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Tag: Colonel Sanders

  • Roller Coasters and Rolls: KFC Asks “Kahin Bhi Kha Sakte Ho Toh Kahin Bhi Khaoge Kya?

    Roller Coasters and Rolls: KFC Asks “Kahin Bhi Kha Sakte Ho Toh Kahin Bhi Khaoge Kya?

    Mumbai: KFC India’s new range of Rolls is the perfect solution for satisfying cravings in the most unexpected situations. In the new campaign, the OG celebrity chef Colonel Sanders joins GenZ fans as they are spotted indulging in KFC Rolls in the most surprising places. Because KFC Rolls ko ““kahin bhi khao”.

    The campaign films feature unexpected moments where GenZ fans are spotted enjoying the KFC Rolls. The first film sees a girl thoroughly enjoying her KFC Roll, oblivious to the world around her. As the film moves ahead and the camera zooms out, we realize she’s on a Roller Coaster, upside down and armed with her KFC Roll. The film ends with Colonel Sanders asking her, “KFC Roll kahin bhi kha sakte ho, to kya kabhi bhi khaoge?”

    The second film opens on a hostel warden engrossed in a heated conversation with a girl – “kahaan chupaya hai boyfriend ko?” she asks. Cut to the boyfriend hiding in the closet, indulging in the KFC Roll, and not worried at all about what will happen if he gets caught. Enter Colonel Sanders, who exclaims “Maana ki KFC Rolls kabhi bhi kha sakte hai, toh kya kabhi bhi khaoge?”

    Consumers can choose from a range of five exciting flavours including Thai Spicy, Korean Tangy, American Nashville, Indian Tandoori and Indian Spicy Veg. The latest menu offerings come at an unbelievable price of Rs 99/- only. Consumers can pick any of the new KFC Rolls at just Rs 99/-.

    Enjoy the KFC Rolls by ordering across all KFC restaurants for dine-in and takeaway, via the all-new convenient KFC app, or on the website (https://online.kfc.co.in/).

  • KFC India rolls out new ad film featuring Allu Arjun & Colonel Sanders

    KFC India rolls out new ad film featuring Allu Arjun & Colonel Sanders

    Mumbai: KFC India has launched a new campaign featuring Allu Arjun and Colonel Sanders on Monday. The campaign is executed by Ogilvy and the ad film for the campaign is produced by First Frame Entertainment.

    Having struggled with finding the ‘right spice’, in KFC’s new film, Arjun is seen defiantly declaring, “Apun ko aansu acha nahi lagta hai, na emotion wala, na mirchi wala.”

    The film opens with Allu Arjun, in his suave demeanour at a KFC restaurant, in a drool-worthy close of him biting into the new KFC Peri Peri Chicken, as we are treated to a glimpse of that Peri Peri flavouring over a piece of perfectly crispy chicken. He continues to enjoy that discerning bite when he declares, in his signature style, “Apun ko aansu acha nahi lagta hai, na emotion wala, na mirchi wala.”

    We feel the tension rising as he asks for the Colonel. It’s nothing less than an edge of the seat thriller as a perplexed Colonel walks up to him, eagerly awaiting Allu Arjun’s verdict on the product. “Spice…” says Allu Arjun, followed by a dramatic pause, only to declare “Correct hai boss!” Celebrations ensue as Allu Arjun assures that KFC Peri Peri is “soooper very very” and the Colonel joins in imitating Allu Arjun’s signature Pushpa step.

    On bringing together 2 OG stars – the Colonel and Allu – for the biggest launch of the season, a KFC India spokesperson said, “We Indians have an innate knack for all things spice. And when the spice is such that it makes you tear up or leaves you underwhelmed, it is disappointing. So, who better than KFC, along with the superstar himself, Allu Arjun, to present a product with just the right spice? Our latest launch, Peri Peri Chicken, has all the makings of a blockbuster-it’s crispy, crunchy, with a dash of spice! With Colonel Sanders and Allu Arjun turning up the heat, this latest KFC film is nothing but soooper very very!”

    Talking about the film, Ogilvy chief creative officer north Ritu Sharda said, “Peri Peri, as a flavour, is already a hit. But when we tasted KFC’s Peri Peri, we realised it was something extra special. We were confident people were going to find this bigger than a hit; it was going to be a superhit. And who better to get a nod of approval on anything super hit than Allu Arjun? So, we turned the tasting session into a dramatic ad, with all the bells and whistles, and ended it with our Colonel Sanders finishing off with Allu’s signature move.”

    Talking about his latest KFC film, Allu Arjun said, “It was great collaborating on KFC’s Peri Peri campaign. Coming together with the OG Colonel Sanders for their new irresistible peri-peri sprinkle has been a lovely experience altogether. All I can say is, “Chicken Peri Peri, soooper very very!”

  • KFC goes ‘Biryummmmy!’ with new Biryani Bucket

    KFC goes ‘Biryummmmy!’ with new Biryani Bucket

    Mumbai: KFC fans and Biryani lovers in the country are in for a tasteful treat as Colonel Sanders grants their wishes in true KFC style – with the all-new KFC Biryani Bucket. In a unique combination, KFC’s signature chicken now comes with flavourful Biryani rice and its nothing short of the biryani of your dreams.

    The quirky campaign, featuring actor Piyush Mishra, has been conceived by Ogilvy. The film opens with Colonel Sanders destressing at a laughter club and laughing away, when a fellow participant, Mishra, asks him how while KFC’s fried chicken is fantastic, when is he planning to make biryani. Colonel’s struggles begin as he gets questioned by fans asking ‘Biryani Kab Banaoge?’ practically everywhere that he goes! He rises and heads straight to the kitchen, to whip up a bucketful of KFC Biryani, before joyously announcing that ‘Biryani Loverzz…. Ab wait hai overzzz!’

    “There is something certainly warm and familiar about a Biryani, just as there is no greater joy than holding a bucket full of KFC chicken. The campaign film is a close representation of just how much KFC fans wanted us to bring together two of their greatest loves – their favourite KFC chicken and flavourful biryani,” said KFC India’s CMO Moksh Chopra. “We are thrilled to render a KFC take on this beloved cuisine, and the KFC Biryani Bucket is an earmark in our journey of designing innovative products.”

    “A KFC version of the Biryani was an idea whose time had come,” commented Ogilvy North’s chief creative officer, Ritu Sharda. “The KFC page was reflecting this craving from people for a while. So, when KFC finally dished up its own twist on the cult-favourite Biryani – all our campaign really had to say was: You wanted it. We got it.”