MUMBAI: India’s advertising watchdog has tightened the screws on media companies that blur the lines between editorial content and paid promotions on social media. The Advertising Standards Council of India (Asci) has introduced tough new disclosure rules aimed at stopping advertisements masquerading as news.
Under the updated code, media outlets must now slap clear labels on any sponsored content right at the top of social media posts. Acceptable tags include “advertisement,” “partnership,” “ad,” “sponsored,” and “collaboration”—no hiding behind fine print or vague disclaimers.
The crackdown follows a surge in consumer complaints about misleading promotions on platforms where editorial credibility runs high. With digital media increasingly serving as Indians’ primary news source, regulators are worried that undisclosed advertising is eroding public trust.
“Several media outlets regularly post editorial content on their social media handles,” said Asci chief executive & secretary general Manisha Kapoor. “Increasingly, we see advertisements with no or poorly visible disclosures making their way to such posts.”
The new Clause 1.8, tucked into the “Truthful and Honest Representation” chapter of Asci’s self-regulation code, reflects growing global concern about native advertising and influencer marketing. Consumer protection authorities worldwide are grappling with how to police content that deliberately mimics editorial material.
For media companies, the rules represent both a burden and an opportunity. Clearer labelling may initially dent engagement rates, but could ultimately protect valuable editorial brands from advertiser influence. The regulations also level the playing field with international platforms, which already require similar disclosures under local laws.
Asci, established in 1985, monitors advertising across all media and has worked closely with government bodies including the Department of Consumer Affairs and the Food Safety and Standards Authority of India. The council’s updated code can be found at ascionline.in.
When we talk about innovation, there is a tendency to focus solely on the technological advancements and groundbreaking ideas that emerge from it. However, at its core, innovation is as much about the interactions between individuals, companies, and technologies as it is about the innovations themselves. It is about how competition drives companies to push the boundaries of what is possible, how collaboration allows them to combine their strengths and resources to achieve more together than they could alone, and how technology serves as the enabler that makes it all possible.
The role of competition in innovation
Competition fuels progress, drives companies to push boundaries, and fosters an environment where creativity and ingenuity thrive. Here is a look at some of the key reasons why competition is crucial for innovation:
. Encourages continuous improvement – In a competitive market, companies are under constant pressure to improve their products. It is always a race to try and outdo the others, and this drives innovation even more.
. Stimulates creativity – While a pressured environment might not always be great for thinking, competition is often what compels companies to come up with unique solutions and novel ideas to differentiate themselves from the competition. This stimulation of creativity is a cornerstone of innovation, as it often leads to the development of new technologies, products, and services.
. Drives efficiency – Competition forces companies to optimize their processes and reduce costs. Efficient operations not only lower prices for consumers but also free up resources that can be invested in research and development. This reinvestment can lead to further innovation, creating a virtuous cycle of improvement and advancement.
Challenges of a competition driven innovation
Now, let’s look at some of the challenges that come with this competitive mindset. While competition is a significant driver of innovation, it also presents several challenges that companies must navigate:
. Risk of short term focus – Intense competition can lead companies to focus on short-term gains at the expense of long-term innovation. The pressure to deliver immediate results can stifle creativity and lead to a risk-averse culture where only safe, incremental changes are pursued. Balancing short-term performance with long-term innovation is a critical challenge.
. Resource constraints – Competing companies often need to allocate significant resources to maintain their market position. This can lead to limited budgets for research and development, especially for smaller firms. Finding ways to innovate with constrained resources requires strategic planning and efficient resource management.
. Market saturation – In highly competitive markets, the saturation of similar products and services can make it difficult for new innovations to stand out. Companies must invest heavily in marketing and differentiation strategies to ensure their innovations capture consumer attention and market share.
The power of coopetition
Coopetition might seem like just a jumble of words, but it encapsulates a powerful strategy that combines the best aspects of competition and collaboration. This hybrid approach leverages the strengths of both collaboration and competition, fostering an environment where innovation can flourish. The benefits of coopetition are as follows:
. Shared resources and expertise – Coopetition allows companies to pool their resources, including research and development capabilities, technological infrastructure, and market knowledge. By sharing these resources, companies can undertake larger, more ambitious projects than they could alone.
. Cost reduction and risk mitigation – Collaborative efforts can help reduce the costs associated with innovation, such as R&D expenses and production costs. This shared approach allows for bolder initiatives that might be too risky or expensive for a single company to undertake.
