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Tag: Colgate

  • Colgate-Palmolive Q1 ad spend up 42.34% to Rs 988 mn

    Colgate-Palmolive Q1 ad spend up 42.34% to Rs 988 mn

    MUMBAI: FMCG major Colgate-Palmolive India has amplified its ad spends by 42.34 per cent during the quarter ended June 2011, as it launched a series of new products during the three-month period.

    The company spent Rs 987.9 million on advertising and sales promotion in the quarter under review, compared with Rs 694 million a year ago. 
     
    Colgate-Palmolive India launched products in its various categories namely Colgate Sensitive Pro-Relief Toothpaste, Colgate 360 Sensitive Pro-Relief Toothbrush, Colgate Plax Sensitive Mouthwash and Colgate Plax Complete Care Mouthwash.

    A heavy launch quarter had an impact on the expenses and the company posted a 17.66 per cent drop in net profit to Rs 1 billion, from Rs 1.22 billion in the earlier year.

    Total revenue during the quarter rose 14.49 per cent to Rs. 6.29 billion, up from Rs 5.5 billion a year ago.
     

  • Bates 141 relocates Dabral to push India growth

    Bates 141 relocates Dabral to push India growth

    MUMBAI: Bates 141 has relocated its top creative person as it presses the accelerator to race past its 20 per cent growth in India.

    Bates 141 India chairman and Asia creative head Sonal Dabral will move out of Singapore to nest in Mumbai, being at the centre of a three-year growth plan that aims at doubling India revenues.

    “New businesses and growth from existing clients will help us double our revenues,” Dabral tells Indiantelevision.com. 
     
    Top  executives from rival agencies dismiss this as a tall order and almost impossible to achieve in today‘s tough economic and competitve times.

    “Though Dabral is a big name, the targets look too steep to climb,” says the head of a leading creative agency on condition of anonymity.

    Dabral will, however, have a few new clients to build revenues on, the most eye-popping of them being Colgate-Palmolive. According to company financials, Colgate-Palmolive India has increased its spend on advertisng and promotions by 16.6 per cent to Rs 3.49 billion for the fiscal ended March 2011.

    “We have a strong platform to build our growth on. We service clients ranging from telecom to insurance and automobile, all big ad spenders. We are on a growth path for the last four years in terms of budgets and margins,” says Dabral.
     
    The significant wins during this period include brands such as Tata AIG, TVS, Virgin Mobile and Fiat India.

    While Dabral‘s residence will shift in July-end, his designation and role within the network remains unchanged.

    Says Bates 141 Asia chairman Tim Isaac, “Clients and colleagues in India have been crying out for Sonal to come amongst them for several years now. This is not surprising as he is an inspirational and charming leader. So I encouraged him to respond to the clarion calls. He will be able to do so much more for India [which is growing at over 20 per cent a year and is a jewel in the Bates network crown] and still maintain an influence over our other offices.”

    In his role as creative head for Asia, Dabral will continue travelling to Bates offices in the region. In India, he will work closely with NCD India Sagar Mahabaleshwarkar.

    Says Dabral, “Being here 24/7 is different from coming to India once in a month. This move is to focus on our current clients and strengthen our businesses in India. I hope to bring my learning from all the international markets to push Bates 141 in India to the next level.”
     

  • Unilever sells Sanex to Colgate-Palmolive for $940 million

    Unilever sells Sanex to Colgate-Palmolive for $940 million

    MUMBAI: Unilever, the consumer goods firm that owns brands such as Dove, Lipton and Hellmann‘s, has entered into an agreement to sell the global soap maker Sanex to Colgate-Palmolive for $940 million while buying Colgate-Palmolive‘s laundry detergent brands in Colombia for $215 million.

    European Commission asked Unilever to part from Sanex for anti-trust reasons after the Anglo-Dutch company acquired it when buying U.S. group Sara Lee‘s personal care business in 2009.

    The acquisition of Colgate-Palmolive‘s laundry detergent brands is subject to regulatory approval and the completion of the Sanex disposal to Colgate-Palmolive.

    In 2010, Sanex had garnered net sales of €187 million, mainly from Western Europe.

  • Colgate launches “Ask the Dentist” campaign

    Colgate launches “Ask the Dentist” campaign

    MUMBAI: Colgate-Palmolive India, the market leader in oral care, today launched a new “Ask the Dentist” campaign for its flagship brand, Colgate Dental Cream.

    Developed by Bates India, the television commercial has been shot in an interactive talk show format with a dentist providing real information to consumers about prevention of tooth decay and educating consumers about Colgate Dental Cream’s importance in protecting teeth.

    The TV campaign is being amplified across different media touch points.

    The campaign is based on insights that most Indians do not visit a dentist and care little about tooth decay. They visit a dentist only when they have a problem and do not think dental check ups are required on a regular basis. This consumer engagement aims to make the dentist accessible to every Indian.

    Said Colgate-Palmolive (India) VP marketing Rajesh Krishnamurthy, “Our research shows that only 3 per cent people in India visit a dentist regularly. India has a low dentist to population ratio compared to WHO recommended ratios. As market leaders in oral care, we see it as our responsibility to drive oral care awareness in the country. Our new “Ask the Dentist” campaign centers around a friendly approachable dentist who encourages families to ask and get answers to common questions on oral care.”

    The campaign is a marked shift from the previous campaigns as it aims to further enhance consumer engagement on oral hygiene by leveraging an interactive communicative platform.

    “As part of the campaign, we have also set-up a toll-free number and a website, where consumers can call and ask the dentist their own questions related to oral health. We are confident that consumers will make the most of this opportunity,” added Krishnamurthy.

    Consumers can also log on to www.askthedentist.co.in and get oral care queries answered.

  • Colgate is a likely $55 billion Unilever target: UniCredit

    Colgate is a likely $55 billion Unilever target: UniCredit

    MUMBAI: The world‘s second-largest consumer-goods company should try to acquire Colgate-Palmolive Co, if it wants to increase sales growth in emerging markets and enlarge its personal-care unit, says an analyst at UniCredit SpA.

    In a note dated 7 February, Nicolas Sochovsky, a London-based analyst at UniCredit, wrote that Colgate would probably cost about $55 billion. This would be 50 per cent more than its current market value of $36 billion.

    The Colgate stock is trading at nine times earnings before interest, tax, depreciation and amortization, and as cheap as it has been in a decade, Sochovsky wrote.

    Acquisitions would be one of the quickest ways for Unilever to fulfill its target of doubling revenues, wrote Sochovsky.

    Sochovsky also wrote Unilever could raise 10 billion euros of equity that can partially finance Colgate‘s acquisition. This can lead to an estimated debt-to-equity ratio of 3.7 times in the opening year of the deal, he said.

    However Sochovsky also wrote that the debt can be reduced if Unilever is able to sell assets such as Colgate‘s Hill‘s pet food operation and Unilever‘s oral care operation.

  • Disney powers it up with the first ‘Power Rangers’ tour in India

    Disney powers it up with the first ‘Power Rangers’ tour in India

    MUMBAI: Setting the stage for a mammoth on-ground initiative, the Walt Disney Company has brought the Power Rangers to India for the first time in a multi-city tour called ‘Jetix Live.’ This also marks their first visit to the Asia Pacific region.

    One of the key properties of Disney, the Power Rangers that airs weekly at 4 pm on ‘Jetix’, the action adventure block on Toon Disney, will tour six cities. It will perform a sequence of four half-hour live shows in each city.

    As a prelude to the event, Disney hosted a special welcome for the action heroes at the Gateway of India in Mumbai today.

    The company has launched a mass media campaign and has conducted a three week contest on the Disney Channel, Hungama TV and Jetix that short listed children to attend the performances, as entry is by invitation only.

    The three city outdoor campaign for ‘Jetix Live’

    Speaking to Indiantelevision.com Walt Disney Television International (India) director marketing and communications Tushar Shah said that besides using outdoor and print in the six cities, radio will also be used in Mumbai, Delhi, Kolkata. The company has roped in sponsors to initiate a multimedia co-promotional activity. Partnering Disney are Dabur, Real Fruit Juice, Colgate, Boost ChocoBlast and Nerolac on radio and retail activation.

    Additionally, a special edition of the Power Rangers game was added to the official website www.toondisneyindia.com. While on the mobile route, the Power Rangers Gaming Challenge across principal mobile networks in the country was used to promote the arrival of the super heroes.

    Mumbai’s Inorbit Mall will house the first show on 14 January. Other cities on the agenda include Ahmedabad, Bangalore, Delhi, Kolkata and Hyderabad. The channel promises that the shows will be charged with high octane music, dynamic action, interactive games and on ground contests in each of the six cities.

    Disney MD Rajat Jain strikes a pose with the Power Rangers at the Gateway of India in Mumbai

    Welcoming the action heroes was Walt Disney Company (India) Managing Director Rajat Jain. He said, “Power Rangers is amongst the most popular action adventure series of all time around the globe. With over two years of television viewing on Jetix in India, Power Rangers has created a captivating experience for Indian audiences in the form of merchandise, on air contests, mobile gaming and home entertainment. Power Rangers Dino Thunders Live performance in the country will complete our 360 degrees entertainment offering to consumers around this popular franchise. “

    The Power Rangers franchise lends itself to a range of kid’s merchandise including toys, books, clothes, bags, stationary and bed linen. The Power Rangers mobile game claims to be the most downloaded game in India with over a million downloads.

    The schedule for the six city tour is as follows:
    Mumbai, January 14, at In Orbit Mall
    Ahmedabad, January 18 at 10 Acres Mall
    Delhi, January 21 at Ansal Plaza
    Kolkatta, January 26 at City Centre
    Bangalore, January 28 at Garuda Mall
    Hyderabad, January 31 at Spencers Mall