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Tag: COLORS Cineplex

  • Colors Cineplex to air world TV premiere of ‘Yodha’ on 11 August

    Colors Cineplex to air world TV premiere of ‘Yodha’ on 11 August

    Mumbai: To celebrate the spirit of freedom and patriotism this Independence Day, Colors Cineplex has announced the world television premiere of Siddharth Malhotra starrer ‘Yodha’ on 11 August at 8 pm. To mark this occasion, the Hindi movie channel is celebrating the Asli Yodha, paying tribute to our nation’s true heroes.

    ‘Yodha’ conveys a powerful message of bravery and self-sacrifice, and Colors Cineplex’s ‘Asli Yodha’ campaign recognises the immense contributions of those who elevate India on the global stage, showcasing their commitment and patriotism.

    To mark this occasion, Colors Cineplex will host Harmanpreet Kaur, captain of the Indian Women’s Cricket team and the only Indian woman cricketer to score over 3,000 runs in both ODIs and T20Is. In the 2017 Women’s World Cup, she scored an unbeaten 171 in the semi-final against Australia, setting the highest individual score by an Indian woman in World Cup history and the highest individual score in the Women’s World Cup. Col. Rajeev Bharwan of the Indian Army, who has demonstrated dedication while commanding the elite infantry and strategic specialised airborne regiment, will also be present. Additionally, Afroz Shah, an environmental activist and lawyer recognised by the United Nations and praised by Indian prime minister Narendra Modi for his work at Versova Beach, will participate. Shah is best known for organising a beach clean-up project, which has inspired global efforts to clean up the environment. Their presence embodies the spirit of heroism celebrated by the ‘Asli Yodha’.

    Viacom18 head of the Hindi Movies cluster Rohan Lavsi said, “At Colors Cineplex, we are deeply honoured to celebrate the ‘Asli Yodha’, praising the bravery and dedication of our nation’s true heroes. By inviting remarkable individuals like Harmanpreet Kaur, Col. Rajeev Bharwan, and Afroz Shah, we aim to acknowledge their exceptional impact and patriotism. Our commitment is to showcase inspiring stories that resonate with the values of courage and sacrifice. Through ‘Asli Yodha,’ we honour those who elevate India globally and remind us of the profound effect of selfless service.”

    An ‘Asli Yodha’ signifies exceptional dedication and sacrifice. These individuals, whether in defence, sports, or environmental activism, embody the strength and spirit of India, prioritizing their country above personal comforts and often risking their lives for the greater good.

    Indian Women’s Cricket team captain Harmanpreet Kaur said, “It is an honour to be recognized as an ‘Asli Yodha’ by Colors Cineplex. Cricket has always been more than a game for me—it’s a way to serve my country and make my fellow Indians proud. I share this recognition with every girl who dreams of wearing the Indian jersey.”

    Indian army veteran Col Rajeev Bharwan said, “Being called an ‘Asli Yodha’ is a profound honour. Every soldier in the Indian Army serves with the sole aim of protecting our motherland and ensuring its safety. This recognition is not just mine but belongs to every brave soldier who stands guard at our borders.”

    Afroz Shah, environmental activist and lawyer, best known for organising the world’s largest beach clean-up project, said, “Being part of the ‘Asli Yodha’ campaign is a great privilege. Just as our beach clean-ups aim to restore and protect the environment, this campaign celebrates those who have dedicated their lives to serving and uplifting our nation. By highlighting these stories, Colors Cineplex inspires us all to contribute positively and embody the true spirit of bravery and resilience.”

    Colors Cineplex is committed to showcasing a diverse range of inspiring content, including successful properties like Hanuman, Bhediya, OMG 2, Rocky Aur Rani Ki Prem Kahani, Drishyam 2, and Tiger Nageswara Rao.

    To build awareness, a 360-degree campaign on #AsliYodha is being unleashed across digital platforms, radio, and various social media channels, ensuring an expansive reach and unparalleled engagement.

    The first of this series celebrating the #AsliYodha will be available to watch on Colors Cineplex’s YouTube channel.