. Accelerated innovation – When companies work together, they can shorten development cycles, quickly bring new ideas to fruition, and respond more rapidly to market changes. In other words, coopetition accelerates the innovation process by combining the strengths and capabilities of multiple organizations.
Technology as the catalyst
Competition and collaboration are necessary, but in the midst of it all is technology, acting as the driving force behind the intersection of competition and collaboration. It provides the tools and platforms that companies need to compete effectively while also fostering a spirit of cooperation and innovation. As technology continues to evolve and expand its reach, its role as the catalyst for change in the business world becomes increasingly evident, shaping the way we work, communicate, and innovate. That’s not all though. Technology and innovation go hand in hand, each fueling the other in a continuous cycle of advancement and is a symbiotic relationship in a way that extends to almost every industry.
Concluding thoughts
When competition, collaboration, and technology come together, it creates an exciting and fast-paced environment that sparks innovation and growth. Companies juggle the challenge of competing to make the best products while also working together to tackle common problems and improve industry standards. Technology acts as both a catalyst and an enabler in this process, providing platforms for real-time communication, data sharing, and joint development efforts. This fine line between competition, collaboration, and technology represents the delicate balance that companies must navigate to thrive in today’s rapidly evolving landscape. It’s a space where rivals become partners, where innovation is both a driver and a result, and where technology serves as the connective tissue that binds it all together.
The article has been authored by first-generation serial entrepreneur, Assiduus founder & CEO and angel investor Somdutta Singh.
Mumbai: CEAT Specialty has announced an exciting partnership with the much-anticipated film Kalki 2898 AD, starring Prabhas, to develop and launch state-of-the-art tyres for Bujji, the robotic vehicle featured in the movie. This collaboration highlights CEAT’s cutting-edge technology and reinforces its commitment to driving the future of mobility.
Kalki 2898 AD, directed by Nag Ashwin, is set in a futuristic world where advanced technology and artificial intelligence shape daily life. The film features an impressive cast, including Prabhas, Deepika Padukone, Amitabh Bachchan, and Kamal Haasan. Bujji, the AI-driven car in the film, represents the pinnacle of futuristic design and innovation, requiring tyres as advanced and visionary as the vehicle itself.
Designed by Hollywood’s Haisu Wang, who also designed vehicles for Black Panther, Bujji represents a leap into the future of automotive design and technology. The filmmakers wanted a moving car that brought Wang’s design to life, and CEAT Specialty rose to the challenge, creating state-of-the-art tyres that complement this groundbreaking vehicle.
CEAT Specialty’s chief executive Amit Tolani shared his thoughts on this transformative project: “Collaborating on Bujji for Kalki 2898 AD was an incredible opportunity for us. It allowed us to push our boundaries and explore new technologies and materials. Dyutiman Chatterjee and his R&D team brought this vision to life, showcasing their creativity and engineering prowess. This project has set the stage for our future in tyre innovation. Our team and our tyres are truly Crafted for the Curious, driving us to explore uncharted territories and envision the future.”
CEAT Specialty head of R&D Dyutiman Chatterjee added, “Creating tyres for Bujji was an inspiring and demanding task. It provided us with a unique platform to test new technologies and materials, pushing the boundaries of what is possible in tyre design. CEAT Specialty is already renowned for its engineering prowess in developing best-in-class OTR tyres, and this project challenged us to elevate our standards even further. It has not only pushed us to be better but also given us a valuable perspective on the future of tyre technology.”
The development of Bujji’s tyres was a fascinating behind-the-scenes journey that involved intense creativity and meticulous engineering. The process kicked off with dynamic brainstorming sessions, during which designers, engineers, and material scientists collaborated to conceptualize potential designs. Inspired by Bujji’s futuristic look and capabilities, the team delved into extensive discussions about materials, technologies, and aesthetics. These sessions gave birth to visionary sketches, digital models, and pattern prototypes, vividly bringing their ideas to life.
One of the standout features of the tyres is their unique block design. Drawing inspiration from AI algorithms and futuristic patterns, the design incorporates intricate grooves and channels that enhance performance and visual appeal. The circular support base of the block design is specifically crafted for superior traction and stability, ensuring the tyres complement Bujji’s advanced capabilities and striking sporty looks.
