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Tag: Coinswitch

  • CoinSwitch unveils Creator Labs

    CoinSwitch unveils Creator Labs

    MUMBAI: CoinSwitch announced the launch of Creator Labs, the country’s first accelerator program for crypto content creators. The initiative aims to nurture a new wave of trustworthy, insightful, and consumer-first voices in the crypto space.

    India leads the world in grassroots crypto adoption, but credible content remains scarce. Only a few credible creators exist in space while misinformation thrives. Creator Labs is CoinSwitch’s answer to this gap: an intensive accelerator designed to equip aspiring creators with the tools, skills, and mindset to succeed, responsibly.

    “Creator Labs is our commitment to building a responsible crypto creator ecosystem in India. We are starting small but ambitious about where this can go,” said CoinSwitch co-founder Ashish Singhal.

  • CoinSwitch Launches ‘Block by Block’

    CoinSwitch Launches ‘Block by Block’

    MUMBAI: CoinSwitch has announced the launch of ‘Block by Block’, a national-level paper presentation competition focused on Virtual Digital Assets (VDAs). The initiative, launched in partnership with India’s leading law firm Trilegal, and The Centre for Technology, Entertainment and Sports Law at NUJS Kolkata, aims to engage law and public policy students in shaping India’s future regulatory landscape for VDAs.

    The competition challenges students to develop innovative, practical policy proposals on the regulation of VDAs in India. Participants are invited to submit papers on the theme: “A Policy Approach for Regulation of Virtual Digital Assets/Crypto assets to Foster the Growth of a New Asset Class in India.”

    “At CoinSwitch, we believe that responsible innovation requires collaboration between industry, academia, and policymakers. ‘Block by Block’ is our effort to create a platform where the next generation of legal and policy minds can contribute meaningfully to India’s growing ecosystem. As Web3 continues to evolve, it’s crucial that we build the ecosystem thoughtfully and we believe students have a big role to play in that journey,” said CoinSwitch co-founder Ashish Singhal.

    The competition provides a rare opportunity for students to work on real-world policy challenges in collaboration with leading industry and legal experts. Unlike most academic competitions, ‘Block by Block’ is backed by active industry participation offering both credibility and visibility to participants.  

    “As a centre committed to the study of law and emerging technologies, we’re proud to collaborate on ‘Block by Block’ a platform that gives students the chance to work on real-world challenges related to digital asset regulation. Initiatives like this not only promote academic rigour but also prepare our students to become active contributors to the future of tech policy in India,” added Dr. Shameek Sen, Professor, The Centre for Technology, Entertainment and Sports Law at NUJS Kolkata.

    “We believe in contributing to the development of progressive legal thought-leadership on emerging technologies including digital assets. We are excited to partner with CoinSwitch for this initiative that encourages future lawyers and policymakers to engage and help shape the legal discourse around this evolving asset class,” said Trilegal partner Jaideep Reddy.

    The competition officially launched on July 25, 2025, with entries open for 6 weeks until September 10, 2025. Submissions, limited to a maximum of 5,000 words (excluding footnotes), will be evaluated on key parameters including originality and novelty, research and evidence, analytical rigor, clarity of structure, and adherence to formatting guidelines. The competition also allows for co-authorship, with up to two individuals permitted per entry.

  • Kasturi Paladhi & her new Coca-Cola communicatios journey

    Kasturi Paladhi & her new Coca-Cola communicatios journey

    MUMBAI: It’s been three months since Kasturi Paladhi joined Hindustan Coca-Cola Beverages as head of external communications and social media, bringing fizz to the firm’s public affairs, communications and sustainability team.

    “Consider this my official ‘better late than never’ announcement!” Paladhi wrote  on social media, describing her first three months as “nothing short of a roller coaster ride” while “living the coke side of life.”

    The communications veteran appears particularly happy  about joining the integrated PACS team (public affairs, communications and sustainability) focused on building corporate reputation. She thanked her boss Himanshu Priyadarshi for the “jump start into the world of FMCG”.

    Paladhi brings a bottle full of experience to the role, having previously served as assistant vice president at Protean eGov Technologies and head of public relations at CoinSwitch. Her longest stint was at Xiaomi India, where she spent over three years leading PR and communications.