  • Viacom18 to simulcast movie premiere of Hanu-Man on Colors Cineplex & JioCinema

    Viacom18 to simulcast movie premiere of Hanu-Man on Colors Cineplex & JioCinema

    Mumbai: Colors Cineplex is proud to announce the world premiere of the critically acclaimed and commercial hit – Brahmand ka pehla superhero – Hanu-Man. Marking a historic move in the Indian entertainment industry, Hanu-Man will premier simultaneously on Colors Cineplex and JioCinema on 16 March, 2024, at 8 pm.

    “Hanu-Man,” set in the fictional village of Anjanadri where Hanumanthu gains the power of Lord Hanuman to protect its people. Teja Sajja portrays the titular hero, who confronts the villainous Michael after encountering a mysterious gem. Directed by Prasanth Varma, the Telugu-language superhero film features a stellar cast including Amritha Aiyer, Varalaxmi Sarathkumar, and Samuthirakani.

    Hindi Movies Cluster head Rohan Lavsi emphasised the importance of the groundbreaking simulcast, “At the recently concluded FICCI Frames, our CEO pledged to champion a future-proof strategy that transcends platform-specific strategies by adopting an integrated TV + Digital approach. The  simultaneous premiere of ‘Hanu-Man’ across Colors Cineplex and JioCinema exemplifies this commitment of a TV + Digital ecosystem. We’re empowering viewers with the freedom to experience this epic superhero saga on their preferred screen, reflecting our dedication to providing unparalleled accessibility and fostering a dynamic entertainment landscape.”

    Lead actor Teja Sajja said, “I feel incredibly fortunate to have the first-of-its-kind premiere for my film, HanuMan. This film is very special to me, and I believe that the simultaneous premiere on Colors Cineplex and Jiocinema is a fitting way to reach a much larger audience, especially the younger ones. I am positive that with our movie, kids will understand the power of Lord Hanuman in a more simplistic and enjoyable way. It feels amazing knowing that this film and I are in some way impacting the current generations with the rooting of our rich cultural heritage. I hope that everyone will resonate with our very own “Brahmand ka pehla superhero.”

    Hanu-Man shattered the box office records, grossing over Rs 330 cr worldwide and ranking eight highest-grossing film globally in 2024. The film received critical acclaim for its engaging narration, stunning visuals and powerful performances. Director Prashant Varma, known for his national award-winning debut film AWE, brought his vision to life through this epic superhero tale – Hanu-Man.

    Join Teja Sajja for a special live Q&A session on JioCinema half an hour before the premiere, offering a unique opportunity to connect with the star on 16 March 2024 at 7:30 pm.

  • Colors Cineplex and Rati Foundation join hands to raise awareness on Sex Education in conjunction with the World Television Premier of ‘OMG 2’

    Colors Cineplex and Rati Foundation join hands to raise awareness on Sex Education in conjunction with the World Television Premier of ‘OMG 2’

    Mumbai: In a resolute commitment to fostering positive change and championing social causes, Colors Cineplex proudly announces its collaboration with the Rati Foundation, a Mumbai-based NGO devoted to spreading awareness about sex education. By joining forces, they will empower individuals through the provision of essential counselling services, encompassing professional support for mental health, online safety, sexual and reproductive health rights guidance, and more.

    The collaboration with Rati Foundation comes in anticipation of the much-awaited World Television Premier of ‘OMG 2’, scheduled to air on the Colors Cineplex channel on March 10th at 8:00 PM. Through this partnership, Colors Cineplex and the Rati Foundation endeavours to leverage the widespread reach of entertainment medium to address the pressing issue of sex education.

    OMG 2 delves into the nuances of societal norms, wherein the protagonist embarks on a legal battle after his son faces injustice due to societal taboos around sex education. Guided by divine intervention from a messenger he is seen challenging the flawed system, advocating for progressive parenting and the inclusion of sex education in schools. The movie skilfully blends humour with a serious societal critique, urging for open dialogue on adolescent sexuality.

    To complement the film’s theme and highlight the importance of sex education, Colors Cineplex launched the #ShikshaKiShuruwatGharSe digital campaign. Partnering with the Rati Foundation as cause ambassadors, along with influencers like Smita Bansal, Dr. Tanaya, Seema Anand and Saurabh Ghadge, the campaign aims to raise awareness and emphasize the importance of starting sex education at home. These content creators have skilfully maintained a light-hearted tone infused with subtle humour, thereby fostering an environment where the subject matter can be openly discussed within households.

