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Tag: Colors Bangla Cinema

  • Vivek Modi takes on brand solutions & impact role at Jiostar

    Vivek Modi takes on brand solutions & impact role at Jiostar

    MUMBAI: Vivek Modi has transitioned from his position as business head and SVP of Viacom18’s Bangla and Odia cluster to JioStar as head of brand solutions and impact.

    Modi, who shepherded Colors Bangla Cinema to the number one spot in just seven months, brings nearly two decades of media and marketing expertise to the fledgling streaming service. His shift  comes after a relatively brief 16-month stint managing the regional television portfolio.

    Before his Viacom18 spell, Modi spent five years as co-founder and director at Fickle Formula whilst simultaneously running YellowBulbs, a marketing venture he co-founded in 2015. His career trajectory includes a four-year run at Radio Mirchi, where he climbed to regional director for north and east India.

    The seasoned executive previously cut his teeth at Vodafone, J. Walter Thompson and ABP Group’s The Telegraph, amassing expertise across telecoms, advertising and print media before finding his groove in broadcasting.

  • Colors Bangla Cinema shines with three wins at Promax India Regional 2024 Awards

    Colors Bangla Cinema shines with three wins at Promax India Regional 2024 Awards

    Mumbai – Viacom18’s premium regional movie channel Colors Bangla Cinema stole the spotlight at the Promax India Regional 2024 Awards held on 25 April 2024. Hosted by Promax Asia, this extravaganza celebrates the crème de la crème of entertainment promotion marketing and design, applauding the visionaries who redefine creativity and storytelling in our industry. Colors Bangla Cinema’s stellar performance marked a hat-trick victory at the awards ceremony, clinching three coveted awards:

    1   Best Brand Image Design – Gold – Colors Bangla Cinema

    2   Best Ident – Gold – Colors Bangla Cinema (Relaunch, Durga Puja, Diwali ident)

    3   Best Animation – Silver – Colors Bangla Cinema (Relaunch Ident)

    The Promax India Regional Awards brought together a diverse array of creative minds, visionaries, and industry leaders, providing a platform to showcase their best work, share insights, and inspire others in the field.

    Commenting on this remarkable achievement, Colors Bangla and Colors Bangla Cinema business head Viviek Modi stated, “We are thrilled and honoured to receive these prestigious awards at Promax India Regional 2024. This recognition underscores our commitment to innovation and creativity, highlighting our relentless pursuit of excellence in crafting captivating brand campaigns and engaging promos. We remain committed to pushing boundaries, innovating, and creating memorable experiences for our viewers.”

  • Colors Bangla Cinema partners with D2H in its aim to reach every household

    Colors Bangla Cinema partners with D2H in its aim to reach every household

    Mumbai: Colors Bangla Cinema, the leading Bengali movie channel renowned for its unparalleled cinematic experience, proudly announces its strategic partnership with D2H, a player in the DTH space. This collaboration marks a significant milestone in enhancing accessibility to quality entertainment for viewers across diverse demographics.

    As one of the top two Bengali movie channels in the market, Colors Bangla Cinema has garnered acclaim for its meticulously curated film selection, captivating audiences of all demographics. Experiencing record-breaking growth in fiscal 2024, the channel’s popularity surged among D2H subscribers, reaffirming its widespread appeal. This strategic alliance reinforces its position as a premier destination for Bengali cinema enthusiasts while addressing the evolving preferences of today’s viewers.

    Colors Bangla and Colors Bangla Cinema business head Vivek Modi said “We are thrilled to join forces with D2H to expand our reach and serve a wider audience base. It is our constant endeavour to ensure that all enthusiasts of Bangla cinema have access to Colors Bangla Cinema and this partnership strengthens that commitment.”

    DishTV, D2H, and Watcho corporate head of marketing Sukhpreet Singh said, “This partnership marks an exciting inclusion in our commitment to deliver compelling content to our viewers. Bangla subscribers are key to our plans and a critical segment for us. The addition of Colors Bangla Cinema showcases the diversity in our entertainment bouquet. Together, we look forward to enrich the viewing choices for our subscribers not only in that region but also widening our reach to Bangla viewers pan India. Dish TV India with its DTH brands D2H and DishTV is determined to remain at the forefront of delivering high-quality programming.”

    From 20 February, viewers have been enjoying the rich tapestry of films on Colors Bangla Cinema, available on channel no. 1839 on D2H. This collaboration not only celebrates cinema but also underscores the channel’s commitment to delivering quality entertainment to every household across the region.

