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Tag: Colgate-Palmolive

  • Upgrade to whole-mouth-health with New Colgate Total toothpaste

    Upgrade to whole-mouth-health with New Colgate Total toothpaste

    MUMBAI: Colgate-Palmolive (India) Limited, the market leader in Oral Care, has launched its New Colgate Total toothpaste with an innovative formula offering multiple benefits to provide superior Oral Care to protect not just the teeth, but also tongue, cheeks and gums. Hence, the New Colgate Total urges consumers to ‘Upgrade to Whole Mouth Health.’ 

    Colgate communicates about the New Colgate Total in a fun way through The Singing Dentist, a UK-based dentist named Milad Shadrooh, in a playful song called ‘Brush Them Well’, a parody of the popular Bollywood track ‘All Is Well’. Featuring in the video alongside The Singing Dentist are three other well-known celebrities – Yasmin Karachiwala – one of the most celebrated fitness trainers in Mumbai, Manish Paul – Bollywood actor and stand-up comic, and Pranitha Subhash – South-Indian actress. Sung by The Singing Dentist (Milad), in his characteristic comical manner, the parody video features all the four popular icons as they dance along, while conveying the significance of ‘whole mouth health’, ensured by the New Colgate Total. This campaign is conceptualized by FoxyMoron and created by The Rabbit Hole in association with Red Fuse Communications.

    Mr. Arvind Chintamani, Vice-President Marketing, Colgate-Palmolive (India) Limited said, “The New Colgate Total offers ‘holistic’ oral-health. It fights germs not just on the teeth but also on the tongue, cheeks and gums, for up to 12 hours, helping one achieve ‘whole mouth health’. To communicate the product’s multiple benefits we have created a clutter-breaking campaign for social-media, with Singing Dentist -Milad Shadrooh, and 3 other popular youth icons. Through a parody based on Bollywood’s popular ‘All is Well’ song, the product’s benefits are conveyed in an interesting and engaging manner that builds an instant connect with our consumers and helps them internalise the message. We are confident of its appeal to our audience.”  

    Speaking about his collaboration with New Colgate Total, Milad said, “I am very excited to be collaborating with Colgate to create my first Bollywood inspired parody! I have always aimed to deliver key oral health messages in a fun and positive way and I am passionate about treating oral health as part of our overall health. As a dentist, I have always tried to educate my patients to clean their teeth. Teeth make up 20% of the mouth, the remaining 80% are the tongue, cheeks and gums and these surfaces harbour bacteria as well, needing a similar level of protection as teeth, to achieve whole mouth health. The new Total toothpaste does exactly that as it focuses on whole mouth health and spreading this message, in the Singing Dentist style, was a great opportunity! And of course, my eyebrows were very excited to join in too!”

    The New Colgate Total provides excellent protection against plaque, gum problems, stains, tartar and cavities – plus additional new benefits like:

    Suitable for sensitive teeth
    Instant neutralization of odors associated with bad breath
    New cooling flavors for lasting freshness
    The New Colgate Total is available across various retail formats at a variety of price points starting from a Rs. 97/- pack to a Rs. 184/- pack.

    The New Colgate Total was launched with a video communication on YouTube and other social media channels at the beginning of the year, persuading consumers to – Upgrade to Whole Mouth Health. During the launch phase, Colgate played special demo videos and used informative POP material to educate consumers to take care of their teeth, tongue, cheek and gums with New Colgate Total across their retail footprint. Additionally, for an increased ‘word of mouth’ and better impact,

    Colgate employed unconventional ‘out of home’ channels, like tying up with PVR Cinemas to surprise movie-goers at 10 PVR outlets across Mumbai, Delhi, Bangalore and Chennai, by offering them a seat-upgrade just before the start of the movie, truly demonstrating the meaning and benefit of an ‘upgrade’. This campaign too was much appreciated by cine-goers, who enjoyed such an instant-elevation and it generated a lot of positive social- chatter for the brand, firmly embedding and extending its message of – Upgrade to Whole Mouth Health to a large audience base. 