    Rohan Lavsi, Head, Hindi Movies Cluster, expressed his enthusiasm on this groundbreaking collaboration, stating, “We recognize the power of storytelling to drive meaningful conversations and ignite social change. Our collaboration with the Rati Foundation aligns seamlessly with our mission to address critical issues through the medium of storytelling. ‘OMG 2’ is not just a film; it’s an opportunity to spark conversations and drive awareness about the importance of sex education.”

  • JioCinema to present first-ever India-Afghanistan three-match T20I series

    JioCinema to present first-ever India-Afghanistan three-match T20I series

    Mumbai: Viacom18 will present the three-match T20I series between Afghanistan and India live on JioCinema, Sports18-1 SD + HD, and Colors Cineplex from January 11-17, 2024. The tour, which will mark Team India’s first T20I series of 2024, will serve as a build-up to the T20 World Cup to be played later in the year.

    JioCinema will elevate the viewing experience by presenting the series in English, Hindi, Marathi, Gujarati, Bengali, Bhojpuri, Punjabi, Tamil, Telugu, Kannada, and Malayalam. Colors Cineplex will present live action in Hindi, while viewers can opt between English, Tamil, Telugu, and Kannada on Sports18-1 SD + HD. Fans will also be able to catch incisive analysis from experts such as Suresh Raina, Zaheer Khan, Saba Karim, Parthiv Patel, Aakash Chopra, and Pragyan Chopra throughout the series.

    In a humourous promo released by Viacom18, the two nations are represented by their respective kits in a sports store engaging in friendly banter. With the tag line of ‘dekh lenge’, the campaign plays along the lines of ‘the giant killers vs the giants’. Both teams are depicted challenging each other for the series with enjoyable cultural references.

    “Afghanistan has arguably had the most exhilarating development in world cricket over the past few years, so the India tour promises a perfect mix of neighbourly camaraderie and high-octane T20 action,” said a Viacom18 Spokesperson. “While there won’t be any dearth of cricketing excitement inside the boundary line, our endeavour outside of it is to package accessibility and personalisation for every cricket fan watching the series, be it through handheld devices or connected TV. 2024 will see a meteoric rise in digital consumption of live sports and we are poised to fill that gap with our offerings.”

    After an impressive World Cup campaign in India, a raring Afghanistan side will take on the might of India and hope to register their first-ever victory against the Men in Blue in the first T20I on January 11, 2024. Coverage for the matches will begin at 6 PM on JioCinema, Sports18-1 SD + HD, and Colors Cineplex.

    Schedule:

  • Colors Cineplex and Colors to premiere ‘Jugjugg Jeeyo’

    Colors Cineplex and Colors to premiere ‘Jugjugg Jeeyo’

    Mumbai: This Diwali, get ready to embrace the double dhamaka of entertainment with the television premiere of the movie Jugjugg Jeeyo on Colors Cineplex and Colors.

    Colors Cineplex is all set to present the premiere of Jugjugg Jeeyo on 22 October at 8 p.m. The film will also be aired on Colors on 24 October at 12:00 p.m.

    Viacom18’s premium movie channel, Colors Cineplex, showcases blockbusters from its vast repertoire of movies, spanning various titles with a mix of Hindi originals and dubbed titles from other languages, consolidating its library of superhit films with a robust addition.

    Directed by Raj Mehta, Jugjugg Jeeyo chronicles the marital issues of two couples from different generations while taking the viewers through a volley of emotions, hilarity, and drama. The movie, set against the picturesque backdrop of Punjab, delves into issues of love and family values. This dramedy, starring Varun Dhawan, Anil Kapoor, Kiara Advani, Neetu Kapoor, Maniesh Paul, and Prajakta Koli, has received widespread acclaim for its high level of entertainment.

    Viacom 18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “An out-and-out family entertainer, Jugjugg Jeeyo is one of the most successful movies of the year and it brings us immense pleasure to have its television premiere on Colors Cineplex and Colors. It’s our special Diwali offering of a power-packed dose of entertainment for the viewers. We’re thrilled to showcase a movie that rides on high-octane drama and comedy while capturing the cultural pulse of India.”