Engineering excellence was at the core of this project. The tyres boast a higher breadth and a unique aspect ratio of 30, which ensures outstanding performance and torque. Additionally, the tyres have an impressive load-bearing capacity of up to 4 tonnes, making them highly durable and capable of supporting the robust structure of Bujji. The wider design, coupled with larger rims, not only enhances Bujji’s appearance but also minimizes side sway, providing a smoother and more stable ride. Rigorous simulations and real-world testing validated the design, optimizing the tyres for superior cornering, steering, and braking performance—essential characteristics for a high-performance vehicle like Bujji.
CEAT’s collaboration with Kalki 2898 AD has set a new benchmark in tyre technology, demonstrating the company’s commitment to innovation and excellence. Known for its meritorious off-the-road tyres, CEAT Specialty was the first choice for providing these futuristic tyres due to its industry expertise and proven track record.
As CEAT Specialty moves forward, the lessons learned and the technologies developed during the Bujji project will be crucial in shaping the company’s future products. The vision is clear: to create tyres that are not only functional and reliable but also smart, sustainable, and ready for the future of mobility.
With a legacy of innovation and a forward-thinking approach, CEAT is poised to lead the charge in the next era of automotive excellence. The journey with Bujji and Kalki 2898 AD has illuminated the path, and the future looks promising for CEAT and its vision for futuristic tyres.
Mumbai: Redefining the “Asli Chinese” cuisine, MasterChow, the homegrown Indian brand specialising in ready-to-cook Asian staples, recently announced an exciting collaboration with celebrity chef Ranveer Brar.
With this, MasterChow aims to revolutionise the culinary landscape, promising authenticity, innovation, and unforgettable taste experiences for households across India. This strategic partnership underscores MasterChow’s commitment to quality and genuine flavors, positioning it as the ultimate destination for authentic Chinese cuisine in the market, blending credibility, trust, and relatability into every flavorful bite.
Indiantelevision.com caught up with MasterChow founder Vidur Kataria and Chef Ranveer Brar to talk about their collaboration, bts anecdotes, growing trend of infusing Chinese flavors into various Indian recipes, and much more…
Edited Excerpts:
MasterChow founder Vidur Kataria:
On the inspiration to the collaborate with Ranveer Brar, and it strengthening MasterChow’s dedication to authentic and quality Chinese cuisine, while also enhancing its brand presence and credibility
Our collaboration with Chef Ranveer Brar signifies a shared commitment to authenticity, innovation, and uncompromising quality. By partnering with Chef Brar, we aim to elevate MasterChow as the ultimate destination for Asli Chinese cuisine in India. His culinary expertise and passion for authentic flavors perfectly align with our brand ethos, ensuring that every MasterChow product delivers an unparalleled taste experience to our customers.
On MasterChow differentiating itself from other brands in the packaged food market, particularly in the Asian cuisine sector
At MasterChow, we differentiate ourselves through our unwavering dedication to authenticity and quality. Our partnership with Chef Ranveer Brar further strengthens this commitment, solidifying our position as the go-to purveyor of “Asli Chinese” cuisine. We strive to provide consumers with not just products, but an authentic culinary experience that resonates with their taste preferences and cultural sensibilities.
On any behind-the-scenes anecdotes from the creative process of the campaign
The creative process behind the campaign was a dynamic journey filled with unique insights and personal anecdotes from the team. Ranveer, despite not being a morning person, had an interesting pre-shoot ritual of plunging his face into cool water. This ritual not only awakened his spirit but also energized and restored his senses to full power capacity, setting a vibrant tone for the day’s work.
Interestingly, Vidur’s coping mechanism for stress involved veiling it behind laughter and jokes. Despite his claims of maintaining composure under pressure, the Master Chow team could discern his underlying anxiety and respond accordingly, showcasing the delicate balance between humor and tension in creative endeavors.
Furthermore, the co-founders shared their personal and economic incentives behind the collaboration between Ranveer and Vidur, providing valuable insights into the motivations driving the partnership. Ranveer’s reflections on his childhood experiences, from the dual nature of the bowling pin to the cherished memories of his grandmother’s traditional delicacy, Choori, added a nostalgic touch to the creative process, infusing it with personal significance.
Brand’s revelation about the long-standing idea to cast Ranveer as the ambassador for MasterChow offered a glimpse into the strategic planning and foresight that shaped the campaign. This blend of personal anecdotes, strategic insights, and collaborative dynamics underscored the authenticity and depth of the campaign’s creative process, resulting in a compelling and resonant narrative.