    The communications pundit’s career has fizzed with variety. She previously spent brief periods at Black Shark, MSLGroup and two charitable organisations—Charities Aid Foundation India and Genesis Foundation. Her early career included a three-year stretch at Genesis Burson-Marsteller and a two-year gig as campus radio jock for Fever 104 FM.

    With her postgraduate diploma in public relations from Xavier Institute of Communications and background in English literature from Miranda House, Paladhi appears well-equipped to keep Hindustan Coca-Cola Beverages’ messaging as refreshing as its beverages.

  • Surbhi Jain Joins Cred as public relations specialist

    Surbhi Jain Joins Cred as public relations specialist

    MUMBAI:  Surbhi Jain has been appointed public relations specialist at Cred. Jain joins the financial technology firm after more than two years at CoinSwitch, where she most recently served as senior manager, public relations.

    In her first week at Cred, Jain praised the organisation’s commitment to its values, particularly highlighting “radical candour” as a core principle driving productive disagreement and stronger outcomes.

    With extensive experience in technology communications, Jain previously held roles at Unacademy, The PRactice, The Mavericks and H+K Strategies India. She brings expertise in stakeholder management, strategic planning and content development to her new position.

    This appointment comes as Cred continues to strengthen its corporate communications team amid ongoing expansion in the Indian fintech sector.

  • CoinSwitch becomes official partner for UEFA Euro Cup 2024 on Sony LIV

    CoinSwitch becomes official partner for UEFA Euro Cup 2024 on Sony LIV

    Mumbai: CoinSwitch, India’s largest crypto trading platform, announces its new campaign, ‘Switch to CoinSwitch’, designed to break down barriers to crypto adoption. As the official partner for the UEFA Euro Cup 2024 on SonyLIV, CoinSwitch will run this campaign from 15 June to 15 July 2024.

    Based on the user insights, the company identifies two primary barriers preventing people from investing in crypto: fear of volatility and the perceived complexity of crypto. This campaign aims to address these concerns. The ‘Switch to Coinswitch’ has been conceptualised in partnership with The Script Room.

    Talking about the campaign, CoinSwitch business head Balaji Srihari said “Love for football is sweeping the world, and India is no exception. During the last tournament in 2020, millions of viewers tuned in to watch the entire event and we are hoping that viewership will grow even more this year. With this engaged audience profile, the UEFA Euro Cup 2024 presents a perfect opportunity for us to connect with our target audience.”

    The company is celebrating its seventh anniversary this month. CoinSwitch was launched to provide a simple and seamless platform for users to trade crypto assets in Indian Rupees. Over the years, the platform has expanded its offerings to serve the full expanse of retail users, and advanced traders with the app and CoinSwitch PRO. Compliance and regulations have always been top priorities for CoinSwitch. The platform is fully compliant with the KYC and PMLA guidelines and is a reporting entity under the Financial Intelligence Unit (FIU). Additionally, to ease the tax-filing process for crypto investors, CoinSwitch offers comprehensive tax reports to its users.

    “With the approval of ETFs, crypto has achieved significant institutional acceptance globally, attracting even traditional asset managers like BlackRock and Fidelity and solidifying its position as a valuable asset class. Now, more than ever, it is crucial for investors to understand crypto and its fundamentals. We are launching this campaign to demonstrate that crypto assets can be a part of Indian investors’ diversified portfolio.” Balaji added.

     

  • CoinSwitch ropes in Havas Media Group India as media AOR

    CoinSwitch ropes in Havas Media Group India as media AOR

    Mumbai: Following a highly competitive multi-agency pitch, Havas Media Group India has bagged the integrated media mandate of India’s largest crypto investing app, CoinSwitch. This is the first major win for Havas Media Group India in the Southern market this year. 

    The mandate includes both offline and online duties of CoinSwitch and will be handled out of the Bangalore office, led by Havas Media managing partner – South Saurabh Jain, said the statement.

