Mumbai: The largest media network in South India, MM TV has appointed Smitha Narayanan as the new sales & marketing head. She will be overseeing the operations of its three channels – Mazhavil Manorama, Manorama News and ManoramaMAX OTT.
Having over 18 years of experience, Smitha was associated with several blue-chip companies like Colgate, Palmolive, Dell Computers, Britannia Industries and Wipro Enterprises. She has played a crucial role in strategising sales, branding and product functions at these companies in various capacities. Prior to her association with MM TV, Smitha was with Wipro Yardley, a Middle East business based out of Dubai.
Speaking on the appointment, MM TV CEO Satheesh PR said, “Having worked with brands across various markets, Smitha brings in her rich diversity and insight. We are happy to welcome her into MM TV’s senior leadership team and look forward to her contribution to strengthening our vision and pursuing our goals”.
She is a graduate of IIM Lucknow and has the experience that can take MM TV to great heights.
Mumbai: Colgate India has roped in cricketer R Ashwin for it’s awareness campaign about oral health for people dealing with diabetes. The campaign has been conceptualised by VMLY&R, in partnership with Redfuse Media.
In the campaign film, Ashwin speaks from his experience of witnessing his father’s experience after being diagnosed with type-2 diabetes. The film aims to create awareness of how gum infections can complicate diabetes management.
Run in Hindi, English, Gujarati, Marathi, Kannada, Telugu, Tamil and Bengali languages, the campaign will be visible across digital platforms.
The cricketer gives a glimpse of the changes his family had to incorporate into their daily life following the diagnosis. It brings to the forefront the relatively unknown connection between diabetes and its oral complications and highlights the importance of oral health management and the benefits of Colgate’s special oral care toothpaste for people with diabetes.
“Few people realise that diabetes and oral health are very closely related. In fact, nine out of 10 diabetics suffer from oral health problems and these oral health problems further complicate diabetes management. Colgate has launched a special toothpaste for diabetics and an information campaign to educate diabetics about this connection. We are committed to reach millions of people across the country with this educational campaign and make the Colgate for diabetics toothpaste available across the country,” said Colgate-Palmolive (India) vice president marketing Arvind Chintamani.
Research done in India and around the world suggests that people with diabetes are three times more likely to get gum infections as compared to the non-diabetic population. Colgate has launched a special toothpaste for diabetics to address these specific problems, said the statement.
Speaking about the idea behind the campaign, VMLY&R chief creative officer Mukund Olety said, “Colgate toothpaste for the oral health of diabetics is an ayurvedic solution designed with diabetes experts to help with better diabetes care. While the product is clinically proven, we wanted to keep the storytelling warm and emotional. For this campaign, we picked a celebrity not only for his popularity but also because he is a genuine care giver. Ashwin’s father has type-2 diabetes and Ashwin, despite his busy schedule, takes time out to help his father in diabetes care. They have made changes in their lifestyle as well. And all of this can be seen in the film. The film is a slice of their life, a day in their household.”
New Delhi: Riding on higher sales, FMCG major Colgate-Palmolive India reported a 54.1 per cent jump in its net profit at Rs 314.6 crore for the quarter ended 31 March. The company had posted a net profit of ₹204.15 crore in the January-March quarter a year ago.
It’s net sales went up by 20.2 per cent to ₹1,275.01 crores during the quarter under review, as against ₹1,062.35 crore in the year-ago period, the FMCG major said in a regulatory filing.
Colgate-Palmolive (India), managing director Ram Raghavan said the company continues to witness strong momentum across all categories.
“Our focused approach to executing our strategic initiatives has been instrumental in our continued abilities to sustain our growth momentum versus year ago as well as on a sequential basis. Our strong discipline on driving efficiencies continue to hold us in good stead as we make strong progress across key financial metrics on the P&L,” said Raghavan, adding that the company continues to amplify its innovation focus.
The oral hygiene product maker’s recent launches include Colgate Toothpaste for Diabetics, Colgate Vedshakti Spray and Oil Pulling. Other initiatives across its portfolio include the launch of Colgate Magik, the first augmented reality toothbrush that makes brushing fun.