On MasterChow ensuring the quality and freshness of its ingredients, especially considering the ready-to-cook nature of its products
Ensuring the quality and freshness of our ingredients is a top priority at MasterChow, especially considering the ready-to-cook nature of our products. We maintain rigorous sourcing practices and quality control measures to select the finest ingredients that meet our strict standards. Additionally, our state-of-the-art facilities and production processes are designed to preserve the integrity of the ingredients, ensuring that every MasterChow product delivers superior taste and freshness to our customers.
Following this campaign, consumers can expect MasterChow to continue innovating and expanding our product offerings to cater to evolving culinary trends and preferences.
Our long-term goal is to establish MasterChow as the undisputed leader in authentic Indian Chinese or Asli cuisine, offering a diverse range of high-quality products that redefine the culinary landscape in India and beyond.
Chef Ranveer Brar:
On the growing trend of infusing Chinese flavors into various Indian recipes, including street foods
The fusion of Chinese flavors into Indian street food isn’t just a trend—it’s a full-blown flavor revolution. It’s like a symphony of tastes, where every dish sings a melody of spices and seasonings from both lands, creating a harmonious culinary experience that’s nothing short of magical. This culinary alchemy has its roots in history, tracing back over 200 years when Chinese immigrants brought their culinary techniques to India, resulting in the birth of Indo-Chinese cuisine. Today, dishes like schezwan dosa and chilli chicken epitomize this delicious fusion, showcasing the vibrant exchange between two rich culinary traditions.It’s like taking your taste buds on a whirlwind tour of the bustling streets of Mumbai or Kolkata, where every corner offers a new and exciting flavor adventure.
On your approach towards balancing innovation and tradition in your culinary creations
Balancing innovation and tradition is at the core of my culinary philosophy. While I enjoy experimenting with new ingredients and techniques, I always anchor my creations in the timeless traditions and authentic flavors of Indian cuisine. This approach ensures that every dish resonates with a sense of familiarity while also delivering a unique and memorable culinary experience.
On the inspiration behind your creativity in cooking, and where do you find ideas for your new recipes and concepts
My creativity in cooking is fueled by a multitude of inspirations, ranging from childhood memories and personal experiences to travel and cultural exploration. I draw inspiration from the ingredients themselves, as well as the stories and traditions that surround them, to create dishes that tell a compelling culinary narrative and evoke a sense of nostalgia and delight.
On the role that social media plays in shaping modern food culture, and navigating its influence as a chef and influencer
Social media plays a significant role in shaping modern food culture, offering a platform for chefs and food enthusiasts to connect, share, and discover new culinary trends and experiences. As a chef and influencer, I embrace social media as a powerful tool for sharing my passion for food, engaging with my audience, and inspiring others to explore the diverse world of cuisine. However, I also recognise the responsibility that comes with this influence and strive to promote authenticity, diversity, and mindful eating practices in today’s digital landscape.
Mumbai: Earthraga, a direct-to-consumer brand specializing in natural and organic skincare products joined forces with the well-acclaimed actress and author, Soha Ali Khan for its product collaboration. Soha Ali Khan is getting featured in Earthraga’s upcoming promotional campaigns, showcasing their exceptional range of products crafted from plant-based, naturally pure ingredients, all free from harmful chemicals.
Soha Ali Khan’s alignment with Earthraga goes beyond the realms of a typical partnership; it’s a shared vision. She embodies Earthraga’s core values of delivering clean, safe, and cruelty-free skincare to discerning customers. Soha Ali Khan is a woman of substance, having made her mark in both the film industry and the literary world. Her drive to maintain a healthy lifestyle and her role as a dedicated mother highlights her attention to caring for her skin with gentle, natural cosmetics.
In collaboration, Earthraga and Soha Ali Khan are dedicated to promoting the myriad benefits of natural and organic skincare products. Their joint mission is to advocate for products that are not only budget-friendly and highly effective but also crafted with organic, skin-friendly ingredients. Both entities share a profound commitment to eco-conscious practices due to their deep environmental convictions. Their mutual goal is to offer products suitable for all skin types, catering comprehensively to the diverse requirements of their patrons.
The launch of Earthraga and Soha Ali Khan’s eagerly anticipated collaboration is about to happen. They will promote their goods and highlight their distinctive qualities through an upcoming campaign.
