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Tag: Collective Artists Network

  • Snap to It Mahabharat Finds a New Lens with Historyverse and Snapchat

    Snap to It Mahabharat Finds a New Lens with Historyverse and Snapchat

    MUMBAI: When Mahabharat meets a Snap filter, you know history’s getting a glow-up. Collective Artists Network’s Historyverse, the tech-driven storytelling platform reimagining India’s past, has teamed up with Snapchat to bring one of the country’s oldest epics to one of its youngest audiences.

    In a first-of-its-kind collaboration, Historyverse’s AI-enabled series Mahabharat: Ek Dharmayudh will now reach Snapchat’s vast Gen Z community in India, giving the timeless saga a modern makeover through the app’s playful digital formats from bite-sized episodes to immersive AR Lenses that let users step right into the story.

    “Our collaboration with Snapchat is a perfect reflection of what we stand for bridging culture, creativity, and technology,” said Collective Artists Network founder and group CEO Vijay Subramaniam. “With Mahabharat: Ek Dharmayudh, we’ve reimagined a story that has defined generations using AI. Partnering with Snapchat lets us take this heritage and introduce it to Gen Z in their own language and on their preferred platform.”

    Snapchat, long considered a digital playground for India’s 70 million-plus Gen Z users, sees this tie-up as a way to merge myth with modernity. “We’re chuffed to partner with Historyverse to bring the world of Mahabharat to our community,” said Snap Inc head of content partnerships & AR Saket Jha Saurabh. “From short-form content to immersive AR Lenses, this gives millions of Snapchatters a unique way to experience one of India’s greatest epics.”

    The AI-enabled adaptation, created under Historyverse and powered by Galleri 5’s homegrown G5 AI Pipeline, is already streaming on JioHotstar and airing on Star Plus from 25 October. The series uses advanced AI-driven storytelling and visual design to retell the Mahabharat with a futuristic flair where timeless dharma meets cutting-edge tech.

    Meanwhile, Historyverse’s presence on Snapchat has been growing at warp speed. Its vertical Sanatani Itihaas has already crossed 100,000 followers, reached 6 million unique viewers in the past month, and racked up 14 million Spotlight views proof that even ancient tales can trend in the age of AR.

    With this collaboration, Snapchat becomes the new Kurukshetra where tradition and technology spar playfully for Gen Z’s attention. For the Mahabharat’s warriors, destiny was written in the stars; for today’s creators, it might just be written in Snaps.

    As Historyverse and Snapchat team up, the message is clear history doesn’t have to stay in textbooks. Sometimes, all it takes is a camera lens, a clever filter, and a little bit of AI magic to make the oldest stories feel brand new again.

  • Abundantia writes a new script with AI in the director’s chair

    Abundantia writes a new script with AI in the director’s chair

    MUMBAI: Lights, camera, algorithm! Storytelling just got a digital co-writer as Vikram Malhotra’s Abundantia Entertainment takes a bold leap into the future with its brand-new division Abundantia aiON, dedicated to creating and producing stories powered by artificial intelligence.

    With a mission as cinematic as its name, aiON is built on one simple but stirring philosophy “Human First. AI Empowered.” The idea? To prove that technology can fuel imagination, not flatten it. The new division aims to bring together the best of human creativity and machine intelligence to craft films, series, characters and universes that stretch beyond traditional boundaries.

    “AI isn’t here to replace creativity, it’s here to magnify it,” says Abundantia Entertainment founder and CEO Vikram Malhotra “We want storytellers to think beyond the possible and tell stories that are emotionally richer, visually bolder, and globally relevant. We see AI as the ultimate collaborator, a force multiplier for human imagination.”

    Abundantia aiON will harness cutting-edge AI tools across ideation, world-building, visual development and production, working hand-in-hand with top tech platforms and creative talent. But at its core, the division remains committed to human authorship every story will begin with a human creator, a distinct voice and an original point of view.

    The new wing also aims to create opportunities for talent, not replace them. Writers, artists and filmmakers will be upskilled in next-generation storytelling, learning to use AI as a creative accelerator rather than competition.

    The announcement follows Abundantia’s recent partnership with Collective Artists Network to produce Chiranjeevi Hanuman – The Eternal, touted as India’s first Made-In-AI feature film, set for theatrical release in 2026. The new film is already making waves for its audacious ambition to blend mythology, emotion and machine learning in one frame.

    And this is just the beginning. The studio is gearing up to announce aiON’s first slate of projects soon, promising a lineup that fuses cutting-edge innovation with cinematic soul.

