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Tag: Cody Simpson

  • Audible launches new sleep collection ahead of World Sleep Day

    Audible launches new sleep collection ahead of World Sleep Day

    Mumbai: Audible, a leading creator and provider of premium audio storytelling, announced the launch of a new collection of podcast series in time for World Sleep Day. An annual event dedicated to emphasising the significance of sleep for overall health and well-being, World Sleep Day aims to address critical issues related to sleep, including medicine, education, social aspects and more.

    The three Sleep Sound series are part of a new, curated Audible sleep collection, offering dedicated meditations, all-night soundscapes, ASMR and bedtime stories, designed to ease listeners into sleep. The collection includes the following:

     .  An enchanting bedtime story read by Pallavi Sharda: Australian actor and dancer of Indian origin, Pallavi Sharda narrates the tale of Princess Aubergine, a South Asian Sleeping Beauty fairytale, taking listeners on a magical journey towards slumber.

    .   Dreamy poetry read by Natalie Imbruglia: Inspired by the rugged Australian landscape, Natalie Imbruglia, an Australian singer-songwriter and actress, lends her voice to the series through a selection of verses from celebrated poet Dorothea Mackellar, creating a rich and immersive experience that leads listeners on a path to sleep.

     .  Water-based meditations performed by Cody Simpson: An Australian singer and actor, Cody Simpson, in his series, gently guides listeners to the land of nod with calming visualisations and enchanting soundscapes inspired by the serene beauty of water.

    “Sleep is such an important part of our lives, especially in our society where hyper-productivity seems to be constantly rewarded,” said Audible Sleep Sound narrator Pallavi Sharda. “I really enjoyed my recording of a Sleeping Beauty tale with Audible, and hope it goes some way to helping listeners feel their nervous systems relax during their night time routine, and to feel more rested and rejuvenated when they wake up.”

    “Good quality sleep is the most important gift we can give ourselves. Like a lot of artists, my most creative time can be late at night when everyone else is sleeping, so I can find it hard to get back into the routine of going to bed at a reasonable hour,” said Audible Sleep Sound narrator, Natalie Imbruglia. “Recording Dorothea Mackellar’s poetry was truly a magical experience. I was moved to tears while recording ‘My Country’, which made me fall in love with my homeland all over again.”

    “I’ve changed, grown and evolved in many ways over the past few years, especially with the approach I take with my health and wellbeing as I set my sights on the Olympics,” said Audible Sleep Sound narrator, Cody Simpson. “As a training athlete, it’s so important to get plenty of quality sleep in order to recover effectively. I’ve enjoyed recording my guided sleep meditations with Audible and hope it will help others relax and unwind when they hit the pillow.”

    Commenting on this launch, Audible, APAC VP and head of regional content Karen Appathurai Wiggins said, “In today’s fast-paced world, prioritising sleep is paramount for maintaining our overall well-being. Our 2023 wrap data also highlights that well-being and self-development top the charts when it comes to the most listened-to genres among Indians. This is why we are pleased to introduce our new sleep collection, further expanding our catalog to offer our members new ways to attain a good night’s rest. We wish them all sweet dreams!”

    Audible’s Sleep Sound collection is available only on Audible.

  • LG’s ‘Life’s Good campaign spreads optimism globally to customers

    LG’s ‘Life’s Good campaign spreads optimism globally to customers

    Mumbai: LG Electronics (LG) has launched its brand-new Life’s Good global campaign, carrying out various brand reinvent activities to introduce its more dynamic and youthful brand identity.

    Starting 22 August, the company rolled out its Life’s Good global campaign, unveiling digital out-of-home (OOH) advertisements at some of the world’s most iconic landmarks, including locations in Dubai, London, New York, Vietnam and Seoul. Each vibrant image and captivating video has been meticulously crafted to showcase LG’s renewed visual themes.

    With its global campaign, the company aims to convey the message Life’s Good to customers, inspiring and encouraging them to approach life with an optimistic attitude. In light of the rising uncertainty and instability worldwide due to post-pandemic changes, the campaign’s ultimate goal is to uplift customers and spread a positive influence, fostering mutual support.

    Along with introducing its updated brand and visual identity, the new campaign aims to share the company’s philosophy and values. The company has been ceaselessly committed to embodying the true meaning of Life’s Good. To convey this message in a dynamic and youthful manner, LG launched its new brand and visual identity in April, under the banner of LG’s brand reinvent.

    LG’s latest advertisements can be seen at Dubai’s Burj Khalifa, the world’s tallest building, the Landmark 81 skyscraper in Vietnam, the company’s digital billboards in New York’s Times Square and London’s Piccadilly Circus, LG’s LED outdoor screen at Óvalo Gutiérrez in Peru, the KP Tower in Noida, India, as well as in select spaces in South Korea, seizing the attention of global audiences. The campaign also extends to London’s beloved red double-decker buses, which currently feature LG’s Life’s Good slogan – visually revamped as part of an innovative brand reinvention strategy.

    The advertisement videos showcase the “Face of the Future,” the smiling face formed by the letters “L” and “G” engages and entertains; nodding, bobbing and showing off a range of different emotions. The video is also imbued with the youthful exuberance of LG Active Red, the latest addition to the company’s core colour palette.

    Furthermore, LG is expanding its digital engagement with young, global customers by promoting brand awareness through its official social media channels. Starting on 25 August, the company will introduce exclusive features, including the “LG Finger Heart Filter” and “Life’s Good Sticker Package,” tailored for major social media platforms such as Instagram and TikTok. These creative elements, freely available to all users, are part of the company’s broader plan to launch a global participation campaign, connecting customers to its brand in new and exciting ways.

    The company also plans to release collaboration content with various influencers and brand films through LG’s global social channels to convey the meaning of Life’s Good and core brand values to customers more authentically.

    LG has partnered with a collection of global influencers, all embodying the spirit of “brave optimists” and confidently carving their own paths, including American singer and actress Willow Smith; Australian national swimmer and singer-songwriter Cody Simpson; and Nigerian-Korean fashion model Jenny Park. Through these meaningful partnerships, LG aims to amplify the Life’s Good message, fostering inspiration and hope among customers around the world.

    In July, LG declared its vision to transform into a “smart life solution company” that can connect and expand customers’ diverse experiences and has been steadily carrying out its brand reinvent activities at various customer contact points as one of its major strategies.

    “LG is committed to actively communicating and providing innovative customer experiences that evolve with the times, recognising the changing needs of customers,” said  LG Electronics head of global marketing centre Lee Jeong-Seok. “We aim to enhance our communication with customers by sincerely sharing our core value and the message of Life’s Good. Filled with optimism, this message will be delivered to customers worldwide at various customer contact points.”