Sharing her excitement about this partnership, Soha Ali Khan stated, “Being an environment enthusiast and nature-loving individual I within no time connect with the vision and mission of Earthraga. The vision of providing natural and non-adulterated products to the Indian customer touched me a lot. Being a plastic-neutral brand pulls me more towards the brand.”
Apart from being one of India’s most cherished and renowned superstars, Soha has been a steadfast advocate for sustainable living. Her alignment with Earthraga’s vision adds significant momentum to Earthraga’s aim of creating a brand that is both reliable and highly esteemed. This brand is dedicated to the development of eco-friendly, natural, skin-friendly, and premium products designed to cater to individuals of all age groups in society.
Earthraga CEO Ganesh Kamath emphasised their shared vision, explaining, “Earthraga and Soha Ali Khan perfectly harmonize in their vision. Our venture began with a central mission to provide Indian consumers with skincare solutions that are genuinely pure, natural and eco-friendly. My travels abroad, where I encountered exceptional products, further solidified my belief that, as we step into the skincare realm, we must ensure that our consumers in India enjoy the same international standards, all while ensuring accessibility and affordability.”
Mumbai: Star Sports, India’s leading sports broadcaster, has unveiled an insightful social-first collaboration with WhatsApp, ‘Privacy Unplugged’- a captivating five-part short-form content series, facilitated by Starcom, that underscores the paramount significance of privacy features within today’s digital realm. This exclusive property presents poignant and personal narratives of our much-loved sporting champions, intricately woven around the central tenet of privacy.
The line-up features eminent cricket stars including Rishabh Pant and Shreyas Iyer, prodigious cricket talent Jemimah Rodrigues, hockey icon Rani Rampal, and accomplished footballer Gurpreet Singh Sandhu. Each athlete’s unique story serves as a powerful catalyst for widespread awareness, highlighting the advanced privacy features introduced by WhatsApp, and further emphasizing the platform’s unwavering commitment to user safety and data protection.
Speaking about the association with WhatsApp (Meta), Star Sports head – ad sales Kingshuk Mitra said, “This marks our third collaboration with Meta, and we’re excited to be associating with WhatsApp for the ongoing ‘Privacy Unplugged’ series. We’ve brought on board a few highly regarded sports stars to emphasize the importance of privacy in today’s interconnected world. Star Sports’ extensive reach of 30 million fans across social media platforms enables WhatsApp to effectively spread the campaign’s message. This content series also lays the groundwork for potential collaborations with other brands, allowing us to craft compelling stories that deeply connect with our audience.”
Meta strategic media planning lead APAC Natasha Kapoor said, “We’re thrilled to associate with Star Sports to highlight the importance of secure and private messaging, through the personal stories of some of India’s top athletes. It’s a great privilege that millions of Indians trust WhatsApp to deliver their personal messages everyday. This series reinforces the role that WhatsApp’s multiple privacy features play in enabling our users to stay connected with their loved ones, have meaningful conversations and even express their authentic selves, privately.”
Chief operating officer Niti Kumar said, “Starcom discovered that India’s beloved athletes, respected by millions, hold an exceptional talent for safeguarding the most critical aspects of their lives even as they artfully define their individual understandings of ‘privacy’. This insightful discovery enabled Starcom to bring about a strategic partnership between WhatsApp and Star Sports, which aims to unravel the narratives around privacy in the lives of India’s premier athletes.”
The Privacy Unplugged series spotlights the need for privacy in the lives of athletes. Each story underlines how WhatsApp’s built-in layers of privacy help create a safe space for our champions to express themselves freely and have their most private conversations.
Content Showcase
Rishabh Pant: Recovery in Private: After a life-threatening accident, Rishabh Pant’s private recovery journey becomes the focal point. WhatsApp’s End-to-End Encrypted platform empowers him and gives him a safe space to share his progress securely with family, friends, mentors, and coaches.
Shreyas Iyer: Finding confidence in Private: Shreyas Iyer uses WhatsApp’s ‘View Once’ feature to share his favorite magic tricks, fostering private conversations that encourage young cricketers to open up about their challenges in a space they feel comfortable in.
Jemimah Rodrigues: Being herself in Private: WhatsApp’s ‘Chat Lock’ feature help’s Jemimah Rodrigues secure her private conversations with a select group of friends, allowing her to maintain her public image while being her homebody self in private amongst her girl tribe.