    The move adds another chapter to Abundantia’s growing repertoire of daring originals, which includes upcoming titles like Subedaar, an action drama directed by Suresh Triveni and starring Anil Kapoor; Daldal, an Amazon Original led by Bhumi Pednekar; an untitled comedy headlined by Madhuri Dixit, Triptii Dimri, Dharna Durga and Ravi Kishan; and a business drama directed by Hansal Mehta.

    For a studio known for redefining Indian storytelling, aiON marks a new age of cinematic creation where art meets algorithm, and every story begins with a spark of human imagination, amplified by a pulse of artificial intelligence.

    Because in Abundantia’s next act, it’s not man versus machine, it’s man plus machine.

  • When Gods Meet the Grid JioStar’s AI Mahabharat Rewrites Epic History

    When Gods Meet the Grid JioStar’s AI Mahabharat Rewrites Epic History

    MUMBAI: When Arjuna draws his bow this time, even the algorithms hold their breath. JioStar’s Mahabharat: Ek Dharmayudh is here to prove that when ancient mythology meets artificial intelligence, the result can be divine disruption.

    In an era when filmmakers worldwide are wrestling with AI’s role in creativity, JioStar has galloped ahead of the chariot line. Its latest web series, Mahabharat: Ek Dharmayudh, uses AI not as a gimmick but as a guiding force to reimagine India’s most revered epic for a new generation. The show’s trailer already hints at a visual spectacle that fuses emotion with engineering where machine intelligence breathes new life into gods, warriors, and moral dilemmas that have shaped Indian thought for millennia.

    Launching on JioHotstar on 25 October and premiering on Star Plus on 26 October, the first instalment spans 100 episodes, inviting viewers to relive the dynastic war between the Pandavas and the Kauravas now rendered with astonishing realism and cinematic scale. The AI-assisted production doesn’t just recreate battles and palaces; it reconstructs the soul of the Mahabharata itself, translating its philosophical weight into a modern, immersive visual language.

    “For many of us, the Mahabharat is more than just a story; it’s the tales we grew up hearing from our parents and grandparents,” said Collective Artists Network founder and group CEO Vijay Subramaniam. “With AI Mahabharat, we get to experience those same timeless stories in a completely new way, brought to life through the power of modern AI technology. The trailer is just a glimpse of what’s ahead emotional, grand, and immersive.”

    The collaboration between creative storytellers and machine intelligence lies at the heart of JioStar’s latest leap. JioStar CEO of entertainment Kevin Vaz called it “a fusion of a timeless epic and machine intelligence that mirrors the spirit of a new India.” He added, “Through this series, we’re building a bridge between tradition and the future, proving that our oldest and most revered stories can still be our most futuristic yet.”

    The show stands as a technological and cultural statement that India’s storytelling tradition can evolve without losing its soul. For a generation raised on screens and scrolls, Mahabharat: Ek Dharmayudh offers not just nostalgia, but a rebirth of mythology in pixels and code.

    From Krishna’s counsel to Karna’s tragedy, every scene is rendered with AI precision yet retains the heart of human conflict and emotion. If JioStar’s gamble pays off, Mahabharat: Ek Dharmayudh may just mark the beginning of a new genre, one where myth meets machine, and creativity becomes truly infinite.

    Because when the Gita meets the grid, destiny isn’t just written, it’s rendered.

  • TTT and Maybelline launch gen z microdrama ‘Pookie’ capturing college romance

    TTT and Maybelline launch gen z microdrama ‘Pookie’ capturing college romance

    MUMBAI: Collective Artists Network’s Terribly Tiny Tales (TTT), India’s leading storytelling platform, has released Pookie, a four-episode microdrama that captures the messy, funny, and tender moments of college life.

    Backed by Maybelline New York’s super-stay matte ink collection, the series follows the journey of Raima, played by content creator Tarini Shah, a lively, coffee-loving student full of hobbies and Arko, a quieter soul who finds joy in nature and simplicity.

    Pookie reflects on first friendships, first love, and the small yet unforgettable experiences that shape college years. With its unfiltered, relatable tone, the series resonates with gen z audiences, spotlighting how beauty and self-expression go hand-in-hand in today’s world.

    Speaking about the collaboration, Maybelline New York India, general manager, Jessica Rode said, “Confidence and self-expression are at the heart of today’s generation. Pookie with TTT gave us the perfect opportunity to be part of a story that felt authentic and relevant to our consumers. The emerging format of micro-dramas really helped us engage young audiences beyond traditional campaigns and build a real connection between the brand and viewers.”

