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Tag: Colgate-Palmolive

  • MEC India wins GoDaddy media account

    MEC India wins GoDaddy media account

    MUMBAI: WPP’s MEC India has won the media mandate for GoDaddy, the technology provider dedicated to small businesses.

     

    With over 12 million customers, GoDaddy manages more than 57 million domains globally. The company’s stated ambition is to help people easily start, confidently grow and successfully run their own ventures.

     

    GoDaddy has identified India as a priority market for their global expansion. The company recently signed on Mithun Chakraborty with a view to democratise internet-enabled businesses in India.  

     

    MEC North head Roopam Garg added, “We are delighted to have the opportunity to partner GoDaddy on their exciting journey. GoDaddy is all about empowering people in their quest for success and we are happy to play a small role in this great endeavour.”

     

    The clientele list of the agency includes Colgate Palmolive, Britannia, NIVEA,  FlipKart, Citibank, Honda Motorcycles and Scooters, General Electric, Zee Network, Reliance Group, CavinKare, to name a few.

  • Sam Ahmed moves on from Rediffusion Y&R

    Sam Ahmed moves on from Rediffusion Y&R

    MUMBAI: After only an eight-month stint, the Rediffusion Y&R vice chairman and CCO Sam Ahmed has decided to go back to film making.

    He will leave the agency in December this year.

    Ahmed was brought on board early January this year from Y&R Dubia where he had worked for 14 years on brands such as Ford, P&G, Nestle, Pepsi, Colgate-Palmolive, Citibank, Skoda, Land Rover, Jaguar, Sony Ericsson, HTC, Apple and World Gold Council.

    Rediffusion Y&R made noise recently for its catchy campaign for Tata Nano, which repositioned the product as an ‘awesome’ youth brand.

    Ahmed has also won over 200 international awards, which include Epica, Clio, Cannes Lions and New York Festival.

  • Colgate ropes in Kareena and Shriya as brand ambassadors

    Colgate ropes in Kareena and Shriya as brand ambassadors

    MUMBAI: Colgate-Palmolive (India), the market leader in Oral Care, has launched India’s first toothpaste to address yellowness removal – Colgate Active Salt Healthy White – which was unveiled today by Bollywood actor Kareena Kapoor Khan and rising star Shriya Saran, the newly signed brand ambassadors.

    Colgate Active Salt Healthy White is an innovation from Colgate and has been developed on a core consumer insight of using a combination of salt and lemon to remove yellowness. Integrating the benefits of salt and lemon, this new toothpaste offers an innovative every day solution to yellowness removal.

    With a market share of over 55 per cent, Colgate has a wide portfolio of products across different price points and has been leading with new product innovations based on evolving consumer needs.

    Announcing the launch VP-Marketing Ajith Babu said, “Over the years Colgate-Palmolive has led the development of the Oral Care category in India through relevant innovations and the latest technology advancements. The launch of Colgate Active Salt Healthy White is yet another step in that direction. We are applying our deep consumer insights to address unique needs such as removal of yellowness to create effective, quality solutions. Known for years as two most powerful ingredients for yellowness removal, our research teams combined the benefits of salt and lemon to develop a unique offering for our discerning consumers. With Colgate Active Salt Healthy White, consumers looking for an effective yellowness removal solution will feel and see the difference.”

    Colgate Active Salt Healthy White brand ambassador Kareena Kapoor Khan said, “Ever since I brushed my teeth, I can remember brushing them only with Colgate toothpaste. Today, being a brand ambassador to a brand that I grew up with and always trusted is an absolute honour. As actors, it’s important that we stay healthy and present the best of ourselves. And that’s exactly how Colgate Active Salt Healthy White toothpaste adds value for me. It simply helps me to ‘say no to yellow’ teeth in a refreshing manner with an age old remedy of salt and lemon. So go ahead try it and see how healthy white teeth are now a reality for you.”

     “I use Colgate products and I love them. Colgate and oral care have become synonymous over the years. Time and again, the company has introduced reliable products aimed at countering various oral care problems. Yellowness of teeth is a common problem faced by many of us. This new toothpaste from Colgate promises to solve that for you,” added Shriya Saran.

    An integrated 360 degree campaign encompassing TV, online, print, outdoor and point-of-purchase will showcase “Nimbu aur Namak ki Shakti” across the country to support the launch.

  • Sam Ahmed moves to Mumbai as Rediffusion VC and CCO

    MUMBAI: WPP‘s communication agency Rediffusion has appointed Sam Ahmed as vice chairman and chief creative officer. He currently lives in Dubai but will now move to Mumbai from where he will operate in his new role at the agency.

    Ahmed has spent 14 years at Y & R, Dubai where he was credited with making Y&R the No. 1 agency in Dubai in creative rankings and the 3rd most creative agency in the world. He has worked on brands like Ford, Nestle, Pepsi, P&G, Colgate-Palmolive, Citibank, Harvey Nichols, Skoda, Land Rover, Jaguar, Sony Ericsson, Du Telecom, Zain Telecom, HTC, Apple and World Gold Council. He has also been a consultant for the Prime Minister and Vice President of the United Arab Emirates, His Highness Sheikh Mohammed‘s executive office on several Dubai projects including DIFC and Burj Khalifa.

    Rediffusion chairman and managing director Diwan Arun Nanda said, “It is good to have a person of Sam‘s credentials lead the Creative Team at Rediffusion. He is one of the world‘s most awarded creative people. We searched the globe for such a creative talent. Sam is empowered to lead our team to achieve great creative heights with work that helps strengthen our clients‘ brands even further.”