Gurpreet Singh Sandhu: Finding focus in Private: As India’s top goalkeeper, Gurpreet Singh Sandhu relies on WhatsApp’s ‘Silence Unknown Callers’ feature to cut out the white noise and eliminate spam, preserving his mental focus during rigorous training.
Rani Rampal: Training in Private: Rani Rampal leverages WhatsApp’s ‘Online Presence’ privacy feature to stay connected, mentor and give dedicated time to the next generation of girls aspiring to play hockey for India, offering them a secure and personal space for learning.
Mumbai: In a groundbreaking move, Applause Entertainment and Zindagi have joined forces to energise investment in South Asian content creation. Sameer Nair and Shailja Kejriwal, are well-known for their significant contribution to television, with shows like Kaun Banega Crorepati, Star Bestsellers, and the Saas Bahu dramas. This partnership marks their reunion after more than a decade.
This alliance is a game-changer in the rapidly evolving global entertainment landscape, marking a significant shift in the ever-changing entertainment industry, aiming to produce a wide range of South Asian narratives across genres that connect with today’s diverse global audience.
Sameer Nair, a stalwart in the media and entertainment industry and managing director of Applause Entertainment, renowned for acclaimed series like Criminal Justice, City of Dreams, and the Scam franchise stated: “Working with Shailja Kejriwal is like revisiting a cherished chapter of our creative journey. Our shared vision and passion for storytelling have always been the driving force of our partnership. Now, with the world as our canvas and the OTT stage as our platform, we’re thrilled to collaborate once more, bringing the rich tapestry of South Asian content to a global audience.”
Shailja Kejriwal, a well-known name in television and content curation, chief creative officer of special projects at Zee Entertainment Enterprises Ltd recognised for introducing stars like Fawad Khan, Mahira Khan to India with iconic dramas Zindagi Gulzar Hai, Humsafar and subsequently creating originals like Churails, Dhoop Ki Deewar, Qatil Haseenaon Ke Naam said, “Reuniting with Sameer after a decade is like homecoming for me and I’m thrilled to team up with him in this new era of content creation. Zindagi’s commitment to pushing the boundaries of South Asian storytelling backed by Punit Goenka’s vision & continued support has remained unwavering. With Sameer’s pioneering spirit and the legacy of iconic shows, coupled with Applause Entertainment’s innovative zest, we’re poised to create content that not only resonates across borders but sets new benchmarks in South Asian storytelling.”
The collaboration of Applause Entertainment and Zindagi marks the beginning of an era of innovative global projects. Sameer and Shailja’s previously remarkable collaboration at Star Plus and Imagine stands as a testament to their creative brilliance.
Mumbai: Tipping Point has been successfully winning the hearts of audiences by delivering distinctive and innovative shows like Jamtara and She, both of which have had successful second seasons, as well as critically acclaimed series like Taj Mahal 1989 and the anthology of Satyajit Ray’s short stories, Ray. Tipping Point channels the diverse, disruptive, and dynamic stories of the digital age with a focus on nuanced and edgy storytelling.
Tipping Point has expanded its slate with a variety of exciting new series like Parallax, a crime thriller; Kaalkut, an investigative drama; Transition, a groundbreaking reality show; Mahim, a murder mystery; and Boots, Belts & Berets, a show about the life of army cadets. All of these series have finished production and will soon be available on major OTT platforms.
In keeping with those initiatives, leading digital entertainment business Pocket Aces’ premium long-form production studio, Dice Media, and the digital content creators are now prepared to amuse the audience with a brand-new slate of content. The announcement of Cheeku, a coming-of-age story, as the first of many more powerful series in the pipeline, marks the beginning of the long-term creative partnership between the two content moguls. The slice-of-life comedy centres on a 24-year-old boy who struggles to reconcile his life’s cultural disparity. The series, directed by Rajesh Mapuskar and run by Ashwin Suresh, will feature seasoned performer Prakash Raj in a crucial part.
Commenting on the collaboration, Viacom18 Studios COO Ajit Andhare said, “Tipping Point stands for unconventional yet relatable and rooted storytelling. We are dialling up our slate of digital content with a whole new array of heartwarming stories. The first of many more to come is Cheeku. Distinctive content comes from the concoction of creative minds, and I’m looking forward to this long-term partnership of Tipping Point with Pocket Aces to brew more interesting stories along the way.”