    “Crypto assets are a gateway to the future decentralised world, aka Web 3.0. Today’s digital-savvy Indians are willing to experiment with this emerging asset class,” commented CoinSwitch chief business officer Sharan Nair. “At CoinSwitch, as part of our mission to ‘make money equal for all,’ we are committed to improving user awareness and helping them make informed investment decisions using various mediums. We are delighted to partner with Havas Media. Their strategic, audience-centric, meaningful media approach will strengthen the effectiveness of our investor education initiatives, as we evolve into a wealth-tech destination of choice for Indians.” 

    CoinSwitch has raised $260 million in Series C funding from Coinbase Ventures and Andreessen Horowitz (a16z) in September 2021, to become India’s most valued crypto unicorn at a valuation of $1.9 billion. In January, the company crossed 15 million registered users and now plans to deliver diverse investment options to its growing customer base.

    “We are proud to add a leading wealth tech unicorn CoinSwitch, that is helping users on their investment journey with crypto,” stated Havas Media Group India CEO Mohit Joshi. “We look forward to partnering the brand in their next phase of growth and building awareness, and reaching the right audiences using Havas’s proprietary tools, Meaningful Brands & Media Experience (Mx).”

  • CoinSwitch brings in R Venkatesh as SVP of public policy

    CoinSwitch brings in R Venkatesh as SVP of public policy

    Mumbai: Homegrown crypto unicorn CoinSwitch has announced the appointment of R Venkatesh as senior vice president of public policy. 

    Venkatesh will work on policy, regulation, and external affairs to help create a regulatory framework for crypto assets in India, which fosters growth and innovation with consumer protection at the forefront, said the company in a statement.

    “I am delighted to welcome Venkatesh to the CoinSwitch team,” said CoinSwitch founder and CEO Ashish Singhal. “His rich experience across organisations with significant government interfaces will help accelerate our vision towards building a wealth-tech platform that customers and regulators can trust.”

    Venkatesh comes with nearly 25 years of experience in policy and government relations spanning diverse industries, including e-commerce, oil and gas, liquor, banking, and tobacco, with complex policy challenges impacting business operations. Most recently, Venkatesh was associated with MakeMyTrip India as the head of corporate affairs.

    “I am excited to join CoinSwitch on their mission to make money equal for all, keeping customer protection at the forefront,” stated R Venkatesh on his new assignment. “My top priority is to work closely with the industry and the Government to help create a progressive regulatory framework for this emerging but attractive asset class to support more Indians in their financial journey.”

    CoinSwitch, in September 2021, raised $260 million in Series C funding from Coinbase Ventures and Andreessen Horowitz (a16z) to become India’s most valued crypto unicorn at a valuation of $1.9 billion.

  • IAMAI onboards Ashish Singhal, Sumit Gupta as co-chairs for its crypto council

    IAMAI onboards Ashish Singhal, Sumit Gupta as co-chairs for its crypto council

    Mumbai: The Blockchain and Crypto Assets Council (BACC), a part of the Internet & Mobile Association of India (IAMAI), has brought on board CoinSwitch founder and CEO Ashish Singhal and CoinDCX co-founder and CEO Sumit Gupta as its co-chairs.

    Singhal and Gupta will be primarily responsible for driving the adoption and growth of the crypto industry in India, along with creating a consumer-safe environment. Considerably, more than 1.5 crore Indians currently hold crypto assets, IAMAI said in a statement.

    “As cryptocurrencies are getting further mainstreamed in India, the industry is working closely with regulators and policymakers to build a prosperous and secure crypto environment to put India on the global crypto map. We believe that a progressive regulatory framework will foster innovation in financial offerings and bring financial well-being to every Indian,” said Ashish Singhal.

    Echoing similar views, Sumit Gupta stated, “India today ranks second, in the percentage of cryptocurrency ownership across the world. The interest and confidence in the new age asset class will increase as more and more people understand its potential.”

    “The onus is now on the government and the players to create an inclusive ecosystem. The first step in this direction is to build trust around the product by removing misconceptions and providing user-focused education. Second, increase the availability of cryptocurrency transactions through a transparent, safe, and secure platform. And most importantly, the government should take up the steps and form crypto regulations in India to protect the best interests of crypto investors,” he added.

