MUMBAI: Cinépolis, the world’s fourth largest and India’s first international exhibitor launched the second biggest megaplex in India with 14 screens at Viviana Mall, Thane, Mumbai on 20 November.
With this multiplex, Cinépolis will be operating 110 screens across India, making it the fastest brand to cross the 100-screen landmark organically.
The megaplex is one of the most technologically-advanced cinemas with six concepts under one roof viz. Cinépolis VIP, IMAX, 4DX, Dolby Atmos, RealD 3D and 4K projection system. With this theatre, Cinépolis is introducing 4DX to India which provides a fully immersive movie experience with a real simulation of effects like motion seats, water, wind, fog, lightening and scents that enhance what one views on the screen.
The other revolutionary concepts that the theatre encompasses include the Cinépolis VIP that reinvents entertainment with full leather recliners, in-theatre restaurant apart from the existing service on-seat. It is also the first Cinépolis property to have a fully-equipped IMAX screen. In addition, another auditorium in the complex is equipped with Dolby Atmos, which employs up to 64 speakers to heighten the realism of every scene. Patrons can also enjoy freshly-prepared gourmet food at the in-house coffee shop, Coffee Tree, in the lobby of Cinépolis.
Additionally, the state of the art 3-D technology from Real-D systems is the world’s most widely deployed 3-D technology and offers viewers the most enthralling 3-D movie watching experience and has an exclusive tie-up with Cinépolis in India.
Movie goers can also enjoy benefits of Club Cinépolis, the company’s loyalty programme at the theatre in Viviana Mall.
Cinépolis India MD Javier Sotomayor said, “Cinépolis is committed to offering the best cinema experience to movie goers in India. With this goal in mind, we have introduced unparalleled concepts in the country such as IMAX, 4DX, exclusive Real-D 3D, Dolby Atmos sound to name a few. Thanks to these features, the Cinépolis brand has quickly marked its niche in the country and has been able to garner widespread loyalty.”
“Cinépolis pioneered the concept of luxury cinemas and the largest operator of luxury cinemas worldwide. We are glad to bring the same to India. This is our second Cinepolis VIP property in India, which will provide a superior movie viewing experience to the discerning audience.
Megaplexes such as these enable us to bring all these different concepts under one roof. We can also provide flexibility to our patrons to watch their favourite shows at their preffered timings. We thank Mr. Sunil Shroff and his team for the opportunity to be able to gift to the people of Thane this great megaplex at Viviana Mall, Thane. On the back of this success, we aim to reach the 400-screen landmark by 2017,” he added.
Speaking about the growth plans, Cinépolis India director-expansion Ashish Shukla said, “Thought leadership, product leadership and megaplexes is Cinépolis’s commitment to India. The Viviana Megaplex, Mumbai’s largest, is a must visit for all Thanekars and Mumbaikars.
With this 110th screen launching within five years of our operations, Cinépolis continues to be the fastest organically growing company in India, on an average two screens per month. We will continue to bring the best which the world has to offer to India first. 4DX as an experiential cinema will change the way movie goers watch movies in India. We look forward to building Megaplexes like the Viviana Mall across the country in partnerships with leading developers. Visit soon, and enjoy the amazing experience.”
Cinépolis India business head–strategy Devang Sampat shared, “At Cinépolis, our constant endeavour is to deliver unmatched levels of customer service. With the introduction of 4DX in India, we have set a new, unprecedented benchmark in the realm of movie watching experience in the country.
Patrons can also enjoy gourmet food offerings at Coffee Tree and benefit from the Cinépolis club membership, where movie goers can register for free and start accumulating reward points for every purchase made at the Cinépolis Box Office. These points can be later redeemed for free tickets. Club Cinépolis members have the lifetime opportunity to meet and greet their favourite bollywood and Hollywood stars.
We would focus on programming as wide variety of content as “possible to suit the demands from all the different segments. We intend to showcase niche content which haven’t been able to come to the silver screen earlier. ”
Viviana Mall head Sunil Shroff said, “It gives us immense pleasure to announce the opening of Cinepolis at Viviana. In a short span of a year, Viviana has reset benchmarks with its vibrant retail offerings and unique consumer experientials. With the launch of Cinepolis, we have sealed our position among the country’s premium destinations for entertainment, shopping, dining and other recreational activities.”
Apart from Thane, Cinépolis currently operates at Mumbai, Vadodara, Ahmedabad, Amritsar, Bengaluru, Patna, Surat, Ludhiana, Jaipur, Bhopal, Hubli, Hyderabad, Thane, Mangalore and Vijaywada. Starting in 2009, Cinépolis has become one of the fastest in India to reach the landmark of over 100 screens with a total of 21,500 seats.