    Viacom18 Hindi movies cluster business head Rohan Lavsi said, “After fortifying our presence in the movie space by showcasing acclaimed blockbusters, we are thrilled to present Jugjugg Jeeyo, a perfect family entertainer this Diwali. While the movie has broken numerous records and emerged as a massive blockbuster, we are confident of taking its success on television a few notches higher with its premiere. Premised on family drama and relationships, the film will strengthen our arsenal of content offerings and enhance the variety of our movie library. We hope that the viewers enjoy the world television premiere of one of the most loved blockbusters of the year.”

  • Viacom18 consolidates film portfolio under Colors Cineplex umbrella

    Viacom18 consolidates film portfolio under Colors Cineplex umbrella

    Mumbai: Viacom18 has consolidated all its movie channels under one brand umbrella – Colors Cineplex, and the new Hindi movie channel Colors Cineplex Superhits will go live on 1 April. The channel will be available on DTH and cable platforms including DD Free Dish.

    Colors Cineplex Superhits will air a mix of Hindi films and dubbed from other languages including Tamil, Telugu, Kannada, Malayalam, Punjabi, and English. Its content library includes more than 500 film titles, said the statement.

    “Movies are the most preferred medium of entertainment for the viewers and Colors Cineplex has always been at the forefront of providing exceptional movie content,” said Viacom18 head Hindi movies cluster Rohan Lavsi. “The mother channel – ‘Colors Cineplex’ has seen impressive growth in the past few years and has made it to the top five channels in the Hindi movie space.  With the launch of Colors Cineplex Superhits, we are now consolidating all the movie channels under the “Colors Cineplex” brand name. With the strengthened portfolio of channels that now includes Colors Cineplex, Colors Cineplex Bollywood and Colors Cineplex Superhits, we are excited to bring some blockbuster premieres and a splendid line-up of superhits of yesteryears for our audience.”

    Colors Cineplex Superhits will soon premiere films namely “Vijay Raghavan,” “Dumdaar Khiladi 2,” “Roberrt,” and “Minnal Murali” all April, every Sunday starting from 3 April.

  • Viacom18 launches marketing blitz to build fandom for Abu Dhabi T10

    Viacom18 launches marketing blitz to build fandom for Abu Dhabi T10

    Mumbai: Viacom18 will begin airing the Abu Dhabi T10 league on 19 November starting at 7 p.m. The network has started a marketing blitz to build a fandom for the league amongst cricketing fans in India. The Abu Dhabi T10 league is co-presented by Dream11 and has onboarded Fairplay as a digital sponsor on Voot.

    “The Abu Dhabi T10 tournament has emerged as one of the most entertaining spectacle events in the sporting calendar since its launch,” Viacom18 head of marketing and digital – Hindi mass entertainment Sapangeet Rajwant. “Our aim will be to enhance the overall experience of viewers and reach out to the mass, cricket-crazy audience in India to increase the fan base and popularise the event in the country.”

    Abu Dhabi T10 league will premiere from 7 p.m on 19 November, live on Colors Cineplex, Rishtey Cineplex, and Voot. The six teams that will be a part of this series represent 20 nations and include cricketing legends like Yusuf Pathan, Eoin Morgan, David Wiese, Faf Du Plessis, Chris Gayle, Babar Azam, Wahab Riaz, Imran Tahir and many more.

    Viacom18 has initiated a 360-degree mix of marketing initiatives starting from 15 November to build up the excitement for the tournament. The network is driving communications on TV for the league across 50 channels in the movies, music, regional GECs, and news genre along with a promotional plan for cable across Maharashtra and Gujarat markets as well as collaboration with several DTH providers. Along with OOH hoardings across Mumbai, Delhi, Kolkata, and Chennai markets, there is also a robust print ad plan underway.

    Moreover, the network is driving instream inventory and interstitial ads across social media, gaming apps, and short video platforms and placing GDN banners on cricket-focussed websites. While on radio, RJ mentions, spots, and score updates have been planned with leading stations across Mumbai, Delhi, Pune, Nashik, Ahmedabad, Baroda, Surat, Rajkot markets.

