Mumbai: After a spate of campaigns revolving around the ease of investing in cryptocurrencies, homegrown crypto exchange platform CoinDCX has now launched a mega drive to address key concerns surrounding crypto investments amongst the Indian audience. Coined as ‘future yahi hai,’ the campaign will see leading Bollywood actor Ayushmann Khurrana educate young Indians about crypto being ‘simple and safe’ to invest in.
The kickoff ad to be released during the festive season will feature the actor taking a humorous yet informative approach to crypto. The idea to bring on board a superstar like Ayushmann Khurrana comes into play to dismiss myths related to crypto, stated the brand.
“Ayushmann has always come across as being a friendly and credible personality who has a knack for connecting with both younger and older generations with his exemplary work,” said CoinDCX head of brand, marketing and communications Ramalingam Subramanian. “Our focus during this campaign will be to dispel the various myths surrounding crypto-based investing and breaking down the simple steps needed to enable anyone to start their crypto investment journey.”
With its ‘future yahi hai’ campaign, CoinDCX continues with its approach of adopting a simple but engaging narrative to connect with both seasoned and new investors by demystifying crypto for everyone while developing an understanding of crypto-enabled financial services.
“I am delighted to be associated with the campaign which, in the truest sense, is an initiative to raise awareness about the rising asset class of crypto-based investments,” stated Khurrana. “I am impressed with CoinDCX’s persistent endeavour to guide investors towards making educated and smart investments after thorough research.”
Mumbai: Crypto exchange platform CoinDCX has brought onboard superstar Amitabh Bachchan as its first-ever brand ambassador.
Through this collaboration, CoinDCX wants to increase awareness around crypto and popularise crypto as an emerging asset class. Bachchan will be the face of the brand’s new campaign, which will focus on popularising crypto as an asset class, said the company in a statement.
“Being a crypto investor himself and having launched his own NFT (Non-fungible token) recently, Mr Bachchan is well-versed with the crypto space,” said CoinDCX co-founder and CEO Sumit Gupta. “His knowledge will prove valuable in building trust and credibility amongst new users. We are certain that his association with CoinDCX will help bring greater visibility to the world of crypto and develop a strong brand recall for us.”
The crypto market is worth more than $ two trillion in India and this is set to increase with more and more Indian investors exploring new investment opportunities and adopting crypto asset class as an option that is futurist and can provide good returns. CoinDCX wants to ensure that crypto is accessible to everyone, said the statement.
“Mr Bachchan has always been way ahead of his time, whether doing movies or making investment decisions, his personality perfectly resonates with our brand values. With this campaign, we aim to reach out to a wider audience and educate the masses about crypto as an asset class,” Gupta further said.
Mumbai: CoinDCX has introduced a free for all learning module in sign language on the occasion of International Sign Language Day, which is celebrated every year on 23 September. The content focuses on blockchain and cryptocurrency for the differently-abled community on its crypto education learning portal – DCX Learn.
The primary goal is to raise public awareness regarding crypto as a financial asset class, said the crypto exchange platform on Thursday.
To create this course, DCX Learn has collaborated with Yunikee.com, a startup that helps organisations and NGOs build products & services for the hearing-impaired community in Indian sign language. This course will be provided at no cost with absolutely no charges involved and a certificate will be provided post completion of the course, shared CoinDCX.
DCX Learn provides users with a simple and engaging explanation on a variety of topics related to crypto and aims at helping people understand this new and booming asset class so that they can make informed decisions while investing. The platform provides learning material in the form of guides and articles, online courses, interactive lectures, and free quizzes, specifically tailored to all levels of crypto users, from beginners to advanced market participants.
CoinDCX head of brand and communications Ramalingam Subramanian has been a strong advocate towards crypto education and knowledge sharing for all. “Our mission is to introduce blockchain and cryptocurrencies to a growing number of Indians. We want to ensure that everyone has access to crypto and make informed decisions while they dwell into crypto,” he said.
CoinDCX said it aims to introduce similar courses in many other languages including Indian regional languages to ensure the knowledge around crypto is accessible to everyone.
Mumbai: Days before Bigg Boss OTT debuts exclusively on Voot, the streaming platform has successfully onboarded food delivery platform Swiggy and cryptocurrency exchange platform CoinDCX as co-powered by sponsors for the reality show.
The OTT special edition will be hosted by Karan Johar for the first six weeks following which it will be aired on Colors TV. The deal will allow the two brands to engage with consumers through industry-first innovations, said the platform on Tuesday.
Swiggy is among the earliest digital-first companies in India and will use this occasion to celebrate its seventh birthday with both viewers and contestants. Swiggy will deliver one of the most special IPs of Bigg Boss OTT that will enable fans to digitally interact with their favourite contestants once a week, it said.
While CoinDCX is looking to build trust through education to foster awareness and credibility with respect to the cryptocurrency industry. They have chosen to partner with Bigg Boss OTT with a host of innovative content integrations and digital interactivity that will build awareness and educate users about cryptocurrency. A trivia quiz “Hazaaron Jeetenge Karodo Inaam” has been specially designed for Bigg Boss fans on Voot along with CoinDCX’s Learn team, giving viewers a chance to play and win multiple prizes as they watch their favourite reality show.
