s father. The show will also feature original bhajans sung by the popular singer Parthiv Gohil, adding a musical essence to this spiritual saga.

    Neelu Vaghela, who is making her Gujarati debut with ‘Shyam Dhun Lagi Re,’ shares that her husband played a pivotal role in helping her prepare for her role by assisting her with speaking the language. Although she previously understood Gujarati, this is her first time speaking it.

    Elaborating on the preparation for her role, Neelu Vaghela, who essays the role of Narsinh Mehta’s dadi, said, “I am very excited to mark my debut in the Gujarati entertainment space with ‘Shyam Dhun Lagi Re’. My husband was my biggest support, patiently helping me perfect my pronunciation. My co-stars also played a pivotal role in enhancing my skills, making the set feel like one big Gujarati family. We are all putting in our best efforts to ensure the show resonates well with the Gujarati audience, capturing the true essence and spirit of their culture

    ‘Asal Gujarati Nu Asal Entertainment’ with ‘Shyam Dhun Lagi Re’ premieres on 15 July at 7:30 pm, and thereafter airs every day only on COLORS Gujarati

  • Paytm Insider launches ‘Join The Jalsa’ for nationwide Navratri celebration

    Paytm Insider launches ‘Join The Jalsa’ for nationwide Navratri celebration

    Mumbai: It’s that time of the year when the festive spirit is in the air and the country is waiting with bated breath to welcome Navratri. The festival is celebrated with much enthusiasm, complete with rhythmic dancing to dhols as well as delectable cuisine spanning nine nights. And to celebrate this essence of Navratri, India’s leading entertainment platform, Paytm Insider is bringing forth ‘Join The Jalsa’ – a curation of some of the biggest events for you to immerse in this festive season this October.

    After last year’s mega response, the platform has expanded its offerings across multiple venues and cities by bringing forth 2x more Navratri events this year as compared to 2022. It has curated a line-up of immersive live events and experiences in Mumbai, Pune, Bengaluru, Lucknow, Ahmedabad and Surat for its Navratri campaign. The festival revellers are expected to attend in large numbers, especially in Mumbai & Ahmedabad which are seeing the highest traction in terms of ticket sales.

    Mumbai gears up for an epic Navratri season with some of the biggest artists ‘Joining The Jalsa’. Parthiv Gohil at NESCO Center, Goregaon, and Aishwarya Majmudar in Borivali’s Rangtaali promise electrifying nights. The Great Indian Dandiya Festival at Jio World Garden boasts of Divya Kumar (of ‘Kamariya’ fame from the movie ‘Stree’), Shruti Pathak, and Ameya Dabli. You don’t want to miss out on Borivali’s Navrang Navratri with Nilesh Thakkar either!

    Ahmedabad is going to witness Colors Gujarati RangRatri, which will be the only on-air and on-ground Navratri event to happen at the Tathastu Party Plot, Sardar Patel Ring Road that spans across one lakh square feet. For an authentic experience of raas-leela, people can join Vrundavan Raas Leela at Iscon Palmsprings.

    Surat will be dancing to the tunes of Adityadan Gadhavi, Keerti Sagathia, Priyanka Vaidya, Maulik Baladhiya and Urvashi Patel when they take the stage at G9 Navratri. In Lucknow, Rang-E-Dandiya will be the go to place to celebrate Navratri. Rajasthan’s most awaited and biggest event Dandiya Maharaas & Dussehra Mohotsav 2023 will be happening in Jaipur at Janki Paradise Garden.

    Paytm Insider’s business head Varun Khare expressed, “Navratri goes way beyond dance and worship. It’s a showcase of India’s rich diversity, with unique traditions, music, and mouthwatering cuisine in every region. Most importantly, it’s about getting together and having a blast. We’re excited to double down our own offerings as compared to last year and bring you a lineup of the country’s biggest events through our campaign, Join The Jalsa.”

    Paytm Insider offers Navratri discounts on select celebrations happening across the country. Get your tickets on Paytm Insider now and ‘Join The Jalsa’, where India dances to Navratri’s rhythm!

    https://insider.in/go/navratri-2023

  • Colors Gujarati presents “Maanyta – Aakash Thi Uncha Sapna”

    Colors Gujarati presents “Maanyta – Aakash Thi Uncha Sapna”

    Mumbai: Every girl holds the right to dream big and strive to fulfil those aspirations. Beliefs and dreams are intertwined; believing in oneself paves the way to achieving goals. However, what occurs when challenges befall your dreams and convictions? How will Maanyta overcome these obstacles to achieve her aspirations? How can she establish herself as a successful businesswoman in a predominantly male business sphere? Will she effectively balance her passion and family responsibilities? These pressing questions form the core of Colors Gujarati’s newest original show, “Maanyta – Aakash Thi Uncha Sapna”. As the no.1 channel in the Gujarati entertainment space, Colors Gujarati is poised to present this compelling narrative. The show’s narrative follows the trajectories of two distinct individuals: Maanyta Virani, hailing from a middle-class background, and Dhanraj Kashyap, a prominent business magnate. The convergence of their paths promises intriguing developments. “Maanyta – Aakash Thi Uncha Sapna” is set to debut on 28 August airing every Monday to Saturday at 8:30 pm, exclusively on Colors Gujarati.