    Featuring popular content creator Tarini Shah, whose presence in the fashion and lifestyle space amplifies the authenticity of the story, the series deepens its relatability for gen z audiences.

    Terribly Tiny Tales, founder & CEO, Anuj Gosalia added, “Pookie was fun, heartfelt, and rooted in everyday experiences. It’s always special when brands support us in experimenting with formats like micro-dramas. TTT is on an exciting growth curve, and with partners like Maybelline, we’re even more motivated to deliver fresh, diverse storytelling.”

    Pookie premiered on TTT’s Youtube channel on 27th September, with the finale streaming on 30th September 2025.

  • Trilok names Suno as platform partner

    Trilok names Suno as platform partner

    MUMBAI: Collective Artists Network announced a new collaboration between its AI band Trilok and Suno, where Trilok will also serve as a Suno brand ambassador. The collaboration pairs Trilok’s creative direction and original compositions with Suno’s powerful music-production tools for generation, arrangement and high-quality song delivery.

    Since its debut, Trilok has released music that blends devotional themes with contemporary sounds, introducing traditional stories and melodies to new audiences. Partnering with Suno opens the door to even more possibilities.

    Suno’s strong presence in the international music-tech space will help bring Trilok’s sound to listeners far beyond India, while Collective Artists Network’s deep roots in the country’s music and cultural networks will help AI-driven music find more ears, and hearts, here at home.

    Collective Artists Network founder & group CEO, Vijay Subramaniam said: “Trilok started as a small experiment in blending tradition and technology, and it’s grown into something so much greater. Partnering with Suno has taken that journey to a new level, helping bring the music to global audiences. This is a collaboration I’m proud of, one that keeps the heart of the music intact while opening new ways for people around the world to connect with it.”

    “We’re fortunate to work with music creators all over the world to help bring their visions to life,” said Suno chief music officer Paul Sinclair. “Trilok is using the newest creative tools to push musical storytelling into exciting territory, blending heritage and innovation in ways that weren’t possible before. At the same time, they’re building a genuine artist-fan connection, using these advancements to create new opportunities for collaboration.”

    The first Trilok releases with Suno are slated for late 2025.
     

  • Banijay Asia and Collective Artists Network collaborate to script India’s biggest creator-led universe

    Banijay Asia and Collective Artists Network collaborate to script India’s biggest creator-led universe

    MUMBAI: In a major move to redefine the creator economy in India, Banijay Asia, one of India’s leading content powerhouses, has joined hands with Collective Artists Network, the country’s premier talent and creator company, to launch a first-of-its-kind creator-led content and IP engine.

    This landmark collaboration will conceptualize, develop, and produce creator-first and creator-controlled properties across scripted, unscripted, branded, and digital-first formats — spanning long-form shows, short-form skits, micro-dramas, and vertical social content.

    At the heart of this alliance lies the powerful convergence of creators, content, and commerce — leveraging Collective Artists Network’s expansive creator and brand network, and Banijay Asia’s expertise in content creation and production at scale.

    The collaboration has already onboarded leading creators like Aisha Ahmed, Dolly Singh, and Kashish to develop brand-friendly content. Collective is also in active conversations with large FMCG and E-commerce advertisers to co-create high-impact, culturally resonant content that merges entertainment with brand purpose.

    Deepak Dhar, Founder & Group CEO, Banijay Asia &EndemolShine India said: “This partnership marks a bold new chapter in content creation — where creators are no longer just participants but become the driving force behind the narrative. By joining forces with Collective Artists Network, we’re building a powerful ecosystem at the intersection of content, creators, and brands. Together, we’re setting the blueprint for the future of entertainment.”

    Mrinalini Jain, Group Chief Development Officer, Banijay Asia &EndemolShine India added: “We see this as a creator-powered revolution. The future lies in content that’s authentic, scalable, and culture-shaping — and creators are at the center of it. With Collective Artists Network’s unmatched access to talent and brands, and Banijay Asia’s storytelling DNA, we’re launching a next-gen engine that’s built for today’s platforms and tomorrow’s audiences.”

