ITV

Tag: Code Red

  • Promos have the power to make or break TV shows: Raj Nayak

    Promos have the power to make or break TV shows: Raj Nayak

    MUMBAI: Promos are an important medium via which television channels showcase their shows and entertainment properties. Citing the ever important role of promos in today’s cluttered and competitive television environment PromaxBDA conference chair and Colors CEO Raj Nayak said as the number of channels and shows increase, the task for promo makers gets tougher and bitter.

     

    “Everyone wants to get noticed with the help of that teaser. While some channels want to retain their audience, some others want to get audiences back.The small teaser is burdened with different aspirations. Promo is no longer just another brick in the wall; it is now one of the important aspects that has the power to determine the fate of a show,” Nayak asserted.

     

    The audience, which comprised promo makers and creative talent, was buoyed by Nayak’s encouraging comments directed towards them. “You are the real heroes of the television industry, which is evolving every day.You are the one that make every second of a promo count and that is one of the reasons why promos became such an important aspect. They have emerged as a major teamwork, which has the power to decide success or failure of an innovation. You all are the backbone of creativity in the television industry and with the growth of technology, I hope it gets better and bigger,” Nayak said.

     

    Talking about Colors’ voyage, he said, “We at Colors believe about disruption and differentiation. Television viewers have evolved and are not the same anymore. They expect quality in each and every segment and promos are one of them. While with Ashoka we portrayed love, power and affection of a mother – son relationship, Udaan was sensitive as well as esthetic. On the other hand, Code Red had to be different from all other daily crime shows and it was the promo that had the responsibility of communicating the message that Code Redwas different and that’s how important that short teaser is.”

     

    “Creativity is doing summersaults every now and then and you all are the real warriors of the war that wages every day in Indian television. I feel proud to chair the conference in PromaxBDA, which addresses to the creative pillars in the industry,” Nayak concludes.

  • Code Red to present a special series ‘Talaash’

    Code Red to present a special series ‘Talaash’

    MUMBAI: Folklore and urban legends have, over the years, impacted human behavior and played a critical role in shaping our belief in the existence of the paranormal. While to many these folklores are figments of imagination, most urban legends stem out of human frailties. After successfully tackling various topics like suicide, violence against women and children, and entrapment, COLORS’ solution-driven show, Code Red will now throw light on some of the most popular paranormal occurrence in the country and narrate the untold story behind every supernatural incidence through a brand new series titled Talaash.  To take viewers through tales that have influenced their mindsets, COLORS has roped in Anita Hassanandani and Shaleen Malhotra. Produced by A Lost Boy Productions, Code Red’s Talaash series will narrate urban legends and popular ‘hearsay’ that have impacted the society and will go on-air starting 20th April, 2015 at 10:30 PM on COLORS.

     

    Speaking about the launch of the new series, Manisha Sharma, Programming Head – Colors said, “Through Code Red, we have sensitized viewers about issues that impact society based on human frailties while empowering them to deal with inner and outer demons. Through the initial episodes on Code Red, we have created a ray of hope to viewers who might have been on the verge of giving up. After Umeed, Awaaz and Chakravyuh, we are now announcing the Talaash series – which brings to light stories that set beliefs in society. Our aim is to bust popular myths that have been passed along generations, forming opinions and set patterns in people. As another aspect of human frailty comes forward, we hope to inform viewers about the existence of certain paranormal energies around us.” 

     

    Commenting on the series, producer Vikas Gupta from A Lost Boy Productions said, “There are stories of oddities and abnormalities which have, over the years, become legends. Code Red’s Talaash series promises to create an engaging proposition for viewers while building empathy for the wandering spirits along with the underlying message of hope.”

     

    Code Red Talaash touches upon the unknown and the reasons why these paranormal energies exist while building empathy for them in the minds of the viewers. The series highlights the lasting impact that injustice has had on the minds of those offended. Very often, the impact affects that soul of the person wronged; much after the person is deceased. An unusual yet humane way of addressing the unknown, Code Red Talaash aims at demystifying popular myths and urban legends that have been passed along generations.

     

    Commenting her association with the show as an enabler of change, Anita Hassanandani says, “We are often told by our friends and family members to not go to a particular place owing to some unkown energies that might have existed there, making us form superstitions in our mind. These beliefs are then passed on to our acquaintances and then take the shape of an urban legend that the society blindly accepts without questioning its authenticity. Code Red’s Talaash series investigates these superstitions and strives to create a sense of relatability in the minds of viewers for the unknown phenomenon which have shrouded their judgments and set beliefs.” 

     

    Adding further, Shaleen Malhotra comments, “The concept of Code Red’s Talaash series is very intriguing and different. It is not a horror show; in fact, it talks about incidents that we have all heard of and adds an emotional quotient to it – making us empathize with these supernatural elements.” 