  • Colgate offers complete ‘Suraksha’ at Kumbh Mela

    Colgate offers complete ‘Suraksha’ at Kumbh Mela

    MUMBAI: Colgate-Palmolive (India) Ltd launched the ‘Kumbh Se Sampoorna Shuddhi, Colgate Vedshakti Se Sampoorna Suraksha' campaign at the ongoing Kumbh Mela in Prayagraj, Allahabad.

    The completely localised campaign is custom-made to provide a complete all-around protection to pilgrims through a range of Kumbh-specific activities and utility elements such as brushing stations for pilgrims to brush their teeth; oral care importance drives to spread the awareness of good oral hygiene; free, large-scale sampling of Colgate Vedshakti for millions of people at Kumbh; ‘Suraksha Wristbands’ for children to write/wear their emergency contact details on a safety wristband; ‘Sampoorna Suraksha Ropes’ given to big groups and families to hold on to, to ensure that they walk together without getting lost in the crowd

    Colgate-Palmolive (India) Ltd managing director Issam Bachaalani said, “At Colgate, we consistently work towards providing superior oral care and protection to all Indians, and towards caring for our communities. The Kumbh Mela gives us an opportunity to achieve both these objectives with our key target segments at an unprecedented scale.”

    Bachaalani added, “Our theme at the Kumbh is complete protection or sampoorna suraksha, as part of which we are offering millions of visitors the free samples of Colgate Vedshakti toothpaste that provides sampoorna suraksha to the mouth. But that’s not all – we are also extending to our consumers ways and means to ensure complete safety of their families, as they made their way through the Kumbh Mela by handing out suraksha ropes – for families to walk together, and suraksha wristbands – for children to have an emergency contact number on their wrist.”

    The Kumbh Se Sampoorna Shuddhi, Colgate Vedshakti Se Sampoorna Suraksha campaign started last month and has touched millions of pilgrims so far. Colgate Vedshakti’s impactful hoardings can be seen all over the consumer touchpoints at Prayagraj, while the sampling activity is carried out right from the transit points – at 21 highway pit stops, 9 key railway junctions and several bus stations – to inside the main Mela grounds including the akharas, rein-baseras, water point junctions, and the Colgate Vedshakti branded brushing stations.

  • More TV ads by top 10 advertisers in 2018 than 2017

    More TV ads by top 10 advertisers in 2018 than 2017

    BENGALURU: Indian television broadcasters have a reason to smile in 2018. During the first 32 weeks of 2018, the top 10 advertisers from Broadcast Audience Research Council of India (BARC) placed 21.42 per cent more television insertions than in the first 32 weeks of 2017. The combined total number television insertions by BARC’s weekly lists of top 10 advertisers across genres for the first 32 weeks of 2018 were 13,255,057 as compared to 10,916,451 insertions during the first 32 weeks of 2017. 

    If ad insertions by the top 10 advertisers are a yardstick for the increase in television ads, broadcasters and marketers can definitely expect ad revenues to perk up with more number of advertisements during the fag end of 2018. The major Indian festival season is yet to come – hence the ad tempo can only go up.  If one were to go by the trends of 2017, the number of ad insertions in 2018 could go up by 15 to 20 per cent as compared to the previous year. During the last 20 weeks of 2017, average television advertisements per advertiser among the top 10 advertisers per week had gone up by 16.97 per cent as compared to the first 32 weeks of 2017. Between weeks 33 to 52 of 2017, the average weekly TV ad insertions by BARC’s weekly list of top 10 advertisers had gone up to 27,163.66 from an average of 23,222.52 during the first 32 weeks of 2018.

    Please refer to the figure below for the weekly comparison of the combined total insertions of all the top 10 advertisers during the first 32 weeks of 2017 and 2018 respectively.

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    There were 27 advertisers that were present at least once each in BARC’s weekly lists of top 10 advertisers during the first 32 weeks of 2017 and 2018. Hindustan Lever Ltd or HLL was the biggest advertiser by far during the first 32 weeks of 2017 and 2018 with an average of 122,725.65 and 129,604.28 weekly insertions respectively (5.60 per cent increase). At second place was Reckitt Benckiser (India) Ltd (RBIL) with an average of 59,340.66 and 95,546.63 weekly insertions during each of the first 32 weeks of 2017 and 2018 respectively (61.02 per cent increase). Both HLL at ranks 1 (HLL- 32 weeks) and RBIL rank 2 (29 weeks)/rank 3 (3 weeks) were present in BARC’s weekly lists of top 10 advertisers during the first 32 weeks of 2017. HLL was ranked first as top advertiser for 25 weeks and second for 7 weeks, while RBIL was present at rank 1 for 7 weeks, rank 2 for 24 weeks and rank 3 for 1 week during the first 32 weeks of 2018.

