ITV

Tag: collaboration

  • adidas, Rohit Sharma team up in quest to end plastic waste

    adidas, Rohit Sharma team up in quest to end plastic waste

    Mumbai: Sportswear brand adidas has been an advocate of ending plastic waste in the oceans for many years now. Echoing this thought, the Indian cricket team captain Rohit Sharma was spotted wearing spikes with the ‘End Plastic Waste’ message in Mumbai Indians’ match on 24 April.

    Designed by Aaquib Wani with inputs from Rohit himself, the shoe emphasises on saving our oceans, through an interesting piece of shoe art that showcases a whale along with red sea corals and plants.

    The country’s ace cricketer will continue to don these shoes through the remainder of the IPL season to promote his goal of ‘Ending Plastic Waste.’ With this initiative, Rohit takes the field to bat for a cause- for every run he scores adidas India will pick up 10 plastic bottles from the beaches of Mumbai. The move promoted through exquisite ocean-artwork on the shoe, carries forward the message of ‘Together Impossible is Nothing.’

    Interestingly, Rohit had earlier walked onto the field like a man on a mission with his ‘Save the Rhinos’ message from last year’s IPL.

  • Series Mania and Beta join forces to launch Seriesmakers

    Series Mania and Beta join forces to launch Seriesmakers

    Mumbai: The international TV series industry event Series Mania Forum and European content powerhouse Beta Group have joined forces on Seriesmakers – a new creative initiative that will focus on feature film directors who venture into the world of series.

    Eligible for this initiative are teams of director-producer and/or director-writer, who have a first or second feature film screened in an official selection of A-list film festivals and want to create a new series project.

    Seriesmakers will allow ten selected teams with an idea for a TV series to participate in a tailor-made training programme focused on the development of a full pitch deck. Led by A-list directors, showrunners, writers, and producers, they will guide new series creators as they develop a series bible. “The objective is to support talents working on a new scripted series and will offer two of ten selected projects a €50,000 grant each,” said the statement.

    “Television series has become a desirable destination for feature filmmakers thanks to the dramatic evolvement of the industry which has witnessed an increase in the creative and production quality of programmes in recent years,” commented Series Mania general director Laurence Herszberg. “We want to help filmmakers as they embark on this journey into a new realm of creative opportunities, and we are thrilled to be partnering with Beta who have always supported high-quality storytelling.”

    At Series Mania Forum 2023, a special Jury will award two projects with a Beta Development grant of €50,000 each to further develop a pilot script and a full package. These two projects will also enjoy further support, such as script consulting and packaging offered by Beta’s content division, led by chief content officer Koby Gal Raday. The two winning teams will furthermore be invited to Series Mania’s prestigious Forum to present their projects to the industry’s most influential decision-makers, broadcasters, platforms, co-producers, and financiers. 

    “Beta was and is the independent European home for independent filmmakers who wish to realise their ambitious artistic visions,” stated Koby Gal Raday. “This initiative, focusing for the first time on feature film directors, will enable unique filmmakers to focus on the development of their new series in a supportive and encouraging environment.”

  • Borosil collaborates with celebrity chef Harpal Singh Sokhi

    Borosil collaborates with celebrity chef Harpal Singh Sokhi

    Mumbai: Consumer brand Borosil Ltd has announced its collaboration with celebrity chef Harpal Singh Sokhi. With this collaboration, Borosil aims to give its consumers a more holistic, well-rounded experience and enhance their engagement with the brand.

    A known name in the food industry, chef Sokhi has hosted several cooking shows on television.

    “Borosil’s aim has always been to make everyday tasks or kitchen work simple and easy; to be an ally to homemakers by launching everyday use smart products that enables her to perform beautifully. Chef Harpal Singh Sokhi’s culinary mastery with, the manner in which he simplifies recipes cooked in the right cookware will no doubt enhance the brand experience of our own consumers as well,” a Borosil spokesperson said on the collaboration.

    Founded in 1962, Borosil expanded its consumer offerings to include cookware, kitchen appliances, storage products, glass lunch boxes and stainless-steel vacuum insulated flasks and bottles.
    Commenting on the partnership, chef Harpal Singh Sokhi said, “I am so happy to announce the partnership between Borosil and Chef Harpal to celebrate cooking at every step in your kitchens at home.”