Apart from the digital interactivity, CoinDCX is also set to garner deep brand exposure and visibility through an exclusively designed branded zone in the house, where CoinDCX will share a screen with the entertaining contestants of the house, setting up space for some juicy conversations, arguments, and fights amongst them.
Viacom18 digital ventures, head – AVOD (Voot), Chanpreet Arora said, “Bigg Boss OTT is a pioneering step that blends entertainment and technology seamlessly. Given the all-digital play, Bigg Boss OTT is designed to empower the viewer with one-of-a-kind interactive features brought to life through polls, quizzes, voting, and a lot more, thus changing the narrative of reality shows and bringing in a whole new paradigm of engagement. Bigg Boss OTT, power-packed with gamification and engagement, has successfully garnered patronage of cutting-edge brands and we are excited to welcome Swiggy and CoinDCX as our ‘co-powered by’ sponsors. We are driven to explore newer ways to keep our viewers engaged while partnering with top-notch brands for India’s biggest reality show!”
Elaborating on the partnership, Swiggy, director-marketing, Umesh Krishna K said, “Bigg Boss has been a marque property in Indian entertainment for more than a decade. When we started our partnership with Voot for Bigg Boss in 2018, we were taken aback by the scale of viewership on VOD. Bigg Boss helps us connect with our core audience through advertising and meaningful integrations, and we hope that the engagement will be far-reaching this year around.”
Talking about the collaboration, CoinDCX, head of marketing and communications, Ramalingam Subramanian said, “I believe the audience that CoinDCX appeals to is well-aligned with Voot. The OTT platform already has a large share of the audience that falls under the same category which we focus on. This makes it a perfect fit for us. CoinDCX has been a pioneering player in the crypto space in India with a vision to make crypto accessible to Indians. Our association with Voot for Big Boss OTT should further help CoinDCX in creating awareness and educating retail investors about cryptocurrency as an asset class.
The show will start streaming on Voot from 8 August.
MUMBAI:Bitcoins and Cryptocurrencies have garnered a lot of buzz and popularity of late, dominating conversations globally. While it carries its own set of complexities like any other new technology, the digital asset has drawn increasing attention from the investors, customers, developers, and regulators.
Yet, the intangible nature of cryptos has led many to believe that they do not have real value and that investing in cryptos is quite complicated. Some are unaware that one can purchase Bitcoins in fractions also, and that there are crypto exchanges that allow their users to buy Bitcoin with a minimum investment of just ₹100.
To dispel such doubts in users’ minds, leading crypto exchange firms, CoinSwitch Kuber and CoinDCX have recently released ad campaigns aiming to position Bitcoin as a serious investment asset for the masses. The Cryptocurrency exchange space, which works in a similar way to the stock market where an investor can buy, sell or hold the cryptocurrencies, has seen these start-ups -WazirX, BuyUCoin, CoinSwitch Kuber, CoinDCX emerge, making it simpler for investors to buy and sell cryptos.
CoinSwitch Kuber, which was also the associate Sponsor for the 14th edition of the Indian Premier League (IPL) on the Disney-Hotstar platform April, released a three-film campaign during the event to cash in on the league’s popularity. With this rollout, it became the first brand in the Indian crypto space to launch an extensive campaign to bring the conversation to the center stage.
Created by Nihilent, the ‘Trade Kar Befikar’ campaign consisted of three interconnected ad films that humorously represent an expectant couple’s journey through the birth of their baby and how investing in cryptocurrency could help them achieve their financial goals.
All three films feature actor Kunaal Roy Kapur hilariously donning multiple roles of the curious father-to-be, mom-to-be, doctor, and even the baby! The dad-to-be voices out loud several doubts that a new user would have about trading over the crypto exchange.
“With Trade Kar Befikar campaign, we aimed to showcase how it is a smart move to invest early in cryptocurrencies. Crypto has been the fastest-growing asset class of the last decade and the momentum is only growing stronger now. As a result of our campaign, our registrations went up by 4X”, CoinSwitch Kuber CEO and co-founder Ashish Singhal told IndianTelevision.com.
The Indian Crypto market has flourished since the onset of Covid, CoinDCX CEO & co-founder Sumit Gupta recently told a publication, adding that the growth in trading volume from April 2020 to April 2021 has been incredible. CoinDCX has launched a digital campaign #BitcoinLiyaKya, with humorous storytelling and positioning top global cryptocurrency Bitcoin as the latest must-have investment asset for all.
The ad film shows a royal Prince who can’t stop bragging about his numerous assets and purchases. While he goes on and on about his acquisition of lands, villages, and even a hill opposite his palace, his pride is stumped by a simple question “Bitcoin Liya kya?”. The film cheekily and aptly relays the point that no matter what your assets may be, it would not be enough until you buy a Bitcoin in today’s times!
With prices of cryptocurrencies like Bitcoin skyrocketing over the past year, the transaction of cryptocurrencies in the country have already shot up as much as 30 per cent in volumes during the pandemic. More youngsters or first-time investors are looking to invest in cryptocurrencies in India. More retail investors are also interested in dipping their toes in the market, with many renowned investors funding many fintech start-ups to build the crypto space.