    Sharing his excitement on this new show, COLORS Gujarati business head Vipul Nagar said, “Colors Gujarati always showcases a variety of content that appeals to both the masses and niche audiences. ‘Maanyta’, our new original fiction show, beautifully captures and challenges the stereotypical thoughts and rigid definitions about women and/or girls in our society. It shows that they can rule the business world through the journey of Maanyta. The central focus will be on how she leads the struggle and faces challenges by owning every moment to achieve an unconventional dream with no godfather in the business. The show brings together strong characters and addresses rarely discussed issues in our society.”

    “Maanyta – Aakash Thi Uncha Sapna” narrates the tale of a girl with extraordinary dreams. The show revolves around Maanyta, a young woman aspiring to emulate the success of Manubhai Sanghani, her idol, inspiration, and guru. However, in our society, business is still perceived as unsuitable for women. Nonetheless, Maanyta, driven by her strong beliefs and dreams, is determined to debunk this myth and realize her goal. This journey traces Maanyta’s transformation from a middle-class girl to a nationally recognized businesswoman. Her life takes a dramatic turn when a tragic incident disrupts her world, leading her and her family to relocate to Ahmedabad. Vidhi Furiya portrays the role of Maanyta, Mitesh Moga takes on the character of Dhanraj Kashyap, and the well-known and beloved Rajendra Chawla portrays the role of Maanyta’s father, Chandubhai Virani.

    Do not miss the extraordinary journey of Maanyta as she conquers obstacles and achieves her dreams in “Maanyta – Aakash thi uncha sapna”.

  • Colors Gujarati is back with navratri special ‘Rumzum Norta 2022’

    Colors Gujarati is back with navratri special ‘Rumzum Norta 2022’

    Mumbai: Colors Gujarati is back with the biggest navratri special event of the year Rumzum Norta 2022. The channel will present the live coverage of the best Navratri events from across Mumbai and Vadodara.

    During the nine nights of Navratri, the celebrations and dance usually go on till late in the night. Every year, the mentioned events touch millions of hearts, across the globe. Colors Gujarati is all set to follow its tradition of telecasting special live coverage of the events from 26 September to 5 October at 8 p.m. to 12 a.m.

    This year Colors Gujarati will showcase the live telecast of the Mumbai event by the dandiya queen – Falguni Pathak. She will be performing live for 10 consecutive days in the Gujarati suburb of Mumbai-Borivali along with her band- ‘Ta-Thaiyaa.’

    Talking about the event Colors Gujarati business head Vipul Nagar said, “Currently Colors Gujarati has a different plate of shows. But Navratri live is the biggest on- ground event that is being telecast every year and has become like a ritual for us. The event with the largest footfall and good viewership will entertain its viewers like never before. After two years of gap due to lockdown, citizens of Vadodara are eagerly waiting for this event. We have Falguni Pathak with us who will create magic on the ground with her melodious voice and United Way will add flavour into it. We hope audiences will love the show.”  

    Showglitz has been associated with Colors Gujarati for three years for live garba, and this will be the fourth year of the association. Showglitz has also been associated with Dandiya Queen “Falguni Phatak” for many years.

    Vadodara Navratri special will be telecasting live coverage of United Way (UW), Vadodara, which was established in 1986. Since its inception, it has emerged as one of the most reliable support organisations of Gujarat. It is associated with more than 100 NGOs in the city of Vadodara.

  • Colors Gujarati to premiere a new show ‘Jode Rehjo Raaj’

    Colors Gujarati to premiere a new show ‘Jode Rehjo Raaj’

    Mumbai: Colors Gujarati is all set to launch its new show Jode Rehjo Raaj – Sharto Lagu. The storyline of the show traces the journey of two individuals whose paths cross each other and they come together bound by conditions.

    Produced by Y Star Cine & Television Jode Rejo Raaj will premiere on 6 June 2022, Monday to Saturday at 7.00 pm.

    The show revolves around Aliya, who is not good at studies but somehow manages to get a job in one of the famous companies and then begins an interesting and humorous journey of errors, played by Toral Trivedi, as she enters the corporate world. In this journey, she meets Aryan, played by Akshay Pandya, who is the CEO of the company. He is self-centered and is as tough as coconut, but is soft-hearted. What binds them together is their secret which only the two are aware of and they plunge into a relationship with each other based purely on conditions. Will love blossom when it’s based only on conditions? What has a destiny in store for them? Or will the conditional love change to unconditional love for each other?

    Commenting on the concept of the show, Colors Gujarati business head Vipul Nagar said, “As a brand, we are deeply rooted in Gujarati values and culture and make a conscious effort to inculcate this in both our fiction as well as nonfiction shows. To continue this, we are launching another fiction show which captures this essence. The show focuses on the journey of two individuals Aliya and Aryan who come together but under certain predefined conditions. We are sure that our efforts will help our viewers to reconnect with the strong culture and values of Gujaratis.”

    Speaking on the launch of the show, Colors Gujarati programming head Darshil Bhatt said, “Our endeavour at Colors Gujarati has always been to provide inspiring stories with wholesome entertainment to our viewers. This show is a beautiful blend of love, humour and much more. The viewers are in for a delight and I’m excited to see it come alive on screen. “