  • Flamingo renews collaboration with Hrithik Roshan as brand partner

    Flamingo renews collaboration with Hrithik Roshan as brand partner

    Mumbai: Flamingo, a flagship consumer healthcare brand of Ascent Meditech Ltd, has renewed its brand partnership with Bollywood actor Hrithik Roshan.

    With the continued collaboration with the star, Flamingo aims to sustain and magnify their vision of ‘Making the World Pain Free.’ Over the years Hrithik has epitomised fitness, trust and quality, fundamentals that resonate with the brand’s aesthetics, functionality and product portfolio, said the company in a statement.

    Talking about the collaboration, Hrithik Roshan said, “My association with Flamingo comes from my history of dealing with aches and pains through my journey as an actor, where I’ve had to put pressure on my body for various requirements like performing action or a difficult dance step. From a disturbed nights sleep to hindering the most basic daily tasks, pains lead to unrest in the mind and body.”

    “The products offered by Flamingo serve as pain relief solutions to various types of injuries. With over 30 years of being in the market, Flamingo has observed the physical struggles of the public and developed aids to live pain-free. I’m happy to be associating with a brand that works wonders for me personally,” added the actor.

    The renewed collaboration will kick start a 360-degree brand campaign that will engage the existing and potential brand audience through diverse media interfaces such as television, print, digital, BTL and DTH network, said the brand.

    Ascent Meditech Ltd founder and MD Rajiv Mistry said, “Our partnership with Hrithik has been going very strong and our flagship brand Flamingo, has now emerged as one of the Most Trusted Brands in India. Through our earlier campaigns, brand Flamingo has been able to cement its space in the consumer’s mind as a ‘Trusted Partner in Pain’ offering ‘An Aid for a New Life’. Hence, when the question of renewal of association came, it was a no-brainer, for myself and my team.”

    “During the initial years of the association, Flamingo with its 350+ products had focused its efforts towards corporate umbrella branding with the objective of garnering awareness among the targeted audience. This renewed association would see brand Flamingo unfurl a campaign where our Brand Ambassador is seen using Flamingo products to combat pain and partaking in everyday activities,” Ascent Meditech Limited VP Sales & Marketing Rakesh Kumar said.

  • Chingari collaborates with Benchmark Entertainment for 20 music videos

    Chingari collaborates with Benchmark Entertainment for 20 music videos

    Mumbai: Homegrown short-video sharing platform Chingari on Tuesday announced its partnership with Benchmark Entertainment. As a part of the deal, Chingari along with Benchmark Entertainment will be releasing 20 new songs over the next six months.

    Chingari app users will be able to get access to the new music videos that will be launched by Benchmark Entertainment. The users will be able to watch the full videos of these songs on Chingari Multiplex/Superhit Songs platform. These songs will remain on Chingari app for a period of three years, said the statement.

    “Chingari has catapulted to become one of the most successful short video apps in India as it continues to innovate and expand its offering to suit the needs of its users,” remarked Chingari app co-founder and CEO Sumit Ghosh. “We have a strong media library and are constantly working at strengthening it with exclusive, entertaining content. Our association with Benchmark Entertainment is a step in this direction.”

    Benchmark Entertainment has released thirteen blockbuster videos featuring popular names such as Karan Kundra, Shraddha Arya, Suyyash Rai, Gajendra Verma, and Ieshaan Sehgal. Their latest track “Insaaf” featuring TV actor Parth Samthaan and Samreen Kaurwas was released in conjunction with Chingari on 8 October and is already gaining in the popularity charts on the Chingari app. “Our focus is to bring together a community of people who want to do more with music and redefine ways in which content is consumed,” said Benchmark Entertainment COO Mukesh Mishra on the association.

    “This partnership will help us both to explore new opportunities & areas to foster the growth. We believe that it is an ideal platform to promote our music videos and the users of Chingari will appreciate this content,” commented Benchmark Entertainment founder Sandil Dang.

    To promote the song “Insaaf,” Chingari has also organised a contest for its users. As a part of this contest, content creators and influencers are being encouraged to make videos using the song Insaaf and the best videos in this segment stand a chance to win 20 lakh Chingari coins, said the platform.

    “At Chingari, we are always looking at new and innovative ways to connect with the customers and add stickiness to the platform,” said Chingari app co-founder and COO Deepak Salvi. “We are happy to partner with Benchmark Entertainment and hope that our users will find these tracks a good addition to our music library.”

