Colgate Dental Cream

Colgate Dental Cream rises as top brand in BARC week 37 rankings

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 07 September 2019 and 13 September 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 37 of 2019.

Top Advertisers:

Minor changes were noticed in the BARC ratings in week 37. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained in the top two slots with 143015 and 109810 ad insertions, respectively.

Godrej Consumer Products Ltd and Procter & Gamble interchanged their last week’s position to rank third and fourth, respectively. They had made 45585 and 37797 insertions. ITC Ltd climbed up three ranks to stand fifth with 34665 insertions.

Rank	Advertiser	Insertions
		Week 37
1	HINDUSTAN LEVER LTD	143015
2	RECKITT BENCKISER (INDIA) LTD	109810
3	GODREJ CONSUMER PRODUCTS LTD	45585
4	PROCTER & GAMBLE	37797
5	ITC LTD	34665
6	BROOKE BOND LIPTON INDIA LTD	29381
7	CADBURYS INDIA LTD	27401
8	COLGATE PALMOLIVE INDIA LTD	24225
9	PROCTER & GAMBLE HOME PRODUCTS	19898
10	SMITHKLINE BEECHAM	18757
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Colgate Dental Cream was the top advertiser on television in week 37, with 11797 insertions. Policybazaar.com came second with 10817 ad insertions.

The third and fourth spots were acquired by Kalyan Jewellers and Trivago, as they made 9946 and 9673 insertions, respectively. Last week’s top performer, Lizol came in fifth with 9645 insertions.

Rank	Brands	Insertions
		Week 37
1	COLGATE DENTAL CREAM	11797
2	POLICYBAZAAR.COM	10817
3	KALYAN JEWELLERS	9946
4	TRIVAGO	9673
5	LIZOL	9645
6	OLX.IN	9530
7	DETTOL LIQUID SOAP	9525
8	HARPIC BATHROOM CLEANER	8896
9	HARPIC 10/10	8768
10	DETTOL ANTISEPTIC LIQUID	8703
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

September 21, 2019

BARC week 29: Lizol remains firm on top position

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 20 July 2019 and 26 July 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 30 of 2019.

Top Advertisers:

There were no changes in the top 5 advertisers from week 29 in the week 30 BARC rankings.

Hindustan Unilever is still unmoved from the top advertiser position. It made 165606 insertions in week 30. It was followed by Reckitt Benckiser (India) Ltd, with 110380 insertions, and ITC Ltd, with 50011 insertions.

Godrej Consumers Products Ltd came in fourth as it made 46890 insertions followed by Procter & Gamble, which had 34672 insertions.

Top Brands:

Lizol maintained its top position in BARC week 30 rankings, with 16165 insertions. Trivago climbed up two spots to rank second this time with 11226 insertions. Colgate Dental Cream stood firm in the third spot with 10748 insertions.

Horlicks climbed up fiour spots to stand fourth as it made 10577 ad insertions on TV. Dettol Liquid Soap slipped from last week’s second spot to rank fifth this time with 10470 inseritons.

August 3, 2019

BARC week 29: Lizol takes back its top position among brands

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 July 2019 and 19 July 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 29 of 2019.

Top Advertisers:

BARC week 29 rankings saw little changes in the top advertisers’ category. Like the previous week, the top three spots were taken by Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd. They made 167951, 120376 and 48085 insertions on TV, respectively.

Procter & Gamble was replaced from the fourth slot to slip a level down by Godrej Consumers Products Ltd. It climbed up several spots from the past week’s 9th position, with 39761 ad insertions. Procter & Gamble made 39290 insertions.

Top Brands:

Lizol climbed back to the top spot once again after a few weeks’ jump in the ranking, with 14631 insertions. It was followed by Dettol Liquid Soap, which climbed up two spots from the past week, with 12430 insertions.

Colgate Dental Cream slipped one position down to rank third this week. It made 11296 insertions. Trivago also climbed down one spot and ranked fourth this week with 11252 insertions. Dettol Toilet Soaps showed significant improvement as it rose to fifth rank from the last week’s tenth. It made 10615 insertions on TV.

July 26, 2019

With Prime Day Sale ads, Amazon Prime Video becomes top brand in BARC week 28

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 July 2019 and 12 July 2019.

The data reflects the top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 28 of 2019.

Top Advertisers:

Week 28 rankings of BARC saw little changes as compared to the past week. Hindustan Unilever Ltd and Reckitt Benkiser India Ltd remained firm on the top two positions with 181978 and 93694 insertions, respectively.

ITC Ltd claimed its position in the third spot back after a week’s gap, with 37987 insertions. It was followed by Procter & Gamble, which was missing from the list last week. It had made 34875 insertions. Cadbury’s India Ltd slipped down two spots to rank fifth this week with 33099 ad insertions on TV.

Rank	Advertiser	Insertions
		Week 28
1	HINDUSTAN LEVER LTD	181978
2	RECKITT BENCKISER (INDIA) LTD	93694
3	ITC LTD	37987
4	PROCTER & GAMBLE	34875
5	CADBURYS INDIA LTD	33099
6	BROOKE BOND LIPTON INDIA LTD	30426
7	COLGATE PALMOLIVE INDIA LTD	28926
8	AMAZON ONLINE INDIA PVT LTD	27624
9	GODREJ CONSUMER PRODUCTS LTD	19730
10	WIPRO LTD	19553
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

The Prime Day Sale on 15-16 July, arguably made Amazon Prime Video the top brand in the BARC week 28 rankings. The OTT service-provider inserted 12365 ads on TV during the week.

It was followed by Colgate Dental Cream, which rose from the fifth spot of the past week, with 11896 ad insertions. Trivago improved its position greatly, taking the third spot as compared to the last week’s 10th. It made 11720 ad insertions during the week.

Last week’s top brand, Dettol Liquid Soap ranked fourth in week 28 with 11393 insertions. The fifth position was acquired by Santoor Sandal & Turmeric, which was on number 3 last week, with 11155 ad insertions.

Rank	Brands	Insertions
		Week 28
1	AMAZON PRIME VIDEO	12365
2	COLGATE DENTAL CREAM	11896
3	TRIVAGO	11720
4	DETTOL LIQUID SOAP	11393
5	SANTOOR SANDAL AND TURMERIC	11155
6	HARPIC BATHROOM CLEANER	10452
7	HARPIC 10/10	9699
8	CLINIC PLUS SHAMPOO	9436
9	SURF EXCEL EASY WASH	9196
10	DETTOL TOILET SOAPS	9085
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

July 20, 2019

BARC week 26: Lizol takes top spot among brands

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 22 June 2019 and 28 June 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 25 of 2019.

Top Advertisers:

No changes were noted in the week 26 rankings of BARC when it came to top 5 advertisers. Like previous two weeks, Hindustan Unilever Ltd is in the top position, with 185861 insertions followed by Reckitt Benckiser (India) Ltd, with 98712 insertions.

The next in the list was ITC Ltd with 31591 ad insertions on TV. Brooke Bond Lipton India Ltd maintained its position in the fourth spot with 28255 insertions followed by Cadburys India Ltd that had made 27064 insertions.

Rank	Advertiser	Insertions
		Week 26
1	HINDUSTAN LEVER LTD	185861
2	RECKITT BENCKISER (INDIA) LTD	98712
3	ITC LTD	31591
4	BROOKE BOND LIPTON INDIA LTD	28255
5	CADBURYS INDIA LTD	27064
6	MARICO LTD	24824
7	COLGATE PALMOLIVE INDIA LTD	20907
8	AMAZON ONLINE INDIA PVT LTD	19120
9	PONDS INDIA	16658
10	SMITHKLINE BEECHAM	16223
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Lizol once again claimed the top spot in the week 26 top brands ranking of BARC, with 12281 insertions. It was not a part of the top 10 brands in the previous week. The second spot was claimed by Harpic Bathroom Cleaner, which too was missing from the top brands past week, with 11642 insertions.