    Ahmed said, “One of the reasons I left advertising is that the focus had shifted, it had become more about making money and less about ideas. I have always believed that only great ideas make a lot of money for your clients and your agency and when the Chairman of a legendary agency offers you a challenge to make Rediffusion the Number 1 creative agency in India, you don‘t ask too many questions, except where do I sign? I have some of the most amazing brands at Rediffusion to work with and I am really excited.”

    Sam joined the advertising and communications industry at the age of 21. He was 24 when he won his first design award and by the time he turned 28, he was creative director of Y&R, Dubai. He was made partner and regional executive creative director of Y&R Brands for the region by age of 31. In 2009, Sam founded the Creative Club of Dubai.

  • WPP forms Red Fuse to handle Colgate-Palmolive’s $1.26 bn global account

    MUMBAI: WPP‘s five agencies, which separately service Colgate-Palmolive, are combining under one operating unit to handle the world‘s 34th largest marketer with annual advertising spends of over $1.26 billion.

    Red Fuse Communications will house the dedicated team sourced from Y&R, MEC, VML, Wunderman and GHG so that the health and personal care brand can get holistic attention.

    WPP global managing partner (the current in charge of the Colgate account) Steve Forcione will function as the CEO for Red Fuse.

    Says Colgate VP global advertising and digital Jack Haber, “The move to Red Fuse will allow us to focus more of our agency resources on strategy and creative. At the same time, we will be able to invest in the new areas of expertise that are now required for our campaigns to delight our consumers.”

    Red Fuse will have operating offices in New York, Paris, Hong Kong, Mumbai, Kansas City and Prague for the time being and will expand to cover all geographies by mid-2013.

    “WPP is merging resources from across its premiere networks into one fully dedicated and exclusive team to help Colgate win on the ground. The many excellent people who work on the account around the world are eager to move to the Red Fuse structure, so they can develop big, innovative campaigns in real time,” adds Haber.

    The objective of forming a dedicated unit is to fully integrate all communications to engage with consumers in real time across all touch-points and to drive efficiencies.

    Says Colgate CMO Nigel Burton, “It goes without saying that we already have a close-knit partnership with our agencies. But we are excited about Red Fuse because we believe that co-locating all the partners will lead to bigger ideas and better work created and executed smarter and faster.”

  • Colgate Palmolive ups annual ad spend by 16.14% amid slowdown

    MUMBAI: Dental and healthcare company Colgate Palmolive has increased its annual ad spend by 16.14 per cent for the fiscal ended 31 March 2012.

    The company spent Rs 2.63 billion on advertising and promotions, compared to Rs 2.26 billion it spent in the previous fiscal.

    The increase in advertising expenditure helped Colgate record volume growth of 12 per cent, mainly led by toothpaste category (14 per cent volume growth). The toothpaste category commanded 54 per cent of the market share by volume, while its mouthwash category occupied 26.2 per cent.

    The annual ad spend accounted for 9.37 per cent of the total income during the fiscal.

    Colgate‘s annual income of Colgate increased by 17.8 per cent as the company earned Rs 26.93 billion in the fiscal compared to Rs 22.86 billion a year ago. Net profit also surged 10.65 per cent to Rs 4.45 billion.

    Among the other major FMCG companies, Dabur had spent Rs 6.6 billion on ads and promotion while HUL spent Rs 26.96 billion during the fiscal. Marico, on the other hand, invested Rs 1.19 billion on advertising and promotions.

    For the quarter ended 31 March, Colgate’s ad spend amounted to Rs 583.2 million. This was 14.31 per cent higher than spends in the corresponding quarter of the previous fiscal (Rs 510.2 million).

    In the first, second and third quarters of the fiscal, Colgate had spent Rs 937.9 million, Rs 1.14 billion and Rs 1.07 billion respectively on advertising and promotions.

    Total revenue for the fourth quarter was at Rs 7.03 billion, 17.5 per cent up from Rs 5.98 billion. Profit rose 14.65 per cent to Rs Rs 1.31 billion.

  • Grey appoints Kaizad Pardiwalla as branch head for Mumbai

    Grey appoints Kaizad Pardiwalla as branch head for Mumbai

    MUMBAI: Grey India has appointed Kaizad Pardiwalla as branch head for its Mumbai office. He will commence his operations from 11 April.

    Hari Krishnan, the former branch head will head the South operations as vice president and head.

    Both, Pardiwalla and Krishnan will report to Grey India COO Jishnu Sen.

    Prior to Joining Grey, Pardiwalla was working with Bates 141 and was heading there Mumbai office.

    At Bates, Pardiwalla worked on brands such as Virgin Mobile, Colgate Palmolive, Tang, Fiat, TVS, Tata AIG, MTV, Pfizer, ICICI Cards etc. His main mandate was to launch the digital marketing. Also, to run the advertising business with an objective to make digital, advertising and activation work in sync, to provide single idea led solutions to brands.

    On his appointment, Pardiwalla said, “I am absolutely delighted to be joining Grey as this agency has a strong motivation; winning some key accounts in the recent past. I am particularly looking forward to working with Jishnu and rest of the team to do even better work in the coming years.”

    Sen adds, “It‘s great to have Kaizad join us. Grey Mumbai is our flagship office, with a fabulous roster of clients and some really fabulous people. I expect Kaizad to bring his considerable talent and experience to lead the office to the next level of growth and fabulous ideas.”

    Pardiwalla started his career with Lowe Lintas in 1995 and moved to Ogilvy in 1997. After spending seven years at Ogilvy advertising, in 2004, he was appointed as business director, OgilvyOne Worldwide, the digital and direct marketing division of Ogilvy, where he headed the operations in the western region.

    After three years, he took on the reins as the national head of OgilvyOne India. Under his leadership, OgilvyOne Worldwide serviced clients such as American Express, Cadbury, CISCO, IBM, ICICI Lombard, ITC, The Economist and Vodafone.