    In 2017, only the above mentioned two advertisers were present in BARC’s top 10 advertisers list during all the first 32 weeks of 2017. This year besides HLL and RBIL, ITC Limited (ITL) and Cadbury India (Cadbury) were also present in BARC’s weekly list of top 10 advertisers during all the first 32 weeks of 2018. Both the companies’ – ITC and Cadbury’s average weekly insertions in 2018 were higher than their average weekly insertions in 2017. ITC, which was ranked third in 2018, had average weekly insertions of 33,002.88 in 2018 (32 weeks average) as compared to 18,959.9 in 2017 (20 weeks average), or a 74 per cent y-o-y increase during the periods under review. Cadbury’s average weekly insertions in 2018 were 18.41 per cent more at 27.410.88 (32 week average) as compared to 23,150.03 (31 week average) in 2017. Please note that the growth of average number of weekly insertions has been calculated by determining the average weekly insertions in the first 32 weeks of 2017 and 2018 only when these brands were present in BARC’s weekly lists of top ten advertisers across genres. The actual difference may not be the one mentioned above.

    Most of the advertisers’ average insertions per week when they were present in BARC’s weekly lists of top 10 advertisers across genres have increased in 2018 as compared to 2017. Some notable examples are Procter & Gamble (38.51 per cent increase); Amazon Online India Pvt Ltd (16.47 per cent increase); Colgate Palmolive India Ltd (6.44 per cent increase); Godrej Consumer Products Ltd (17.03 per cent increase); Marico (33.05 per cent increase), etc. 

    A few of notable players that have had a y-o-y fall in their TV ad insertions during their presence in BARC’s weekly lists during the first 32 weeks of 2018 are Baba Ramdev’s Patanjali Ayurved (Patanjali) (-5.70 per cent*), Brooke Bond Lipton India Ltd (-2.03 per cent*) and Ponds India Ltd (-4.48 per cent*).It must be noted that fall in percentages have been derived by calculating the difference in average weekly insertions in 2017 and 2018 only when these brand owners were present in BARC’s weekly list of top 10 advertisers during the first 32 weeks of 2017 and 2018 respectively. The actual difference may not be the one mentioned above.
     

  • Q1-2016: Colgate-Palmolive marketing spends up 11%

    Q1-2016: Colgate-Palmolive marketing spends up 11%

    BENGALURU: Colgate-Palmolive (India) Limited (Colgate-Palmolive) spent 11 per cent more towards advertisement and sales promotion (ASP) in Q1-2016 (quarter ended 30 June, 2015) at Rs 200.50 crore (19.8 per cent of Total Income or TI) as compared to the Rs 180.55 (18.7 per cent of TI) in Q1-2016 and 29.8 per cent more than the Rs 154.49 crore (15 per cent of TI) in the immediate trailing quarter. 

    The company’s marketing or ASP spends are made up of two components – Advertisement spends; and Sales Promotion spends. The company does not share the breakup of these two spends in its quarterly financials. The breakup is mentioned on an annual basis in the company’s annual report (Fig A1 below).

    Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore

    Colgate-Palmolive’s major brands include Colgate for oral care, Palmolive, Charmis and Halo for personal care, and Axion for household care. Some of the other other brands/prodcuts are Active Salt Neem, Max Fresh, Total Charcoal, Sensitive Pro-Relief Enamel Repair, Zig Zag Black, Colgate Dental Cream.

    Please refer to Fig A below. Over a thirteen quarter period starting from Q1-2013 until the current quarter (Q1-2016), Colgate-Palmolive’s ASP shows a linear increasing trend both in terms of percentage of TI as well as in absolute rupees. 