Mumbai: Nothing about our lives or the world we dwell in today is like what we knew it to be, till a little more than a year ago. This is perhaps a good enough incentive for brands and advertisers to adapt to the present world – Not ignore the elephant in the room and accept the irrevocable, undeniable truth of our reality today. After all, how long can the advertising world remain oblivious to the devastating changes brought by Covid-19 all around us.
Here are some brand campaigns which have chosen to take a different route as we endure a global pandemic. They have chosen to embark on the route of empathy, kindness, and most important of all, humanity:
Facebook India | More Together Hum Aaj Ek-duusre ka saath denge, toh ek behtar kal zaroor hoga. #MoreTogether
The campaign captures the grief and sense of loss many of us have gone through because of the devastation caused by Covid. However, it does not dwell on the grief for long, portraying brilliantly how a personal tragedy can transform an ordinary person into a do-gooder. While all of us watch out for the wellbeing of our loved ones, it’s only a few special ones who look out for others- not their own. It is this extraordinary message that Facebook’s latest ‘More together’ campaign brings out poignantly while also driving in the need to vaccinate oneself and the community we live in to make a safer world. The film succeeds in conveying a sense of hope and a sense of being in this together during these bleak times.
SBI Life Insurance: SBI Life #MummyKahanHain
The creative portrays a day in the life of a family in the new normal during the pandemic. It shows through the eyes of a child how she is initially upset to not have her working mom cater to her needs while at home, as the mother is busy working from home. For children, their mother is their sanctuary, and “#Mummy Kahan Hain” is the constant query thrown at the other members of the household if she’s missing for a moment. The heart-warming ad wonderfully depicts how during this pandemic, kids learned to adapt to ways of the new normal, and for every time that they asked #MummyKahanHain, they also realized the many hats a mother dons working from and for home. By the end, the child learns to truly understand and appreciate how a mother has an identity separate from motherhood.
Ariel’s ad of a transgender doctor Priya #MakeItPossible
Tough times never last, tough people do. Ariel’s new ad narrates the inspiring true story of Kerala’s first Transgender Doctor, V.S. Priya. Growing up in a conventional household and having lived all her life as a male, Dr. Priya took the bold and life-altering decision of embracing her feminine identity. Challenged by societal norms and stereotyped gender roles in families, she lived as a man for almost 30 years. Now, as Kerala’s first transgender doctor, she wants to be known for her work and is a beacon of hope not only for all transgendered people who want to be known for what they do but for everyone who continues to battle the odds and face impossible challenges. @Ariel India has been championing the cause of gender equality and celebrates these heroes who overcome the odds to #MakeItPossible.
TATA Steel Apno Ke Liye Aage Badho
It’s been just over a year since the pandemic changed our lives forever. While every festival that comes around brings a semblance of warmth and cheer, we need to remember the people who have lost their loved ones to this deadly nemesis. This film by TATA Steel celebrates and pays homage to the Covid warriors- those doctors and health workers who sacrificed their lives in the larger need of humanity. It reminds their loved ones to not stop living in their absence and celebrate the indomitable human spirit that fights against all odds and keeps moving ahead.
Ashok Leyland #AapkiJeetHamariJeet
One of the lessons the pandemic has taught us is the power and value of kindness of strangers. Ashok Leyland made a touching ad dripping with warmth, that shows how every celebration begins with caring and sharing. The film shows two people stuck up on a deserted road, with one of the person’s car breaks down. The video beautifully shows how sometimes it is important to rise to the occasion and go beyond one’s calling- purely in the name of humanity, empathy, and compassion. The underlying message being ‘Let us together spread positivity and goodwill.’