    Leveraging the digital outreach, carousel ads and push notifications will be driven across Jio platforms. On social media, push across Facebook, Instagram, Twitter, and YouTube are targeted towards reaching out to cricket and sports fans, as well as engagement, which will be driven through hashtag challenges. Digital impact amplification will also be done through channels/platforms with Google products and a host of cricket websites.

  • Colors Cineplex announces robust content lineup until February 2022

    Colors Cineplex announces robust content lineup until February 2022

    Mumbai: Hindi movie channel Colors Cineplex has announced a slew of fresh and exciting content offerings until February. This includes the upcoming Abu Dhabi T10 series, several film premieres and Road Safety World Series in February 2022.

    The upcoming Abu Dhabi T10 league will start airing from 19 November onwards on Colors Cineplex, Rishtey Cineplex, Voot and Jio. On 19 December, the channel will telecast the world TV premiere of the biographical war film “Shershaah” starting at 7:30 p.m. Road Safety World Series will return in February 2022. The channel has announced a New Year programming lineup that includes Tamil blockbusters “Vijay Raghvan” starring Vijay Anthony, Rudhram starring Raghava Lawrence, and Malayalam blockbuster “Minnal Murali.”

    “The powerful combination of cricket and movies has helped Colors Cineplex grow and achieve new feats,” said Viacom18 business head – Hindi movies cluster Rohan Lavsi. “With the new and exciting lineup, our endeavor is to keep bringing an unmatched entertainment experience with a fresh yet varied content mix of movies and sports to our viewers.”

    The Abu Dhabi T10 features six teams consisting of legends like Faf Du Plessis, Chris Gayle and Yusuf Pathan, among others from 20 different nations, will play 35 matches in this series. Road Safety World Series is a tournament played by former cricket icons like Sachin Tendulkar, Virendra Sehwag, Yuvraj Singh is organized to create awareness about the safety rules on the road. The inaugural edition took place this March which was won by the host – India Legends.

    “Our Indian audiences swear by two things- cricket and movies and Colors Cineplex has been successfully delivering exceptional content on both fronts. With another exciting cricket league Abu Dhabi T10, the premiere of Shershaah and Road Safety World Series ahead of us, it will create new opportunities for our viewers and sponsors alike thus contributing to the growth of the channel,” said Viacom18 head – Hindi mass entertainment and kids TV network Nina Elavia Jaipuria.

  • Viacom18 bags exclusive TV, digital rights for Abu Dhabi T10

    Viacom18 bags exclusive TV, digital rights for Abu Dhabi T10

    The sporting extravaganza will premiere LIVE on COLORS Cineplex SD (Hindi), COLORS Cineplex HD (English), Rishtey Cineplex (Hindi), Voot, and Jio starting 19 November. The multi-year partnership was facilitated by sports management firm RISE Worldwide.

    Speaking about the partnership Viacom18, head- Hindi mass entertainment and kids TV network, Nina Elavia Jaipuria said, “Sporting events have always attracted a wide spectrum of audiences and we have been successfully experimenting with sports content on our network. The Abu Dhabi T10 collaboration is a bold step in further enhancing our sports content mix and we are hopeful it will help us expand our viewer and sponsor base.”

    The format will have eight participating teams, each representing a region from the subcontinent. The team comprises Delhi Bulls, Pune Devils, Bangla Tigers, Deccan Gladiators, Maratha Arabians, Qalandars, Northern Warriors, and Team Abu Dhabi. The league will witness participation from cricketers like Irfan Pathan, Yusuf Pathan, Shahid Afridi, Muhammad Amir, Eoin Morgan, David Miller, Dawid Malan, Faf Du Plessis, Jason Roy, Chris Gayle, Dwayne Bravo, Kieron Pollard, Colin Munro, Babar Azam, Wahab Riaz, Imran Tahir and many more.

    The tournament is sanctioned by ICC and licensed for ten years by Emirates Cricket Board. It will have 90 minutes of fast-paced ‘cricketainment’ spread over 34 matches, said the company in a media statement on Tuesday.