    In Q2-2015, Colgate-Palmolive spent the highest amount towards ASP in terms of absolute rupees as well as percentage of TI in a quarter at Rs 201 crore and 20.1 per cent of TI during the period under consideration. The company’s ASP in the current quarter was just a little less than the ad spends in Q2-2015. The lowest ASP by the company during the thirteen quarters was in Q4-2013 at Rs 82.1 crore and 9.7 per cent of TI.

    Colgate-Palmolive’s TI in Q1-2016 at Rs 1010.15 crore was 4.8 per cent more than the Rs 963.35 crore in Q1-2015, but was 1.8 per cent lower than the Rs 1028.51 in Q4-2015. The company’s TI shows a linear increasing trend during the thirteen quarter period under consideration in this report.

    Further, across eight financial years starting FY-2008 until FY-2015, the company’s TI, ASP and ASP as percentage of TI show an upward linear trend, with the company’s marketing spends being the highest both in terms of absolute rupees and percentage of TI in FY-2015 at Rs 714.25 crore (17.9 per cent of TI). Fig A1 below indicates the breakup of Colgate-Palmolive’s advertising and sales promotion across three financial years for which data is available.

    Figure A1 below shows the split of ASP into advertising and sales promotion spends for four financial years starting FY-2012 until FY-2015.

    Please refer to Fig B below. PAT in Q4-2015 at Rs 114.28 crore (11.4 per cent of TI) declined 15.3 per cent as compared to the Rs 134.91 crore (14.1 per cent of TI) in Q1-2015 and declined 30.2 per cent as compared to the Rs 163.63 crore (16 per cent of TI) in Q4-2015. During the thirteen quarter period under consideration, PAT shows a linear increasing trend in absolute rupees.  

    The slope of the broken blue trend line indicates that the company’s PAT in terms of percentage of TI shows a decline. This is likely to change over the next few quarters, if the company’s PAT continues to buck the trend as it has in Q4-2015. 

    Colgate-Palmolive’s PAT has been the highest at Rs 185.22 crore (21.5 per cent of TI) in Q1-2014 during the twelve quarter period under consideration, while the lowest PAT in absolute rupees and in terms of percentage of TI was in Q2-2013 at Rs 109.52 crore and 12.2 per cent of TI.

    Colgate-Palmolive says that it has continued to enhance its leadership position in the Toothpaste category by registering a volume market share of 57.9 per cent during the January-June 2015 period, an increase of 90 basis points over the same period of the prior year. It says that its flagship brands Colgate Dental Cream, Active Salt and Max Fresh have majorly contributed to this growth. Further, the company says that it has maintained its leadership in the Toothbrush category by registering a volume market share of 42.7 per cent in the period January-June 2015.

    Colgate-Palmolive’s board of directors at its meeting held on 30 July, 2015 has considered and recommended a bonus issue of one equity share for every equity share held, as on the record date to be determined by the board.

  • FY-2015: Colgate-Palmolive’s marketing spends up 3.7% at Rs 714 crore

    FY-2015: Colgate-Palmolive’s marketing spends up 3.7% at Rs 714 crore

    BENGALURU: Colgate-Palmolive (India) Limited spent 3.7 per cent more towards advertisement and sales promotion (ASP) in FY-2015 (year ended March 31, 2015) at Rs 714.25 crore (17.9 per cent of Total Income or TI) as compared to the Rs 688.66 crore (19.2 per cent of TI) in FY-2014. In Q4-2015, the company’s ASP spend at Rs 154.49 crore (15 per cent of TI) was 6.9 per cent lower than the Rs 165.86 crore in the corresponding year ago quarter and 13.3 per cent less than the Rs 178.21 crore (17.9 per cent of TI) in the immediate trailing quarter.

    Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore

    Colgate-Palmolive’s brands include Colgate for oral care, Palmolive, Charmis and Halo for personal care, and Axion for household care.

