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Tag: Colgate-Palmolive (India) Limited

  • Colgate, Robin Hood Army’s #Mission5 serves more than 6 mn people in August

    Colgate, Robin Hood Army’s #Mission5 serves more than 6 mn people in August

    MUMBAI: Colgate-Palmolive (India), the market leader in oral care in India, in celebration of Independence Day, partnered with Robin Hood Army to serve five million people across the nation for its #Mission5 campaign. A zero-funds organisation, Robin Hood Army works to help the less fortunate, by providing surplus food from restaurants and communities.

    The week-long #Mission5 campaign that started on 10 August and culminated on India's 73rd Independence Day, provided 6.3 million people across 867 villages and 112 cities with dry food supplies along with Colgate Strong Teeth toothpaste packs, reiterating Colgate’s commitment to Keep India Smiling.

    Through this partnership, Colgate reached out to people across the geographies of Rajkot, Amravati, Indore, Kanpur, Ambala, Jammu, Agartala, Belgaum, Vizag and Siliguri, among others.

    In line with Colgate’s belief that ‘Everyone deserves a future they can Smile about’, this partnership with Robin Hood Army, is a small but significant step to add value to the lives of people.

    Speaking about the partnership, Robin Hood Army – Mumbai Chapter, Deepak Singh said, “It has been our pleasure to partner with Colgate for our #Mission5 campaign. They have contributed to the success of this initiative and we look forward to associating with them in the future.”

  • Colgate-Palmolive (India) appoints Ram Raghavan as MD

    Colgate-Palmolive (India) appoints Ram Raghavan as MD

    MUMBAI: Colgate-Palmolive( India) Limited has appointed Ram Raghavan as managing director during a decision was taken in a board meeting held on 18 July. The appointment will be effective 1 August.

    “This is to inform you that the Board of Directors of the Company, in their meeting held on July 18, 2019 have appointed Mr. Ram Raghavan (DIN 0008511606} as Managing Director of the Company with effect from August 1, 2019,” the company posted in a fining on Bombay stock exchange (BSE).

    Raghavan has been associated with the organization since 1997 and assumed increasing responsibilities in Customer Development and Marketing. Over the years, he progressed through a series of leadership roles across various divisions and subsidiaries of Colgate-Palmolive.

    Before being elevated to the new position, Raghavan served as Vice President Marketing of Asia Pacific Division of Colgate-Palmolive. Raghavan holds a bachelor's degree in Accounting from Narsee Monjee College of Commerce and Economics and an MBA from Jamnalal Bajaj Institute of Management Studies.

  • Reckitt Benckiser again top television advertiser

    Reckitt Benckiser again top television advertiser

    BENGALURU: Indian FMCG and consumer health products company Reckitt Benckiser (India) Ltd (RBIL) has once again climbed the almost sole andperpetual bastion of Indian FMCG company Hindustan Unilever Ltd (HUL). For the second time this year, RBIL was the biggest advertiser in terms of insertions in week 14 of 2018 (Saturday, 31 March 2018 to Friday, 6 April 2018) according to BARC (Broadcast Audience Research Council of India) data. The previous occasion when the company beat HUL in terms of TV ad insertions was in week 11 of 2018 (Saturday, 10 March 2018 to Friday, 16 March 2018) according to BARC’s list of top 10 advertisers across genres – all India (U+R) : 2+ individuals -in terms of ad insertions or spots. During the 52 weeks of calendar year 2017 (Saturday, 31 December 2016 to Friday 30 December 2017), it was HUL that held the top slot as the largest television advertiser in the country. 

    In week 14 of 2018, according to BARC data, RBIL had 1,21,102 insertions to HUL’s 1,19,602 ad spots. In week 11, RBIL had 1,10,173 to HUL’s 99,405 ad insertions. RBIL accounted for 30.2 percent ad insertions of the combined total insertions by the top 10 advertisers in week 14 and 28.6 percent in week 11, while HUL had 29.8 percent and 25.6 percent of the ad insertions during the same weeks respectively. Hence the big two accounted for 59.9 percent and 55.4 percent of the combined total insertions by the top 10 advertisers in week in weeks 14 and 11 of 2018 respectively.

    It must, however, be noted that if one were to account for the insertions by HUL affiliates/subsidiaries/associate (HUL group companies) companies, the total would far exceed the ad insertions by any other advertiser. For example, among the top 10 advertisers in week 14 of 2018 wasBrooke Bond Lipton India Ltd (Brooke Bond) at rank eight with 18,075 insertions, while in week 11 Brooke Bond did not find a place among BARC top 10 advertisers list, neither did any other HUL group company.Refer to the table below showing BARC’s list of top 10 advertisers in weeks 11 and 14 of 2018.

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    Top television advertisers in 2017 based on BARC’s Top 10 lists

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