Commenting on the collaboration, Dice Media studio head Vidyuth Bhandary said, “At Dice Media, relatable narratives have been the backbone of storytelling and we create these stories with a lot of love & passion ensuring it strikes the right chord with our audiences. We are extremely thrilled to partner with a creative powerhouse like Tipping Point which always backs the creative vision of their partners & together we are confident we will deliver a slate of high-quality engaging content that will be loved by the audience.”
The collaboration will be an ongoing creative collaboration, with more titles to be announced soon in the coming year.
Mumbai: Digital healthcare platform MediBuddy has announced its association with Ayushman Bharat Digital Mission (ABDM)as an integrated app partner on Friday.
With this partnership, MediBuddy has incorporated the National Health Authority’s (NHA) Ayushman Bharat Health Account (ABHA), allowing users to generate their own personalised Ayushman Bharat Health Account number through the MediBuddy app. The ABHA integration into the MediBuddy app is a part of the company’s initiatives to further digitise the health records of millions of its users.
ABDM is a digital framework that will enable patients, doctors, and healthcare professionals to safely and securely share digital health records on a single platform. It aims to develop the backbone necessary to support the integrated digital health infrastructure of the country. It will bridge the existing gap amongst different stakeholders in the healthcare ecosystem through digital highways.
Users can access and link their Personal Health Records (PHR) using the ABHA number to create and update their health history, all in one place. They can also securely grant access to medical professionals as and when needed. This will ensure a safe and efficient flow of information, bridging the gap that often exists between patients and caregivers due to a lack of medical history. Basic demographic and contact information will be required to issue a Health ID, which MediBuddy will provide to the ABDM system. The ID will be used to uniquely identify individuals, authenticate them, and retain their own and their family’s health records in the ecosystem, hence improving the overall healthcare experience.
Commenting on this partnership, MediBuddy co-founder & CEO Satish Kannan said, “By launching the Ayushman Bharat Digital Health Mission, the government has taken a giant step forward in the healthcare industry. We are thrilled to have partnered with them to assist millions of users in creating unique health IDs, enabling centralised digital health records. Our initiatives are aligned with the government’s steps to enable ease of access to quality health care for people across the country.”
Mumbai: Indian apparel wear brand Manyavar has announced the partnership with Indian Olympic Association to be the Indian official style partner for the upcoming Commonwealth Games, Asian Games 2022 and Paris Olympics. This announcement was done at the kit unveiling & send-off ceremony of the Indian contingent for the Birmingham 2022 Commonwealth games.
The ceremony was held at Ashoka Hotel, New Delhi on 7 July 2022 in the presence of Indian Olympic Association (IOA) acting president Anil Khhana and secretary general Rajeev Mehta. This was a very proud moment for the brand to represent the best of the Indian talented athletes at an International level wearing their ‘pehchaan’ representing Manyavar’s firm belief and ethos on ‘Pehno Apni Pehchaan.’
With this collaboration, Manyavar aims to celebrate the feeling of national pride by wearing Indian outfits and representing the best of the talents like Indian professional sprinters Dutee Chand and Dhanlaxmi Sekar, Cycling champions Ronaldo Laitonjam and David Beckham, Indian field hockey players Manpreet Singh & P. R. Sreejesh adorning Indians wear, The athletes will be heading off to Birmingham to participate in the Commonwealth games.
At the association ceremony, IOA secretary general Rajeev Mehta said, “It is a great sign for the Indian Olympic movement that popular and respectable brands like Manyavar are stepping up to support our athletes. Our athletes deserve the best whatever the occasion and a brand like Manyavar will ensure that they are ambassadors of Indian culture and traditions not only on the field but off the field as well. On behalf of the IOA, I would like to express our sincere gratitude towards them.”
Vedant Fashions chief marketing officer Vedant Modi said, “Manyavar has been known for promoting Indian culture and trends in men’s fashion. We strongly believe that Indian culture speaks volumes about one’s personality. Our brand has always been about standing up for the core cultural values of India. We feel proud to associate with the Indian Olympic Association as their Indian official style partner. With this, we hope to take Manyavar’s ‘Pehno Apni Pehchaan’ to a global level & evoke love, pride and passion for our culture across the world. We wish luck to all our athletes representing India at the Commonwealth games.”