Dettol Liquid Soap slipped two positions from last week to rank third this time, with 10420 insertions. Amazon.in climbed down a spot to rank fourth with 9324 insertions. Harpic 10/10 once again entered the list, on fifth spot, with 9236 insertions.

Rank	Brands	Insertions
		Week 26
1	LIZOL	12281
2	HARPIC BATHROOM CLEANER	11642
3	DETTOL LIQUID SOAP	10420
4	AMAZON.IN	9324
5	HARPIC 10/10	9236
6	CLINIC PLUS SHAMPOO	9187
7	COLGATE DENTAL CREAM	9072
8	LIZOL KITCHEN POWER CLEANER	8861
9	GOODKNIGHT POWER ACTIV PLUS	8408
10	PHONEPE	8301
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

July 5, 2019

Dettol Liquid Soap remains top brand in BARC week 25

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 15 June 2019 and 21 June 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 25 of 2019.

Top Advertisers:

There were no changes in the top five advertisers in week 25 when compared to the BARC data from previous week. Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd remain unmoved from the top three positions with 185070, 73261, and 32287 ad insertions, respectively.

Brooke Bond Lipton India Ltd came in fourth with 28409 insertions followed by Cadburys India Ltd that had 24999 insertions.

Top Brands:

Some minor shuffles occurred in the week 25 rankings of top brands by BARC, as compared to the previous week. While Dettol Liquid Soap and Colgate Dental Cream remained on the top two positions with 12748 and 10542 insertions, respectively, Amazon.in replaced Trivago from the third position. Amazon.in, which ranked 6th in last week’s rankings, made 9206 insertions to claim its spot in the top 3 in week 25.

Clinic Plus shampoo, which ranked seventh last week, climbed up a few spots to be in number four position this time with 8896 insertions. It made Pet Saffa-Bharat slip from its postion the last week by a spot. It ranked fifth with 8750 insertions.

June 28, 2019

Dettol Liquid Soap becomes the top brand in BARC week 24 rankings

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 8 June 2019 and 14 June 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 24 of 2019.

Top Advertisers:

Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd remain unmoved from the top three positions in the BARC week 24 data as well. They respectively made 171289, 72202, and 30195 ad insertions.

However, Brooke Bond Lipton India Ltd climbed up one spot from the past week’s results to rank fourth with 27279 insertions. It was followed by Cadburys India Ltd, which leapt from last week’s ninth spot, with 27182 insertions.

Rank	Advertiser	Insertions
		Week 24
1	HINDUSTAN LEVER LTD	171289
2	RECKITT BENCKISER (INDIA) LTD	72202
3	ITC LTD	30195
4	BROOKE BOND LIPTON INDIA LTD	27279
5	CADBURYS INDIA LTD	27182
6	MARICO LTD	26226
7	SMITHKLINE BEECHAM	25260
8	COLGATE PALMOLIVE INDIA LTD	24954
9	PROCTER & GAMBLE	22111
10	AMAZON ONLINE INDIA PVT LTD	20497
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Week 24 of BARC rankings saw some shuffles in the top brands category. Dettol Liquid Soap made a fresh entry into the list, that too on the top spot with 12117 ad insertions. It was followed by Colgate Dental Cream, which ranked sixth the past week, with 11332 insertions.

The third spot was occupied by Trivago, which has leapt from the last week’s fifth spot, with 11083 ad insertions. Another new entrant in the list was Pet-Saffa Bharat on the fourth spot with 10870 insertions.

Last week’s top brand, Lizol slipped to the fifth position this week with 10196 insertions.

Rank	Brands	Insertions
		Week 24
1	DETTOL LIQUID SOAP	12117
2	COLGATE DENTAL CREAM	11332
3	TRIVAGO	11083
4	PET SAFFA-BHARAT	10870
5	LIZOL	10196
6	AMAZON.IN	9098
7	CLINIC PLUS SHAMPOO	8974
8	SANTOOR SANDAL AND TURMERIC	8876
9	DETTOL TOILET SOAPS	8417
10	HARPIC 10/10	8056
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

June 23, 2019

Four brands enter the most advertised brands list in week 10 of 2017

BENGALURU: Four brands entered the list of top 10 brands in terms of television ad insertions for week 10 (Saturday, 4 March 2017 to Friday, 10 March 2017) of 2017. The new brands to enter the list of most the 10 advertised brands per week on television in week 10 were: One brand from the phone/phone services/apps genre(Vodafone Play App); Reliance Trends from the Apparel genre, a genre that entered the top 10 brands list for the first time in the top 10 lists; and two brands from the Automobile (2 wheeler) genre- Hero Duet, and Hero Splendor Range.