  • Brands leverage Amazon Prime’s Mirzapur 2

    Brands leverage Amazon Prime’s Mirzapur 2

    MUMBAI: Amazon Prime Video’s Mirzapur is hot property right now. Fans are eagerly looking forward to the gritty crime-thriller’s second season, which drops on October 23. Due to its twisty-turny plot, memorable dialogues and meme-worthiness, the show has amassed a loyal fandom. And Mirzapur 2 is expected to attract an even bigger audience than the first season. Naturally, brands are eager to tap into this fan-following.

    Amazon Prime Video has collaborated with brands such as Double Bull Cement, Vivo V20 and Bondtite ahead of the release of Mirzapur 2.

    The online platform has come up with ‘Double Bull Amazon Mirzapur 2 Contest’ which offers an opportunity for viewers to win exciting Amazon vouchers.

     

     

    Meanwhile, mobile brand Vivo has launched its new series Vivo V20 and has tied up with the show to leverage its popularity and connect with Indian audiences. The smartphone maker posted a video online which shows Guddu bhaiya and Munna bhaiya, the stars of Mirzapur 2, unboxing the all-new phone and sharing their experience while in character.

    Vivo teams up with Mirzapur2

    Adhesive brand Bondtite has also come onboard to bask in the reflected glory of Mirzapur 2. It has launched a 1 minute 35 second-long video recapping the events of season 1, with several mentions of the brand’s catchphrase Iss jod ka koi tod nahi (No one can break this bond) which highlights the various allegiances and factions in the show.

  • Ericsson catalyses Tata Sky HD channels to reach 50 by ’16-end

    Ericsson catalyses Tata Sky HD channels to reach 50 by ’16-end

    MUMBAI: Tata Sky has chosen Ericsson AVP 4000 compression platform to deploy 200 new channels Ericsson’s innovative encoding technology delivers enhanced picture quality, lower transmission delay and bandwidth efficiency. This deployment extends Ericsson and Tata Sky collaboration, which first began in 2004.

    The Ericsson AVP 4000 is powered by the company’s first video processing chip, designed to deliver outstanding picture quality at HD and SD, in both MPEG-2 and MPEG-4 AVC and offers a strong roadmap for operators who wish to extend their service offerings to 4K and high dynamic range (HDR) technologies.

    Ericsson’s AVP 4000 compression platform has been selected by Tata Sky, one of India’s leading Direct-to-Home (DTH) service-provider. The solution addresses the operator’s requirement for an encoding platform that meets the complex video processing demands associated with HD content.

    The platform will transform Tata’s service offering and enable the delivery of 200 additional channels (150 standard definition and 50 HD) by the end of 2016. Part of the award winning Ericsson AVP encoding range, the Ericsson AVP 4000 compression platform offers superior quality system encoding for IPTV, cable, satellite and broadcast. It delivers greater reliability and flexibility with lower transmission delay to ensure media organizations use bandwidth more efficiently and ensure consumers receive a high quality viewing experience.

    Tata Sky chief technology officer Yigs Riza, says: “As a long-term strategic partner of Tata Sky, Ericsson has continuously delivered significant bandwidth efficiencies year-over-year and its expertise will enable us to develop and deliver 50 new HD channels which respond to today’s growing market expectations. Ericsson’s AVP 4000 compression platform will not only significantly extend our channel offering, but also deliver the high quality, reliability and operational flexibility that our subscribers expect.”

    Ericsson head of technology, TV & media, Giles Wilson, says: Ericsson is focused on providing its customers with the necessary technologies, innovations and services to help them do this. This latest project with Tata Sky reflects our continued commitment to offering market leading services that help our customers to achieve success through the delivery of more high quality content experiences to wider audiences.”

    Ericsson is a world leader in communications technology and services. Its services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

    Listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York, Ericsson supports networks that connect more than 2.5 billion subscribers. Forty per cent of the world’s mobile traffic is carried over Ericsson networks.

  • Ericsson catalyses Tata Sky HD channels to reach 50 by ’16-end

    Ericsson catalyses Tata Sky HD channels to reach 50 by ’16-end

    MUMBAI: Tata Sky has chosen Ericsson AVP 4000 compression platform to deploy 200 new channels Ericsson’s innovative encoding technology delivers enhanced picture quality, lower transmission delay and bandwidth efficiency. This deployment extends Ericsson and Tata Sky collaboration, which first began in 2004.

    The Ericsson AVP 4000 is powered by the company’s first video processing chip, designed to deliver outstanding picture quality at HD and SD, in both MPEG-2 and MPEG-4 AVC and offers a strong roadmap for operators who wish to extend their service offerings to 4K and high dynamic range (HDR) technologies.