  • Colors Bangla Cinema presents ‘Durnitir Dofarofa’

    Colors Bangla Cinema presents ‘Durnitir Dofarofa’

    Mumbai: Colors Bangla Cinema is proud to announce the upcoming “Durnitir Dofarofa” movie festival, a compelling cinematic journey that promises to ignite sentiments of eradicating corruption from our society. This special segment will be aired from 26 to 28 January 2024, at 1:00PM as part of the Republic Day celebrations.

    The ethos of Colors Bangla Cinema revolves around addressing societal issues through the power of storytelling. “Durnitir Dofarofa” exemplifies our commitment to not just celebrating national sentiment on Republic Day but actively contributing to the betterment of our society.

    In alignment with the spirit of Republic Day, this festival goes beyond conventional patriotic narratives. It delves into the profound purpose of removing corruption, emphasising that this cause should not be limited to a mere sentiment remembered on one day. Thereby, Colors Bangla Cinema has curated the following movie line-up, to put ideals into action:

    ●    Barood starring Mithun Chakraborty, Shankar Chakraborty and Rajatava Dutta

    ●    Minister Fatakeshto starring Mithun Chakraborty, Koel Mullick and Soumitra Chatterjee

    ●    Josh starring Jeet and Srabanti

    Colors Bangla & Colors Bangla Cinema business head Vivek Modi shared, “Durnitir Dofarofa” is not just a movie festival; it’s a testament to our Channel’s commitment to be one with the community and resonate with the emotions of our viewers. It is reminder that the fight against corruption is an ongoing journey that will always require collective effort.’

  • Unveiling five days of pure laughter: Colors Bangla Cinema presents ‘Full Golmal’

    Unveiling five days of pure laughter: Colors Bangla Cinema presents ‘Full Golmal’

    Mumbai: In a world where everyday life can be overwhelming, Colors Bangla Cinema is here to turn that frown upside down with its latest offering, “Full Golmal”. Brace yourselves for an unparalleled riot of laughter as we present blockbuster films featuring the biggest stars, promising five days of pure unadulterated fun from 15 to 19 January 2024, at 4:00 PM.

    Laughter, a cornerstone of the 7 emotions, defines the essence of Colors Bangla Cinema. We believe in extending the joy that permeates every home. To honour this commitment, we present the comedy festival, “Full Golmal,” a vibrant celebration of the genre for our cherished audience. Join us in welcoming a series of entertaining moments that will undoubtedly lift your spirits.

       . Badsha, The Don starring Jeet and Nusraat Faria

       . Khoka 420 starring Dev, Subhashree Ganguly and Nusrat Jahan

      . Khiladi starring Ankush Hazra, Tapas Paul and Nusrat Jahan

      . Mon Mane Na starring Prosenjit Chatterjee and Soumitra Chatterjee

       . Love Marriage starring Ankush Hazra, Oindrila Sen, Ranjit Mullick and Aparajita Auddy

    “Full Golmal” is not just an event; it’s an experience designed with a lineup of the biggest stars in the industry, bringing their most hilarious blockbusters that will leave you in splits!

    Mark your calendars and get ready for an escape from the ‘boring.’ Join us from January 15 to 19, 2024, at 4:00 PM, as Colors Bangla Cinema guarantees a rollercoaster of emotions, and your ticket to this joyous ride awaits!

     

  • Colors Bangla Cinema’s ‘Filmy Fulki’ festival: A resounding success!

    Colors Bangla Cinema’s ‘Filmy Fulki’ festival: A resounding success!

    Mumbai: Launched on 1 December 2023, Filmy Fulki, a month-long extravaganza on Colors Bangla Cinema, has met with overwhelming response from the audience. The festival promised a spectacular journey featuring the biggest stars from Bengal and has lived up to expectations, making it a superhit among viewers.

    Turning Colors Bangla Cinema into the premier hub for Bengali movie enthusiasts, the daily 1:00 PM Dumdar Dupur time slot provides audiences with an exhilarating experience of Filmy Fulki. This festival not only celebrates Bengali cinema but also reinforces the channel’s unwavering dedication to delivering high-quality entertainment.

    Upon receiving overwhelming love and response from the dedicated viewers, Colors Bangla Cinema is excited to announce that Filmy Fulki will now continue to enchant audiences until 14 January 2024. This extension is a testament to the festival’s success and its role in providing TV viewers with an unmatched cinematic experience.

    As the festival moves forward, immerse yourself in the continuous streak of winter thrills with iconic movies such as:

    1.   ‘Le Halua Le’ starring Mithun Chakraborty, Payel Sarkar and Soham Chakraborty

    2.   ‘Mahaguru’ starring Mithun Chakraborty, Jisshu Sengupta and Debashree Roy

    3.   ‘Sangee’ starring Jeet and Priyanka Upendra

    4.   ‘Poran Jaye Joliya Re’ starring Dev and Subhasree Ganguly

    5.   ‘Bandhan’ starring Jeet and Koel Mullick

    The festival has been supported by a robust 360° marketing campaign, captivating audiences through cross-channel promotions, on-ground activations, and engaging social media content.

  • Colors Bangla Cinema presents ‘Filmy Fulki’

    Colors Bangla Cinema presents ‘Filmy Fulki’

    Mumbai: Launched on 1 December Filmy Fulki festival on Colors Bangla Cinema has embarked on a spectacular journey, promising to keep the warmth soaring with a heated lineup of the biggest stars from Bengal. Throughout December, audience will experience the thrill of Filmy Fulki during Dumdar Dupur, every day at 1:00 PM as Colors Bangla Cinema transforms into the ultimate destination for Bengali movie aficionados.

    Colors Bangla Cinema, the No. 1 Bengali movie channel, provides TV viewers with an unmatched cinematic experience and this festival is not just a celebration of movies but also a testament to the Channel’s dedication to delivering quality entertainment.

    Join the thrilling cinematic journey with iconic movies such as:

    •    ‘Tulkalam‘ starring Mithun Chakraborty, Rachana Banerjee, and Rajatava Dutta
    •    ‘Sneher Protidaan’ starring Prosenjit Chatterjee, Rachana Banerjee, and Ranjit Mallick
    •    ‘Fighter, Marbo Noy Morbo’ starring Jeet and Srabanti
    •    ‘Awara’ starring Jeet and Sayantika Banerjee
    •    ‘Sathi’ starring Jeet and Priyanka Trivedi
    •    ‘Minister Fatakeshto’ starring Mithun Chakraborty, Koel Mallick, and Soumitra Chatterjee
    •    ‘Protibaad’ starring Prosenjit Chatterjee, Ranjit Mallick, and Arpita Chatterjee
    •    ‘Shoshurbari Zindabad’ starring Prosenjit Chatterjee and Rituparna Sengupta

    Supported by a robust 360° marketing campaign, Filmy Fulki is captivating audiences through cross-channel promotions, on-ground activation, and engaging social media content. Additionally, an On-air Watch & Win contest brings the excitement closer to viewers, offering daily chances to win silver coins and a weekly mega prize of coveted gold coins.

    Colors Bangla and Colors Bangla Cinema business head  Sagnik Ghosh shared, “Filmy Fulki is more than a festival; it is an experience designed to unite audiences with their favourite movies, creating great moments and surprises through the On-air Watch and Win Contest. Colors Bangla Cinema invites everyone to join the celebration of cinema, entertainment, and the joy of winning gold and silver coins this December!”

    Supported by Special Partner Dear Government Lotteries, a spokesperson mentioned, “Collaborating with Colors Bangla Cinema, the No. 1 Bengali movie channel, is a continual pleasure. With the Filmy Fulki festival, a blockbuster initiative, Colors Bangla Cinema is poised to receive tremendous audience love, further solidifying our aim to reach a larger audience base.”

     

  • Colors Bangla Cinema unveils the Great Blockbuster League

    Colors Bangla Cinema unveils the Great Blockbuster League

    Mumbai: As the cricket season winds down, Colors Bangla Cinema has the perfect solution to your post-match blues! Brace yourselves for a mind-blowing, power-packed extravaganza as Colors Bangla Cinema presents the Great Blockbuster League, set to kick off from 18th November 2023 onwards.

    Prepare for a cinematic event that aims to captivate and entertain. The Great Blockbuster League is more than just a cinema celebration; it’s a grand spectacle uniting Bengal’s top stars for an unforgettable entertainment experience.  

    Get ready to be part of a thrilling cinematic journey with iconic movies like:

    1   MLA Fatakeshto starring Mithun Chakraborty, Debashree Roy and Soumitra Chatterjee

    2   Saathi starring Jeet and Priyanka Upendra

    3   Rehmat Ali starring Mithun Chakraborty and Rituparna Sengupta

    4   Awara starring Jeet and Sayantika Banerjee

    5   Challenge starring Dev and Subhashree Ganguly

    6   Bojhena Se Bojhena starring Soham Chakraborty and Mimi Chakraborty

    7   Shoshurbari Zindabad starring Prosenjit Chatterjee and Rituparna Sengupta

    Colors Bangla and Colors Bangla Cinema business head Sagnik Ghosh shared, ‘As the cricket fever subsides, Colors Bangla Cinema steps up to keep the audience unified through the seven colours of cinema. Let the game of entertainment commence, and may the blockbusters reign supreme with the curtain rising on the Great Blockbuster League.’