Colgate – Smiles always find a way
To sign off, here is a brilliant but simple concept by a brand that sells its product by displaying models with gorgeous smiles with the perfect set of teeth. However, in this International print ad, the brand chooses to demonstrate how truly warm smiles do not always need a perfect set of teeth. That, in fact, one can smile most warmly even by having a mask cover one’s face – the smile will find it through one’s eyes. Since the Covid-19 pandemic, face masks have become a part and parcel of our everyday lives. Gradually, we have got used to living with our smiles hidden behind a piece of cloth. But this Colgate print campaign, conceptualized by French agency VMLY&R, brilliantly conveys how you don’t need to see a smile to feel it. That a smile is more than just a curve- it’s a way of standing up and dealing with the adversities life throws at you. “Smiles always find a way”
Brands have an opportunity to shape a better, more accepting, and humane world and ads such as these hit us at a deeper level to be so. They go beyond mere advertising. And every effort accelerates a change, one step at a time.
MUMBAI: Indian Premier League franchise Delhi Capitals has secured its highest ever sponsorship revenue owing to a record 25 brand partners, the team said in a press statement. The JSW Group and GMR co-owned team saw a significant 50 per cent jump in revenues from 2020.
With IPL 2020 being played behind closed doors for the first time, many franchises saw a dip in their brand values and revenues, due to loss of in-gate receipts as well as reduced sponsorship deals. The IPL brand value itself fell by 3.6 per cent. However, according to financial consultancy firm Duff & Phelps, Delhi Capitals witnessed the least drop in brand value among all teams, at a negligible one per cent. Moreover, in 2020 while many sports brands across the globe struggled to stay commercially viable due to the impact of the pandemic, Delhi Capitals managed to retain and exceed its 2019 sponsorship revenue.
In 2021, the Delhi-based franchise has on-boarded a record 25 partners, nine more than the previous year. The team’s diverse profile of brands includes home-grown corporates such as JSW, GMR and Jio along with international MNCs including LG, Optimum Nutrition, Colgate and Nissin. The team, which is replete with promising young talents of Indian cricket, has also attracted many youth-centric brands such as Acko, Phone Pe, MX Taka Tak, and Wrogn Active. Most significantly, some of the team’s partners are new entrants who have chosen Delhi Capitals as their launch-pad into the IPL sponsorship world including Cornitos, Evolut and OctaFX.
The franchise has also secured valuable licensing associations across apparel, fanwear, credit cards and audio products, driving greater fan engagement and penetration to its pan India fanbase.
One of the major reasons behind the team’s recent commercial success is its adaptation to the shift in global sports sponsorships where traditional sponsor entitlements like tickets, match-day experiences and in-stadia branding rapidly lost value. In response, Delhi Capitals quickly pivoted focus to maximising the potential of its digital content and social media, to add value to their partners. The upward trajectory of the team’s digital strategy is evident by the record 450 million views garnered on its video content in 2020. Last year, the franchise also witnessed a follower growth of 32 per cent on Facebook and Instagram, the highest among all teams.
Furthermore, innovative collaborations with international digital consultants like Horizm, which use AI for monetising and managing social media inventory, has helped the franchise secure more digital savvy brands through content and cause-led marketing.
One such content-driven association is the team’s landmark, digital deal with global trading company OctaFX which sees the brand exclusively sponsor DCTV, the franchise’s fan-favourite digital video content asset.
Apart from its strong digital footing, the young and promising Delhi-based franchise’s commercial appeal is further enhanced by its impressive on-field performance, with the 2020 runners-up being tipped as serious title-contenders for the upcoming IPL. The well-rounded squad with a prominent Indian core and marquee international players further has made Delhi Capitals emerge as an exciting marketing platform.
Delhi Capitals CEO Vinod Bisht said, “Delhi Capitals is committed towards achieving greater heights, not only on the field but also off it. In a time where global sports brands continue to deal with commercial uncertainties, our forward-looking marketing strategy has helped us capitalise on emerging trends and secure our highest ever sponsorship revenue till date. The team’s talented squad, along with our strong connect with our fans has made our franchise an ideal avenue for brands. We are thankful to all our partners for their support for our maiden title-hunt.”
MUMBAI: National Geographic India has roped in three key sponsors — Colgate, Citroen, and HDFC for its upcoming Women’s Day special documentary titled Women of Honour: Destination Army that features women in the Indian Armed Forces. Colgate and Citroen have come on board as a special and powered by sponsor respectively whereas HDFC has joined as an associate sponsor.