    Ericsson’s AVP 4000 compression platform has been selected by Tata Sky, one of India’s leading Direct-to-Home (DTH) service-provider. The solution addresses the operator’s requirement for an encoding platform that meets the complex video processing demands associated with HD content.

    The platform will transform Tata’s service offering and enable the delivery of 200 additional channels (150 standard definition and 50 HD) by the end of 2016. Part of the award winning Ericsson AVP encoding range, the Ericsson AVP 4000 compression platform offers superior quality system encoding for IPTV, cable, satellite and broadcast. It delivers greater reliability and flexibility with lower transmission delay to ensure media organizations use bandwidth more efficiently and ensure consumers receive a high quality viewing experience.

    Tata Sky chief technology officer Yigs Riza, says: “As a long-term strategic partner of Tata Sky, Ericsson has continuously delivered significant bandwidth efficiencies year-over-year and its expertise will enable us to develop and deliver 50 new HD channels which respond to today’s growing market expectations. Ericsson’s AVP 4000 compression platform will not only significantly extend our channel offering, but also deliver the high quality, reliability and operational flexibility that our subscribers expect.”

    Ericsson head of technology, TV & media, Giles Wilson, says: Ericsson is focused on providing its customers with the necessary technologies, innovations and services to help them do this. This latest project with Tata Sky reflects our continued commitment to offering market leading services that help our customers to achieve success through the delivery of more high quality content experiences to wider audiences.”

    Ericsson is a world leader in communications technology and services. Its services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

    Listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York, Ericsson supports networks that connect more than 2.5 billion subscribers. Forty per cent of the world’s mobile traffic is carried over Ericsson networks.

  • DMAi Awards 2016 facilitate the champions of data driven marketers

    DMAi Awards 2016 facilitate the champions of data driven marketers

    MUMBAI: ‘Collaboration’ – be it between creative agencies, marketers or consumers – has emerged as the need of the hour in today’s marketing scenario, when panelists discussed several burning issues at the DMA India Annuals and Awards 2016.

    Speaking on the role of DMA in educating the marketing fraternity on the changing dynamics of data and analytics, DMA Asia founder and COO DMAi Shelly Singh said, “We started off 25 years ago as Direct Marketing Association with marketers who believed in response driven strategy for marketing. Over the last five years there has been a huge data overload and marketers increasingly need to decode them to understand consumer behaviour and market drivers. In short, the entire landscape is changing and therefore it is all the more reason for a body like DMA, which we have rechristened to Association for Data Driven Marketing and Analytics.”

    The sessions were followed by the awards ceremony where marketers were felicitated on their effective use of data in communicating their brand statement, and implementing the fundamentals of direct marketing in the best way possible.

    While the Marketer Of The Year went to Ixigo.com content marketing head Aashish Chopra, EveryMedia Technologies won Marketing Innovation Award (Social) for its digital marketing campaigns for the film Bajrangi Bhaijaan produced by Salman Khan Films.

    Click here for the full list of winners:

  • DMAi Awards 2016 facilitate the champions of data driven marketers

    DMAi Awards 2016 facilitate the champions of data driven marketers

    MUMBAI: ‘Collaboration’ – be it between creative agencies, marketers or consumers – has emerged as the need of the hour in today’s marketing scenario, when panelists discussed several burning issues at the DMA India Annuals and Awards 2016.

    Speaking on the role of DMA in educating the marketing fraternity on the changing dynamics of data and analytics, DMA Asia founder and COO DMAi Shelly Singh said, “We started off 25 years ago as Direct Marketing Association with marketers who believed in response driven strategy for marketing. Over the last five years there has been a huge data overload and marketers increasingly need to decode them to understand consumer behaviour and market drivers. In short, the entire landscape is changing and therefore it is all the more reason for a body like DMA, which we have rechristened to Association for Data Driven Marketing and Analytics.”

    The sessions were followed by the awards ceremony where marketers were felicitated on their effective use of data in communicating their brand statement, and implementing the fundamentals of direct marketing in the best way possible.

    While the Marketer Of The Year went to Ixigo.com content marketing head Aashish Chopra, EveryMedia Technologies won Marketing Innovation Award (Social) for its digital marketing campaigns for the film Bajrangi Bhaijaan produced by Salman Khan Films.

    Click here for the full list of winners: