ITV

Tag: Colgate

  • BARC week 36: Patanjali tops individually, HUL brands top in overall in ad insertions

    BARC week 36: Patanjali tops individually, HUL brands top in overall in ad insertions

    BENGALURU: Personal care, confectionary, food and beverage, oral-care, automobile brands were among the top ten advertisers during BARC week 36 in terms of ad insertions. Though Patanjali Ayurved Limited brand Patanjali led in terms of the maximum number of ad insertions, six of Hindustan Unilever Limited (HUL) brands were also a part of the top ten brands list – and the combined ad insertions of 79,767 by the six HUL brands was a little more than triple of Patanjali’s insertions

    Patanjali led the top ten brands across genres all India (U+R): 4+ individuals in terms of ad insertions with 26,579 insertions in BARC week 36. Far behind at second place was HUL’s Fair & Lovely (personal care) brand with 15,640 insertions, followed by another HUL brand Lakme (personal care) at number three with 14,765 insertions.

    Mondelez International’s confectionary brand Cadbury was at fourth place with 13,532 insertions, while Colgate-Palmolive Company oral care brand Colgate was at fifth with 13,189 insertions. Three of HUL’s brands – Surf (home care), Dove (personal care) and Pond’s (personal care) were at sixth, seventh and eighth places with 12,982, 12,711 and 12,479 insertions each respectively. Automobile brand Honda followed at ninth place with 11,199 closely followed at tenth place by HUL’s beverage or food and drink brand Brooke Bond with 11,190 ad insertions.

  • Red Fuse Communications ups Shubha George as Asia MD

    Red Fuse Communications ups Shubha George as Asia MD

    MUMBAI: WPP’s Red Fuse Communications has promoted Shubha George as managing director of Asia and CEO of India with immediate effect.

    In her new role, George will lead the development of integrated marketing communications for Colgate-Palmolive across Asia. 

    She will continue to be based out of Mumbai and will continue to report in to Red Fuse Communications global CEO Stephen Forcione.

    George’s new remit will be in addition to her current role of CEO India of Red Fuse Communications; a role she assumed in 2013.

    Prior to joining Red Fuse, she was the CEO at MEC India, where she started working on the Colgate-Palmolive business. George also led the development of digital, sports marketing and content partnerships for the agency.

    Speaking on her new role, George said, “Working with Colgate-Palmolive and the Red Fuse teams at both Mumbai and Hong Kong has been a truly rewarding experience; and with my new responsibilities, I look forward excitedly to contribute to Colgate-Palmolive’s success in the region by efficiently and creatively cross –pollinating ideas and processes across and between, people and offices.”

    Previously, she has also worked in agencies like Ogilvy, JWT and Mindshare.

  • Red Fuse Communications ups Shubha George as Asia MD

    Red Fuse Communications ups Shubha George as Asia MD

    MUMBAI: WPP’s Red Fuse Communications has promoted Shubha George as managing director of Asia and CEO of India with immediate effect.

    In her new role, George will lead the development of integrated marketing communications for Colgate-Palmolive across Asia. 

    She will continue to be based out of Mumbai and will continue to report in to Red Fuse Communications global CEO Stephen Forcione.

    George’s new remit will be in addition to her current role of CEO India of Red Fuse Communications; a role she assumed in 2013.

    Prior to joining Red Fuse, she was the CEO at MEC India, where she started working on the Colgate-Palmolive business. George also led the development of digital, sports marketing and content partnerships for the agency.

    Speaking on her new role, George said, “Working with Colgate-Palmolive and the Red Fuse teams at both Mumbai and Hong Kong has been a truly rewarding experience; and with my new responsibilities, I look forward excitedly to contribute to Colgate-Palmolive’s success in the region by efficiently and creatively cross –pollinating ideas and processes across and between, people and offices.”

    Previously, she has also worked in agencies like Ogilvy, JWT and Mindshare.

  • Disney coming? Cartoon Network believes localisation gives it the edge

    Disney coming? Cartoon Network believes localisation gives it the edge

    2002 will be the year of intensified localisation for kiddies’ channel Cartoon Network. 

    Govindan – Cricket to reward viewer loyalty
    The channel that started going desi in February 2001, managed to climb to the number two position in the Hindi market in the 5 – 9 pm band by December (close on the heels of Star Plus), according to VP, marketing and PR Hema Govindan. The rapid rise in rankings is due to local acquisitions like Pandavas and Sinbad, bought from Pentamedia Graphics, which have paid off handsome ratings and Govindan sees the channel going in for more Indian folklore in animation. “Not just Indian stories, we are looking at acquiring animation from Japanese studios too, which are creating shows whose essence appeals to Indian sensibilities”, she says. 

    The channel is shifting gears to cope 
    with the imminent entry of Disney, although Govindan insists that some competition would only keep Cartoon Network fighting fit. In the last few months, the channel revamped its programming franchises and taken a whole new look at promotions, which too have received a dose of localisation. That the channel is not sparing any efforts to maintain viewer loyalty and phenomenise toon characters is clear from the massive promotion that accompanies its second Toon Cricket event in Chennai and Mumbai this year.

    Although Govindan is reluctant to put a figure on the huge promo blitz, she admits it is ‘massive, probably the largest in scale for the year.’ Apart from the hoardings and the ads on FM and local cable channels, there will be a ‘toon mobile’, a 17-foot open float depicting cricket net sessions that will move through the cities, with toon characters in tow, handing out passes in schools and entertaining the younger generation. Besides, the channel has run a contest for selecting the teams and will be flying down five children from their home towns to watch the match live. 

    The channel’s Night Shift, launched in November is targeting an entire new viewership comprising teens and young adults. Not surprisingly, the move has widened the channel’s ad client base, with clients like Gili’s diamonds entering into tie-ups for Valentine’s Day packages. While Govindan says it is early days to gauge the increase in viewership post the launch of Night Shift (timed to wean adults away from soaps and thrillers on mainstream channels), she says the channel currently reaches between 12 to 15 million Indian households.

    Announcing the details of ‘Toon Cricket 2002’, Govindan said that the three-hour match will be held at the Andheri Sports Complex on 24 February. Beverage conglomerate Pepsi is the main sponsor. The co-sponsors are Solana, Colgate, Cadbury Gems, Boost, ACT II Popcorn, TI Cycle’s. Positioning as a highly interactive event, she said that cricket was chosen because today’s cricketer’s are role models for aspiring youngsters. The initiative is targeted at kids as well as the young at heart. The tagline is ‘It’s a mad game but soomeone’s got to play it’. The network hopes that it will make audiences as well as rival channels aware that the toons seek a larger slice of the action pie.

    In a move inspired by the ESPN Star Sports show ‘Super Selector’ the channel invited toon addicts to be ‘Super Selectors’. The channel claims that thousands of entries were received in a contest to decide who the captains should be and 450 winners will be given passes to the event. Elaborating further on the strategy, Govindan said that the aim is to blur the line between the real world and the toon world. To achieve this the rules of the game have been tweaked to make it unusual and refreshing. The tie-up with Pepsi involves hoardings where cricketers who appear in the cola’s ads give hilarious tips to the toons.

  • Disney coming? Cartoon Network believes localisation gives it the edge

    Disney coming? Cartoon Network believes localisation gives it the edge

    2002 will be the year of intensified localisation for kiddies’ channel Cartoon Network. 

    Govindan – Cricket to reward viewer loyalty
    The channel that started going desi in February 2001, managed to climb to the number two position in the Hindi market in the 5 – 9 pm band by December (close on the heels of Star Plus), according to VP, marketing and PR Hema Govindan. The rapid rise in rankings is due to local acquisitions like Pandavas and Sinbad, bought from Pentamedia Graphics, which have paid off handsome ratings and Govindan sees the channel going in for more Indian folklore in animation. “Not just Indian stories, we are looking at acquiring animation from Japanese studios too, which are creating shows whose essence appeals to Indian sensibilities”, she says. 

    The channel is shifting gears to cope 
    with the imminent entry of Disney, although Govindan insists that some competition would only keep Cartoon Network fighting fit. In the last few months, the channel revamped its programming franchises and taken a whole new look at promotions, which too have received a dose of localisation. That the channel is not sparing any efforts to maintain viewer loyalty and phenomenise toon characters is clear from the massive promotion that accompanies its second Toon Cricket event in Chennai and Mumbai this year.

    Although Govindan is reluctant to put a figure on the huge promo blitz, she admits it is ‘massive, probably the largest in scale for the year.’ Apart from the hoardings and the ads on FM and local cable channels, there will be a ‘toon mobile’, a 17-foot open float depicting cricket net sessions that will move through the cities, with toon characters in tow, handing out passes in schools and entertaining the younger generation. Besides, the channel has run a contest for selecting the teams and will be flying down five children from their home towns to watch the match live. 

    The channel’s Night Shift, launched in November is targeting an entire new viewership comprising teens and young adults. Not surprisingly, the move has widened the channel’s ad client base, with clients like Gili’s diamonds entering into tie-ups for Valentine’s Day packages. While Govindan says it is early days to gauge the increase in viewership post the launch of Night Shift (timed to wean adults away from soaps and thrillers on mainstream channels), she says the channel currently reaches between 12 to 15 million Indian households.

    Announcing the details of ‘Toon Cricket 2002’, Govindan said that the three-hour match will be held at the Andheri Sports Complex on 24 February. Beverage conglomerate Pepsi is the main sponsor. The co-sponsors are Solana, Colgate, Cadbury Gems, Boost, ACT II Popcorn, TI Cycle’s. Positioning as a highly interactive event, she said that cricket was chosen because today’s cricketer’s are role models for aspiring youngsters. The initiative is targeted at kids as well as the young at heart. The tagline is ‘It’s a mad game but soomeone’s got to play it’. The network hopes that it will make audiences as well as rival channels aware that the toons seek a larger slice of the action pie.

    In a move inspired by the ESPN Star Sports show ‘Super Selector’ the channel invited toon addicts to be ‘Super Selectors’. The channel claims that thousands of entries were received in a contest to decide who the captains should be and 450 winners will be given passes to the event. Elaborating further on the strategy, Govindan said that the aim is to blur the line between the real world and the toon world. To achieve this the rules of the game have been tweaked to make it unusual and refreshing. The tie-up with Pepsi involves hoardings where cricketers who appear in the cola’s ads give hilarious tips to the toons.

  • India’s Top 50 brands are worth $92.2 billion: BrandZ report

    India’s Top 50 brands are worth $92.2 billion: BrandZ report

    MUMBAI:  On the back of government’s efforts to create a more conducive business environment and brands’ successful response to the rising sense of empowerment among Indian consumers, India’s top 50 brands are now worth $92.2 billion from just under $70 billion in 2014. The finding comes from the second annual BrandZ Top 50 Most Valuable Indian Brands report released by WPP and Millward Brown.

     

    The report also indicates that the total value of India’s strongest brands has risen by a third (33 per cent) over the last year. This is the highest rate of growth achieved by any BrandZ ranking in the 10 years, exceeding that of the Global Top 100 as well as the rankings for China, Latin America and Indonesia.

    “The 2015 study shows that India is a market of great opportunities where consumers are feeling empowered, and this is increasingly reflected in their brand choices. The new Modi government is committed to creating an environment in which brands can flourish. Any brand intending to compete in India must gain deep insights into its nuances – such as the need to modernise while respecting the past, and the desire to remain fundamentally Indian,” said WPP’s The Store CEO David Roth.

    Millward Brown south Asia managing director Prasun Basu states that even with this growth there is no room for complacence.  “The top four had to grow their value by 37 per cent on average to hold on to the same positions as last year, and close to 10 per cent of the brands that made the Top 50 in 2014 have dropped out,” he pointed out.

     

    “To benefit from the continuing rise in consumer confidence and optimism brands need to understand the changing consumer, respond with innovative products and breakthrough communication, and experiment and invest in new media that reflect the spirit of the country today,” he added.

    Brands in the financial sector (+49 per cent growth) made the largest contribution to the overall increase in value, but significant lifts were also seen across most other sectors. Home and personal care brands achieved a combined increase of 32 per cent, followed by the auto aftermarket sector (28 per cent), automobile brands (27 per cent) and telecom providers (21 per cent).

    52 per cent of the brands in the Top 50 are privately-owned, evidence of India’s entrepreneurial energy. 30 per cent of the brands are owned by multinationals, which have successfully adapted to the needs of Indian consumers, becoming so embedded in their lives that they are perceived as ‘local’.

    Key highlights of the 2015 BrandZ Top 50 Most Valuable Indian Brands study are as follows:

     

    .   Financial brands dominate: With 13 brands in the Top 50 accounting for 41 per cent of its value  the financial sector has built brand strength by making a consistent effort to serve consumers better. Biggest risers: Union Bank of India (no.46, +72 per cent), Punjab National Bank (no.22, +61 per cent) and IndusInd Bank (no.13, +46 per cent).

     

    .   Home and personal care brands grew 32 per cent: Thanks to increased disposable income and spending on premium products and investment by marketers across traditional and new media. These 12 brands hold 15 per cent ($13.4 billion) of the ranking’s total brand value. Fastest risers: Lakme (no.44, +69 per cent), Lifebuoy (no.31, +49 per cent) and Colgate (no.26, +44 per cent).

     

    .   Brands with a purpose:  Indian consumers expect brands to actively participate in building a better society, and those that do have a higher brand value. Examples include Lifebuoy (no.31)  and Asian Paints (no.5) .  

     

    .   The trust factor:  In stark contrast with other markets, trust in brands is growing steadily. 33 per cent of Indian consumers say they trust brands. Among the most trusted are jeweller Tanishq (no.21) and Colgate.

     

    .   New entrants: Axis Bank, Canara Bank, MRF (tyres) and Royal Enfield are of Indian origin. The three are privately owned, and one is an SOE.

     

    .   Disruption is on the horizon – from e-commerce and mobile brands that are building scale and connecting with consumers at a frenetic pace. These are not yet eligible to be ranked in the Top 50 because they are not publicly traded.

     

    .   The BrandZ India Top 50 outperforms sensex. It has a weighted index of 30 stocks on the Bombay Stock Exchange, showing how valuable brands deliver superior returns. A stock portfolio comprised the Top 50 increased their share value 18.6 per cent between August 2014 and July 2015, while India’s sensex index increased only 1.5 per cent. The ROI produced by the BrandZ portfolio was over 12 times greater.

  • Q1-2016: Colgate-Palmolive marketing spends up 11%

    Q1-2016: Colgate-Palmolive marketing spends up 11%

    BENGALURU: Colgate-Palmolive (India) Limited (Colgate-Palmolive) spent 11 per cent more towards advertisement and sales promotion (ASP) in Q1-2016 (quarter ended 30 June, 2015) at Rs 200.50 crore (19.8 per cent of Total Income or TI) as compared to the Rs 180.55 (18.7 per cent of TI) in Q1-2016 and 29.8 per cent more than the Rs 154.49 crore (15 per cent of TI) in the immediate trailing quarter. 

    The company’s marketing or ASP spends are made up of two components – Advertisement spends; and Sales Promotion spends. The company does not share the breakup of these two spends in its quarterly financials. The breakup is mentioned on an annual basis in the company’s annual report (Fig A1 below).

    Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore

    Colgate-Palmolive’s major brands include Colgate for oral care, Palmolive, Charmis and Halo for personal care, and Axion for household care. Some of the other other brands/prodcuts are Active Salt Neem, Max Fresh, Total Charcoal, Sensitive Pro-Relief Enamel Repair, Zig Zag Black, Colgate Dental Cream.

    Please refer to Fig A below. Over a thirteen quarter period starting from Q1-2013 until the current quarter (Q1-2016), Colgate-Palmolive’s ASP shows a linear increasing trend both in terms of percentage of TI as well as in absolute rupees. 

    In Q2-2015, Colgate-Palmolive spent the highest amount towards ASP in terms of absolute rupees as well as percentage of TI in a quarter at Rs 201 crore and 20.1 per cent of TI during the period under consideration. The company’s ASP in the current quarter was just a little less than the ad spends in Q2-2015. The lowest ASP by the company during the thirteen quarters was in Q4-2013 at Rs 82.1 crore and 9.7 per cent of TI.

    Colgate-Palmolive’s TI in Q1-2016 at Rs 1010.15 crore was 4.8 per cent more than the Rs 963.35 crore in Q1-2015, but was 1.8 per cent lower than the Rs 1028.51 in Q4-2015. The company’s TI shows a linear increasing trend during the thirteen quarter period under consideration in this report.

    Further, across eight financial years starting FY-2008 until FY-2015, the company’s TI, ASP and ASP as percentage of TI show an upward linear trend, with the company’s marketing spends being the highest both in terms of absolute rupees and percentage of TI in FY-2015 at Rs 714.25 crore (17.9 per cent of TI). Fig A1 below indicates the breakup of Colgate-Palmolive’s advertising and sales promotion across three financial years for which data is available.

    Figure A1 below shows the split of ASP into advertising and sales promotion spends for four financial years starting FY-2012 until FY-2015.

    Please refer to Fig B below. PAT in Q4-2015 at Rs 114.28 crore (11.4 per cent of TI) declined 15.3 per cent as compared to the Rs 134.91 crore (14.1 per cent of TI) in Q1-2015 and declined 30.2 per cent as compared to the Rs 163.63 crore (16 per cent of TI) in Q4-2015. During the thirteen quarter period under consideration, PAT shows a linear increasing trend in absolute rupees.  

    The slope of the broken blue trend line indicates that the company’s PAT in terms of percentage of TI shows a decline. This is likely to change over the next few quarters, if the company’s PAT continues to buck the trend as it has in Q4-2015. 

    Colgate-Palmolive’s PAT has been the highest at Rs 185.22 crore (21.5 per cent of TI) in Q1-2014 during the twelve quarter period under consideration, while the lowest PAT in absolute rupees and in terms of percentage of TI was in Q2-2013 at Rs 109.52 crore and 12.2 per cent of TI.

    Colgate-Palmolive says that it has continued to enhance its leadership position in the Toothpaste category by registering a volume market share of 57.9 per cent during the January-June 2015 period, an increase of 90 basis points over the same period of the prior year. It says that its flagship brands Colgate Dental Cream, Active Salt and Max Fresh have majorly contributed to this growth. Further, the company says that it has maintained its leadership in the Toothbrush category by registering a volume market share of 42.7 per cent in the period January-June 2015.

    Colgate-Palmolive’s board of directors at its meeting held on 30 July, 2015 has considered and recommended a bonus issue of one equity share for every equity share held, as on the record date to be determined by the board.

  • Sunil Buch joins Zeel as chief business officer

    Sunil Buch joins Zeel as chief business officer

    MUMBAI: Zee Entertainment Enterprises Limited (Zeel) has appointed Sunil Buch as its new chief business officer (CBO) to drive the business deliverables to the company.

     

    He joined the company on 3 November and will report to Zeel MD and CEO Punit Goenka. Buch will be responsible for effective and quick implementation of prioritised strategic initiatives across the organisation.

     

    Speaking on his appointment, Goenka said, “We are extremely happy to have Sunil join us as the chief business officer. As we work towards accomplishment of our Vision 2020 goals, we want to undertake enterprise-wide strategic initiatives that focus on not only enhancing business performance but also bring in operational excellence and efficiency across the network. We are confident that Sunil’s high degree of consumer connect, his creativity and communication skills coupled with his sharp business focus and ability to manage a wide spectrum will enable us to gain significant competitive advantage.”

     

    Commenting on his new venture, Buch said “I look forward to joining Zee at this exciting juncture. The path ahead is challenging yet filled with immense opportunity and I hope to contribute positively to this growth.”

     

    Sunil has over two decades of experience in functional and general management across various sectors including FMCG, advertising, media and entertainment and telecom retail. Prior to joining Zee, he was the business head – Reliance Own Retail at Reliance Communications. He has also worked at Colgate – Palmolive, Johnson & Johnson, Leo Burnett and Marico.

  • Colgate takes the #Selfie route on digital

    Colgate takes the #Selfie route on digital

    MUMBAI: Red Fuse Communications, WPP’s full-service integrated global agency has designed and implemented an engaging digital campaign for Colgate visible white. Through this campaign, titled ‘visibly white selfie’, the brand aims at communicating that white teeth can enhance one’s smile and hence one’s selfie.

     

    Red Fuse Communications CEO Shubha George said, “We realised that consumers spend a great deal of time on their looks but not on their teeth. Often a beautiful picture with a charming smile is marred by discolored teeth. We wanted to communicate that it is important to make sure that one’s teeth also look their best to complete the beauty regimen.”

     

    Through this campaign the agency will engage with audiences on digital platforms to emphasise how Colgate visible white enhances their selfie, by making their teeth one shade whiter in one week.

     

    The campaign will pose the question ‘Your selfie is incomplete without a picture perfect smile. Are you ready for your best selfie?” across different platform.

     

    In response to this question, users are encouraged to click selfies and upload their best pictures on Colgate India’s Facebook page or through the mobile app. The perfect selfie uploaded will be autographed by Sonam Kapoor. The campaign will conclude on 30th June, 2014

  • DDB Mudra west appoints Manoj Bhavnani as senior CD

    DDB Mudra west appoints Manoj Bhavnani as senior CD

    MUMBAI: Joining DDB Mudra west’s formidable creative force under the leadership of creative head, Rahul Mathew, is Manoj Bhavnani who has joined as senior creative director.

     

    Bhavnani joins DDB Mudra west from Bates India, where he was creative director working on some of the agency’s biggest accounts such as Fiat, Tata AIG and Colgate. He was a part of the RedFuse team, a group created by WPP to exclusively handle the communication duties for Colgate.

     

    With over 11 years of work experience and a degree in Statistics, Bhavnani has also worked with top agencies in the country including FCB Ulka (earlier known as Draft FCB Ulka), Lowe Lintas, Grey Worldwide and Ogilvy & Mather. He has also authored a novel, ‘Screwed!’ which has been published by Penguin in September 2012.

     

    Bhavnani said, “It’s an exciting time to be joining DDB Mudra. The agency has been creating great campaigns that have picked up many awards. Rahul, Rajiv and Sonal have placed their faith in me to keep up the quality of work, and I hope I will repay their faith in the time to come.”

     

    Mathew added, “Over the past five months, Rajiv & I have been working hard at improving our product. Manoj is yet another step in this direction. He brings sound thinking and a lot of enthusiasm to our talented bunch. And am sure he will prove to be an essential cog in our creative machinery.”

       

    DDB Mudra west president Rajiv Sabnis said, “Manoj is talented professional who has cut his teeth on demanding large brands in some of the best agencies. His ability to produce consistently good creative work on global, process-driven businesses really got us talking. We look forward to his contribution, especially on J&J Beauty Care, and hope that he has long innings in DDB Mudra.”