    Please refer to Fig A below. Over a 12 quarter period starting from Q1-2013 until the current quarter (Q4-2015), Colgate-Palmolive’s ASP shows a linear increasing trend both in terms of percentage of TI as well as in absolute rupees. The slope of the broken maroon trend line shows that ASP in absolute rupees should intersect the Q4-2015 ordinate at Rs 190.076 crore as compared to the Rs 154.49 crore actually spent by the company. The corresponding slope of the broken olive green trend line indicates an intersection with Q4-2015 at 18.81 per cent of TI , again far more than the 15 per cent of TI actually spent the company

    In Q2-2015, Colgate-Palmolive (India) Limited (Colgate-Palmolive) spent the highest amount towards advertisement and sales promotion (ASP) in terms of absolute rupees as well as percentage of TI in a quarter at Rs 201 crore and 20.1 per cent of TI during the period under consideration. The lowest ASP by the company during the 12 quarters was in Q4-2013 at Rs 82.1 crore and 9.7 per cent of TI.

    Colgate-Palmolive’s TI in FY-2015 at Rs 3981.94 crore was 11.3 per cent more than the Rs 3578.81 crore in FY-2015. In Q4-2015, TI at Rs 1028.51 crore was 10.2 per cent more than the Rs 931.22 crore in Q4-2014 and 3.3 per cent more than the Rs 995.99 crore in Q3-2015. The company’s TI shows a linear increasing trend. The slope of the blue broken trend line indicates that the company’s TI intercept on Q4-2015 should be Rs 1032.648 crore, as opposed to the Rs 1028.51 crore TI achieved by the company.

    Further, across 8 financial years starting FY-2008 until FY-2015, the company’s TI, ASP and ASP as percentage of TI show an upward linear trend, with the company’s marketing spends being the highest both in terms of absolute rupees and percentage of TI in FY-2015 at Rs 714.25 crore (17.9 per cent of TI).

    Fig A1 above indicates the breakup of Colgate-Palmolive’s advertising and sales promotion across three financial years for which data is available. The breakup of ASP into Ad spends and Sales Promotion spends for FY-2015 is not available as yet.

    Colgate-Palmolive profit after tax (PAT) in FY-2015 at Rs 558.98 crore (14 per cent of TI) was 3.5 per cent more than the Rs 539.87 crore (15.1 per cent of TI) in the previous year.

    Please refer to Fig B above. PAT in Q4-2015 at Rs 163.63 crore (16 per cent of TI) increased 23.7 per cent as compared to the Rs 132.3 crore (14.3 per cent of TI) in Q4-2014 and was 25 per cent more than the Rs 130.86 crore (13.2 per cent of TI) in Q3-2015. During the 12 quarter period under consideration, PAT shows a linear increasing trend in absolute rupees. The slope of the orange broken trend line indicates that PAT in absolute rupees intercepts the Q4-2015 ordinate at Rs 140.914 crore, much lower than the actual PAT of Rs 163.63 crore achieved by the company in Q4-2015.

    The slope of the broken blue trend line indicates that the company’s PAT in terms of percentage of TI shows a decline. This is likely to change over the next few quarters, if the company’s PAT continues to buck the trend as it has in Q4-2015. The slope of the broke blue trend line indicates an intercept with the Q4-2015 ordinate at 13.53 per cent, again much lower than the PAT at 16 per cent of TI actually achieved by the company.

    Colgate-Palmolive’s PAT has been the highest at Rs 185.22 crore (21.5 per cent of TI) in Q1-2014 during the twelve quarter period under consideration, while the lowest PAT in absolute rupeesand in terms of percentage of TI was in Q2-2013 at Rs 109.52 crore and 12.2 per cent of TI.

  • Marico names Ashish Joshi as COO south east Asia

    MUMBAI: The consumer products company, Marico, has appointed Ashish Joshi as COO of Marico south east Asia.

     

    Joshi will oversee Marico’s personal care business across Vietnam, Malaysia, Myanmar and Cambodia.

     

    An alumnus of IIM Lucknow, Joshi with over 20 years of experience has been with Colgate Palmolive for the last 12 years. Before which he was with Hindustan Unilever for six years.

     

    At Colgate Palmolive, Joshi was leading the customer development function in Thailand at the management committee level. 

