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Tag: Colgate MaxFresh

  • Colgate MaxFresh ad blunders brought to light by CID’s comedic investigation

    Colgate MaxFresh ad blunders brought to light by CID’s comedic investigation

    Mumbai: In an unexpected turn of events, Colgate MaxFresh, for its recent ad campaign- “Neend Bhagao Taazgi Jagao,” has found itself in a light-hearted predicament. Despite its commitment to minimizing morning mishaps, the brand inadvertently stumbled into a playful controversy with surprising blunders within its own advertisement. This amusing twist caught the attention of none other than the legendary ACP Pradyuman and his esteemed CID team, renowned for their astute investigative skills and penchant for solving mysteries.

    As they delve into the curious case of the Colgate MaxFresh ad, a unique collaboration unfolds between toothpaste and detectives, promising a journey filled with laughter, intrigue, and unexpected discoveries.

    The revelation of these goofs came to light months after the ad’s initial airing, thanks to none other than the legendary ACP Pradyuman and his esteemed CID team. Their sharp observations and diligent investigation uncovered subtle yet amusing errors that had previously gone unnoticed by the masses. The ad portrays a groggy doctor’s humorous morning mishaps, symbolized by a bed attached to his back, until he uses Colgate MaxFresh with cooling crystals to awaken fully and start his day goof-up free.

    In an effort to engage the audience and transform this inadvertent misstep into a delightful opportunity, Colgate MaxFresh, in collaboration with ACP Pradyuman and his team, invites consumers to participate in the investigation. The call to action extends to all, urging individuals to join the hunt for additional goofs and stand a chance to win exciting gift hampers as a token of appreciation for their vigilance.

    With the collective efforts of curious netizens and seasoned detectives, the quest to uncover every hidden goof-up becomes not only a mission but a shared experience of camaraderie and fun.

  • No more morning goof-ups with the all-new Colgate MaxFresh

    No more morning goof-ups with the all-new Colgate MaxFresh

    Mumbai: Colgate-Palmolive (India) Ltd, the market leader in oral care, introduces a refreshing and whimsical campaign that embraces the world of morning goof-ups. In a playful take on morning drowsiness, Colgate MaxFresh highlights the notion that when we’re feeling sleepy, we tend to deviate from our usual selves and commit amusing bloopers.

    Colgate-Palmolive India director, toothpaste (family & equity) marketing Anaswar Rajagopal expressed the inspiration behind the campaign, stating, “It is a universal truth that you don’t feel like yourself if you are not fully awake. Consequently, during such moments, you find yourselves making silly mistakes like- boarding an elevator without pressing the desired floor button, locking the house door only to realise that the car keys are left behind, or sending a long email and missing out on the attachment!

    Colgate MaxFresh understands you and gets you ready for a goof-up-free morning. The toothpaste ‘instantly’ wakes you up, with a burst of intense freshness, setting the tone for a vibrant start. With this ad film, we wanted to create exaggerations of possible slip-ups to drive home the message that brushing with Maxfresh gives you a jolt of morning freshness that makes you alert and wakeful.”

    About the film:

    The light-hearted ad unfolds with a groggy doctor walking in with a bed attached to his back to represent how he has still not fully woken up. Due to his grogginess, he makes a lot of funny goof-ups which surprises everyone around. The senior nurse comes to his aid by offering him the new Colgate Maxfresh with unique cooling crystals which refreshes him; post which he feels fully awake and ready. This quirky message emphasizes the importance of morning wakefulness to ensure you start the day goof-up free.

    This new campaign is accompanied with a product relaunch as well. The new Colgate MaxFresh toothpaste now has a superior technology that offers 10X longer lasting cooling* to consumers. A freshness experience so unique and intense that it will help you to truly wake up in the morning!

    WPP@CP Juneston Mathana talked about the campaign, “The last thing that needs to be a part of our morning routine is sleep. Sleepy mornings often end up becoming a recipe for goof-ups. We’ve all experienced it and probably also find it funny later. So when the idea of a person carrying his bed like a backpack was floated around by Priyanka Patyal from my team, we all woke up from our creative slumber. Even Harshad & Kainaz knew we had cracked it for Colgate MaxFresh. The toothpaste with cooling crystals that kicks the sleep out of you. Directed by Ayappa, this one is pure functional and pure fun.”

    Colgate MaxFresh is known for its commitment to delivering superior and innovative oral care products. This unique campaign not only highlights the brand’s dedication to freshness but also serves as a reminder of the positive influence it can have on individuals, even in the most demanding circumstances.

  • Title sponsorship for Star’s ‘Antakshari’ goes to Colgate Maxfresh; Juhi Parmer to co-host

    Title sponsorship for Star’s ‘Antakshari’ goes to Colgate Maxfresh; Juhi Parmer to co-host

    MUMBAI: Star is poised to ramp up its offerings on sister channel Star One and has signed on Colgate Maxfresh as the title sponsor for it’s edition of the musical talent hunt show, Antakshari – The Great Challenge.

    The brain child behind Antakshari, producer Gajendrra Siingh has once again roped in Annu Kapur as host. In addition to this, the show has also selected Juhi Parmer to partner Kapur as co-host.

    A show that soon became a ‘fashion’ and ‘phenomenon’ on rival network Zee, Antakshari for the first time on Star promises to be “snazzier with new inclusions to the format and a reality aspect.” Geared to hit television in the second week of February, the first season will run for a 13 week period.

    Commenting on the association of Colgate Maxfresh with Antakshari, Star India advertising, sales and distribution Paritosh Joshi said, “Antakshari-The Great Challenge is a unique musical programme and is all set to add excitement to primetime viewing on Star One. With vibrant hosts and a lively and interactive format the viewers will be treated to a rich viewing experience each time. We are thrilled to be associated with a young brand like Colgate Maxfresh that will reach out to our audiences with innovative programming that is unique to Star One.” 

    On having initiated the partnership, Media Edge vice president Divya Radhakrishnan said, “Colgate Maxfresh is a brand targeting the youth. We have been constantly using platforms that engage this ever evasive TG beyond standard communication tools. In Antakshari, we saw an opportunity which was a good combination of a game show weaved in with a high entertainment quotient. This we believe will have a good appeal in our core TG.” 

    Four zonal auditions were conducted on the 12 and 14 January with guest judges including Ismail Durbaar at Indore, Abhijeet Bhattacharya in Kolkata and Annu Kapur in Delhi and Mumbai. 

    Following Gajendrra Siingh’s exit from Zee, the channel launched Antakshari last month with Titan as their main sponsor and Sunil Pal from the Laughter Challenge and Sa Re Ga Ma Pa 2005 champion Himani Kapoor as hosts. But with the original creator and host for the show propagating a fresh avatar for Antakshari on a new network – Star One, a fierce battle is yet to begin!