Premiering on International Women’s Day – on 8 March 2021 at 9 pm, the film chronicles the riveting tale of two lady cadets at the esteemed institute of Officers Training Academy, Chennai. With an aim to break society-stereotypes, the 22 minute documentary film captures how empowered women transform and transcend themselves through a rigorous process of mental, physical and weapon training, drills, tactics, intellectual development and leadership training to become Army Officers.
“Our partners have always valued the promise and ethos that we at National Geographic bring through our stories. Our Women of Honour series celebrates the power and strength of women who have persevered and achieved their dreams through sheer determination and this documentary, in particular, brings out the fascinating tale of women in our Armed Forces who have conquered barriers and stereotypes in their quest to serve the nation. We are happy to have likeminded brands like Citroen, HDFC, and Colgate partnering with us in our journey to inspire millions with stories of utmost bravery,” said Star & Disney India infotainment kids & regional entertainment channels president & head Kevin Vaz.
NEW DELHI: Supporting the launch of its new Zig Zag Anti-bacterial toothbrush, Colgate-Palmolive (India) has released a new campaign, featuring Bollywood actor Ayushmann Khurrana. The quirky ad shows Khurrana calling old toothbrush a 'taxi' for germs.
The campaign has been crafted by WPP's integrated communications agency RedFuse Communications. It aims to bring to life the idea of how a regular toothbrush acts as a carrier for germs to the mouth, establishing the need for Colgate Zig Zag Antibacterial toothbrush.
The film is slated to build experiences across TV, OTT, and social media.
Red Fuse ECD Delna Sethna said, “For new Colgate Zig Zag Anti-bacterial, the communication objective was to explain the advanced technology benefits very simply to everyone. With Ayushmann Khurrana as our ambassador, we are excited with the integrated campaign we created and executed across media, including this year’s IPL season.”
Colgate Palmolive is one of the bigger spenders on advertising in the industry. The company regularly creates campaigns and communications for its oral care segment to connect with the audiences. As per the recent reports, Colgate Palmolive spent Rs 164 crore on advertising in Q2
Colgate-Palmolive (India) Limited, the market leader in Oral Care has launched Colgate DentistsforMe.in – the first of its kind Teledentistry platform that brings you free access to Dentists from the comfort of your home.
Dental problems are grievously painful when they occur and in unprecedented times as these, when meeting a dentist physically is not possible due to restriction of movement, Colgate DentistsforMe.in is an easy option to consult expert dentists in a click. Once you register on Colgate DentistsForMe.in, you can video call, audio call or chat with any of hundreds of dentists across the country and get help with any dental issues completely free of charge!
Commenting on the launch, Arvind Chintamani, Vice President – Marketing, Colgate-Palmolive (India) Limited said, “During this COVID-19 pandemic, people’s oral health concerns might get compromised as physical visits to dentists are often not possible. Colgate “Dentists For Me” makes top dentists from around the country accessible on your phone via a video or audio call, absolutely free, from the comfort of your home. This service is inspired from Colgate’s commitment to Keep India Smiling and ring in optimism, every day through the power of a Smile.”
For access to dentists, visit https://www.dentistsforme.in/ and create your Login with your email ID. You can then instantly call a dentist, through an audio or video call.
Colgate DentistsforMe.in service is now available both as an app and as a web version.
To download the app from Google Play Store, follow below link
Mumbai: Colgate-Palmolive (India) Limited announced “Mooh Swachh Toh Aap Healthy” (A pure mouth means a healthy you) campaign for its premium Ayurvedic toothpaste Colgate Vedshakti.
The campaign highlights the role of the mouth as the gateway to our body and how an unhealthy mouth, can increase the possibility of bacteria entering our system leading to higher risk of several health issues. Colgate Vedshakti promises to not only clean but purify the mouth for better Oral and Overall health.