This paper must be read with a caveat: It deals only with the players present in Broadcast Audience Research Councilof India (BARC) top 10 lists of advertisers and brandsper week. The sums/percentages of other advertisers/brands other than those indicated in BARC’s top 10 lists have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher.

Further, Phone Services brands such as Reliance’s JioDigital Life, Phone Wallets of Phone Banking Services brands such as Airtel Payments Bank, Phone App brands such as Vodafone Play App, Phone devices brands such as Vivo V5 Plus have been grouped under one genre – Phones. Jewellery and Apparel genres have been indicated separately.

Three brands each from FMCG and phone genres, two brands from the automobile genre, and one brand each from the apparel and the jewellery genres made it to BARC’s weekly top 10 most advertised brands list in terms of television spots.

Jio Digital Life was the most advertised brand in week 10 of 2017 with 11,303television ad Insertions or spots replacing Airtel Payments Bank which was the most advertised brand in week 9. Airtel Payments Bank was the second most advertised brand in week 10 with 9,412 Insertions, followed by the new player to list the of most advertised brands in a week – Vodafone Play App with 8,796 ad insertions. FMCG brand Colgate Dental Cream with 8,198 ad spots was at fourth place in the list for week 10.

Please refer to the chart below for the list of most advertised brands in week 10 of 2017:

public://f1_0.jpg
Analysis of BARC’s weekly lists of the top most advertised brands during the first 10 weeks of 2017 shows that five FMCG, three Phone and one each from Politics and Online genres brands were the most advertised during the period.

The Bharatiya Janata Party (BJP) was the most advertised brand during the first ten weeks of 2017 with combined 71,450 insertions and appeared for five weeks (frequency 5) during the first 10 weeks of 2017 in the list of top 10 brands across genres. Surf Excel Easy Wash with combined ad insertions of 38,382 and a frequency of 6 appeared in the list to top 10 brands per week in terms of ad insertions for the most number of times.

Airtel Payments Bank was the second most advertised brand during the 10 week period with a frequency of 5 and total of 45,818 insertions. Please refer to the list below for the list of Top 10 most advertised brands across genre in weeks 1 to 10 of 2017.
public://f2_0.jpg

March 21, 2017

Q3-2015: Colgate Palmolive’s q-o-q marketing spends down 11.3 per cent

BENGALURU: Last quarter (Q2-2015), Colgate-Palmolive (India) Limited (Colgate-Palmolive) spent the highest amount towards advertisement and sales promotion (ASP) in a quarter at Rs 201 crore (20.1 per cent of Total Income or TI) based on the data covering the last 11 quarters starting Q1-2013 until Q3-2015.

In the current quarter (Q3-2015), the company lowered its ASP by 11.3 per cent to Rs 178.21 crore (17.9 per cent of TI), a figure that was 33.7 per cent more than the Rs 121.46 crore (13.4 per cent of TI) in the corresponding quarter of the previous year. Q2-2015 ASP was also the highest in terms of percentage of TI.

Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore

YTD, Colgate-Palmolive’s ASP was Rs 559.76 crore (19 per cent of TI), 63.5 per cent more than the Rs 342.32 crore (12.7 per cent of TI) in 9M-2014.

Colgate-Palmolive’s brands include Colgate for oral care, Palmolive, Charmis and Halo for personal care, and Axion for household care.

During the period under consideration, Colgate-Palmolive’s ASP was lowest in Q4-2013, both in terms of absolute rupees and ASP as percentage of TI at Rs 82.10 crore and 9.7 per cent of TI. Fig A below indicates an upward linear trend for ASP, both in absolute rupees and percentage of TI.