  • Colgate-Palmolive Q-2015 marketing spends at Rs 201 crore

    Colgate-Palmolive Q-2015 marketing spends at Rs 201 crore

    BENGALURU: Q2-2015 has witnessed probably what has been Colgate-Palmolive (India) highest advertisement and sales promotion spend (marketing or ASP) in a quarter at Rs 201 crore (20.1 per cent of Total Income or TI) based on the data over the last 10 quarters starting Q1-2013 until Q2-2015. Q2-2015 ASP was 11.3 per cent more than the Rs 180.55 crore (18.7 per cent of TI) in the immediate trailing quarter (Q1-2015) and 68.2 percent more than the Rs 119.47 crore in the corresponding year ago quarter Q2-2014.

    Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore

    Colgate-Palmolive’s brands include Colgate for oral care, Palmolive, Charmis and Halo for personal care, and Axion for household care.

    Please refer to figure A below. Over the 10 quarter period under consideration, Q2-2015 ASP is also the highest in terms of percentage of TIO, with the previous highest being 18.7 percent of TI in Q1-2015.

    Across seven financial years starting FY-2008 until FY-2014, the company’s TI, ASP  and ASP as percentage of TI show an upward linear trend, with the company’s marketing spends being the highest both in terms of absolute rupees and percentage of TI in FY-2014 at Rs 688.66 crore (19.2 per cent of TIO).

    In H1-2015 (six month period ended September 30, 2014), Colgate-Palmolive’s ASP at Rs 381.55 crore (19.5 percent of TI) was 72.8 percent more than the Rs 220.86 crore (12.3 percent of TI) in H1-2014 and was more than double (2.21 times) the ASP of Rs 172.64 crore (11 percent of TI) in H1-2013.

    Similarly, across the 10 quarters under consideration in this report, TI, ASP and ASP as percentage of TI show an upward linear trend. Colgate-Palmolive’s TI in Q2-2015 at Rs 1000.52 crore was 3.9 percent more than the Rs 956.90 crore in Q1-2015 and 9.5 percent higher y-o-y than the Rs 913.75 crore.

    Colgate-Palmolive’s TI in Q2-2015 at Rs 1000.52 was 3.9 percent more than the Rs 963.55 crore in Q1-2015 and 9.5 percent more than the Rs 913.75 crore in Q-2014. For H1-2015, Colgate-Palmolive’s TI improved 9.5 percent to Rs 1957.42 crore from Rs 1790.56 crore in H1-2014. The company had reported TI of Rs 3578.81 crore for FY-2014.

    Colgate-Palmolive’s Advertisement spends to increase in Q3-2015?

    Colgate-Palmolive’s ASP comprises of two components – (a) Advertising, and (b) Sales promotion. Data for 3 financial years – FY-2012, FY-2013 and FY-2014 show the breakup of ASP into these two components. Please refer to Fig A1 below. If one were to assume the lowest percentage in figure A1- 63.8 of ASP, as component of ad spend, the company’s advertisement spend in Q2-2015 works out to about Rs 128 crore. The simple average of the ad spends for the three years works out to 66.8 percent or about Rs 134 crore.

    Going by the company’s trends in FY-2013 and FY-2014, ASP has been higher in Q3 than in Q2, hence the chances of the company spending at least the same, if not higher amounts towards marketing in Q3-2015 are quite high.

    PAT

    Colgate-Palmolive’s PAT in Q2-2015 was 4 percent lower at Rs 129.58 crore (13 percent of TI) than Rs 134.91 crore (14.1 percent of TI) in Q1-2015, but was 18.3 percent more than the Rs 109.52 crore (12.2 percent of TI) in the corresponding quarter of last year. YTD, in fiscal 2015, Colgate-Palmolive’s PAT at Rs 264.49 crore (13.5 percent of TI) was 10.3 down as compared to the Rs 294.74 crore (16.5 percent of TI) in H1-2014.

    On an annual basis, the company’s PAT shows an upward linear trend in terms of absolute rupees, but a downward linear trend in terms of percentage of TI. During the 10 quarters under consideration, the company’s PAT shows almost flat to downward linear trend in terms of absolute rupees and a downward trend in terms of percentage of TI.