    Viacom18, business head-Hindi movies cluster, Rohan Lavsi said, “It is our vision and constant endeavour to present our viewers with an unmatched entertainment experience that doesn’t require an episodic commitment. Movies and sports fit this vision and in that sense are quite complimentary as a variated content mix. This belief has been validated by both our viewers and advertisers as we witnessed significant uptakes whenever we have showcased sports – be it the NIDAHAS trophy or the RSWS.”

    Abu Dhabi Cricket, CEO, Matthew Boucher said, “Broadcasting the Abu Dhabi T10 to homes in the Indian subcontinent on one of the leading television and streaming channels in the country makes this media agreement truly unique as a global multiplatform viewership is a priority for us as a host destination partner. Together with the Abu Dhabi Sports Council and the Department of Culture & Tourism Abu Dhabi, we are thrilled to continually evolve the Abu Dhabi T10 into an event that drives growing audiences every year – digitally and otherwise.”

    T10 Sports Management, chairman, Shaji Ul Mulk said, “The Abu Dhabi T10 has grown by leaps and bounds over the past four seasons and has generated keen interest globally and gained tremendous traction in India. To our ever-growing list of fans and followers, we promise an even more exhilarating experience through one of India’s best media and entertainment networks- Viacom18”.

    Emirates Cricket Board, general secretary, Mubashshir Usmani said, “Starting out in 2017, we are happy with the growth that Abu Dhabi T10 has achieved over the years. The advent of this league has provided a huge platform for our domestic players. The league has provided entertainment to cricket fans in India, and we are pleased that Viacom18 is now aligned with the league to further enhance the reach on its varied TV channels and digital platforms.”

  • Viacom18 expands its Hindi movies cluster with Colors Cineplex Bollywood

    Viacom18 expands its Hindi movies cluster with Colors Cineplex Bollywood

    MUMBAI: Viacom18 Media is all set to make an exciting new addition to its existing bouquet of channels with the launch of Colors Cineplex Bollywood – the ultimate destination for Bollywood movies. The channel will launch with a robust library of Bollywood hits on 1 April 2021 across all leading DTH and cable platforms including DD FreeDish.

    Targeted towards the metro audience of Mumbai and Delhi as well as Hindi speaking markets of Maharashtra, Gujarat, Uttar Pradesh, Bihar, Madhya Pradesh and Rajasthan, Colors Cineplex Bollywood aims to entertain and engage Bollywood movie buffs with a slew of titles spanning across different genres. In line with its brand proposition of ‘Hit Hai!’, the channel will showcase commercial potboilers of the 80’s such as Amar Akbar Anthony, Kaalia, Namak Halaal, to the 90’s hit movies like Hum Dil De Chuke Sanam, Raja Hindustani, Jeet, Dil, Kachche Dhaage to millennial favourites like Golmaal, Dabangg, Hera Pheri franchise as well as latest blockbusters like Chhalaang, Padmavaat, Student of the Year 2, Andhadhun thus catering to viewers of all ages. With its diverse offering, Colors Cineplex Bollywood will acknowledge the purest form of cinema which stands for wholesome entertainment.

     Viacom18 Hindi mass entertainment and Kids TV network head Nina Elavia Jaipuria says, “The launch of Colors Cineplex Bollywood will bolster Viacom18’s play in the Hindi Mass entertainment category and strengthen our share in the Hindi movie genre specifically. Aimed at appealing to the masses, the channel is a natural extension of our current Hindi movie portfolio. We are excited about this launch and look forward to becoming the ultimate destination for the best of Bollywood on television.”

    Viacom18 Hindi movies cluster head Rohan Lavsi, adds, “The charm of Bollywood movies lies in the unparalleled blend of intense drama, powerful action and soulful music delivered on a grand scale. Colors Cineplex Bollywood encapsulates wholesome entertainment defining the ultimate movie viewing experience for our viewers. With a robust library spanning decades, the channel will celebrate the iconic dialogues, unforgivable villains, energetic dancers, superstars and much-loved characters that have not only made an important contribution to Indian cinema but have also become an integral part of our daily lives.”

    With the launch of Colord Cineplex Bollywood, Viacom18 will further expand its movie portfolio with an aim to gain significant presence in the Hindi movie space. With the telecast of only Hindi movies, the channel will fulfil the insatiable appetite for Bollywood movies. Colors Cineplex Bollywood’s launch will also be accompanied by a robust marketing plan.