    The IAMAI is a not-for-profit industry body whose mandate is to expand and enhance the online and mobile value-added services sectors. It represents the digital industry to the government, investors, consumers, and other stakeholders.

  • 16 per cent urban Indians currently own cryptocurrency: Kantar study

    16 per cent urban Indians currently own cryptocurrency: Kantar study

    Mumbai: The sentiment around cryptocurrency in India and the world over is volatile, with tweets or news around cryptocurrency seen to have an immediate effect on it. As per a recently concluded study by Kantar, it is learned that while 83 per cent of urban Indians are aware of cryptocurrency, the ownership is at a healthy 16 per cent for a product that has gained traction only recently.

    Out of the 16 per cent urban Indians who claim to currently own cryptocurrency, ownership is highest in the top four metros at 20 per cent, among private banking customers at 19 per cent and in the age group of 21-35 years at 18 per cent, found the study. The owners have a higher risk appetite, with their investment basket comprising shares at 31 per cent and mutual funds at 21 per cent over traditional choices like fixed deposits at 19 per cent and life insurance at 16 per cent.

    The survey by the evidence-based insights and consulting company was primarily conducted amongst males and females aged between 21-55 years across twelve key Indian cities such as Mumbai, Delhi, Chennai, Kolkata, Pune, Hyderabad, Bangalore, Ahmedabad, Indore, Patna, Jaipur, and Lucknow. Respondents were a mix of salaried and business owners- all with savings accounts across various banks, Kantar stated adding that the time frame of undertaking the social analytics was from January 2020 to June 2021.

    The study also found that cryptocurrency owners and intenders have a diversified financial portfolio. The average number of financial products owned is higher (6.6) among those who have currently invested in cryptocurrency as well as those who intend to (5.2). In comparison, the average number of financial products owned by non-crypto-owners stands at 4.6 and 3.6 for non-intenders.

    Interestingly, one in two consumers intending to invest in cryptocurrency are repeat investors. Out of the total sample surveyed, 19 per cent Indians intend to invest in cryptocurrency in the next six months. However, this is lower when compared with the intention to invest in mutual funds (49 per cent) and shares (33 per cent) in the next six months.

    Most Indians are currently trying to better understand how cryptocurrency works and if it’s worth the investment and risk, according to Kantar- Insights Division executive director Anand Parameswaran. “This is the first of its kind research study on cryptocurrency in India. We met close to 2,000 consumers and saw that awareness levels are clearly quite high,” he said about the study, adding that, “Consumers are willing to invest in the product and are looking at diversification of their portfolio among high-risk products. Engagement with various crypto exchanges also indicates that ownership numbers seem likely to increase in future.”

    In terms of ownership, the top five preferred currencies are Bitcoin which leads by far at 75 per cent, followed by Dogecoin at 47 per cent, Ethereum at 40 per cent, Binance Coin at 23 per cent and XRP at 18 per cent. Though Bitcoin leads on ownership; net sentiment is highest for Ethereum (41). Net sentiment for other cryptocurrencies like Dogecoin, XRP, and Binance coin is also higher compared to Bitcoin.

    Consumer intelligence from social data shows that the profile of those interested in cryptocurrency is most likely to be men in the age group of 25-44. The higher skew of the cryptocurrency interested audience is also seen towards the top metros with Delhi topping the charts at 21 per cent followed by Mumbai at 17 per cent, Bangalore at 12 per cent, Hyderabad at seven per cent and Pune at six per cent.

    Crypto exchanges like WazirX, Zebpay, Coinswitch, and Kuber are most used to purchase the currency for the most popular ones- Bitcoin (70 per cent), Dogecoin (78 per cent) and Ethereum (70 per cent).

    “While most perceive cryptocurrency currently as a digital currency, it is also perceived by the majority as an alternate form of investment. Cryptocurrency thus can be a potential competition to alternate investment instruments like gold,” said Frrole AI co-founder Amanpreet Kalkat.

    Earlier, Elon Musk’s tweet (about not accepting Bitcoin for the purchase of Tesla vehicles) gave cryptocurrencies a negative sentiment around May 2021. However, post a reassurance, these sentiments shifted back to positive post-June 2021.