  • Colgate-Palmolive marketing spend up 16 per cent in Q1-2015

    Colgate-Palmolive marketing spend up 16 per cent in Q1-2015

    BENGALURU: Consumer products player in oral care, personal care and household care space Colgate-Palmolive (India) Limited (Colgate-Palmolive) spent Rs 180.55 crore (18.7 per cent of Total Income or TI) in Q1-2015 towards advertising and marketing (ASP), which was 15.9 per cent more than the Rs 155.78 crore (17.8 per cent of TI) in Q1-2014 and 8.9 per cent more than the Rs 165.86 crore (17.8 per cent of TI) in Q4-2014. At 18.7 per cent of TI, the company’s ASP spend in Q1-2015 was the highest across 9 quarters starting Q1-2013 until Q1-2015.

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

    The company had spent 40.5 per cent more at Rs 688.66 crore (19 per cent of TI) towards ASP in FY-2014 versus Rs 490.07 crore (15.2 per cent of TI). Both on a quarterly basis during the nine months under consideration and across seven financial years starting FY-2008 until FY-2014, the company’s TI, and ASP show increasing linear trend in terms of absolute rupees as well as in terms of percentage of TI.

    Colgate-Palmolive’s TI in Q1-2015 at Rs 963.35 crore was 9.9 per cent more than the Rs 876.61 crore in Q1-2014 and was 3.3 per cent more than the Rs 931.22 crore in Q4-2014. Its TI in FY-2014 at Rs 3629.13 crore was 12.9 per cent more than the Rs 3213.73 crore in FY-2013.

    Please refer to Fig 1 below.

    Colgate-Palmolive’s ASP comprises two components – (a) Advertising, and (b) Sales promotion. Data for three financial years – FY-2012, FY-2013 and FY-2014 show the breakup of ASP into these two components.

    Please refer to Fig 1A below.

    The company’s PAT in Q1-2015 was 27.2 per cent down at Rs 134.91 crore (14.1 per cent of TI) versus Rs 185.22 crore (21.5 per cent of TI) during the year ago quarter Q1-2014 and just 2 per cent more than the Rs 132.3 crore (14.3 per cent of TI) in the immediate trailing quarter. PAT in FY-2014 at Rs.539.87 crore (14.9 per cent of TI) was 8.7 per cent more than the Rs 496.75 crore in FY-2013. On an annual basis, the company’s PAT shows an upward linear trend in terms of absolute rupees, but a downward linear trend in terms of percentage of TI. During the nine quarters under consideration, the company’s PAT shows almost flat to downward linear trend in terms of absolute rupees and a downward trend in terms of percentage of TI.

    Please refer to Fig 2 below.

    Colgate-Palmolive’s brands include Colgate, Palmolive and Axion. Its oral care products include toothpaste, toothbrush, toothpowder, whitening products, kids products, mouthwashes, and plax. Its personal care products include body wash, hand wash, shave preparations, skin care and hair care. Its household care products include surface care products under the brand Axion.

    Click here to read the annual report

    Click here to read the unaudited results

    Click Here for website

  • MMA recognises excellence in mobile marketing at the third edition of the Smarties

    MMA recognises excellence in mobile marketing at the third edition of the Smarties

    Mumbai: The Mobile Marketing Association (MMA), today unveiled the winners of the third annual MMA SMARTIES™ India Awards 2014 at a Gala Dinner in Mumbai. Showcasing the ‘best of the best’ in the industry, the SMARTIES™ India Awards honor solid mobile strategies that address specific business challenges through the creative use of mobile technologies. Winners were declared across 21 categories with over 60 brands and 40 agencies participated in this year’s awards.

     

    MMA today also released its annual India Mobile Ad Spend Report powered by exchange4media. Based on extensive research, the report estimates the total digital ad spends in India to stand at Rs 3,300 to Rs 3,600 crores with mobile ad spends at Rs 475 crores. Mobile ad spends are expected to grow at a rate of 52% to reach Rs 722 crores in 2015. 

     

    “The MMA has been tracking the growth story in India for a while now and our faith in the market keeps getting stronger. Our Mobile Ad Spend Report shows that marketers are not only recognizing mobile’s potential but are actively integrating the channel into their marketing mix,” said Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific. “The SMARTIES™ awards are our way of recognizing the best-in-class mobile campaigns run by leading brands. The winners of the 2014 SMARTIES India Awards have demonstrated how the creative use of mobile can help build better brands and increase engagement while driving business results.”