Though the company’s TI in the current quarter was almost flat (down 0.5 per cent) at Rs 995.99 crore as compared to the Rs 1000.52 crore in the immediate trailing quarter, it was 9.8 per cent higher than the Rs 907.35 crore in Q3-2014. Colgate-Palmolive’s TI shows an increasing linear trend during the period under consideration. Historically, in Q3-2013 as well as Q3-2014, Colgate-Palmolive’s TI has shown a slight dip with respect to Q2 of the corresponding years.

Across seven financial years starting FY-2008 until FY-2014, the company’s TI, ASP and ASP as percentage of TI show an upward linear trend, with the company’s marketing spends being the highest both in terms of absolute rupees and percentage of TI in FY-2014 at Rs 688.66 crore (19.2 per cent of TIO).

Fig A1 above indicates the breakup of Colgate-Palmolive’s advertising and sales promotion across three financial years for which data is available. In Q3-2013 and Q3-2014, ASP was higher than Q2-2013 and Q2-2014 respectively, however, as mentioned above, Q3-2015 ASP is lower than Q2-2015.

PAT

Across four consecutive quarters starting Q4-2014 until the current quarter, Colgate-Palmolive’s PAT has remained almost flat at about Rs 130 crore with small variations. The company’s PAT in Q3-2015 at Rs 130.86 crore (13.2 per cent of TI) was one per cent more than the Rs 129.58 crore (13 per cent of TI) in Q2-2015, but was 16 per cent more than the Rs 112.83 crore (12.7 per cent of TI) in Q3-2014.

Colgate-Palmolive’s PAT has been the highest at Rs 185.22 crore (21.5 per cent of TI) in Q1-2014 during the eleven quarter period under consideration, while the lowest PAT has been in Q3-2013 at Rs 111.05 crore (14.2 per cent of TI). PAT shows a flat to a slightly reducing linear trend in absolute rupees and a steeper linear slide in terms of percentage of TI. The company’s PAT in FY-2014 was Rs 539.87 crore, and unless the company’s results for Q4-2015 show a marked upsurge in absolute rupees, PAT in FY-2015 could be just about equal to or lower than PAT in FY-2014.

In its earnings release, Colgate-Palmolive states that the market share of its toothpaste category has increased by 80 basis points to 56.7 per cent during calendar year 2014 with contribution from its flagship brands Colgate Dental Cream, Active Salt, Max Fresh, Colgate Total and Visible White.

Colgate-Palmolive says that its market share in the toothbrush category also increased by 80 basis points to 42.4 per cent during calendar year 2014.

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January 24, 2015

Colgate ups ad spends by 32% in Q1 FY’13

MUMBAI: Personal care and oral care product manufacturer Colgate-Palmolive has increased its advertising spend by 32 per cent in the three-month period ended 30 June 2012.

The company spent Rs 837.2 million on advertising in the quarter, compared to Rs 634.1 million a year ago.

Colgate’s net sales stood at Rs 7.36 billion, up 20.45 per cent over the corresponding quarter of the previous fiscal (Rs 6.11 billion). The net profit for the quarter stood at Rs 1.17 billion, as against Rs 1 billion for the year-ago period, recording a 17 per cent increase.

For Q1 FY’13 Colgate achieved a volume growth of 11 per cent and enhanced its leadership position in the toothpaste category to 54.5 per cent volume market share for the period from 12 January to 12 June from 52.4 per cent for the same six months last year.

The flagship brands, “Colgate Dental Cream”, “Active Salt”, “MaxFresh”, “Colgate Sensitive” and “Colgate Total”, were the chief contributors to this growth, the company said. The company strengthened its position in the toothbrush category and grew its market share to 38.2 per cent from 36.3 per cent.

The launch of Colgate Plax Fresh Tea in the fourth quarter of FY’12 helped the company gain momentum in the mouthwash category for the quarter under review.

July 23, 2012

Tag: Colgate Dental Cream