ITV

Tag: CoE

  • TVS revs up global design with Italian CoE launch

    TVS revs up global design with Italian CoE launch

    MUMBAI: Talk about shifting gears. TVS Motor Company has hit the accelerator on global innovation, unveiling its new Global Centre of Excellence (CoE) for Design and Engineering in Bologna, Italy. The move comes with the full acquisition of Engines Engineering S.p.A., the Italian powerhouse behind high-performance motorcycles and Motogp prototypes.

    “This Centre marks a milestone in reimagining mobility,” said TVS Motor Company chairman Sudarshan Venu. “By blending Engines Engineering’s racing expertise with our global design and engineering capabilities, we aim to deliver premium, connected, and electric vehicles that set new benchmarks.”

    The Italian CoE will act as a concept-to-product innovation hub, integrating world-class engineering teams to speed up product development, enhance design flexibility, and expand TVS Motor’s premium portfolio. It also strengthens Norton Motorcycles, supporting its ambition to craft modern luxury motorcycles that honour its iconic legacy while pushing the boundaries of performance.

    Key focus areas include digital simulation, rapid prototyping, modular platform development, AI-driven design tools, advanced materials, and global collaboration with universities, startups, and suppliers. The initiative promises faster development cycles and a pipeline of next-generation scooters, high-displacement bikes, and electric mobility platforms.

    With this move, TVS Motor is not just racing ahead in design and engineering but is steering the global motorcycle industry into a future where innovation meets performance and sustainability.
     

  • ZenithOptimedia to launch analytics & technology hub for APAC

    ZenithOptimedia to launch analytics & technology hub for APAC

    MUMBAI: ZenithOptimedia plans to create its first regional Analytics and Technology Hub for Asia, in Singapore.

     

    This Center of Excellence (CoE) is a major investment by ZenithOptimedia to develop solutions for the emerging technologies and data.

     

    This 45-strong team will consist of domain specialists to develop and deliver custom solutions for the Asia Pacific market and its clients. In addition to addressing existing technology and data needs, the CoE will also focus on emerging spaces like mobile and contemporary analytics solutions like social and text analytics.

     

    While announcing the setting up of the Analytics and Technology Hub, ZenithOptimedia Asia Pacific chairman Gerry Boyle said, “This initiative recognises the increasing importance of creating Asia-specific data and technology solutions. It is a major step in driving future readiness and growth for ZenithOptimedia. With the progressive ecosystem of talent and technology established by the Singapore Government as part of its long-term vision, we are confident that Singapore is the right place for this significant investment. We have received tremendous support from EDB and other government institutions throughout the deliberation process and we look forward to working with them to grow this center into a global base over time.”

     

    “We are delighted by ZenithOptimedia’s decision to set-up their regional Analytics and Technology hub in Singapore. Given the increasing data-centricity of marketing, as well as the number of devices, channels, and platforms available to reach consumers, brands are looking to their partners for specialised expertise to plan, create and manage innovative solutions for the region. Today, 80 per cent of digital work done in Singapore is regional in nature, and ZenithOptimedia’s hub will grow Singapore’s position as the digital marketing hub of Asia,” added Singapore Economic Development Board assistant managing director Kelvin Wong.

     

    Talking about the development plans for the hub, ZenithOptimedia chief information officer Harpreet Kaintel said, “Employment of the best strategy, analytics and technology resources from Singapore will be paramount to the success of this hub. As part of this initiative, ZenithOptimedia will hire and develop Singaporeans and PRs in the domains of new media, technology and analytics. We look forward to harnessing Singapore’s unique eco-system and strong academic base to create a world-class CoE.” 

  • Starcom MediaVest Group Announces Zero Dot: Brand Experience Consulting Redefined

    Starcom MediaVest Group Announces Zero Dot: Brand Experience Consulting Redefined

    MUMBAI: Starcom MediaVest Group (SMG) announced today that it launched a new unit at the company, Zero Dot, a new generation of brand consulting, experience design, strategy and original creation of content. Zero Dot works to solve clients’ marketing challenges with a unique approach. While the unit launched officially today, Zero Dot has already been driving new ideas, innovation and returns for numerous clients, including Procter & Gamble brand Cheer, who recently named Zero Dot as one of its creative partners.

    Zero Dot, led by Jonathan Hoffman, SMG President, Experience Design, brings world class talent, ideas and technology for the era of convergence. The unit provides a new way for brands to think about creativity and ideas and its work is inherently designed for the digital age, across multiple screens—social and participatory at the core. Designed to work quickly, in an integrated fashion with a fast, agile process, Zero Dot yields ideas for clients who can take them to market faster than typical integrated marketing approaches.

    “Consumers are at the center of everything we do,” said Laura Desmond, SMG CEO. “Keeping ahead of their pace of change and connecting with them in real-time is a part of our DNA. Today’s converged media world has created a need for more agile, multidisciplinary solutions, which is where Zero Dot comes in—serving as a consultancy that can create a new breed of experiences and catalyze speed to market so brands can engage today’s consumers in the moment..”

    Zero Dot will collaborate with all SMG agencies and Centers of Excellence (COE) and joins a strong group of emerging media and content units at the company, including Liquid Thread; SMG’s global data and analytics COE; its emerging mobile and social COE; Big Fuel, SMG’s social agency; and its Search COE. Zero Dot will expand globally throughout 2014.