     

    The winners of SMARTIES™ awards were selected following a rigorous process involving a council of senior brand marketers and advertising leaders. The judges reviewed campaigns from 65 entries that came from across India, spread across sectors like telecommunication, sports, social media, healthcare, travel, banking, and sports before choosing winners.

     

    An analysis of the winning entries, presented at the event by research agency and Knowledge Partner, Millward Brown, found that successful brands and marketing strategies had well-defined clarity of purpose with 100 percent of winners identifying a specific objective of increasing awareness or sales. 70 percent of the winners also had a precise role for mobile using the channel’s unique strengths such as location, payments, and targeting. 50 percent of winners at the SMARTIES™ India 2014 Awards built relevance of the brand in the target consumers’ context. 70 percent of the winners used mobile synergistically with other media channels.

     

    Commenting on the winners Jury Chairman, Mr. Sam Balsara, Chairman and Managing Director, Madison World, said, “Brands and marketing strategies are increasingly adopting a mobile-first approach and the competition in innovation and creativity is only getting tougher. In such an environment, it gives me immense pleasure to lead the mobile marketing conversation and thank all my fellow jury members for their valuable insights and time. We selected the winners after extensive debate and deliberation and are extremely impressed with the results some of the campaigns have achieved.

     

    Commenting on the Ad Spend report Mr. CVL Srinivas, CEO at GroupM South Asia said “The increasing number of formats being explored everyday on this medium gives every advertiser a chance to experiment. Once an advertiser cracks the communication type

     

    being best received, he will naturally increase spends. The evolution is on the marketer, an increase in smartphone penetration. “Mobile has huge potential across the board

     

    from a media reach and targeting perspective. From finely segmented audiences

     

    in cities to those who are in media dark areas, mobile can deliver massive numbers for any campaign. The challenge lies in getting the right idea and keeping the engagement going”.

     

    The SMARTIES™ Awards is the only global awards programme dedicated exclusively to mobile marketing.

     

    The India SMARTIES™ Awards 2014 Winners:

     

     

  • Red Fuse Communications wins Best Mobile Media Agency of the year

    Red Fuse Communications wins Best Mobile Media Agency of the year

    MUMBAI: Red Fuse Communications has been awarded the title of ‘Best Mobile Media Agency of the year’ at the Indian Digital Media Awards 2014. The agency was bestowed with a six award win at a platform that recognises, celebrates and encourages work in the digital field of advertising and marketing communications, especially internet, mobile, gaming, social media and the blogosphere.

     

    Red Fuse, WPP’s global full service agency, conceptualised and executed winning campaigns for Colgate-Palmolive. The win today further strengthened its mark in the industry and reinforced the relevance of horizontality in today’s diverse communication challenges.

     

    The agency has been awarded for the exemplary projects in the following categories: gold awards for Best Digital Direct Response Campaign designed for ‘The Great Colgate Pilgrimage’ and Best SEM Strategy for the campaign ‘The Next Door Dentist’.  The campaign for ‘The Great Colgate Pilgrimage’ won silver in the category Best Campaign Use of Mobile, while bronze medals for work done in the categories of Best Innovation in Mobile Marketing and Best Use of Social Networks. The awards also recognised Red Fuse’ efforts for ‘The Great Colgate Pilgrimage’ and ‘Smile Camera  Action’ campaigns respectively.

     

    Colgate-Palmolive VP-marketing Ajith Babu said, “On behalf of the Colgate team, we would like to congratulate the Red Fuse team for this commendable win. As our partners, they have contributed immensely to innovatively communicate with our consumers. We look forward to many such successful campaigns.”

     

    Red Fuse Communications CEO Shubha George added, “Complex challenges need the most innovative solutions. In India, location-based targeting has been used to primarily target people in the metros and has almost always used text messaging or WAP banner. This was the very first time in India a brand had used location-based voice communication and that too to a roaming rural subscriber. Being recognised and awarded on platforms only encourages us to push the limits and strive for more innovations. Red Fuse and our client Colgate-Palmolive work as true partners and the successful results of the new-age full service agency is here to stay.”

     

    The innovative location-based voice communication campaign has drawn national as well international recognition, with the agency winning several awards at global, regional and national events.