    DhruvChigopekar, Co-Founder, Collective Artists Network, said: “This partnership marks a meaningful step forward for both traditional and new-age content. Banijay has built some of India’s most iconic shows, and to see that scale and storytelling depth now extend to the creator space is exciting. What’s changing is how stories are being told, creators are becoming part of the process instead of just the output. This collaboration allows us to explore that shift thoughtfully, combining structure with spontaneity, and legacy with a fresh lens. We believe it’s a strong foundation for what the next decade of entertainment could look like.”

    What this collaboration unlocks:

    –  Launching a new destination for Collective Artists Network’s creators to tell their stories spanning scripted, unscripted, and branded formats, which are genre and platform-agnostic.

    – Talent integration into Banijay Asia’s existing IPs, opening new doors for creators to host, act, write, or contribute creatively to Banijay Asia’s broad content slate.

    –  Co-creating digital-first, short-format content, micro-dramas, skits, sketches, vertical stories, and social-first formats specifically with Collective Artists Network creators.

    –  Leveraging Collective Artist Network’s expertise to lead brand integration and sponsorship across all joint content initiatives.

    –  Developing a creator-driven content universe across Instagram, YouTube and Facebook, which then potentially expands into other platforms.

    The partnership reflects Banijay Entertainment’s global vision of aligning with creators to modernise brands, bridge the gap between creators and creatives,  and reach new audiences through culturally-resonant formats. 

  • Under 25 crosses 1m downloads, pays out six crore to students

    Under 25 crosses 1m downloads, pays out six crore to students

    MUMBAI : Under 25, the flagship youth platform from Collective Artists Network, has hit one million downloads, cementing its status as one of India’s fastest-growing student-first communities.

    With over 4 lakh monthly active users, the app has become a digital playground where students create, connect and cash in. In just 18 months, it has paid out more than Rs 6 crore to 1.5 lakh students, hosted 600+ events across 25 cities, and powered the creation of 2.5 million pieces of content.

    “This is the largest youth cohort India has ever seen — they are digitally native, culturally aware, and deeply expressive,” said Collective Artists Network founder & group Vijay Subramaniam.“Under 25 has done what few platforms have managed to do: bring this generation together in one place, on their terms. It’s not just an app, it’s a cultural engine built for the future of India.”

    “What excites me most is how quickly this has grown, not just in numbers, but in energy,” said Under 25 CEO Jeel Gandhi. “From students discovering new interests to finding their voice through content or showing up to events across the country, this isn’t just user growth, it’s real community. We’ve built something that belongs to them, and they’re building it with us.”

    Having collaborated with 350+ brands, the platform is now set to supercharge engagement with Season 2 of its in-app campaign, Joyride Through the Universe, offering Rs 10 lakh in rewards.

    For India’s Gen Z, it seems, Under 25 has become the ultimate extracurricular activity.

  • Terribly Tiny Tales goes big with bite-sized drama

    Terribly Tiny Tales goes big with bite-sized drama

    MUMBAI: Terribly Tiny Tales (TTT), the cult storytelling brand under Collective Artists Network, has launched Terribly Tiny TV — a slick new vertical riding the wave of “microdramas,” scripted short-format fiction tailor-made for today’s Insta-hungry, binge-in-a-scroll generation.

    Forget long-winded narratives — these are sharply cut, emotionally loaded episodes served in just 2, 5 or 10 minutes. Built for mobile, designed for social and engineered to hook you fast, TTT’s microdramas aren’t sketches or trending commentary — they’re full-bodied fictional plots that hit hard and vanish quicker than your coffee break.

    “What short films were to festivals, microdramas are to digital culture,” said Terribly Tiny Tales founder & CEO Anuj Gosalia. “With Terribly Tiny TV, we’re creating an IP engine where creators can build deeply human stories designed for digital velocity. This is the next era of storytelling — efficient, emotional, and unforgettable.”

    Episodes are fully scripted, cast, and produced by TTT’s in-house storytellers and a growing collective of emerging voices. With new drops every week across Instagram and YouTube Shorts, the platform offers brands and platforms a future-facing, fiction-led format that plays native to digital culture.

    “Terribly Tiny Tales has always stood at the intersection of storytelling and new formats,” said Collective Artists Network founder & CEO Vijay Subramaniam. “Microdramas are the natural evolution of that legacy, high impact through high-volume, high-feeling IPs that can live natively on social media while building long-tail value across platforms.”

    Backed by more than 60 million organic views and a community of 2,500+ storytellers, TTT is betting big on turning emotional intelligence into shareable IP gold. From Instagram feeds to licensing deals, Terribly Tiny TV isn’t just surfing the short-form wave — it’s scripting the next one.