The high decibel campaign kick-started with the launch of a TV Campaign on March 4, 2020, in 10 regional languages including Hindi, Marathi, Telugu, and Tamil. The TVC features a young girl child dressed as her mother, determined to educate her father about the harmful effects of poor Oral Health. The campaign is being amplified further across mediums like Print, Digital & Social Media. To ensure widespread reach, the brand will also promote the campaign through brand engagement with top Instagram influencers across states.
Speaking about the campaign, Colgate-Palmolive (India) Limited VP marketing Arvind Chintamani said, “At Colgate, we are committed to enable better Oral Health for all. With the launch of this campaign with Colgate Vedshakti, for the first time we are throwing light on the inherent connection between oral & overall health. Colgate Vedshakti brings together a unique combination of Ayurvedic ingredients to provide holistic oral care to ensure better overall health.
Researched and designed in India, Colgate Vedshakti offers customers the goodness of a unique blend of natural ingredients such as – Aloe Vera, Clove, Honey, Tulsi, Neem and Amla together with Colgate’s oral care expertise, to effectively cleanse, purify and deliver multiple benefits and protection against teeth and gum problems.
Created by Redfuse Communications, Red Fuse ECD Delna Sethna said, “How do you communicate extremely logical, science-y facts in a way that even children would understand them? You get children to disseminate them for you. Their universe of make-believe opened so many avenues for us to explore. Their sincerity in delivering our message draws you in from the second one.”
MUMBAI: Viacom18’s Tamil general entertainment channel, Colors Tamil is all set to launch Kodeeswari starting 23 December. The show adapts the popular television game format of Who Wants To Be A Millionaire to have only female contestants with the aim of empowering women from all walks of life, and give wings to small dreams. The show has bagged Colgate as the presenting sponsor, with overall seven sponsor in their bucket. On the video-on-demand platform VOOT, the show has roped in Medlife as the online pharmacy partner while Nippon Paint has come on board as the co- powered by sponsor.
Last week the channel has announced six sponsors coming on board of Kodeeswari- Nippon Paint, Arun Excello and RIN as powered by sponsors; Kotak Mahindra Bank as the banking partner; and Tamil Matrimony App and Helo App as special partners.
The show will be hosted by the iconic superstar of Tamil Cinema, Radikaa Sarathkumar and in a first ever, there will be only women on the Hot Seat. Even before the launch, the show has witnessed a lot of attention from brands across categories.
Viacom18 network sales head Mahesh Shetty says, “Who Wants To Be A Millionaire has been a trailblazer on television and has been loved by audiences across the world and in India. Being the first ever all-women edition, our endeavour through this show is to encourage strong willed women to challenge stereotypes and live their dreams. Kodeeswari has garnered a lot of attention and interest even before its launch, not only among viewers but also brands. The purpose of this show is so focused and powerful that we have a plethora of brands which have jumped on board across platforms. We have roped in seven sponsors for the show on Colors Tamil. For VOOT, the show has caught the attention of brands with two sponsors. We have also secured five sponsors for our international feed which will take this show to Tamil audiences in Singapore, Malaysia and USA.”
VOOT will keep its digital viewers attuned with various opportunities to Watch, Play Along and Win every day! With interactive offerings such as Play Along on VOOT , presented by Medlife, the users can enjoy the thrill of the game show by participating and simultaneously matching their power of knowledge with the contestants on the hot seat, and win prizes every day. Furthermore, viewers will get a chance to win Ghar Baithe Jeeto Jackpot, sponsored by Nippon Paint. The viewers will have to log on to VOOT to answer the question and the first person to answer will be chosen as the winner.
For its international feed, Colors Tamil has roped in Sivanesan Company (Premier Range of Products) as the Title sponsor, while the show is being powered by Gits (Gits Foods). In addition to this, Tamil Nadu Tourism- Enchanting Tamil Nadu and GMT (GMT Jewellers) have come on board as Special Partners while Gooday Beauty Parlour has been roped in as the Grooming Partner.
Kodeeswari will go on-air starting 23 December at 8 pm from Monday-Friday on Colors Tamil and Viacom18’s video-on-demand platform VOOT.