    Mark your calendars, set your reminders, and prepare for the ultimate entertainment showdown, the Great Blockbuster League exclusively on Colors Bangla Cinema from 18 November onwards, around the clock.

  • Colors Bangla Cinema presents the television premiere of ‘Ekannoborti’

    Colors Bangla Cinema presents the television premiere of ‘Ekannoborti’

    Mumbai:  In a world where life’s hustle and bustle often keeps us apart, there’s something truly magical about the bond of family that brings us back together, much like the joyous reunion during the vibrant celebration of Durga Puja. This Mahalaya, 14 October at 10:00pm, Colors Bangla Cinema extends an invitation to experience the television premiere of ‘Ekannoborti,’ a heartwarming story that celebrates the enduring spirit of familial love, tradition, and the beauty of second chances.

    Starring Aparajita Auddy, Sauraseni Maitra, Ananya Sen, and Alokananda Roy, ‘Ekannoborti’ is a family drama that will tug at your heartstrings. Directed by Mainak Bhaumik, this cinematic masterpiece is a poignant reminder of the bonds that unite us. This movie explores a family’s journey from unity to fragmentation and back together during a lively household Durga Puja, rekindling their joy amidst the festive chaos, transforming their home from silence to celebration.

    What sets ‘Ekannoborti’ apart is the depth of emotion it carries. The soul-stirring song, ‘Behaya,’ composed by Mainak Mazoomdar and penned by Nilanjan Chakraborty, captures the essence of the Bengali family. Sung by the mellifluous Lagnajita Chakraborty, this track is bound to touch your soul.

    The movie also boasts stellar performances by Kaushik Sen and Sudip Mukherjee, adding layers of depth to the narrative.

    Colors Bangla and Colors Bangla Cinema business head Sagnik Ghosh shared, ‘At Colors Bangla Cinema, we are unwavering in our commitment to uniting individuals through the power of emotions and ‘Ekannoborti’ resonates with that sentiment. Our brand byline “Saat Ronge Bandha” which means unified by the seven colours stands for this value of unification. We are happy to present the television premiere of a film that stands for the importance of family and its relevance in today’s rapidly disintegrating world.’

    Mark your calendars for a date with emotions, tradition, and the magic of familial bonds. Presented by Vivel Soaps (ITC) and special partner Dear Government Lotteries, witness the television premiere of ‘Ekannoborti’ only on Colors Bangla Cinema, Saturday, 14 October 2023, at 10:00 pm.

  • Colors Bangla Cinema presents “Bidaay Byomkesh” on TV

    Colors Bangla Cinema presents “Bidaay Byomkesh” on TV

    Mumbai: Colors Bangla Cinema is about to bring to the viewers the much-acclaimed film “Bidaay Byomkesh” for the first time on television. The film is set to air on 27 August at 1:00 pm, exclusively on Colors Bangla Cinema.

    “Bidaay Byomkesh” weaves an enthralling tale centred around an aged Byomkesh Bakshi, a name synonymous with mystery and intrigue, intricately weaving a narrative showcasing him at a crossroads. He takes a momentous decision to relinquish his role as a ‘Satyanweshi’ (Truth Seeker) and passes the mantle to his grandson, Satyaki Bakshi. Will this decision mark the end of an era for the celebrated detective, or will it herald the dawn of a new and equally riveting chapter?

    Colors Bangla and Colors Bangla Cinema business head Sagnik Ghosh said, “We are delighted to bring the acclaimed film ‘Bidaay Byomkesh’ to our viewers for the first time on television, as we believe diverse content resonates with our audiences’ preference. The film’s engaging storyline and stellar cast are sure to create a memorable viewing experience.”

    The film provides a unique and insightful perspective into director Debaloy Bhattacharjee reimagining the revered character, one that has consistently captivated generations of readers and viewers alike. “Bidaay Byomkesh” unravels the complexities of Byomkesh Bakshi’s character, taking audiences on a journey that probes the depths of family dynamics and legacy.

    The film boasts a stellar ensemble cast, each contributing their exceptional talents like Abir Chatterjee, Sohini Sarkar, Rahul Banerjee, Joy Sengupta, and Bidipta Chakraborty among others, to bring the characters to life.