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  • Collective Artists Network hits the road with India’s first bilingual AI travel influencer

    Collective Artists Network hits the road with India’s first bilingual AI travel influencer

    MUMBAI: Collective Artists Network has unveiled Radhika Subramaniam, India’s first AI-powered travel influencer fluent in both English and Tamil, and the latest entrant in the firm’s expanding world of virtual creators.

    Unlike her glossier predecessor Kavya — who leans into luxe aesthetics — Radhika is your girl-next-door meets globetrotter. A Gen Z solo traveller with a backstory that reads like a millennial quit-notice, Radhika ditched her corporate job to chase culture, conversations and chai at roadside stalls across India.

    “Radhika feels like someone we all know — that one friend who took the leap and actually went on the trip. She’s thoughtful, independent, and interested in the world around her. With her, we wanted to build more than just a new kind of influencer — we wanted to create someone who could tell stories with heart, and make people feel seen,” said Collective Artists Network founder & group CEO Vijay Subramaniam.

    What sets Radhika apart isn’t just her synthetic pixels — it’s her human nuance. From local folklore to hidden cafés, she dives into places and perspectives often left behind by mainstream tourism content. And her bilingual voice allows her to bridge geographies, resonating deeply with both urban metros and regional markets.

    “There’s a warmth to Radhika that’s hard to fake. She’s not just spitting out trends or trying to be viral — she actually gets the context,” said Collective Artists Network chief revenue officer and CEO of Big Bang Social CEO Sudeep Subhash. “For brands, that’s gold. You get someone who’s always on, always in sync with your voice — but also genuinely engaging for the audience. That kind of storytelling at scale is really exciting.”

    As AI-powered influence evolves from novelty to nuance, Radhika signals a bold step forward — where connection trumps curation, and virtual creators feel less like code and more like companions.

  • Collective minds as Collective Artists Network sets stage for media power play

    Collective minds as Collective Artists Network sets stage for media power play

    MUMBAI: When content meets culture and creators meet code, you get a media revolution in the making. Collective Artists Network, long known for its fingerprints across India’s pop-cultural pulse, has officially put a name to what it’s already been quietly building: a full-blown media network that spans platforms, talent, tech, and taste.

    But don’t call it a pivot. This is less a launch than a loud confirmation of Collective’s growing dominance across original storytelling, social influence, and digital-first innovation.

    From viral storytelling brands like Terribly Tiny Tales and campus connector Under 25, to creator engine Big Bang Social and AI-optimised visual platform Galleri5, the Collective universe is already humming. Add to that new launches like Rashmika & Ru (with TTT), Marathi Minded (with Neel Salekar), and Not Funny (a creator-led comedy brand with Funcho), and you’ve got a content slate that’s part Netflix, part Reddit, part desi dopamine machine.

    And speaking of machines, meet Kavya Mehra and Radhika Subramaniam, Collective’s two AI-powered creators. They don’t blink, but they do reflect. Kavya’s all about modern parenting and daily life dilemmas, while Radhika decodes digital youth culture. Far from novelty avatars, they’re a peek into the company’s ambitions in synthetic storytelling and culturally responsive AI.

    Adding another layer to its expanding digital dharma is the launch of Sanatani Dharma, a bold new channel that dives deep into Indic tradition, mythology, rituals, and spiritual modernity. It’s Collective’s play to own a space where very few digital-first brands have dared to venture where the Ramayana meets reels, and Vedic wisdom meets algorithmic discovery.

    As Collective scales, it has brought in seasoned content veteran Sudeep Lahiri as head of channels and distribution to steer the ship across creator and platform ecosystems. With Collective’s stronghold on distribution spanning owned platforms, newsletters, and creator networks the move marks a serious upgrade in operational firepower.

    Meanwhile, Galleri5, the group’s creative tech arm, is busy building tools that can sniff out trends, benchmark creative performance, and test drive synthetic content helping creators and marketers stay two scrolls ahead of the curve.

    “In today’s world, new media is about owning eyeballs and through our content, distribution, and influence, we intend to become the media network that defines attention. We have always understood the pulse of pop culture, reflecting it when needed, and influencing it when it matters most,” said Collective Artists Network founder and group CEO Vijay Subramaniam.

    With thousands of creators, millions of impressions a month, and a content strategy that swirls together storytelling, software, and spirituality, Collective Artists Network is sketching out a new blueprint for Indian media, one where every like, loop, and live session is just another piece of a much bigger cultural puzzle.