     

    Some of the tales that will be revealed on Code Red’s Talaash during the course of the show include an autorickshaw story based in Mumbai’s suburb of Borivali, a legend about a water-well in Rajasthan, and even the true story behind the ‘unsafe’ claim for Delhi’s Cantonment Road. Television’s well-known faces such as Asha Negi, Shilpa Saklani, Suhasini Mulay, Sana Amin Shaikh among others will play key roles seen during the course of the show on Code Red Talaash.

  • Colors to showcase darkest stories through ‘Code Red’

    Colors to showcase darkest stories through ‘Code Red’

    MUMBAI: After a year of successful non-fiction properties in 2014, Colors is back with some more action in 2015.

     

    Taking the premise of showcasing meaningful entertainment and shows that are a reflection of our society, the channel is all set to launch a new show titled Code Red, which is a beacon of hope addressing issues of human frailty. It will depict the inner conflict a human being goes through when faced with a crisis of conscience.

     
    Each week, six episodes featuring stories based on various human frailties, will be presented through three prominent themes under the brand umbrella of Code Red.

     

    1) ‘Umeed’ – focusing on stories who are on the verge of ending their lives.

    2) ‘Awaaz’ – focusing on violence against women and children.

    3) ‘Chakravyuh’ – focusing on various forms of entrapment – physical and psychological.

     

    Each theme will be brought to life by a different production house and the stories will be presented by Sakshi Tanwar who will embody the inner voice and be the voice of reason. The episodes will be produced by FremantleMedia India, Sun Shine Rise Productions and Optimystix India.

     

    Actors Manish Chaudhari, in the role of an NGO representative, and Yash Sinha, as a crime reporter, will take the viewers through various instances where circumstances and conditions pushed a person to the wall. The series will attempt, not only to showcase these stories but to make people believe that there is hope, only if they choose to break the silence.

     

    Colors CEO Raj Nayak believes that it’s not just a show but a movement to get people to believe that hope can be found, even in the darkest of times, if only one reaches out and breaks the silence. “At Colors, we have always emphasised on creating shows that are meaningful and which can bring about some kind of a conceivable change in the society. With Code Red, we are going a step further by showcasing stories of human frailties and urging people to break their silence on issues that are disturbing them and the people around them. In order to drive home this message, it gives me immense pleasure to announce that we have a prominent face from the world of TV – Sakshi Tanwar – who I believe has the right blend of empathy and sensitivity that is required for a show such as Code Red. I hope we are able to make a positive difference to peoples’ lives through this humble effort of ours,” Nayak said.

     

    Colors programming head Manisha Sharma added, “This is a genre on television that needs to be explored a lot more where stories inspired by real instances are mounted to create a show relatable to audiences. As human beings we all face dilemmas in life while choosing between right and wrong. Code Red is a show that explores these dilemmas and gives voice to the conscience of the people facing them. It’s a journey through their mind and their decisions and how their choices affect their lives. I hope our audiences find the show and these stories riveting.”

     

    The show will air from 19 January every Monday to Saturday at 10.30 pm.

     

  • ‘Code Red’, a darker shade of humanity

    ‘Code Red’, a darker shade of humanity

    MUMBAI: A crime thriller has always been sold like hotcakes. And it stands true to television as well. The genre has been a potboiler for the general entertainment space for a long time now.

    While serials like Byomkesh Bakshi (1993), Karamchand (1980s) and Tehkikat (1994) on Doordarshan laid the ground for fictional crime shows, a more advanced form appeared in the reproduction of real life crime incidents in shows like India’s Most Wanted (Zee TV, 1999) and Crime Patrol (Sony, 2003).

    Along with a plethora of fictional crime series, a dramatised real life crime depiction has also gained traction over the years; CID’s run on Sony for 17 years justifies the popularity of the genre.

    Following the trend set by the Hindi general entertainment channels (GECs), youth channels too took the same route. Channel V got Gumraah to focus on youth-based crime incidents in 2012.

    The only channel which hadn’t dabbled in the genre was Colors. Realising the importance, after six years of existence, it is finally launching a finite reality series christened Code Red with a tagline ‘Andhere me Umeed Ki Ek Nayi Kiran’.

    The first promo hit the television screens on 13 December and showed popular actress Sakshi Tanwar advising people to raise voice rather than suffer in silence.

    The show will focus on social issues like suicide and crime against women and children. Sources close to the development say, “The motto of the show is to spread awareness and bring to forefront the crime against women and children in the society.”

    Though the channel tags it as not a crime series, sources say that it will give a broader outlook that would deal with crime and its different components. “It is going to be a very different show than what viewers have seen on television till now. It is a reality show where every episode is going to give out a message of not giving up and to fight back,” says a source from the channel.

    The show is a joint venture of Fremantle India, Optimystix and Shlok Entertainment, a production house helmed by three eminent people – directors of Crime Patrol, Subramanian S Iyer and Neeraj Naik along with prominent actor and anchor Anup Soni.

    Launched as a daily format, it will air for six days a week. The three production houses will helm two episodes each every week.

    Penned for a limited number of episodes, it is set to launch in January 2015.